DIRTY LEMON

DIRTY LEMON is a wellness beverage brand based in New York, founded in 2015 by Zak Normandin and Sommer Carroll.

The company specializes in high-quality, ready-to-drink functional drinks that are sold exclusively through text message, making it a pioneer in conversational commerce. DIRTY LEMON has successfully sold over 2 million bottles to more than 150,000 customers across more than 10 countries. The brand offers a variety of wellness beverages, including options like Raw Detox, Skin + Hair, Sleep, Energy, and a +CBD beverage. Each drink is formulated with functional ingredients, contains less than 30 calories, and is designed to support health and wellness. Customers typically order six-bottle cases, which are shipped directly to their homes. DIRTY LEMON also operates a cashierless store called "Drug Store" in Tribeca, New York, where purchases can be made via text message. The brand targets millennials and fitness-focused individuals seeking wellness and beauty solutions.