Reading list: the books for what you are building
Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.
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643 books written by investors and founders
Now readingAtomic HabitsJames Clear4.31★
Change your answersFounder · Media, entertainment and games · Seed
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ShortlistThe best matches for everything you told us, ranked.
The best matches for everything you told us, ranked.
- 1
Spreadable Media
Creating Value and Meaning in a Networked Culture
Henry Jenkins · 2012
3.72524 ratings · Goodreads
Media, entertainment and gamesCompany buildingMarketing and growth
About the book
Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts…
- 2
Masters of Doom
How Two Guys Created an Empire and Transformed Pop Culture
David Kushner · 2003
4.3020,678 ratings · Goodreads
Media, entertainment and gamesCompany building
About the book
Masters of Doom is the amazing true story of the Lennon and McCartney of video John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a…
- 3
Inbound Marketing
Get Found Using Google, Social Media, and Blogs
Brian Halligan · 2009
3.873,974 ratings · Goodreads
Media, entertainment and gamesMarketing and growthCompany building
About the book
Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these…
- 4
The Infinite Game
Simon Sinek · 2017
4.1630,000 ratings · Goodreads
Media, entertainment and gamesCompany building
About the book
Do you know how to play the game you're in? In finite games, like football or chess, the players are known, the rules are fixed, and the endpoint is clear. The winners and losers are easily identified. In infinite games, like business or politics or life…
- 5
Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
David Meerman Scott · 2010
3.83364 ratings · Goodreads
Media, entertainment and gamesMarketing and growthCompany building
About the book
The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they…
- 6
An Empire of Their Own
How the Jews Invented Hollywood
Neal Gabler · 1988
4.02816 ratings · Goodreads
Media, entertainment and gamesCompany building
About the book
Winner of the Los Angeles Times Book Award for history, this "wonderful history of the golden age of the movie moguls" (Chicago Tribune ) is a provocative, original, and richly entertaining group biography of the Jewish immigrants who were the moving forces…
- 7
Sid Meier's Memoir!
A Life in Computer Games
Sid Meier · 2020
4.183,838 ratings · Goodreads
Media, entertainment and games
About the book
The life and career of the legendary developer celebrated as the “godfather of computer gaming,” and creator of Civilization. Over his four-decade career, Sid Meier has produced some of the world’s most popular video games, including Sid Meier’s…
- 8
Secrets of the Millionaire Mind
Mastering the Inner Game of Wealth
T. Harv Eker · 2005
4.2277,805 ratings · Goodreads
Media, entertainment and gamesCompany building
About the book
#1 New York Times , Wall Street Journal , and USA Today Bestseller! Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it! Have you ever wondered why some people seem to get rich easily, while others are destined…
Books on media, entertainment and games.
- 1
Convergence Culture
Where Old and New Media Collide
Henry Jenkins · 2006
3.863,860 ratings · Goodreads
Media, entertainment and games
About the book
Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America's…
- 2
Mood Machine
The Rise of Spotify and the Costs of the Perfect Playlist
Liz Pelly · 2025
3.834,803 ratings · Goodreads
Media, entertainment and gamesCompany building
About the book
With unprecedented access and unsparing analysis, this is the definitive investigation into Spotify, weaving interviews with incisive cultural criticism, and illuminating how streaming has reshaped music for listeners and artists alike.Flush with testimony…
- 3
Antisocial Media
How Facebook Disconnects Us and Undermines Democracy
Siva Vaidhyanathan · 2018
3.86594 ratings · Goodreads
Media, entertainment and gamesCompany building
About the book
If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive…
- 4
Who Is Michael Ovitz?
