Reading list: the books for what you are building
Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.
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643 books written by investors and founders
Now readingAtomic HabitsJames Clear4.31★
Change your answersFounder · Mobility and logistics · Seed
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ShortlistThe best matches for everything you told us, ranked.
The best matches for everything you told us, ranked.
- 1
Crash Course
The American Automobile Industry's Road from Glory to Disaster
Paul Ingrassia · 2009
3.91693 ratings · Goodreads
Mobility and logisticsCompany building
About the book
This is the epic saga of the American automobile industry's rise and demise, a compelling story of hubris, denial, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big Three car…
- 2
Ninety Percent of Everything
Inside Shipping, the Invisible Industry That Puts Clothes on Your Back, Gas in Your Car, and Food on Your Plate
Rose George · 2013
3.794,545 ratings · Goodreads
Mobility and logisticsCompany building
About the book
Eye-opening and compelling, the overlooked world of freight shipping, revealed as the foundation of our civilization On ship-tracking websites, the waters are black with dots. Each dot is a ship; each ship is laden with boxes; each box is laden with goods.…
- 3
Flying Blind
The 737 MAX Tragedy and the Fall of Boeing
Peter Robison · 2021
4.174,472 ratings · Goodreads
Mobility and logisticsCompany building
About the book
A fast-paced look at the corporate dysfunction--the ruthless cost-cutting, toxic workplaces, and cutthroat management--that contributed to one of the worst tragedies in modern aviation Boeing is a century-old titan of American industry. The largest…
- 4
The Southwest Airlines Way
Jody Hoffer Gittell · 1899
3.76490 ratings · Goodreads
Mobility and logisticsCompany building
About the book
"If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry." --Gerard Arpey, CEO, American Airlines "Through extensive research Jody Hoffer Gittell gets to the bottom of what has sustained…
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Car Guys vs. Bean Counters
The Battle for the Soul of American Business
Bob Lutz · 2011
3.731,158 ratings · Goodreads
Mobility and logisticsCompany building
About the book
"It's time to stop the dominance of the number-crunchers, living in their perfect, predictable, financially-projected world (who fail, time and again), and give the reins to the 'product guys'...those with vision and passion for the customers and their…
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Thinking Small
The Long, Strange Trip of the Volkswagen Beetle
Andrea Hiott · 2012
4.20476 ratings · Goodreads
Mobility and logisticsCompany building
About the book
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad…
- 7
Undercover Economist, Revised and Updated Edition
Exposing Why the Rich Are Rich, the Poor Are Poor - And Why You Can Never Buy a Decent Used Car! (R
Tim Harford · 2005
3.8129,622 ratings · Goodreads
Mobility and logisticsCompany building
About the book
With over one million copies sold, The Undercover Economist has been hailed worldwide as a fantastic guide to the fundamental principles of economics. An economist's version of The Way Things Work, this engaging volume is part Economics 101 and part expose of…
- 8
The Yugo
The Rise and Fall of the Worst Car in History
Jason Vuic · 2010
3.76704 ratings · Goodreads
Mobility and logisticsCompany building
About the book
Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR’s Car Talk declared it “the worst car of the millennium.” And for most Americans that’s where the story begins and…
Books on mobility and logistics.
