Goldsetu

Goldsetu, founded in 2021 and based in Bengaluru, India, is a B2B SaaS platform designed to support unorganized jewellery retailers.

The company aims to modernize these businesses by providing digital tools and an efficient supply chain. Goldsetu offers a comprehensive suite of services, including workflow automation, digital storefronts, and access to a vast inventory of over 50,000 jewellery items, including gold, diamond, and platinum designs. The platform focuses on small to medium-sized retailers, particularly in Tier 2 and Tier 3 cities, helping them compete with larger brands through trust and transparency. Goldsetu's offerings also include marketing tools, financial services like gold loans and jewellery insurance, and partnerships for working capital. With over 5,000 jewellery outlets served, Goldsetu continues to expand its presence in the jewellery market, recently acquiring the B2B ecommerce firm BuymyJewel to enhance its supply chain capabilities.