Michael Ovitz · 2018
4.212,770 ratings · Goodreads
Media, entertainment and gamesCompany building
About the book
"When the history of Hollywood is written, few people will have played a larger role than Michael Ovitz.... It is impossible to read such a chronicle and not see Mr. Ovitz as the Steve Jobs of agenting, possessing a version of Jobs's fanatical drive and a…
- 5
The Chaos Machine
The Inside Story of How Social Media Rewired Our Minds and Our World
Max Fisher · 2022
4.269,592 ratings · Goodreads
Media, entertainment and games
About the book
From a New York Times investigative reporter and Pulitzer Prize finalist, “an essential book for our times” (Ezra Klein), tracking the high-stakes inside story of how Big Tech’s breakneck race to drive engagement, and profits, at all costs fractured the world…
- 6
The Book Of Satoshi
The Collected Writings of Bitcoin Creator Satoshi Nakamoto
Phil Champagne · 2014
4.06725 ratings · Goodreads
Media, entertainment and games
About the book
Have you, like the rest of the world, speculated as to the identity of Satoshi Nakamoto, anonymous creator of Bitcoin? The world's first cryptocurrency, Bitcoin went online in 2009 and has since revolutionized our concepts of currency and money. Not…
- 7
Burn Book
A Tech Love Story
Kara Swisher · 2024
3.9416,244 ratings · Goodreads
Media, entertainment and gamesCompany building
About the book
From award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting of the tech industry and its founders who wanted to change the world but broke it instead. Part memoir, part history, Burn Book is a necessary chronicle of tech’s most…
- 8
The Creator's Code The Six Essential Skills of Extraordinary Entrepreneurs
Amy Wilkinson · 2014
3.76813 ratings · Goodreads
Media, entertainment and gamesCompany building
About the book
Each of us has the capacity to spot opportunities, invent products, and build businesses, even $100 million businesses. How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks…
What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.
- 1
The Elements of User Experience
User-Centered Design for the Web
Jesse James Garrett · 2002
4.014,134 ratings · Goodreads
Finding product-market fitCompany building
About the book
Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…
- 2
Get Backed
Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams
Evan Baehr · 2015
4.36356 ratings · Goodreads
Raising moneyCompany building
About the book
HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…
- 3
Selling the Invisible
A Field Guide to Modern Marketing
Harry Beckwith · 1997
3.9410,059 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…
- 4
Simple Marketing For Smart People
The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Billy Broas · 2024
4.35305 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…
- 5
UX for Lean Startups
Faster, Smarter User Experience Research and Design
Laura Klein · 2013
4.092,097 ratings · Goodreads
Company buildingFinding product-market fit
About the book
Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you…
- 6
Achieving Excellence in Fundraising + Website
Eugene R. Tempel · 2003
4.02249 ratings · Goodreads
Raising moneyCompany building
About the book
The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…
- 7
Venture Deals
Be Smarter Than Your Lawyer and Venture Capitalist
Brad Feld · 2011
4.1117,486 ratings · Goodreads
Raising moneyCompany building
About the book
Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…
- 8
Risky is the New Safe
The Rules Have Changed . . .
Randy Gage · 2012
3.86348 ratings · Goodreads
Raising moneyCompany building
About the book
THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…
Leading and managing a team as the company grows.
- 1
Start with Why
How Great Leaders Inspire Everyone to Take Action
Simon Sinek · 2009
4.09281,577 ratings · Goodreads
Leading and managing
About the book
Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to…
- 2
The Ride of a Lifetime
Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger · 2019
4.4099,495 ratings · Goodreads
Leading and managing
About the book
A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…
- 3
A Different Kind of Power
Jacinda Ardern · 2025
4.4521,916 ratings · Goodreads
Leading and managing
About the book
From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…
- 4
Inspired
How to Create Tech Products Customers Love
Marty Cagan · 2008
4.2226,350 ratings · Goodreads
Leading and managing
About the book
Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…
- 5
The Phoenix Project
A Novel About IT, DevOps, and Helping Your Business Win
Gene Kim · 2013
4.2551,320 ratings · Goodreads
Leading and managing
About the book
Bill is an IT manager at Parts Unlimited. It's Tuesday morning and on his drive into the office, Bill gets a call from the CEO. The company's new IT initiative, code named Phoenix Project, is critical to the future of Parts Unlimited, but the project is…
- 6
The Ant and the Elephant
Leadership for the Self
Vince Poscente · 2004
4.203,111 ratings · Goodreads
Leading and managing
About the book
A renowned speaker, business consultant, record-setting speed skier and Olympian, Vince Poscente believes in the enormous potential of the unconscious mind. Poscente likens the dynamic between the conscious and subconscious minds to an ant and an elephant:…
- 7
The Outsiders
Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
William N. Thorndike Jr. · 2012
4.2214,412 ratings · Goodreads
Leading and managing
About the book
”It is impossible to produce superior performance unless you do something different.”, John TempletonWhat makes a successful CEO? Most people call to mind a familiar definition: a seasoned manager with deep industry expertise. Others might point to the…
- 8
Swing Your Sword
Leading the Charge in Football and Life
Mike Leach · 2011
4.272,286 ratings · Goodreads
Leading and managing
About the book
Legendary head coach Mike Leach tells his captivating story, from rural Wyoming to law school to the upper echelons of the SEC. SWING YOUR SWORD is the first ever book by one of the most fascinating and successful coaches in sports today. A maverick who took…
Published in the last three years, newest first, for what you told us.
