Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    Inbound Marketing: Get Found Using Google, Social Media, and Blogs book cover

    Inbound Marketing

    Get Found Using Google, Social Media, and Blogs

    Brian Halligan · 2009

    3.873,974 ratings · Goodreads

    Media, entertainment and gamesMarketing and growthCompany building

    About the book

    Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these…

    On AmazonAudible

  • 2
    Dream Team: How Michael, Magic, Larry, Charles, and the Greatest Team of All Time Conquered the World and Changed the Game of Basketball Forever book cover

    Dream Team

    How Michael, Magic, Larry, Charles, and the Greatest Team of All Time Conquered the World and Changed the Game of Basketball Forever

    Jack McCallum · 2012

    4.2314,275 ratings · Goodreads

    Media, entertainment and games

    About the book

    They were the Beatles of basketball, the Mercury Seven in sneakers.   In Dream Team, acclaimed sports journalist Jack McCallum delivers the untold story of the greatest team ever assembled: the 1992 U.S. Olympic Men’s Basketball Team that captivated the…

    On AmazonAudible

  • 3
    How to Shoot Video That Doesn't Suck: Advice to Make Any Amateur Look Like a Pro book cover

    How to Shoot Video That Doesn't Suck

    Advice to Make Any Amateur Look Like a Pro

    Steve Stockman · 2011

    4.201,310 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    Newly updated and revised, How to Shoot Video That Doesn’t Suck is a quick and easy guide that will make your video better instantly, whether you read it cover to cover or just skim a few chapters. It’s about the language of video and how to think like a…

    On AmazonAudible

  • 4
    Winning Every Day: The Game Plan for Success book cover

    Winning Every Day

    The Game Plan for Success

    Lou Holtz · 1998

    4.14903 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    "Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it."-- Lou HoltzMeet Lou Holtz, the motivational miracle worker who revitalized the Notre Dame football program by…

    On AmazonAudible

  • 5
    Spreadable Media: Creating Value and Meaning in a Networked Culture book cover

    Spreadable Media

    Creating Value and Meaning in a Networked Culture

    Henry Jenkins · 2012

    3.72524 ratings · Goodreads

    Media, entertainment and gamesCompany buildingMarketing and growth

    About the book

    Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts…

    On AmazonAudible

  • 6
    George Lucas: A Life book cover

    George Lucas

    A Life

    Brian Jay Jones · 2016

    4.194,248 ratings · Goodreads

    Media, entertainment and games

    About the book

    The essential biography of the influential and beloved filmmaker George Lucas On May 25, 1977, a problem-plagued, budget-straining independent science-fiction film opened in a mere thirty-two American movie theaters. Conceived, written, and directed by a…

    On AmazonAudible

  • 7
    The Infinite Game book cover

    The Infinite Game

    Simon Sinek · 2017

    4.1630,000 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    Do you know how to play the game you're in? In finite games, like football or chess, the players are known, the rules are fixed, and the endpoint is clear. The winners and losers are easily identified. In infinite games, like business or politics or life…

    On AmazonAudible

  • 8
    Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History book cover

    Marketing Lessons from the Grateful Dead

    What Every Business Can Learn from the Most Iconic Band in History

    David Meerman Scott · 2010

    3.83364 ratings · Goodreads

    Media, entertainment and gamesMarketing and growthCompany building

    About the book

    The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they…

    On AmazonAudible

Books on media, entertainment and games.

  • 1
    Convergence Culture: Where Old and New Media Collide book cover

    Convergence Culture

    Where Old and New Media Collide

    Henry Jenkins · 2006

    3.863,860 ratings · Goodreads

    Media, entertainment and games

    About the book

    Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America's…

    On AmazonAudible

  • 2
    Who Is Michael Ovitz? book cover

    Who Is Michael Ovitz?

    Michael Ovitz · 2018

    4.212,770 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    "When the history of Hollywood is written, few people will have played a larger role than Michael Ovitz.... It is impossible to read such a chronicle and not see Mr. Ovitz as the Steve Jobs of agenting, possessing a version of Jobs's fanatical drive and a…

    On AmazonAudible

  • 3
    Antisocial Media: How Facebook Disconnects Us and Undermines Democracy book cover

