Reading list: the books for what you are building
Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.
Fill in your cardOr browse a starter list
643 books written by investors and founders
Now readingAtomic HabitsJames Clear4.31★
Change your answersFounder · Security · Seed
Your reading list
ShortlistThe best matches for everything you told us, ranked.
The best matches for everything you told us, ranked.
- 1
Growth Hacker Marketing
A Primer on the Future of PR, Marketing, and Advertising
Ryan Holiday · 2013
3.7711,194 ratings · Goodreads
SecurityMarketing and growthCompany building
About the book
Gmail, Facebook, AirBnb, Evernote. A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square.It wasn’t luck that took them from…
- 2
Hacking Growth
How Today's Fastest-Growing Companies Drive Breakout Success
Sean Ellis · 2017
4.105,586 ratings · Goodreads
SecurityCompany buildingMarketing and growth
About the book
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers,…
- 3
How to Be Invisible
The Essential Guide to Protecting Your Personal Privacy, Your Assets, and Your Life
J.J. Luna · 2000
3.78642 ratings · Goodreads
SecurityCompany building
About the book
From cyberspace to crawl spaces, new innovations in information gathering have left the private life of the average person open to scrutiny, and worse, exploitation. In this thoroughly revised update of his immensely popular guide How to Be Invisible , J.J.…
- 4
Hackers & Painters
Big Ideas from the Computer Age
Paul Graham · 2004
4.059,667 ratings · Goodreads
SecurityCompany building
About the book
“The computer world is like an intellectual Wild West, in which you can shoot anyone you wish with your ideas, if you’re willing to risk the consequences.”, from Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham We are living in the…
- 5
Spam Nation
The Inside Story of Organized Cybercrime, from Global Epidemic to Your Front Door
Brian Krebs · 2014
3.752,774 ratings · Goodreads
Security
About the book
There is a Threat Lurking Online with the Power to Destroy Your Finances, Steal Your Personal Data, and Endanger Your Life. In Spam Nation, investigative journalist and cybersecurity expert Brian Krebs unmasks the criminal masterminds driving some of the…
- 6
The Age of Surveillance Capitalism
The Fight for a Human Future at the New Frontier of Power
Shoshana Zuboff · 2018
4.0514,274 ratings · Goodreads
SecurityCompany building
About the book
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior.In this masterwork of…
- 7
This Is How They Tell Me the World Ends
The Cyberweapons Arms Race
Nicole Perlroth · 2021
4.3111,823 ratings · Goodreads
SecurityCompany building
About the book
From The New York Times cybersecurity reporter Nicole Perlroth, the untold story of the cyberweapons market-the most secretive, invisible, government-backed market on earth-and a terrifying first look at a new kind of global warfare.Zero day: a software bug…
- 8
Get What's Yours
The Secrets to Maxing Out Your Social Security
Laurence J. Kotlikoff · 2015
3.771,409 ratings · Goodreads
SecurityCompany building
About the book
Learn the secrets to maximizing your Social Security benefits and earn up to thousands of dollars more each year with expert advice that you can't get anywhere else.Want to know how to navigate the forbidding maze of Social Security and emerge with the…
Books on security.
