Automation library · Lead generation

Lead scoring & nurturing automator - sales qualification system

Started by another system calling it, and works across Gmail and Google Sheets. 11 steps, 4 branches: a working afternoon to understand properly.

Medium

11 stepsMedium: a working afternoon
4Branches: places the flow splits
0Loops or waits
2Services it connects to

The flow

Starts it 1Logic 6Service 4

The steps in the order they run, from what starts it.

  1. 1Lead Capture WebhookWebhookStarts it
  2. 2Scoring SettingsSetLogic
  3. 3Validate LeadIfLogic
  4. 4Calculate Lead ScoreCodeLogic
  5. 5Check If Hot LeadIfLogic
  6. 6Check If Warm LeadIfLogic
  7. 7Check If Cold LeadIfLogic
  8. 8Track Lead ScoreGoogle SheetsService
  9. 9Notify Sales Hot LeadGmailService
  10. 10Send Warm Lead EmailGmailService
  11. 11Send Cold Lead EmailGmailService

How it's built

Starts on
Another system calling it
Steps
11, with 4 branches
Size
Medium: a working afternoon
Connects to
Gmail, Google Sheets
Model
None. This is plumbing, not judgement

Questions

What does it need to run?

An n8n account, plus your own Gmail and Google Sheets accounts. You connect your own accounts after importing it; none are included.

What starts it?

It starts on another system calling it.

Does it use AI?

No. Every step is fixed logic or a call to a service, so it does the same thing every time.

How long does it take to set up?

Plan an afternoon. 11 steps is enough that you should read each one before running it.

How do I import it?

Copy the workflow, open a new workflow in n8n and paste. The steps appear on the canvas, ready for your own accounts.

Before you run it

Nothing here has been tested by us. It is somebody's working automation, read and described from its own steps. Treat the connections it wants as a list of accounts it will touch, and read the 11 steps before you point it at anything that matters.