Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

Fill in your cardOr browse a starter list

643 books written by investors and founders

On the shelfMost read
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

Change your answersFounder · Real estate and construction · Seed
I am
Your rolePick one
Business modelUp to three
Your stagePick one
Working onUp to four
Your rolePick one
How you investUp to three
To sharpenUp to three
IndustryUp to three
More ways to narrow it: kind of book, and when it was written
Kind of bookAny
WrittenPick one

Nothing is stored. Your answers live in the page's address, so the list can be kept or shared.

Your reading list

ShortlistThe best matches for everything you told us, ranked.

↻ Show different picks

The best matches for everything you told us, ranked.

  • 1
    Your First 365 Days in Real Estate: How to build a successful real estate business book cover

    Your First 365 Days in Real Estate

    How to build a successful real estate business

    Shelley Zavitz · 2019

    4.24362 ratings · Goodreads

    Real estate and constructionCompany buildingMarketing and growth

    About the book

    Your successful career in real estate starts here!The first 365 days of working in real estate can be one of the most tumultuous times in your career - full of hard lessons, heart breaks and hard work. Just because you have a license, doesn’t mean you have a…

    On AmazonAudible

  • 2
    The Book on Managing Rental Properties: Find, Screen, and Manage Tenants With Fewer Headaches and Maximum Profits book cover

    The Book on Managing Rental Properties

    Find, Screen, and Manage Tenants With Fewer Headaches and Maximum Profits

    Brandon Turner · 2020

    4.541,579 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    From the top-selling author ofThe Book on Rental Property Investing, this companion book will be your comprehensive guide to effectively managing tenants in your rental properties. No matter how great you are at finding real estate deals, you could lose…

    On AmazonAudible

  • 3
    The Miracle Morning for Real Estate Agents: It's Your Time to Rise and Shine book cover

    The Miracle Morning for Real Estate Agents

    It's Your Time to Rise and Shine

    Hal Elrod · 2014

    4.301,119 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    All real estate agents share one thing in we're all striving to get to the NEXT LEVEL of personal and professional success. We want to take our lives, our businesses, and ourselves to the next level. What if you could get there, faster than you ever thought…

    On AmazonAudible

  • 4
    Buy, Rehab, Rent, Refinance, Repeat: The BRRRR Rental Property Investment Strategy Made Simple book cover

    Buy, Rehab, Rent, Refinance, Repeat

    The BRRRR Rental Property Investment Strategy Made Simple

    David Greene · 2019

    4.382,425 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    Invest in real estate, flip houses, buy rental properties, and never run out of money, using the hottest strategy in the real estate world! “From A–Z (or B–R), David covers just what you'll need to execute like a master and build wealth like the pros.", David…

    On AmazonAudible

  • 5
    Other People's Money: Inside the Housing Crisis and the Demise of the Greatest Real Estate Deal Ever Made book cover

    Other People's Money

    Inside the Housing Crisis and the Demise of the Greatest Real Estate Deal Ever Made

    Charles V. Bagli · 2013

    3.92664 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    In just over three years, real estate giant Tishman Speyer and its partner, BlackRock, lost billions of investors’ dollars on a single deal. The New York Times reporter who first broke the story of the sale of Stuyvesant Town-Peter Cooper Village takes…

    On AmazonAudible

  • 6
    The Housing Boom and Bust book cover

    The Housing Boom and Bust

    Thomas Sowell · 2009

    4.192,145 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    This is a plain-English explanation of how we got into the current economic disaster that developed out of the economics and politics of the housing boom and bust. The “creative” financing of home mortgages and the even more “creative” marketing of financial…

    On AmazonAudible

  • 7
    Real estate finance and investments book cover

    Real estate finance and investments

    William B. Brueggeman, Jeffrey Fisher · 1993

    55 Open Library reading lists

    Real estate and construction

    On AmazonAudibleOpen Library

  • 8
    Shift: The 12 Tactics Real Estate Agents Must Do Now to Win in a Down Market book cover

    Shift

    The 12 Tactics Real Estate Agents Must Do Now to Win in a Down Market

    Gary Keller · 2008

    4.25935 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    "NEW YORK TIMES" BESTSELLER "WALL STREET JOURNAL" BUSINESS BESTSELLER "USA TODAY" MONEY BESTSELLER "Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book."--Mark Victor Hansen,…

    On AmazonAudible

Books on real estate and construction.