    Antisocial Media

    How Facebook Disconnects Us and Undermines Democracy

    Siva Vaidhyanathan · 2018

    3.86594 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive…

    On AmazonAudible

  • 4
    Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist book cover

    Mood Machine

    The Rise of Spotify and the Costs of the Perfect Playlist

    Liz Pelly · 2025

    3.834,803 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    With unprecedented access and unsparing analysis, this is the definitive investigation into Spotify, weaving interviews with incisive cultural criticism, and illuminating how streaming has reshaped music for listeners and artists alike.Flush with testimony…

    On AmazonAudible

  • 5
    Masters of the Word: How Media Shaped History book cover

    Masters of the Word

    How Media Shaped History

    William J. Bernstein · 2013

    3.93297 ratings · Goodreads

    Media, entertainment and games

    About the book

    William J. Bernstein’s A Splendid How Trade Shaped the World , an Economist and Financial Times Best Book of the Year, placed him firmly among the top flight of historians like Jared Diamond and Bill Bryson, capable of distilling major trends and reams of…

    On AmazonAudible

  • 6
    The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World book cover

    The Chaos Machine

    The Inside Story of How Social Media Rewired Our Minds and Our World

    Max Fisher · 2022

    4.269,592 ratings · Goodreads

    Media, entertainment and games

    About the book

    From a New York Times investigative reporter and Pulitzer Prize finalist, “an essential book for our times” (Ezra Klein), tracking the high-stakes inside story of how Big Tech’s breakneck race to drive engagement, and profits, at all costs fractured the world…

    On AmazonAudible

  • 7
    Burn Book: A Tech Love Story book cover

    Burn Book

    A Tech Love Story

    Kara Swisher · 2024

    3.9416,244 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    From award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting of the tech industry and its founders who wanted to change the world but broke it instead. Part memoir, part history, Burn Book is a necessary chronicle of tech’s most…

    On AmazonAudible

  • 8
    Shoe Dog: A Memoir by the Creator of Nike book cover

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 2
    The User Experience Team of One: A Research and Design Survival Guide book cover

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 3
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 4
    A Project Guide to UX Design: For User Experience Designers in the Field or in the Making book cover

    A Project Guide to UX Design

    For User Experience Designers in the Field or in the Making

    Russ Unger · 2009

    3.871,774 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User…

    On AmazonAudible

  • 5
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 6
    Achieving Excellence in Fundraising + Website book cover

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

  • 7
    Risky is the New Safe: The Rules Have Changed . . . book cover

    Risky is the New Safe

    The Rules Have Changed . . .

    Randy Gage · 2012

    3.86348 ratings · Goodreads

    Raising moneyCompany building

    About the book

    THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…

    On AmazonAudible

  • 8
    Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist book cover

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Raising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

Leading and managing a team as the company grows.

  • 1
    The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You book cover

    The 21 Irrefutable Laws of Leadership

    Follow Them and People Will Follow You

    John C. Maxwell · 1998

    4.1658,060 ratings · Goodreads

    Leading and managing

    About the book

    You'll learn the key principles of successful leadership such as vision, influence, responsibility and commitment. It highlights ways to set goals for yourself and your team while maintaining emotional balance during difficult times. Each law is backed up by…

    On AmazonAudible

  • 2
    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company book cover

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 3
    The Wisdom of the Bullfrog: Leadership Made Simple book cover

    The Wisdom of the Bullfrog

    Leadership Made Simple

    William H. McRaven · 2023

    4.408,634 ratings · Goodreads

    Leading and managing

    About the book

    From the acclaimed, bestselling author of  Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…

    On AmazonAudible

  • 4
    The Cubs Way: The Zen of Building the Best Team in Baseball and Breaking the Curse book cover

    The Cubs Way

    The Zen of Building the Best Team in Baseball and Breaking the Curse

    Tom Verducci · 2017

    4.453,556 ratings · Goodreads

    Leading and managing

    About the book

    With inside access and reporting, Sports Illustrated senior baseball writer and FOX Sports analyst Tom Verducci reveals how Theo Epstein and Joe Maddon built, led, and inspired the Chicago Cubs team that broke the longest championship drought in sports,…

    On AmazonAudible

  • 5
    Rising Strong: The Reckoning. The Rumble. The Revolution book cover

    Rising Strong

    The Reckoning. The Rumble. The Revolution

    Brené Brown · 2015

    4.2590,292 ratings · Goodreads

    Leading and managing

    About the book

    Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability, the willingness to show up and be seen with no guarantee of outcome, is the only path…

    On AmazonAudible

  • 6
    Joker One: A Marine Platoon's Story of Courage, Leadership, and Brotherhood book cover