- 1
Who Knew
Barry Diller · 2025
4.222,332 ratings · Goodreads
Media, entertainment and gamesCompany building
About the book
Barry Diller, one of America’s most successful businessmen, reveals himself here, his successes, failures, and struggles, with surprising candor and intimacy in a memoir rich in Hollywood lore and filled with business acumen. Writing in his singular voice,…
- 2
Character Limit
How Elon Musk Destroyed Twitter
Kate Conger · 2024
4.243,256 ratings · Goodreads
Media, entertainment and gamesCompany building
About the book
Rising star New York Times technology reporters Kate Conger and Ryan Mac tell for the first time the full and shocking inside story of Elon Musk’s unprecedented hostile takeover of Twitter and the forty-four-billion-dollar deal’s seismic political, social,…
- 3
Muskism
A Guide for the Perplexed
Quinn Slobodian · 2026
3.79855 ratings · Goodreads
Media, entertainment and games
About the book
Who on earth is Elon Musk and what is he doing? Is he a hero, a villain, or does he swing constantly between those two poles? According to the constant media gush driven by his every act and pronouncement, Musk is best understood in personal terms. This…
- 4
Battle for the Bird
Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter's Soul
Kurt Wagner · 2024
4.08483 ratings · Goodreads
Media, entertainment and gamesCompany building
About the book
An expertly reported investigation into Twitter’s messy corporate history, including Elon Musk’s takeover in 2022, its outsized cultural impact, and its significant role in shaping how the world gets its news. Bloomberg journalist Kurt Wagner takes you…
- 5
Collision of Power
Trump, Bezos, and THE WASHINGTON POST
Martin Baron · 2023
4.161,370 ratings · Goodreads
Media, entertainment and gamesCompany building
About the book
“A closely observed, gripping chronicle of politics and journalism during a decade of turmoil.”, The New York Times Book Review Politics. Money. Media. Tech. …It’s all here in Collision of Power. “ All the President's Men for a new generation.”, Town…
- 6
The Algebra of Wealth
A Simple Formula for Financial Security
Scott Galloway · 2024
4.0610,176 ratings · Goodreads
Media, entertainment and gamesCompany building
About the book
AN INSTANT #1 NEW YORK TIMES BESTSELLERA must-have guide to optimizing your life for wealth and success, from bestselling author, NYU professor, and co-host of the Pivot podcast Scott Galloway.Today's workers have more opportunities and mobility than any…
- 7
Personal Branding for Introverts
Goldie Chan · 2025
4.41211 ratings · Goodreads
Marketing and growthCompany building
About the book
A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…
- 8
The Pricing Roadmap
How to Design B2B SaaS Pricing Models That Your Customers Will Love
Ulrik Lehrskov-Schmidt · 2023
4.43207 ratings · Goodreads
Finding product-market fitCompany building
About the book
"The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…
How companies like yours were actually built, from the people who built them.