  • 1
    The Book of YES: The Ultimate Real Estate Agent Conversation Guide book cover

    The Book of YES

    The Ultimate Real Estate Agent Conversation Guide

    Kevin Ward · 2016

    4.10253 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    The Book of YES In Kevin Ward's book, you will find the most powerful scripts in the real estate industry today. If you’re tired of the same old sales scripts or if you’ve done away with them all together, I know how you feel because I’ve been there. I was…

    On AmazonAudible

  • 2
    The Book on Investing In Real Estate with No (and Low) Money Down: Creative Strategies for Investing in Real Estate Using Other People's Money book cover

    The Book on Investing In Real Estate with No (and Low) Money Down

    Creative Strategies for Investing in Real Estate Using Other People's Money

    Brandon Turner · 2014

    4.182,560 ratings · Goodreads

    Real estate and constructionInnovationCompany building

    About the book

    COMPLETELY REVISED AND UPDATED Is your lack of cash holding you back from your real estate dreams? Discover the creative real estate financing techniques that savvy investors are using to do more deals, more often. No matter how much money you have in…

    On AmazonAudible

  • 3
    Confessions of a Real Estate Entrepreneur: What It Takes to Win in High-Stakes Commercial Real Estate: What it Takes to Win in High-Stakes Commercial Real Estate book cover

    Confessions of a Real Estate Entrepreneur

    What It Takes to Win in High-Stakes Commercial Real Estate

    James A. Randel · 2005

    4.13277 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    A front row seat into the world of high-stakes commercial real estate investing “A must-read book … one of the best real estate investment books I have ever read. On my scale of 1 to 10, this unique book rates an off-the-charts 12.” ---Robert Bruss…

    On AmazonAudible

  • 4
    The Sell: The Secrets of Selling Anything to Anyone book cover

    The Sell

    The Secrets of Selling Anything to Anyone

    Fredrik Eklund · 2015

    3.762,613 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life, no matter who you are or what you do.Ten years ago, Fredrik Eklund moved to New York City…

    On AmazonAudible

  • 5
    17 Cents & a Dream: My Incredible Journey from the USSR to Living the American Dream book cover

    17 Cents & a Dream

    My Incredible Journey from the USSR to Living the American Dream

    Daniel Milstein · 2012

    3.87374 ratings · Goodreads

    Real estate and construction

    About the book

    “Through pure determination, fortitude and attitude, Daniel pulled out of impossibly difficult situations. His story is true, his story is a personal inspiration to me and I hope it will inspire you too to maximize your potential and go for the greatest of…

    On AmazonAudible

  • 6
    The Public Domain: Enclosing the Commons of the Mind book cover

    The Public Domain

    Enclosing the Commons of the Mind

    James Boyle · 2008

    4.12349 ratings · Goodreads

    Real estate and constructionInnovation

    About the book

    In this enlightening book James Boyle describes what he calls the range wars of the information age, today’s heated battles over intellectual property. Boyle argues that just as every informed citizen needs to know at least something about the environment or…

    On AmazonAudible

  • 7
    Brand It Like Serhant: Stand Out From the Crowd, Build Your Following, and Earn More Money book cover

    Brand It Like Serhant

    Stand Out From the Crowd, Build Your Following, and Earn More Money

    Ryan Serhant · 2024

    3.95275 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch Brand is everything. Whether you’re a real estate broker, a hair stylist, or a freelance contractor, your end…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    The User Experience Team of One: A Research and Design Survival Guide book cover

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 2
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 3
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 4
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 5
    Risky is the New Safe: The Rules Have Changed . . . book cover

    Risky is the New Safe

    The Rules Have Changed . . .

    Randy Gage · 2012

    3.86348 ratings · Goodreads

    Raising moneyCompany building

    About the book

    THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…

    On AmazonAudible

  • 6
    UX Strategy: How to Devise Innovative Digital Products that People Want book cover

    UX Strategy

    How to Devise Innovative Digital Products that People Want

    Jaime Levy · 2014

    3.941,224 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the…

    On AmazonAudible

  • 7
    Achieving Excellence in Fundraising + Website book cover

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

  • 8
    Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist book cover

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Raising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

Leading and managing a team as the company grows.