    Joker One

    A Marine Platoon's Story of Courage, Leadership, and Brotherhood

    Donovan Campbell · 2009

    4.154,545 ratings · Goodreads

    Leading and managing

    About the book

    After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…

    On AmazonAudible

  • 7
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Leading and managing

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 8
    Give and Take: A Revolutionary Approach to Success book cover

    Give and Take

    A Revolutionary Approach to Success

    Adam M. Grant · 2013

    4.0641,070 ratings · Goodreads

    Leading and managing

    About the book

    Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    Play Nice: The Rise, Fall, and Future of Blizzard Entertainment book cover

    Play Nice

    The Rise, Fall, and Future of Blizzard Entertainment

    Jason Schreier · 2024

    4.167,684 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    New York Times bestselling author and the gaming industry's preeminent investigative journalist Jason Schreier examines three decades of ups and downs at Blizzard Entertainment leading up to a hostile corporate takeover and a sexual misconduct scandal that…

    On AmazonAudible

  • 2
    Who Knew book cover

    Who Knew

    Barry Diller · 2025

    4.222,332 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    Barry Diller, one of America’s most successful businessmen, reveals himself here, his successes, failures, and struggles, with surprising candor and intimacy in a memoir rich in Hollywood lore and filled with business acumen. Writing in his singular voice,…

    On AmazonAudibleAuthor's Podcasts

  • 3
    Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling book cover

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 4
    Battle for the Bird: Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter's Soul book cover

    Battle for the Bird

    Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter's Soul

    Kurt Wagner · 2024

    4.08483 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    An expertly reported investigation into Twitter’s messy corporate history, including Elon Musk’s takeover in 2022, its outsized cultural impact, and its significant role in shaping how the world gets its news. Bloomberg journalist Kurt Wagner takes you…

    On AmazonAudible

  • 5
    Muskism: A Guide for the Perplexed book cover

    Muskism

    A Guide for the Perplexed

    Quinn Slobodian · 2026

    3.79855 ratings · Goodreads

    Media, entertainment and games

    About the book

    Who on earth is Elon Musk and what is he doing? Is he a hero, a villain, or does he swing constantly between those two poles? According to the constant media gush driven by his every act and pronouncement, Musk is best understood in personal terms. This…

    On AmazonAudible

  • 6
    Character Limit: How Elon Musk Destroyed Twitter book cover

    Character Limit

    How Elon Musk Destroyed Twitter

    Kate Conger · 2024

    4.243,256 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    Rising star New York Times technology reporters Kate Conger and Ryan Mac tell for the first time the full and shocking inside story of Elon Musk’s unprecedented hostile takeover of Twitter and the forty-four-billion-dollar deal’s seismic political, social,…

    On AmazonAudible

  • 7
    Collision of Power: Trump, Bezos, and THE WASHINGTON POST book cover

    Collision of Power

    Trump, Bezos, and THE WASHINGTON POST

    Martin Baron · 2023

    4.161,370 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    “A closely observed, gripping chronicle of politics and journalism during a decade of turmoil.”, The New York Times Book Review Politics. Money. Media. Tech. …It’s all here in Collision of Power. “ All the President's Men for a new generation.”, Town…

    On AmazonAudible

  • 8
    The Algebra of Wealth: A Simple Formula for Financial Security book cover

    The Algebra of Wealth

    A Simple Formula for Financial Security

    Scott Galloway · 2024

    4.0610,176 ratings · Goodreads

    Media, entertainment and gamesCompany building

    About the book

    AN INSTANT #1 NEW YORK TIMES BESTSELLERA must-have guide to optimizing your life for wealth and success, from bestselling author, NYU professor, and co-host of the Pivot podcast Scott Galloway.Today's workers have more opportunities and mobility than any…

    On AmazonAudibleAuthor's Podcasts

How companies like yours were actually built, from the people who built them.

