Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture book cover

    Masters of Doom

    How Two Guys Created an Empire and Transformed Pop Culture

    David Kushner · 2003

    4.3020,678 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    Masters of Doom is the amazing true story of the Lennon and McCartney of video John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a…

    On AmazonAudible

  • 2
    Spreadable Media: Creating Value and Meaning in a Networked Culture book cover

    Spreadable Media

    Creating Value and Meaning in a Networked Culture

    Henry Jenkins · 2012

    3.72524 ratings · Goodreads

    Media, entertainment and gamesCompany buildingMarketing and growth

    About the book

    Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts…

    On AmazonAudible

  • 3
    Winning Every Day: The Game Plan for Success book cover

    Winning Every Day

    The Game Plan for Success

    Lou Holtz · 1998

    4.14903 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    "Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it."-- Lou HoltzMeet Lou Holtz, the motivational miracle worker who revitalized the Notre Dame football program by…

    On AmazonAudible

  • 4
    Inbound Marketing: Get Found Using Google, Social Media, and Blogs book cover

    Inbound Marketing

    Get Found Using Google, Social Media, and Blogs

    Brian Halligan · 2009

    3.873,974 ratings · Goodreads

    Media, entertainment and gamesMarketing and growthCompany building

    About the book

    Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these…

    On AmazonAudible

  • 5
    Dream Team: How Michael, Magic, Larry, Charles, and the Greatest Team of All Time Conquered the World and Changed the Game of Basketball Forever book cover

    Dream Team

    How Michael, Magic, Larry, Charles, and the Greatest Team of All Time Conquered the World and Changed the Game of Basketball Forever

    Jack McCallum · 2012

    4.2314,275 ratings · Goodreads

    Media, entertainment and games

    About the book

    They were the Beatles of basketball, the Mercury Seven in sneakers.   In Dream Team, acclaimed sports journalist Jack McCallum delivers the untold story of the greatest team ever assembled: the 1992 U.S. Olympic Men’s Basketball Team that captivated the…

    On AmazonAudible

  • 6
    Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History book cover

    Marketing Lessons from the Grateful Dead

    What Every Business Can Learn from the Most Iconic Band in History

    David Meerman Scott · 2010

    3.83364 ratings · Goodreads

    Media, entertainment and gamesMarketing and growthCompany building

    About the book

    The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they…

    On AmazonAudible

  • 7
    George Lucas: A Life book cover

    George Lucas

    A Life

    Brian Jay Jones · 2016

    4.194,248 ratings · Goodreads

    Media, entertainment and games

    About the book

    The essential biography of the influential and beloved filmmaker George Lucas On May 25, 1977, a problem-plagued, budget-straining independent science-fiction film opened in a mere thirty-two American movie theaters. Conceived, written, and directed by a…

    On AmazonAudible

  • 8
    The Art of Strategy: A Game Theorist's Guide to Success in Business and Life book cover

    The Art of Strategy

    A Game Theorist's Guide to Success in Business and Life

    Avinash K. Dixit · 1991

    3.794,534 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    The authors who brought you the bestseller in game theory, Thinking Strategically , now provide the long-awaited sequel. Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival…

    On AmazonAudible

Books on media, entertainment and games.

  • 1
    The Creator's Code The Six Essential Skills of Extraordinary Entrepreneurs book cover

    The Creator's Code The Six Essential Skills of Extraordinary Entrepreneurs

    Amy Wilkinson · 2014

    3.76813 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    Each of us has the capacity to spot opportunities, invent products, and build businesses, even $100 million businesses. How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks…

    On AmazonAudible

  • 2
    The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World book cover

    The Chaos Machine

    The Inside Story of How Social Media Rewired Our Minds and Our World

    Max Fisher · 2022

    4.269,592 ratings · Goodreads

    Media, entertainment and games

    About the book

    From a New York Times investigative reporter and Pulitzer Prize finalist, “an essential book for our times” (Ezra Klein), tracking the high-stakes inside story of how Big Tech’s breakneck race to drive engagement, and profits, at all costs fractured the world…

    On AmazonAudible

  • 3
    Antisocial Media: How Facebook Disconnects Us and Undermines Democracy book cover

    Antisocial Media

    How Facebook Disconnects Us and Undermines Democracy

    Siva Vaidhyanathan · 2018

    3.86594 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive…

    On AmazonAudible

  • 4
    Who Is Michael Ovitz? book cover

    Who Is Michael Ovitz?