- 1
Clean Disruption of Energy and Transportation
How Silicon Valley Will Make Oil, Nuclear, Natural Gas, Coal, Electric Utilities and Conventional Cars Obsolete by 2030
Tony Seba · 2014
4.15368 ratings · Goodreads
Mobility and logisticsMoats and competitionCompany building
About the book
The industrial age of energy and transportation will be over by 2030. Maybe before. Exponentially improving technologies such as solar, electric vehicles, and autonomous (self-driving) cars will disrupt and sweep away the energy and transportation industries…
- 2
Tesla Motors
How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution
Charles Morris · 2014
4.28202 ratings · Goodreads
Mobility and logisticsCompany building
About the book
In twelve years of existence, Tesla Motors has achieved many amazing feats. The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has…
- 3
Empires of the Sky
Zeppelins, Airplanes, and Two Men's Epic Duel to Rule the World
Alexander Rose · 2020
4.34637 ratings · Goodreads
Mobility and logistics
About the book
At the dawn of the twentieth century, when human flight was still considered an impossibility, Germany's Count von Zeppelin vied with the Wright Brothers to build the world's first successful flying machine. As the Wrights labored to invent the airplane,…
- 4
Shift
Inside Nissan's Historic Revival
Carlos Ghosn · 2004
3.92390 ratings · Goodreads
Mobility and logisticsCompany building
About the book
In Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive, and corporate, history.When…
- 5
Insane Mode
How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil
Hamish McKenzie · 2018
3.70784 ratings · Goodreads
Mobility and logisticsCompany building
About the book
"You'll tell me if it ever starts getting genuinely insane, right?" --Elon Musk, TED interview Hamish McKenzie tells how a Silicon Valley start-up's wild dream came true. Tesla is a car company that stood up against not only the might of the…
- 6
Wild Ride
Inside Uber's Quest for World Domination
Adam Lashinsky · 2017
3.67968 ratings · Goodreads
Mobility and logisticsCompany buildingMoats and competition
About the book
In your pocket is something amazing: a quick and easy way to summon a total stranger who will take you anywhere you'd like. In your hands is something equally amazing: the untold story of Uber's meteoric rise, and the massive ambitions of its larger-than-life…
- 7
Brand Sense
Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Martin Lindstrom · 2005
3.87898 ratings · Goodreads
Mobility and logisticsCompany building
About the book
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently, integrating touch, taste, smell, sight, and…
What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.
- 1
The Elements of User Experience
User-Centered Design for the Web
Jesse James Garrett · 2002
4.014,134 ratings · Goodreads
Finding product-market fitCompany building
About the book
Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…
- 2
Get Backed
Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams
Evan Baehr · 2015
4.36356 ratings · Goodreads
Raising moneyCompany building
About the book
HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…
- 3
80/20 Sales and Marketing
The Definitive Guide to Working Less and Making More
Perry Marshall · 2013
4.191,904 ratings · Goodreads
First salesMarketing and growthCompany building
About the book
Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…
- 4
Achieving Excellence in Fundraising + Website
Eugene R. Tempel · 2003
4.02249 ratings · Goodreads
Raising moneyCompany building
About the book
The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…
- 5
Selling the Invisible
A Field Guide to Modern Marketing
Harry Beckwith · 1997
3.9410,059 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…
- 6
Risky is the New Safe
The Rules Have Changed . . .
Randy Gage · 2012
3.86348 ratings · Goodreads
Raising moneyCompany building
About the book
THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…
- 7
UX for Beginners
A Crash Course in 100 Short Lessons
Joel Marsh · 2016
4.04527 ratings · Goodreads
Finding product-market fitCompany building
About the book
Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right 100 self-contained lessons that cover the whole spectrum of fundamentals. Forget dry, technical…
- 8
Solving Product Design Exercises
Questions & Answers
Artiom Dashinsky · 2018
4.30675 ratings · Goodreads
Finding product-market fitCompany building
About the book
Practice your product design and UX skills. Prepare for your next job interview. "Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM". Learn how to solve and present exercises like these, that top startups…
Leading and managing a team as the company grows.
