United States · Venture startup

Who invested in 12 Labs

2 rounds we have observed, with the 5 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Fitness

Funding summaryUpdated 26 Oct 2026

$765Kraised across 2 rounds since 2014, from 2 sources

Latest round
VentureMay 2016
Biggest round
$765KSeed · Nov 2014
Investors
5
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20152016
$765KSeed?Venture
First round
Seed, $765K
Nov 2014
Biggest round
$765K
Seed · Nov 2014
Between rounds
17 months
from the last two

The rounds

  1. May 2016
    VentureAmount undisclosed1 returning

    Source recorded

  2. Nov 2014
    Seed$765K5 new

    From a historical funding record

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

Serra VenturesVC firm2rounds
Marc BenioffVC firm1round
David OpolonAngel1round
Evan SchwartzAngel1round
PJ Singhno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about 12 Labs

Who invested in 12 Labs?

12 Labs's investors include Serra Ventures, Marc Benioff, David Opolon, Evan Schwartz and PJ Singh.

How much has 12 Labs raised?

12 Labs has raised $765K across 2 rounds since 2014. One round did not disclose an amount, so the total is a floor.

When did 12 Labs last raise?

12 Labs's most recent round was a Venture in May 2016.

What was 12 Labs's biggest round?

12 Labs's largest round on record is $765K (Seed), in Nov 2014.

Who backed 12 Labs first?

12 Labs's first round on record, in Nov 2014, was backed by Serra Ventures, Marc Benioff and David Opolon and 2 others.

What stage is 12 Labs at?

12 Labs's latest named round is a Venture, in May 2016.

Where is 12 Labs based?

12 Labs is based in the United States.

Companies like 12 Labs

In the same sector, and raised in the last eighteen months.

Find investors like these

Search every investor by what they have actually funded, then narrow to your stage and market. Free.