    Michael Ovitz · 2018

    4.212,770 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    "When the history of Hollywood is written, few people will have played a larger role than Michael Ovitz.... It is impossible to read such a chronicle and not see Mr. Ovitz as the Steve Jobs of agenting, possessing a version of Jobs's fanatical drive and a…

    On AmazonAudible

  • 5
    Convergence Culture: Where Old and New Media Collide book cover

    Convergence Culture

    Where Old and New Media Collide

    Henry Jenkins · 2006

    3.863,860 ratings · Goodreads

    Media, entertainment and games

    About the book

    Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America's…

    On AmazonAudible

  • 6
    Masters of the Word: How Media Shaped History book cover

    Masters of the Word

    How Media Shaped History

    William J. Bernstein · 2013

    3.93297 ratings · Goodreads

    Media, entertainment and games

    About the book

    William J. Bernstein’s A Splendid How Trade Shaped the World , an Economist and Financial Times Best Book of the Year, placed him firmly among the top flight of historians like Jared Diamond and Bill Bryson, capable of distilling major trends and reams of…

    On AmazonAudible

  • 7
    Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age book cover

    Appetite for Self-Destruction

    The Spectacular Crash of the Record Industry in the Digital Age

    Steve Knopper · 2009

    3.831,153 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    For the first time, Appetite for Self-Destruction recounts the epic story of the precipitous rise and fall of the recording industry over the past three decades, when the incredible success of the CD turned the music business into one of the most glamorous,…

    On AmazonAudible

  • 8
    The Book Of Satoshi: The Collected Writings of Bitcoin Creator Satoshi Nakamoto book cover

    The Book Of Satoshi

    The Collected Writings of Bitcoin Creator Satoshi Nakamoto

    Phil Champagne · 2014

    4.06725 ratings · Goodreads

    Media, entertainment and games

    About the book

    Have you, like the rest of the world, speculated as to the identity of Satoshi Nakamoto, anonymous creator of Bitcoin? The world's first cryptocurrency, Bitcoin went online in 2009 and has since revolutionized our concepts of currency and money. Not…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 2
    The User Experience Team of One: A Research and Design Survival Guide book cover

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 3
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 4
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 5
    UX for Beginners: A Crash Course in 100 Short Lessons book cover

    UX for Beginners

    A Crash Course in 100 Short Lessons

    Joel Marsh · 2016

    4.04527 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right 100 self-contained lessons that cover the whole spectrum of fundamentals. Forget dry, technical…

    On AmazonAudible

  • 6
    Achieving Excellence in Fundraising + Website book cover

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

  • 7
    LinkedIn Riches: How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised book cover

    LinkedIn Riches

    How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised

    John Nemo · 2014

    4.07319 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    SPECIAL Includes Free Access to 25+ LinkedIn Training Videos!Discover How To Use LinkedIn For Sales, Business and Marketing, including how Find New Sales Leads and Prospective Clients on LinkedIn FAST- Turn Your Existing LinkedIn Connections into Paying…

    On AmazonAudible

  • 8
    Observing the User Experience: A Practitioner's Guide to User Research book cover

    Observing the User Experience

    A Practitioner's Guide to User Research

    Mike Kuniavsky · 2003

    3.99695 ratings · Goodreads

    Finding product-market fit

    About the book

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1
    Good to Great: Why Some Companies Make the Leap... and Others Don't book cover

    Good to Great

    Why Some Companies Make the Leap... and Others Don't

    Jim Collins · 2001

    4.12312,279 ratings · Goodreads

    Leading and managing

    About the book

    The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the…

    On AmazonAudible

  • 2
    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company book cover

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 3
    A Different Kind of Power book cover

    A Different Kind of Power

    Jacinda Ardern · 2025

    4.4521,916 ratings · Goodreads

    Leading and managing

    About the book

    From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…

    On AmazonAudible

  • 4
    Joker One: A Marine Platoon's Story of Courage, Leadership, and Brotherhood book cover

    Joker One

    A Marine Platoon's Story of Courage, Leadership, and Brotherhood

    Donovan Campbell · 2009

    4.154,545 ratings · Goodreads

    Leading and managing

    About the book

    After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…

    On AmazonAudible

  • 5
    Give and Take: A Revolutionary Approach to Success book cover

    Give and Take

    A Revolutionary Approach to Success

    Adam M. Grant · 2013

    4.0641,070 ratings · Goodreads

    Leading and managing

    About the book

    Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success…

    On AmazonAudible

  • 6
    The Wisdom of the Bullfrog: Leadership Made Simple book cover

    The Wisdom of the Bullfrog

    Leadership Made Simple

    William H. McRaven · 2023

    4.408,634 ratings · Goodreads

    Leading and managing

    About the book

    From the acclaimed, bestselling author of  Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…