- 1
Hackers
Heroes of the Computer Revolution
Steven Levy · 1984
4.168,649 ratings · Goodreads
Security
About the book
A mere fifteen years ago, computer nerds were seen as marginal weirdos, outsiders whose world would never resonate with the mainstream. That was before one pioneering work documented the underground computer revolution that was about to change our world…
- 2
DarkMarket
Cyberthieves, Cybercops and You
Misha Glenny · 2011
3.781,277 ratings · Goodreads
SecurityCompany building
About the book
The benefits of living in a digital, globalized society are enormous; so too are the dangers. The world has become a law enforcer's nightmare and every criminal's dream. We bank online; shop online; date, learn, work and live online. But have the institutions…
- 3
The DevOps Handbook
How to Create World-Class Agility, Reliability, and Security in Technology Organizations
Gene Kim · 2015
4.295,988 ratings · Goodreads
SecurityCompany building
About the book
Increase profitability, elevate work culture, and exceed productivity goals through DevOps practices.More than ever, the effective management of technology is critical for business competitiveness. For decades, technology leaders have struggled to balance…
- 4
Smartcuts
How Hackers, Innovators, and Icons Accelerate Success
Shane Snow · 2014
3.886,577 ratings · Goodreads
SecurityCompany buildingInnovation
About the book
Entrepreneur and journalist Shane Snow ( Wired, Fast Company, The New Yorker , and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time. How do some startups go from zero to billions in mere…
- 5
The Innovators
How a Group of Hackers, Geniuses and Geeks Created the Digital Revolution
Walter Isaacson · 2014
4.1240,532 ratings · Goodreads
SecurityInnovationCompany building
About the book
Following his blockbuster biography of Steve Jobs, The Innovators is Walter Isaacson’s revealing story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and an indispensable guide to…
- 6
Data and Goliath
The Hidden Battles to Collect Your Data and Control Your World
Bruce Schneier · 2015
4.003,920 ratings · Goodreads
SecurityCompany building
About the book
Your cell phone provider tracks your location and knows who’s with you. Your online and in-store purchasing patterns are recorded, and reveal if you're unemployed, sick, or pregnant. Your e-mails and texts expose your intimate and casual friends. Google knows…
- 7
Public Parts
How Sharing in the Digital Age Improves the Way We Work and Live
Jeff Jarvis · 2011
3.781,280 ratings · Goodreads
SecurityCompany building
About the book
International bestselling author and optimistic internet thinker Jeff Jarvis examines the way the Internet has changed the way we form communities, create identities, engage in commerce, and live our lives. A visionary and optimistic thinker examines the…
- 8
Side Hustle
From Idea to Income in 27 Days
Chris Guillebeau · 2017
3.695,172 ratings · Goodreads
SecurityCompany building
About the book
For some people, the thought of quitting their day job to pursue the entrepreneurial life is exhilarating. For many others, it’s terrifying. After all, a stable job that delivers a regular paycheck is a blessing. And not everyone has the means or the desire…
What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.
- 1
Get Backed
Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams
Evan Baehr · 2015
4.36356 ratings · Goodreads
Raising moneyCompany building
About the book
HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…
- 2
The Elements of User Experience
User-Centered Design for the Web
Jesse James Garrett · 2002
4.014,134 ratings · Goodreads
Finding product-market fitCompany building
About the book
Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…
- 3
80/20 Sales and Marketing
The Definitive Guide to Working Less and Making More
Perry Marshall · 2013
4.191,904 ratings · Goodreads
First salesMarketing and growthCompany building
About the book
Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…
- 4
Achieving Excellence in Fundraising + Website
Eugene R. Tempel · 2003
4.02249 ratings · Goodreads
Raising moneyCompany building
About the book
The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…
- 5
Hey, Hun
Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing
Emily Lynn Paulson · 2023
3.5814,654 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…
- 6
UX Strategy
How to Devise Innovative Digital Products that People Want
Jaime Levy · 2014
3.941,224 ratings · Goodreads
Finding product-market fitCompany building
About the book
How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the…
- 7
Venture Deals
Be Smarter Than Your Lawyer and Venture Capitalist
Brad Feld · 2011
4.1117,486 ratings · Goodreads
Raising moneyCompany building
About the book
Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…
- 8
Lean UX
Applying Lean Principles to Improve User Experience
Jeff Gothelf · 2012
3.996,766 ratings · Goodreads
Finding product-market fitCompany building
About the book
The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up, how to rapidly experiment with…
Leading and managing a team as the company grows.
- 1
Start with Why
How Great Leaders Inspire Everyone to Take Action
Simon Sinek · 2009
4.09281,577 ratings · Goodreads
Leading and managing
About the book
Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to…
- 2
Give and Take
A Revolutionary Approach to Success
Adam M. Grant · 2013
4.0641,070 ratings · Goodreads
Leading and managing
About the book
Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success…
- 3
Creativity, Inc.
Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ed Catmull · 2014
4.20105,625 ratings · Goodreads
Leading and managing
About the book
“What does it mean to manage well?” From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business, sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.…
- 4
Leading
Learning from Life and My Years at Manchester United
Alex Ferguson · 2015
4.138,056 ratings · Goodreads
Leading and managing
About the book
After an astonishing career-first in Scotland, and then over 27 years with Manchester United Football Club- Sir Alex Ferguson delivers Leading , in which the greatest soccer coach of all time will analyze the pivotal leadership decisions of his 38 years as a…
- 5
To Rescue the American Spirit
Teddy Roosevelt and the Birth of a Superpower
Bret Baier · 2025
4.542,106 ratings · Goodreads
Leading and managing
About the book
From #1 New York Times bestselling author and Fox News Channel’s Chief Political Anchor, a captivating biography of Theodore Roosevelt, the stalwart naturalist, writer, ranchman, soldier, president, and avatar of our modern era. There has never been a…
- 6
Radical Candor
Be a Kickass Boss Without Losing Your Humanity
Kim Malone Scott · 2017
4.0460,996 ratings · Goodreads
Leading and managing
About the book
Now a New York Times and Wall Street Journal bestseller "I raced through Radical Candor --It’s thrilling to learn a framework that shows how to be both a better boss and a better colleague. Radical Candor is packed with illuminating truths, insightful…
- 7
Leadership
Six Studies in World Strategy
Henry Kissinger · 2022
4.242,848 ratings · Goodreads
Leading and managing
About the book
Henry Kissinger, consummate diplomat and statesman, examines the strategies of six great twentieth-century figures and brings to life a unifying theory of leadership and diplomacy"An extraordinary book, one that braids together two through lines in the long…
- 8
Reinventing Organizations
A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness
Frederic Laloux · 2014
4.216,480 ratings · Goodreads
Leading and managing
About the book
FROM THE BACKCOVERThe way we manage organizations seems increasingly out of date. Deep inside, we sense that more is possible. We long for soulful workplaces, for authenticity, community, passion, and purpose.In this groundbreaking book, the author shows that…
Published in the last three years, newest first, for what you told us.
- 1
The Algebra of Wealth
A Simple Formula for Financial Security
Scott Galloway · 2024
4.0610,176 ratings · Goodreads
SecurityCompany building
About the book
AN INSTANT #1 NEW YORK TIMES BESTSELLERA must-have guide to optimizing your life for wealth and success, from bestselling author, NYU professor, and co-host of the Pivot podcast Scott Galloway.Today's workers have more opportunities and mobility than any…
- 2
Dark Wire
The Incredible True Story of the Largest Sting Operation Ever
Joseph Cox · 2024
3.973,556 ratings · Goodreads
Security
About the book
The inside story of the largest law-enforcement sting operation ever, in which the FBI made its own tech start-up to wiretap the world, shows how cunning both the authorities and drug traffickers have become, with privacy implications for everyone. In 2018, a…
- 3
House of Huawei
The Secret History of China's Most Powerful Company
Eva Dou · 2025
3.872,793 ratings · Goodreads
SecurityCompany building
About the book
The untold story of the mysterious family dynasty at the center of China's Huawei.On December 1, 2018, Meng Wanzhou, daughter of Ren Zhengfei, founder and CEO of China's most powerful company, Huawei Technologies, was detained at the request of U.S.…
- 4
Simple Marketing For Smart People
The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Billy Broas · 2024
4.35305 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…
- 5
The Pricing Roadmap
How to Design B2B SaaS Pricing Models That Your Customers Will Love
Ulrik Lehrskov-Schmidt · 2023
4.43207 ratings · Goodreads
Finding product-market fitCompany building
About the book
"The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…
- 6
Personal Branding for Introverts
Goldie Chan · 2025
4.41211 ratings · Goodreads
Marketing and growthCompany building
About the book
A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…
- 7
Lean Marketing
More Leads. More Profit. Less Marketing.
Allan Dib · 2024
4.31452 ratings · Goodreads
Marketing and growthCompany building
About the book
Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…
- 8
The First-Time Manager
Sales
Mike Weinberg · 2023
4.43282 ratings · Goodreads
First salesCompany building
About the book
The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…
How companies like yours were actually built, from the people who built them.