- 1
Dare to Lead
Brené Brown · 2018
4.17132,765 ratings · Goodreads
Leading and managing
About the book
#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into…
- 2
The Ride of a Lifetime
Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger · 2019
4.4099,495 ratings · Goodreads
Leading and managing
About the book
A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…
- 3
The Making of a Manager
What to Do When Everyone Looks to You
Julie Zhuo · 2019
4.1922,682 ratings · Goodreads
Leading and managing
About the book
Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don't really know what you're…
- 4
Leadership Strategy and Tactics
Field Manual
Jocko Willink · 2020
4.409,277 ratings · Goodreads
Leading and managing
About the book
The ultimate guide on leadership from the #1 New York Times bestselling co-author of Extreme Ownership.In the military, a field manual provides instructions in simple, clear, step-by-step language to help soldiers complete their mission. In the civilian…
- 5
Built to Last
Successful Habits of Visionary Companies
Jim Collins · 1994
4.0687,169 ratings · Goodreads
Leading and managing
About the book
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important,…
- 6
A Different Kind of Power
Jacinda Ardern · 2025
4.4521,916 ratings · Goodreads
Leading and managing
About the book
From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…
- 7
Joker One
A Marine Platoon's Story of Courage, Leadership, and Brotherhood
Donovan Campbell · 2009
4.154,545 ratings · Goodreads
Leading and managing
About the book
After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…
- 8
The Effective Executive
The Definitive Guide to Getting the Right Things Done
Peter F. Drucker · 1966
4.0938,437 ratings · Goodreads
Leading and managing
About the book
What makes an effective executive? The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence,…
Published in the last three years, newest first, for what you told us.
- 1
Simple Marketing For Smart People
The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Billy Broas · 2024
4.35305 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…
- 2
The Pricing Roadmap
How to Design B2B SaaS Pricing Models That Your Customers Will Love
Ulrik Lehrskov-Schmidt · 2023
4.43207 ratings · Goodreads
Finding product-market fitCompany building
About the book
"The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…
- 3
Personal Branding for Introverts
Goldie Chan · 2025
4.41211 ratings · Goodreads
Marketing and growthCompany building
About the book
A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…
- 4
The First-Time Manager
Sales
Mike Weinberg · 2023
4.43282 ratings · Goodreads
First salesCompany building
About the book
The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…
- 5
Careless People
A Cautionary Tale of Power, Greed, and Lost Idealism
Sarah Wynn-Williams · 2025
4.12150,174 ratings · Goodreads
Company building
About the book
Sarah Wynn-Williams joined Facebook believing the company could change things for the better. Instead, what she encountered over seven years was so shocking that Meta obtained a legal order to silence her. Now you can read her award-winning story. Candid…
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- 8
Lean Marketing
More Leads. More Profit. Less Marketing.
Allan Dib · 2024
4.31452 ratings · Goodreads
Marketing and growthCompany building
About the book
Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…
How companies like yours were actually built, from the people who built them.
- 1
Auto Biography
A Classic Car, an Outlaw Motorhead, and 57 Years of the American Dream
Earl Swift · 2014
4.06235 ratings · Goodreads
Mobility and logisticsFounder storiesCompany building
About the book
A brilliant blend of Shop Class as Soulcraft and The Orchid Thief, Earl Swift's wise, funny, and captivating Auto Biography follows an outlaw-genius auto mechanic as he painstakingly attempts to restores a classic 1957 Chevy to its former glory-all while the…
- 2
Rickenbacker
An Autobiography
Eddie V. Rickenbacker · 1967
4.30264 ratings · Goodreads
Mobility and logisticsFounder stories
About the book
Here is the long-awaited story of one of the most exciting American heroes of this century. It begins with Captain Rickenbacker's earliest memories as a boy in Columbus, Ohio, and proceeds through a fantastic series of incidents and adventures up to the…
- 3
Door to Door
The Magnificent, Maddening, Mysterious World of Transportation
Edward Humes · 2016
3.77895 ratings · Goodreads
Mobility and logisticsCompany building
About the book
The Pulitzer Prize-winning journalist and author of Garbology explores the hidden and costly wonders of our buy-it-now, get-it-today world of transportation, revealing the surprising truths, mounting challenges, and logistical magic behind every trip we take…