    On AmazonAudible

  • 7
    Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness book cover

    Reinventing Organizations

    A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness

    Frederic Laloux · 2014

    4.216,480 ratings · Goodreads

    Leading and managing

    About the book

    FROM THE BACKCOVERThe way we manage organizations seems increasingly out of date. Deep inside, we sense that more is possible. We long for soulful workplaces, for authenticity, community, passion, and purpose.In this groundbreaking book, the author shows that…

    On AmazonAudible

  • 8
    Rising Strong: The Reckoning. The Rumble. The Revolution book cover

    Rising Strong

    The Reckoning. The Rumble. The Revolution

    Brené Brown · 2015

    4.2590,292 ratings · Goodreads

    Leading and managing

    About the book

    Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability, the willingness to show up and be seen with no guarantee of outcome, is the only path…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    Play Nice: The Rise, Fall, and Future of Blizzard Entertainment book cover

    Play Nice

    The Rise, Fall, and Future of Blizzard Entertainment

    Jason Schreier · 2024

    4.167,684 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    New York Times bestselling author and the gaming industry's preeminent investigative journalist Jason Schreier examines three decades of ups and downs at Blizzard Entertainment leading up to a hostile corporate takeover and a sexual misconduct scandal that…

    On AmazonAudible

  • 2
    Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist book cover

    Mood Machine

    The Rise of Spotify and the Costs of the Perfect Playlist

    Liz Pelly · 2025

    3.834,803 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    With unprecedented access and unsparing analysis, this is the definitive investigation into Spotify, weaving interviews with incisive cultural criticism, and illuminating how streaming has reshaped music for listeners and artists alike.Flush with testimony…

    On AmazonAudible

  • 3
    Who Knew book cover

    Who Knew

    Barry Diller · 2025

    4.222,332 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    Barry Diller, one of America’s most successful businessmen, reveals himself here, his successes, failures, and struggles, with surprising candor and intimacy in a memoir rich in Hollywood lore and filled with business acumen. Writing in his singular voice,…

    On AmazonAudibleAuthor's Podcasts

  • 4
    Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling book cover

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 5
    Character Limit: How Elon Musk Destroyed Twitter book cover

    Character Limit

    How Elon Musk Destroyed Twitter

    Kate Conger · 2024

    4.243,256 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    Rising star New York Times technology reporters Kate Conger and Ryan Mac tell for the first time the full and shocking inside story of Elon Musk’s unprecedented hostile takeover of Twitter and the forty-four-billion-dollar deal’s seismic political, social,…

    On AmazonAudible

  • 6
    Collision of Power: Trump, Bezos, and THE WASHINGTON POST book cover

    Collision of Power

    Trump, Bezos, and THE WASHINGTON POST

    Martin Baron · 2023

    4.161,370 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    “A closely observed, gripping chronicle of politics and journalism during a decade of turmoil.”, The New York Times Book Review Politics. Money. Media. Tech. …It’s all here in Collision of Power. “ All the President's Men for a new generation.”, Town…

    On AmazonAudible

  • 7
    Muskism: A Guide for the Perplexed book cover

    Muskism

    A Guide for the Perplexed

    Quinn Slobodian · 2026

    3.79855 ratings · Goodreads

    Media, entertainment and games

    About the book

    Who on earth is Elon Musk and what is he doing? Is he a hero, a villain, or does he swing constantly between those two poles? According to the constant media gush driven by his every act and pronouncement, Musk is best understood in personal terms. This…

    On AmazonAudible

  • 8
    Battle for the Bird: Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter's Soul book cover

    Battle for the Bird

    Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter's Soul

    Kurt Wagner · 2024

    4.08483 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    An expertly reported investigation into Twitter’s messy corporate history, including Elon Musk’s takeover in 2022, its outsized cultural impact, and its significant role in shaping how the world gets its news. Bloomberg journalist Kurt Wagner takes you…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    Sid Meier's Memoir!: A Life in Computer Games book cover

    Sid Meier's Memoir!