- 1
To Pixar and Beyond
My Unlikely Journey with Steve Jobs to Make Entertainment History
Lawrence Levy · 2016
4.248,116 ratings · Goodreads
Media, entertainment and gamesFounder storiesCompany building
About the book
The never-before-told story of Pixar's improbable success? “Hi, Lawrence?” the caller asked. “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.” After Steve Jobs was unceremoniously dismissed…
- 2
Fifty Years of 60 Minutes
The Inside Story of Television's Most Influential News Broadcast
Jeff Fager · 2017
4.09249 ratings · Goodreads
Media, entertainment and gamesFounder stories
About the book
The ultimate inside story of 60 Minutes , the program that has tracked and shaped the biggest moments in post-war American history. From its almost accidental birth in 1968, 60 Minutes has set the standard for broadcast journalism, joining us in our living…
- 3
The Loudest Voice in the Room
How the Brilliant, Bombastic Roger Ailes Built Fox News-and Divided a Country
Gabriel Sherman · 2013
3.891,948 ratings · Goodreads
Media, entertainment and gamesFounder storiesCompany building
About the book
The astonishing inside story of Fox News, the most powerful media and political business in the world, from one of the hottest young investigative journalists today. The story of Fox News' ascent is an epic story of political power, business success,…
- 4
So That Happened
A Memoir
Jon Cryer · 2015
3.773,562 ratings · Goodreads
Media, entertainment and gamesFounder stories
About the book
If it can happen in show business, it’s happened to Jon Cryer. Now he’s opening up for the first time and sharing his behind-the-scenes stories in a warmly endearing, sharply observed, and frankly funny look at life in Hollywood. In 1986, Jon Cryer won over…
- 5
Building a Company
Roy O. Disney and the Creation of an Entertainment Empires
Bob Thomas · 1998
4.33236 ratings · Goodreads
Media, entertainment and gamesFounder storiesCompany building
About the book
Without Roy, the world might never have known Walt. As his younger brother Walt Disney dreamed, drew, and imagined, Roy O. Disney stayed in the shadows, forming an empire. A brilliant financier and businessman, Roy helped turn Walt Disney's dreams into…
- 6
Howling at the Moon
The Odyssey of a Monstrous Music Mogul in an Age of Excess
Walter Yetnikoff · 2004
3.84451 ratings · Goodreads
Media, entertainment and gamesFounder stories
About the book
he music industry’s most outspoken, outrageous, and phenomenally successful executive delivers a rollicking memoir of pop music’s heyday.During the 1970s and '80s the music business was dominated by a few major labels and artists such as Michael Jackson,…
- 7
Disney War
James B. Stewart · 2005
4.128,885 ratings · Goodreads
Media, entertainment and gamesFounder storiesCompany building
About the book
The dramatic inside story of the downfall of Michael Eisner, Disney Chairman and CEO, and the scandals that drove America’s best-known entertainment company to civil war. “When You Wish Upon a Star,” “Whistle While You Work,” “The Happiest Place on…
- 8
Facebook
The Inside Story
Steven Levy · 2020
4.063,021 ratings · Goodreads
Media, entertainment and gamesFounder storiesCompany building
About the book
He has had unprecedented access to Mark Zuckerberg and Sheryl Sandberg for three years. And now renowned tech writer Steven Levy delivers the definitive history of one of America's most powerful and controversial companies: Facebook. In his sophomore year of…
What founders at seed keep coming back to, if you have not read them yet.
- 1
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore · 2002
4.0332,109 ratings · Goodreads
Marketing and growthCompany buildingFirst sales
About the book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…
- 2
Building A Story Brand
Donald Miller · 2017
4.2726,500 ratings · Goodreads
Marketing and growthCompany building
About the book
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…
- 3
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Al Ries · 1993
4.0522,738 ratings · Goodreads
Marketing and growthCompany building
About the book
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…
- 4
- 5
The Long Tail
Why the Future of Business is Selling Less of More
Chris Anderson · 2006
3.8330,263 ratings · Goodreads
Company buildingFirst sales
About the book
The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year. In…
- 6
To Sell is Human
The Surprising Truth About Moving Others
Daniel H. Pink · 2012
3.8726,914 ratings · Goodreads
Company buildingFirst sales
About the book
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…
- 7
The 7 Habits of Highly Effective People
Powerful Lessons in Personal Change
Stephen R. Covey · 1989
4.16843,480 ratings · Goodreads
Company building
About the book
In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step…
- 8
Lok Vyavhar
Diamond Books · 1936
4.221,157,905 ratings · Goodreads
Company building
About the book
This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…
As an Amazon Associate we earn from qualifying purchases. Which books we recommend never depends on it: they are chosen from their ratings and what they are about.
From the record
Written by the people who write the cheques
Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.
The Lean Startupby Eric Ries, Eric Ries2011 · 4.11★L
Lean Inby Sheryl Sandberg, Meta2013 · 3.94★T
The Hard Thing About Hard Thingsby Ben Horowitz, Andreessen Horowitz2014 · 4.19★D
Delivering Happinessby Tony Hsieh, Tony Hsieh2000 · 4.04★#
#Girlbossby Sophia Amoruso2014 · 3.64★T
The One Thingby Gary Keller, Pocketchange Investments2012 · 4.12★P
Principlesby Ray Dalio2017 · 4.09★Read what the people you are pitching read.
Every investor and founder on our records links to their books and the podcasts they are on.