  • 1
    Fifty Years of 60 Minutes: The Inside Story of Television's Most Influential News Broadcast book cover

    Fifty Years of 60 Minutes

    The Inside Story of Television's Most Influential News Broadcast

    Jeff Fager · 2017

    4.09249 ratings · Goodreads

    Media, entertainment and gamesFounder stories

    About the book

    The ultimate inside story of 60 Minutes , the program that has tracked and shaped the biggest moments in post-war American history. From its almost accidental birth in 1968, 60 Minutes has set the standard for broadcast journalism, joining us in our living…

    On AmazonAudible

  • 2
    To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History book cover

    To Pixar and Beyond

    My Unlikely Journey with Steve Jobs to Make Entertainment History

    Lawrence Levy · 2016

    4.248,116 ratings · Goodreads

    Media, entertainment and gamesFounder storiesCompany building

    About the book

    The never-before-told story of Pixar's improbable success? “Hi, Lawrence?” the caller asked. “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.” After Steve Jobs was unceremoniously dismissed…

    On AmazonAudible

  • 3
    Disney War book cover

    Disney War

    James B. Stewart · 2005

    4.128,885 ratings · Goodreads

    Media, entertainment and gamesFounder storiesCompany building

    About the book

    The dramatic inside story of the downfall of Michael Eisner, Disney Chairman and CEO, and the scandals that drove America’s best-known entertainment company to civil war. “When You Wish Upon a Star,” “Whistle While You Work,” “The Happiest Place on…

    On AmazonAudible

  • 4
    So That Happened: A Memoir book cover

    So That Happened

    A Memoir

    Jon Cryer · 2015

    3.773,562 ratings · Goodreads

    Media, entertainment and gamesFounder stories

    About the book

    If it can happen in show business, it’s happened to Jon Cryer. Now he’s opening up for the first time and sharing his behind-the-scenes stories in a warmly endearing, sharply observed, and frankly funny look at life in Hollywood. In 1986, Jon Cryer won over…

    On AmazonAudible

  • 5
    An Empire of Their Own: How the Jews Invented Hollywood book cover

    An Empire of Their Own

    How the Jews Invented Hollywood

    Neal Gabler · 1988

    4.02816 ratings · Goodreads

    Media, entertainment and gamesFounder storiesCompany building

    About the book

    Winner of the Los Angeles Times Book Award for history, this "wonderful history of the golden age of the movie moguls" (Chicago Tribune ) is a provocative, original, and richly entertaining group biography of the Jewish immigrants who were the moving forces…

    On AmazonAudible

  • 6
    Steve Jobs book cover

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Media, entertainment and gamesFounder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 7
    Prisoner's Dilemma: John von Neumann, Game Theory, and the Puzzle of the Bomb book cover

    Prisoner's Dilemma

    John von Neumann, Game Theory, and the Puzzle of the Bomb

    William Poundstone · 1992

    3.922,204 ratings · Goodreads

    Media, entertainment and gamesFounder stories

    About the book

    A masterful work of science writing that’s "both a fascinating biography of von Neumann, the Hungarian exile whose mathematical theories were building blocks for the A-bomb and the digital computer, and a brilliant social history of game theory and its role…

    On AmazonAudible

  • 8
    I, Justine: An Analog Memoir book cover

    I, Justine

    An Analog Memoir

    Justine Ezarik · 2015

    4.131,549 ratings · Goodreads

    Media, entertainment and gamesFounder stories

    About the book

    A one-woman media phenomenon and a leading YouTube influencer takes readers behind the camera, and deep inside her world.Justine Ezarik has been tech-obsessed since unboxing her family’s first Apple computer. By sixth grade she had built her first website. A…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 4
    Empire of Pain: The Secret History of the Sackler Dynasty book cover

    Empire of Pain

    The Secret History of the Sackler Dynasty

    Patrick Radden Keefe · 2021

    4.53151,147 ratings · Goodreads

    Company building

    About the book

    The highly anticipated portrait of three generations of the Sackler family, by the prize-winning, bestselling author of Say Nothing .The Sackler name adorns the walls of many storied Harvard, the Metropolitan Museum of Art, Oxford, the Louvre. They are one of…

    On AmazonAudible

  • 5
    To Sell is Human: The Surprising Truth About Moving Others book cover

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

  • 6
    Freakonomics: A Rogue Economist Explores the Hidden Side of Everything book cover

    Freakonomics

    A Rogue Economist Explores the Hidden Side of Everything

    Steven D. Levitt · 2005

    4.01911,271 ratings · Goodreads

    Company building

    About the book

    Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime?…

    On AmazonAudible

  • 7
    Lok Vyavhar book cover

    Lok Vyavhar

    Diamond Books · 1936

    4.221,157,905 ratings · Goodreads

    Company building

    About the book

    This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…

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  • 8
    Thinking, Fast and Slow book cover

    Thinking, Fast and Slow

    Daniel Kahneman · 2011

    4.16616,355 ratings · Goodreads

    Company building

    About the book

    In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more…

    On AmazonAudible

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