    A Life in Computer Games

    Sid Meier · 2020

    4.183,838 ratings · Goodreads

    Media, entertainment and gamesFounder stories

    About the book

    The life and career of the legendary developer celebrated as the “godfather of computer gaming,” and creator of Civilization. Over his four-decade career, Sid Meier has produced some of the world’s most popular video games, including Sid Meier’s…

    On AmazonAudible

  • 2
    To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History book cover

    To Pixar and Beyond

    My Unlikely Journey with Steve Jobs to Make Entertainment History

    Lawrence Levy · 2016

    4.248,116 ratings · Goodreads

    Media, entertainment and gamesFounder storiesCompany building

    About the book

    The never-before-told story of Pixar's improbable success? “Hi, Lawrence?” the caller asked. “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.” After Steve Jobs was unceremoniously dismissed…

    On AmazonAudible

  • 3
    Steve Jobs book cover

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Media, entertainment and gamesFounder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 4
    Prisoner's Dilemma: John von Neumann, Game Theory, and the Puzzle of the Bomb book cover

    Prisoner's Dilemma

    John von Neumann, Game Theory, and the Puzzle of the Bomb

    William Poundstone · 1992

    3.922,204 ratings · Goodreads

    Media, entertainment and gamesFounder stories

    About the book

    A masterful work of science writing that’s "both a fascinating biography of von Neumann, the Hungarian exile whose mathematical theories were building blocks for the A-bomb and the digital computer, and a brilliant social history of game theory and its role…

    On AmazonAudible

  • 5
    Disney War book cover

    Disney War

    James B. Stewart · 2005

    4.128,885 ratings · Goodreads

    Media, entertainment and gamesFounder storiesCompany building

    About the book

    The dramatic inside story of the downfall of Michael Eisner, Disney Chairman and CEO, and the scandals that drove America’s best-known entertainment company to civil war. “When You Wish Upon a Star,” “Whistle While You Work,” “The Happiest Place on…

    On AmazonAudible

  • 6
    Motown: Music, Money, Sex, and Power book cover

    Motown

    Music, Money, Sex, and Power

    Gerald Posner · 2001

    3.91357 ratings · Goodreads

    Media, entertainment and gamesFounder storiesCompany building

    About the book

    In 1959, twenty-nine-year-old Berry Gordy, who had already given up on his dream to be a champion boxer, borrowed eight hundred dollars from his family and started a record company. A run-down bungalow sandwiched between a funeral home and a beauty shop in a…

    On AmazonAudible

  • 7
    So That Happened: A Memoir book cover

    So That Happened

    A Memoir

    Jon Cryer · 2015

    3.773,562 ratings · Goodreads

    Media, entertainment and gamesFounder stories

    About the book

    If it can happen in show business, it’s happened to Jon Cryer. Now he’s opening up for the first time and sharing his behind-the-scenes stories in a warmly endearing, sharply observed, and frankly funny look at life in Hollywood. In 1986, Jon Cryer won over…

    On AmazonAudible

  • 8
    When I Stop Talking, You'll Know I'm Dead: Useful Stories from a Persuasive Man book cover

    When I Stop Talking, You'll Know I'm Dead

    Useful Stories from a Persuasive Man

    Jerry Weintraub · 2010

    4.144,414 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    Here is the story of Jerry Weintraub: the self-made, Brooklyn-born, Bronx-raised impresario, Hollywood producer, legendary deal maker, and friend of politicians and stars. No matter where nature has placed him--the club rooms of Brooklyn, the Mafia dives of…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 4
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 5
    How to Win Friends and Influence People book cover

    How to Win Friends and Influence People

    Dale Carnegie · 1936

    4.211,172,289 ratings · Goodreads

    Company building

    About the book

    "How to Win Friends and Influence People' is one of the first best-selling self-help books ever published. Just after publishing, it quickly exploded into an overnight success, eventually selling more than 15 million copies worldwide, and pioneering an entire…

    On AmazonAudible

  • 6
    Thinking, Fast and Slow book cover

    Thinking, Fast and Slow

    Daniel Kahneman · 2011

    4.16616,355 ratings · Goodreads

    Company building

    About the book

    In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more…

    On AmazonAudible

  • 7
    Contagious: Why Things Catch On book cover

    Contagious

    Why Things Catch On

    Jonah Berger · 2013

    3.9834,129 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what…

    On AmazonAudible

  • 8
    Outliers: The Story of Success book cover

    Outliers

    The Story of Success

    Malcolm Gladwell · 2008

    4.19890,252 ratings · Goodreads

    Company building

    About the book

    In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers", the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that…

    On AmazonAudible

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