Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    The Book on Managing Rental Properties: Find, Screen, and Manage Tenants With Fewer Headaches and Maximum Profits book cover

    The Book on Managing Rental Properties

    Find, Screen, and Manage Tenants With Fewer Headaches and Maximum Profits

    Brandon Turner · 2020

    4.541,579 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    From the top-selling author ofThe Book on Rental Property Investing, this companion book will be your comprehensive guide to effectively managing tenants in your rental properties. No matter how great you are at finding real estate deals, you could lose…

    On AmazonAudible

  • 2
    Your First 365 Days in Real Estate: How to build a successful real estate business book cover

    Your First 365 Days in Real Estate

    How to build a successful real estate business

    Shelley Zavitz · 2019

    4.24362 ratings · Goodreads

    Real estate and constructionCompany buildingMarketing and growth

    About the book

    Your successful career in real estate starts here!The first 365 days of working in real estate can be one of the most tumultuous times in your career - full of hard lessons, heart breaks and hard work. Just because you have a license, doesn’t mean you have a…

    On AmazonAudible

  • 3
    The Miracle Morning for Real Estate Agents: It's Your Time to Rise and Shine book cover

    The Miracle Morning for Real Estate Agents

    It's Your Time to Rise and Shine

    Hal Elrod · 2014

    4.301,119 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    All real estate agents share one thing in we're all striving to get to the NEXT LEVEL of personal and professional success. We want to take our lives, our businesses, and ourselves to the next level. What if you could get there, faster than you ever thought…

    On AmazonAudible

  • 4
    The Millionaire Real Estate Investor book cover

    The Millionaire Real Estate Investor

    Gary Keller · 2005

    4.244,917 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    “This book is not just a bargain, it’s a steal. It’s filled with practical, workable advice for anyone wanting to build wealth.”―Mike Summey, co-author of the bestselling The Weekend Millionaire’s Secrets to Investing in Real Estate Anyone who seeks financial…

    On AmazonAudible

  • 5
    Real estate finance and investments book cover

    Real estate finance and investments

    William B. Brueggeman, Jeffrey Fisher · 1993

    55 Open Library reading lists

    Real estate and construction

    On AmazonAudibleOpen Library

  • 6
    Other People's Money: Inside the Housing Crisis and the Demise of the Greatest Real Estate Deal Ever Made book cover

    Other People's Money

    Inside the Housing Crisis and the Demise of the Greatest Real Estate Deal Ever Made

    Charles V. Bagli · 2013

    3.92664 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    In just over three years, real estate giant Tishman Speyer and its partner, BlackRock, lost billions of investors’ dollars on a single deal. The New York Times reporter who first broke the story of the sale of Stuyvesant Town-Peter Cooper Village takes…

    On AmazonAudible

  • 7
    Loopholes of Real Estate book cover

    Loopholes of Real Estate

    Garrett Sutton · 2013

    4.27677 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    Voted Best Business Book in 2014! by Pacific Book Review Loopholes of Real Estate clearly reveals the tax and legal loopholes you need to know to be a successful real estate investor. Knowledge is power; this book is a must read for the strategic investor. -…

    On AmazonAudible

  • 8
    The Book on Negotiating Real Estate: Expert Strategies for Getting the Best Deals When Buying & Selling Investment Property book cover

    The Book on Negotiating Real Estate

    Expert Strategies for Getting the Best Deals When Buying & Selling Investment Property

    J. Scott · 2019

    4.25319 ratings · Goodreads

    Real estate and constructionCompany buildingFirst sales

    About the book

    Want to close more investment deals...and make more money in the process? When the real estate market gets hot, it’s the investors who know the ins-and-outs of negotiating with sellers (and with agents, banks, contractors, and other institutions) who will…

    On AmazonAudible

Books on real estate and construction.

