Iddiction Inc.

Iddiction Inc. is a technology company based in Menlo Park, California, specializing in mobile app distribution and discovery platforms.

Founded by CEO Andrej Nabergoj, the company has reached over 100 million devices globally. Iddiction focuses on helping mobile app and game developers connect with their target audiences through data-driven platforms that enhance user discovery and media engagement. The company's core offerings include a mobile distribution and discovery platform that utilizes data analytics for audience targeting. This platform supports initiatives like App-o-Day, promoting daily app deals to drive downloads. Iddiction also acquired and relaunched the app "I'd Cap That+" with enhanced features, which became popular shortly after its launch. The company emphasizes scalable software architecture to improve operational efficiency and enhance advertising campaign performance for app developers.