  • 1
    Dare to Lead book cover

    Dare to Lead

    Brené Brown · 2018

    4.17132,765 ratings · Goodreads

    Leading and managing

    About the book

    #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into…

    On AmazonAudible

  • 2
    A Different Kind of Power book cover

    A Different Kind of Power

    Jacinda Ardern · 2025

    4.4521,916 ratings · Goodreads

    Leading and managing

    About the book

    From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…

    On AmazonAudible

  • 3
    The Effective Executive: The Definitive Guide to Getting the Right Things Done book cover

    The Effective Executive

    The Definitive Guide to Getting the Right Things Done

    Peter F. Drucker · 1966

    4.0938,437 ratings · Goodreads

    Leading and managing

    About the book

    What makes an effective executive? The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence,…

    On AmazonAudible

  • 4
    The Wisdom of the Bullfrog: Leadership Made Simple book cover

    The Wisdom of the Bullfrog

    Leadership Made Simple

    William H. McRaven · 2023

    4.408,634 ratings · Goodreads

    Leading and managing

    About the book

    From the acclaimed, bestselling author of  Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…

    On AmazonAudible

  • 5
    Give and Take: A Revolutionary Approach to Success book cover

    Give and Take

    A Revolutionary Approach to Success

    Adam M. Grant · 2013

    4.0641,070 ratings · Goodreads

    Leading and managing

    About the book

    Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success…

    On AmazonAudible

  • 6
    Built to Last: Successful Habits of Visionary Companies book cover

    Built to Last

    Successful Habits of Visionary Companies

    Jim Collins · 1994

    4.0687,169 ratings · Goodreads

    Leading and managing

    About the book

    "This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important,…

    On AmazonAudible

  • 7
    Lincoln on Leadership: Executive Strategies for Tough Times book cover

    Lincoln on Leadership

    Executive Strategies for Tough Times

    Donald T. Phillips · 1993

    4.167,865 ratings · Goodreads

    Leading and managing

    About the book

    You think you have it rough? Only ten days before Abraham Lincoln took the oath of office in 1861, the Confederate States of America seceded from the Union taking all Federal agencies, forts, and arsenals within their territory. To make matters worse,…

    On AmazonAudible

  • 8
    The Manager's Path: A Guide for Tech Leaders Navigating Growth and Change book cover

    The Manager's Path

    A Guide for Tech Leaders Navigating Growth and Change

    Camille Fournier · 2017

    4.2510,686 ratings · Goodreads

    Leading and managing

    About the book

    Managing people is difficult wherever you work, but the tech industry as a whole is pretty bad at it. Tech companies in general lack the experience, tools, texts, and frameworks to do it well. And the handful of books that share tips and tricks of engineering…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing book cover

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 2
    The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love book cover

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 3
    The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence book cover

    The Infinity Machine

    Demis Hassabis, DeepMind, and the Quest for Superintelligence

    Sebastian Mallaby · 2026

    4.423,320 ratings · Goodreads

    Company building

    About the book

    From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark  reckoning, based on unprecedented access, with one of the world’s most brilliant and driven tech visionaries and his game-changing company.Even by the standard…

    On AmazonAudible

  • 4
    Cancel Me If You Can book cover

    Cancel Me If You Can

    Dave Portnoy · 2026

    4.226,588 ratings · Goodreads

    Company building

    About the book

    In his unfiltered style, Dave Portnoy details the journey of how he built his polarizing media empire, Barstool Sports, while refusing to bend the knee to those who tried to tear him down, staying true to himself and blocking out the haters. Dave Portnoy is a…

    On AmazonAudible

  • 5
    Little Bosses Everywhere: How the Pyramid Scheme Shaped America book cover

    Little Bosses Everywhere

    How the Pyramid Scheme Shaped America

    Bridget Read · 2025

    3.965,793 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing, from the shadowy cabals at the top to the strivers at the bottom, whose deferred dreams churn a massive money-making scam that has remade…

    On AmazonAudible

  • 6
    Apple in China: The Capture of the World's Greatest Company book cover

    Apple in China

    The Capture of the World's Greatest Company

    Patrick McGee · 2025

    4.4810,559 ratings · Goodreads

    Company building

    About the book

    For readers of Walter Isaacson’s Steve Jobs and Chris Miller’s Chip War, a riveting look at how Apple helped build China’s dominance in electronics assembly and manufacturing only to find itself trapped in a relationship with an authoritarian state making…

    On AmazonAudible

  • 7
    Personal Branding for Introverts book cover

    Personal Branding for Introverts

    Goldie Chan · 2025

    4.41211 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead    To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…

    On AmazonAudible

  • 8
    The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life book cover

    The 5 Types of Wealth

    A Transformative Guide to Design Your Dream Life

    Sahil Bloom · 2025

    4.1312,431 ratings · Goodreads

    Company building

    About the book

    A groundbreaking guide to rejecting the default path and designing your dream life, a life centered around The 5 Types of Wealth. Launch your journey to fulfillment with this transformative system from inspirational writer, speaker, and entrepreneur Sahil…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    Zeckendorf: The autobiography of the man who played a real-life game of Monopoly and won the largest real estate empire in history. book cover

    Zeckendorf

    The autobiography of the man who played a real-life game of Monopoly and won the largest real estate empire in history.