  • 1
    The Book of YES: The Ultimate Real Estate Agent Conversation Guide book cover

    The Book of YES

    The Ultimate Real Estate Agent Conversation Guide

    Kevin Ward · 2016

    4.10253 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    The Book of YES In Kevin Ward's book, you will find the most powerful scripts in the real estate industry today. If you’re tired of the same old sales scripts or if you’ve done away with them all together, I know how you feel because I’ve been there. I was…

    On AmazonAudible

  • 2
    The Book on Investing In Real Estate with No (and Low) Money Down: Creative Strategies for Investing in Real Estate Using Other People's Money book cover

    The Book on Investing In Real Estate with No (and Low) Money Down

    Creative Strategies for Investing in Real Estate Using Other People's Money

    Brandon Turner · 2014

    4.182,560 ratings · Goodreads

    Real estate and constructionInnovationCompany building

    About the book

    COMPLETELY REVISED AND UPDATED Is your lack of cash holding you back from your real estate dreams? Discover the creative real estate financing techniques that savvy investors are using to do more deals, more often. No matter how much money you have in…

    On AmazonAudible

  • 3
    Confessions of a Real Estate Entrepreneur: What It Takes to Win in High-Stakes Commercial Real Estate: What it Takes to Win in High-Stakes Commercial Real Estate book cover

    Confessions of a Real Estate Entrepreneur

    What It Takes to Win in High-Stakes Commercial Real Estate

    James A. Randel · 2005

    4.13277 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    A front row seat into the world of high-stakes commercial real estate investing “A must-read book … one of the best real estate investment books I have ever read. On my scale of 1 to 10, this unique book rates an off-the-charts 12.” ---Robert Bruss…

    On AmazonAudible

  • 4
    The Public Domain: Enclosing the Commons of the Mind book cover

    The Public Domain

    Enclosing the Commons of the Mind

    James Boyle · 2008

    4.12349 ratings · Goodreads

    Real estate and constructionInnovation

    About the book

    In this enlightening book James Boyle describes what he calls the range wars of the information age, today’s heated battles over intellectual property. Boyle argues that just as every informed citizen needs to know at least something about the environment or…

    On AmazonAudible

  • 5
    The Sell: The Secrets of Selling Anything to Anyone book cover

    The Sell

    The Secrets of Selling Anything to Anyone

    Fredrik Eklund · 2015

    3.762,613 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life, no matter who you are or what you do.Ten years ago, Fredrik Eklund moved to New York City…

    On AmazonAudible

  • 6
    17 Cents & a Dream: My Incredible Journey from the USSR to Living the American Dream book cover

    17 Cents & a Dream

    My Incredible Journey from the USSR to Living the American Dream

    Daniel Milstein · 2012

    3.87374 ratings · Goodreads

    Real estate and construction

    About the book

    “Through pure determination, fortitude and attitude, Daniel pulled out of impossibly difficult situations. His story is true, his story is a personal inspiration to me and I hope it will inspire you too to maximize your potential and go for the greatest of…

    On AmazonAudible

  • 7
    Brand It Like Serhant: Stand Out From the Crowd, Build Your Following, and Earn More Money book cover

    Brand It Like Serhant

    Stand Out From the Crowd, Build Your Following, and Earn More Money

    Ryan Serhant · 2024

    3.95275 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch Brand is everything. Whether you’re a real estate broker, a hair stylist, or a freelance contractor, your end…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    The Elements of User Experience: User-Centered Design for the Web book cover

    The Elements of User Experience

    User-Centered Design for the Web

    Jesse James Garrett · 2002

    4.014,134 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…

    On AmazonAudible

  • 2
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 3
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 4
    Achieving Excellence in Fundraising + Website book cover

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

  • 5
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 6
    A Project Guide to UX Design: For User Experience Designers in the Field or in the Making book cover

    A Project Guide to UX Design

    For User Experience Designers in the Field or in the Making

    Russ Unger · 2009

    3.871,774 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User…

    On AmazonAudible

  • 7
    Risky is the New Safe: The Rules Have Changed . . . book cover

    Risky is the New Safe

    The Rules Have Changed . . .

    Randy Gage · 2012

    3.86348 ratings · Goodreads

    Raising moneyCompany building

    About the book

    THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…

    On AmazonAudible

  • 8
    Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist book cover

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Raising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

Leading and managing a team as the company grows.

