Gainful

Gainful is a personalized performance nutrition company founded in 2017, based in New York, NY.

The company specializes in creating customized protein powders, hydration packs, pre-workout formulas, and other supplements tailored to individual needs. Gainful operates on a subscription model, starting at $45 per month, and uses a proprietary online quiz to generate unique formulas based on customers' physiology, fitness goals, and dietary preferences. Gainful's products are plant-based, gluten-free, soy-free, and naturally flavored, free from artificial additives. The company also offers complimentary access to Registered Dietitians for personalized guidance. Targeting fitness enthusiasts, active individuals, and health-conscious consumers, Gainful aims to make personalized nutrition accessible to everyone. Their products are available through direct-to-consumer subscriptions, as well as in Target stores, fitness clubs, and at Hyrox race start lines.