    William Zeckendorf · 1970

    4.16609 ratings · Goodreads

    Real estate and constructionFounder storiesCompany building

    About the book

    Not since the days of the Louisiana Purchase has America seen any bigger real estate transactions than those executed by William Zeckendorf, the derring-do head of Webb & Knapp. Figuring with supersonic speed and an uncanny flair for making money, the…

    On AmazonAudible

  • 2
    Powerhouse Principles: The Billionaire Blueprint For Real Estate Success book cover

    Powerhouse Principles

    The Billionaire Blueprint For Real Estate Success

    Jorge Pérez · 2008

    4.24189 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    The #1 private developer in the U.S. Jorge Pérez shares his billionaire secrets to empower both small and seasoned investors. Known as the King of Condominiums and the Steven Spielberg of Real Estate, Jorge Pérez reveals his principles for achieving success…

    On AmazonAudible

  • 3
    Shoe Dog: A Memoir by the Creator of Nike book cover

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 4
    Never Die Easy: The Autobiography of Walter Payton book cover

    Never Die Easy

    The Autobiography of Walter Payton

    Walter Payton · 2000

    4.231,581 ratings · Goodreads

    Founder stories

    About the book

    "Never die easy. Why run out of bounds and die easy? Make that linebacker pay. It carries into all facets of your life. It's okay to lose, to die, but don't die without trying, without giving it your best." His legacy is towering. Walter Payton, the man they…

    On AmazonAudible

  • 5
    Elon Musk book cover

    Elon Musk

    Walter Isaacson · 2023

    4.3281,328 ratings · Goodreads

    Founder storiesCompany building

    About the book

    From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era, a rule-breaking visionary who helped to lead the world into the era of electric vehicles,…

    On AmazonAudible

  • 6
    Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer book cover

    Bitter Brew

    The Rise and Fall of Anheuser-Busch and America's Kings of Beer

    William Knoedelseder · 2012

    4.056,011 ratings · Goodreads

    Founder storiesCompany building

    About the book

    “Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”, John Sayles, Director of Eight Men Out and author of A Moment in the Sun The creators of…

    On AmazonAudible

  • 7
    The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else book cover

    The Mystery of Capital

    Why Capitalism Triumphs in the West and Fails Everywhere Else

    Hernando de Soto · 2000

    3.994,463 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    "The hour of capitalism's greatest triumph," writes Hernando de Soto, "is, in the eyes of four-fifths of humanity, its hour of crisis." In The Mystery of Capital, the world-famous Peruvian economist takes up the question that, more than any other, is central…

    On AmazonAudible

  • 8
    Sam Walton, Made in America: My Story book cover

    Sam Walton, Made in America

    My Story

    Sam Walton · 1992

    4.1628,881 ratings · Goodreads

    Founder storiesCompany building

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 3
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 4
    Empire of Pain: The Secret History of the Sackler Dynasty book cover

    Empire of Pain

    The Secret History of the Sackler Dynasty

    Patrick Radden Keefe · 2021

    4.53151,147 ratings · Goodreads

    Company building

    About the book

    The highly anticipated portrait of three generations of the Sackler family, by the prize-winning, bestselling author of Say Nothing .The Sackler name adorns the walls of many storied Harvard, the Metropolitan Museum of Art, Oxford, the Louvre. They are one of…

    On AmazonAudible

  • 5
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 6
    Lok Vyavhar book cover

    Lok Vyavhar

    Diamond Books · 1936

    4.221,157,905 ratings · Goodreads

    Company building

    About the book

    This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…

    On AmazonAudible

  • 7
    Thinking, Fast and Slow book cover

    Thinking, Fast and Slow

    Daniel Kahneman · 2011

    4.16616,355 ratings · Goodreads

    Company building

    About the book

    In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more…

    On AmazonAudible

  • 8
    The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything book cover

    The Art of the Start

    The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

    Guy Kawasaki · 2004

    3.9129,538 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    A new product, a new service, a new company, a new division, a new organization, a new anything, where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the…

    On AmazonAudible

As an Amazon Associate we earn from qualifying purchases. Which books we recommend never depends on it: they are chosen from their ratings and what they are about.

30,000books on building and backing companies
61.5Mreader ratings behind the picks
3.86★average reader rating across the library
643books written by investors and founders

From the record

Written by the people who write the cheques

Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.

Read what the people you are pitching read.

Every investor and founder on our records links to their books and the podcasts they are on.