  • 1
    Good to Great: Why Some Companies Make the Leap... and Others Don't book cover

    Good to Great

    Why Some Companies Make the Leap... and Others Don't

    Jim Collins · 2001

    4.12312,279 ratings · Goodreads

    Leading and managing

    About the book

    The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the…

    On AmazonAudible

  • 2
    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company book cover

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 3
    The Goal: A Process of Ongoing Improvement book cover

    The Goal

    A Process of Ongoing Improvement

    Eliyahu M. Goldratt · 2004

    4.0786,160 ratings · Goodreads

    Leading and managing

    About the book

    Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried…

    On AmazonAudible

  • 4
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Leading and managing

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 5
    The Wisdom of the Bullfrog: Leadership Made Simple book cover

    The Wisdom of the Bullfrog

    Leadership Made Simple

    William H. McRaven · 2023

    4.408,634 ratings · Goodreads

    Leading and managing

    About the book

    From the acclaimed, bestselling author of  Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…

    On AmazonAudible

  • 6
    Give and Take: A Revolutionary Approach to Success book cover

    Give and Take

    A Revolutionary Approach to Success

    Adam M. Grant · 2013

    4.0641,070 ratings · Goodreads

    Leading and managing

    About the book

    Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success…

    On AmazonAudible

  • 7
    The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship book cover

    The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship

    Ben Horowitz · 2014

    4.19114,702 ratings · Goodreads

    Leading and managing

    About the book

    A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one. In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most…

    On AmazonAudible

  • 8
    Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration book cover

    Creativity, Inc.

    Overcoming the Unseen Forces That Stand in the Way of True Inspiration

    Ed Catmull · 2014

    4.20105,625 ratings · Goodreads

    Leading and managing

    About the book

    “What does it mean to manage well?” From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business, sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling book cover

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 2
    Little Bosses Everywhere: How the Pyramid Scheme Shaped America book cover

    Little Bosses Everywhere

    How the Pyramid Scheme Shaped America

    Bridget Read · 2025

    3.965,793 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing, from the shadowy cabals at the top to the strivers at the bottom, whose deferred dreams churn a massive money-making scam that has remade…

    On AmazonAudible

  • 3
    The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love book cover

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 4
    Personal Branding for Introverts book cover

    Personal Branding for Introverts

    Goldie Chan · 2025

    4.41211 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead    To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…

    On AmazonAudible

  • 5
    Source Code: My Beginnings book cover

    Source Code

    My Beginnings

    Bill Gates · 2025

    4.1515,248 ratings · Goodreads

    Company building

    About the book

    The origin story of one of the most influential and transformative business leaders and philanthropists of the modern age. The business triumphs of Bill Gates are widely known: the twenty-year-old who dropped out of Harvard to start a software company that…

    On AmazonAudible

  • 6
    1929: Inside the Greatest Crash in History – and How It Shattered a Nation book cover

    1929

    Inside the Greatest Crash in History – and How It Shattered a Nation

    Andrew Ross Sorkin · 2025

    4.1535,108 ratings · Goodreads

    Company building

    On AmazonAudible

  • 7
    The Thinking Machine: Jensen Huang, Nvidia, and the World's Most Coveted Microchip book cover

    The Thinking Machine

    Jensen Huang, Nvidia, and the World's Most Coveted Microchip

    Stephen Witt · 2025

    4.295,636 ratings · Goodreads

    Company building

    About the book

    “Stephen Witt’s deep reporting shines through every page of The Thinking Machine. The result is a page-turning biography of perhaps the most consequential CEO and company in the world.”, David Epstein, New York Times bestselling author of Range Nvidia is…

    On AmazonAudible

  • 8
    The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life book cover

    The 5 Types of Wealth

    A Transformative Guide to Design Your Dream Life

    Sahil Bloom · 2025

    4.1312,431 ratings · Goodreads

    Company building

    About the book

    A groundbreaking guide to rejecting the default path and designing your dream life, a life centered around The 5 Types of Wealth. Launch your journey to fulfillment with this transformative system from inspirational writer, speaker, and entrepreneur Sahil…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    Zeckendorf: The autobiography of the man who played a real-life game of Monopoly and won the largest real estate empire in history. book cover

    Zeckendorf

    The autobiography of the man who played a real-life game of Monopoly and won the largest real estate empire in history.