- 4
The Billionaire and the Mechanic
How Larry Ellison and a Car Mechanic Teamed Up to Win Sailing's Greatest Race, The America's Cup
Julian Guthrie · 2013
4.11847 ratings · Goodreads
Mobility and logisticsCompany building
About the book
A Forbes Best Book of the Year The America’s Cup, first awarded in 1851, is the oldest trophy in international sports, and one of the most hotly contested. In 2000, Larry Ellison, co-founder and billionaire CEO of Oracle Corporation, decided to run for the…
- 5
A Ghost's Memoir
John McDonald · 2002
13 Open Library reading lists
Mobility and logisticsFounder stories
About the book
"Published in 1964, My Years with General Motors was an immediate best-seller and today is considered one of the few classic books on management. The book is the ghostwritten memoir of Alfred P. Sloan, Jr. (1875-1966), whose business and management strategies…
- 6
LeMay
The Life and Wars of General Curtis LeMay
Warren Kozak · 2009
4.23699 ratings · Goodreads
Mobility and logisticsFounder stories
About the book
Kozak’s biography of U.S. Air Force General Curtis E. LeMay (1906–1990) won’t convert those utterly convinced that he was a bomb-happy maniac. The more open-minded, however, will find in it a broader perspective on this controversial officer than we have had…
- 7
China Airborne
James M. Fallows · 2012
3.86626 ratings · Goodreads
Mobility and logisticsCompany building
About the book
More than two-thirds of the new airports under construction today are being built in China. Chinese airlines expect to triple their fleet size over the next decade and will account for the fastest-growing market for Boeing and Airbus. But the Chinese are…
- 8
Numbers Don't Lie
71 Things You Need to Know About the World
Vaclav Smil · 2020
3.8210,834 ratings · Goodreads
Mobility and logisticsCompany building
About the book
Is flying dangerous? How much do the world's cows weigh? And what makes people happy? From earth's nations and inhabitants, through the fuels and foods that energize them, to the transportation and inventions of our modern world - and how all of this…
What founders at seed keep coming back to, if you have not read them yet.
- 1
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore · 2002
4.0332,109 ratings · Goodreads
Marketing and growthCompany buildingFirst sales
About the book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…
- 2
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Al Ries · 1993
4.0522,738 ratings · Goodreads
Marketing and growthCompany building
About the book
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…
- 3
Building A Story Brand
Donald Miller · 2017
4.2726,500 ratings · Goodreads
Marketing and growthCompany building
About the book
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…
- 4
Bad Blood
Secrets and Lies in a Silicon Valley Startup
John Carreyrou · 2018
4.40285,283 ratings · Goodreads
Company building
About the book
The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers. In…
- 5
The 7 Habits of Highly Effective People
Powerful Lessons in Personal Change
Stephen R. Covey · 1989
4.16843,480 ratings · Goodreads
Company building
About the book
In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step…
- 6
The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Guy Kawasaki · 2004
3.9129,538 ratings · Goodreads
Company buildingMarketing and growth
About the book
A new product, a new service, a new company, a new division, a new organization, a new anything, where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the…
- 7
Zero to One
Notes on Startups, or How to Build the Future
Peter Thiel · 2014
4.14419,155 ratings · Goodreads
Company building
About the book
If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how…
- 8
Contagious
Why Things Catch On
Jonah Berger · 2013
3.9834,129 ratings · Goodreads
Company buildingMarketing and growth
About the book
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what…
As an Amazon Associate we earn from qualifying purchases. Which books we recommend never depends on it: they are chosen from their ratings and what they are about.
From the record
Written by the people who write the cheques
Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.
The Lean Startupby Eric Ries, Eric Ries2011 · 4.11★L
Lean Inby Sheryl Sandberg, Meta2013 · 3.94★T
The Hard Thing About Hard Thingsby Ben Horowitz, Andreessen Horowitz2014 · 4.19★D
Delivering Happinessby Tony Hsieh, Tony Hsieh2000 · 4.04★#
#Girlbossby Sophia Amoruso2014 · 3.64★T
The One Thingby Gary Keller, Pocketchange Investments2012 · 4.12★P
Principlesby Ray Dalio2017 · 4.09★Read what the people you are pitching read.
Every investor and founder on our records links to their books and the podcasts they are on.