- 1
The Quest
Energy, Security, and the Remaking of the Modern World
Daniel Yergin · 2011
4.145,291 ratings · Goodreads
SecurityCompany building
About the book
Selected by The New York Times Book Review as a Notable Book of the Year In this gripping account of the quest for the energy that our world needs, Daniel Yergin continues the riveting story begun in his Pulitzer Prize-winning book, The Prize. A master…
- 2
The Mind of War
John Boyd and American Security
Grant Tedrick Hammond · 2001
4.17380 ratings · Goodreads
SecurityFounder stories
About the book
The ideas of US Air Force Colonel John Boyd have transformed American military policy and practice. A first-rate fighter pilot and a self-taught scholar, he wrote the first manual on jet aerial combat; spearheaded the design of both of the Air Force's premier…
- 3
Shoe Dog
A Memoir by the Creator of Nike
Phil Knight · 2016
4.45389,310 ratings · Goodreads
Founder storiesCompany building
About the book
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…
- 4
Personal History
A Memoir
Katharine Graham · 1997
4.0925,181 ratings · Goodreads
Founder stories
About the book
Madrid. 22 cm. 557 p. Encuadernación en tapa blanda de editorial ilustrada. Graham, Katharine 1917-2001. Traducción de María Luisa Rodríguez Tapia y José Manuel Calvo Roy. Título Personal history .. Este libro es de segunda mano y tiene o puede tener marcas…
- 5
Elon Musk
Tesla, SpaceX, and the Quest for a Fantastic Future
Ashlee Vance · 2015
4.12456,221 ratings · Goodreads
Founder storiesCompany building
About the book
Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in…
- 6
Disney High
The Untold Story of the Rise and Fall of Disney Channel's Tween Empire
Ashley Spencer · 2024
3.949,197 ratings · Goodreads
Founder storiesCompany building
About the book
The first unauthorized look at the inner workings―and ultimate breakdown―of the Disney Channel machine For many kids growing up in the 2000s, there was no cultural touchstone more powerful than Disney Channel, the most-watched cable channel in prime time…
- 7
Spec Ops
Case Studies in Special Operations Warfare
William H. McRaven · 1996
4.21876 ratings · Goodreads
SecurityCompany building
About the book
Vice Adm. William H. McRaven helped to devise the strategy for how to bring down Osama bin Laden, and commanded the courageous U.S. military unit that carried it out on May 1, 2011, ending one of the greatest manhunts in history. In Spec Ops, a well-organized…
- 8
Never Finished
Unshackle Your Mind and Win the War Within
David Goggins · 2022
4.3850,509 ratings · Goodreads
Founder stories
About the book
This is not a self-help book. It's a wake-up call! Can't Hurt Me, David Goggins' smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his…
What founders at seed keep coming back to, if you have not read them yet.
- 1
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore · 2002
4.0332,109 ratings · Goodreads
Marketing and growthCompany buildingFirst sales
About the book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…
- 2
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Al Ries · 1993
4.0522,738 ratings · Goodreads
Marketing and growthCompany building
About the book
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…
- 3
Inspired
How to Create Tech Products Customers Love
Marty Cagan · 2008
4.2226,350 ratings · Goodreads
Company buildingFinding product-market fit
About the book
Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…
- 4
Building A Story Brand
Donald Miller · 2017
4.2726,500 ratings · Goodreads
Marketing and growthCompany building
About the book
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…
- 5
- 6
Lok Vyavhar
Diamond Books · 1936
4.221,157,905 ratings · Goodreads
Company building
About the book
This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…
- 7
Zero to One
Notes on Startups, or How to Build the Future
Peter Thiel · 2014
4.14419,155 ratings · Goodreads
Company building
About the book
If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how…
- 8
The Power of Habit
Why We Do What We Do in Life and Business
Charles Duhigg · 2012
4.13576,931 ratings · Goodreads
Company building
About the book
In "The Power of Habit", award-winning "New York Times" business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to…
As an Amazon Associate we earn from qualifying purchases. Which books we recommend never depends on it: they are chosen from their ratings and what they are about.
From the record
Written by the people who write the cheques
Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.
The Lean Startupby Eric Ries, Eric Ries2011 · 4.11★L
Lean Inby Sheryl Sandberg, Meta2013 · 3.94★T
The Hard Thing About Hard Thingsby Ben Horowitz, Andreessen Horowitz2014 · 4.19★D
Delivering Happinessby Tony Hsieh, Tony Hsieh2000 · 4.04★#
#Girlbossby Sophia Amoruso2014 · 3.64★T
The One Thingby Gary Keller, Pocketchange Investments2012 · 4.12★P
Principlesby Ray Dalio2017 · 4.09★Read what the people you are pitching read.
Every investor and founder on our records links to their books and the podcasts they are on.