    William Zeckendorf · 1970

    4.16609 ratings · Goodreads

    Real estate and constructionFounder storiesCompany building

    About the book

    Not since the days of the Louisiana Purchase has America seen any bigger real estate transactions than those executed by William Zeckendorf, the derring-do head of Webb & Knapp. Figuring with supersonic speed and an uncanny flair for making money, the…

    On AmazonAudible

  • 2
    Powerhouse Principles: The Billionaire Blueprint For Real Estate Success book cover

    Powerhouse Principles

    The Billionaire Blueprint For Real Estate Success

    Jorge Pérez · 2008

    4.24189 ratings · Goodreads

    Real estate and constructionCompany building

    About the book

    The #1 private developer in the U.S. Jorge Pérez shares his billionaire secrets to empower both small and seasoned investors. Known as the King of Condominiums and the Steven Spielberg of Real Estate, Jorge Pérez reveals his principles for achieving success…

    On AmazonAudible

  • 3
    Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer book cover

    Bitter Brew

    The Rise and Fall of Anheuser-Busch and America's Kings of Beer

    William Knoedelseder · 2012

    4.056,011 ratings · Goodreads

    Founder storiesCompany building

    About the book

    “Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”, John Sayles, Director of Eight Men Out and author of A Moment in the Sun The creators of…

    On AmazonAudible

  • 4
    Steve Jobs book cover

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 5
    Showboat: The Life of Kobe Bryant book cover

    Showboat

    The Life of Kobe Bryant

    Roland Lazenby · 2016

    4.302,644 ratings · Goodreads

    Founder stories

    About the book

    Finalist for the Cross British Sports Biography of the Year Award in the UK "With surgical precision, Roland Lazenby expertly dissects the life of this generation's most fascinating basketball player. What made Kobe Bryant tick so loud for so long? Lazenby…

    On AmazonAudible

  • 6
    The Situation Room: The Inside Story of Presidents in Crisis book cover

    The Situation Room

    The Inside Story of Presidents in Crisis

    George Stephanopoulos · 2024

    4.3211,278 ratings · Goodreads

    Founder stories

    About the book

    George Stephanopoulos, former senior advisor to President Clinton and for more than 20 years anchor of  This Week  and co-anchor of  Good Morning America , recounts the crises that decided the course of history, from the place 12 presidents made their…

    On AmazonAudible

  • 7
    Sam Walton, Made in America: My Story book cover

    Sam Walton, Made in America

    My Story

    Sam Walton · 1992

    4.1628,881 ratings · Goodreads

    Founder storiesCompany building

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

  • 8
    Walt Disney: An American Original book cover

    Walt Disney

    An American Original

    Bob Thomas · 1960

    4.345,851 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walt Disney is an American hero--the creator of Mickey Mouse, and a man who changed the face of American culture. After years of research, with the full cooperation of the Disney family and access to private papers and letters, Bob Thomas produced the…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 3
    The Long Tail: Why the Future of Business is Selling Less of More book cover

    The Long Tail

    Why the Future of Business is Selling Less of More

    Chris Anderson · 2006

    3.8330,263 ratings · Goodreads

    Company buildingFirst sales

    About the book

    The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year. In…

    On AmazonAudible

  • 4
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 5
    Nunca te pares book cover

    Nunca te pares

    Phil Knight · 2016

    4.46361,920 ratings · Goodreads

    Company building

    On AmazonAudible

  • 6
    Zero to One: Notes on Startups, or How to Build the Future book cover

    Zero to One

    Notes on Startups, or How to Build the Future

    Peter Thiel · 2014

    4.14419,155 ratings · Goodreads

    Company building

    About the book

    If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how…

    On AmazonAudible

  • 7
    Contagious: Why Things Catch On book cover

    Contagious

    Why Things Catch On

    Jonah Berger · 2013

    3.9834,129 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what…

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  • 8
    No Logo book cover

    No Logo

    Naomi Klein · 2000

    3.9033,309 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    With a new Afterword to the 2002 edition, No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing, and the powerful potential of a growing activist sect that will surely alter…

    On AmazonAudible

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