Reading list: the books for what you are building

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643 books written by investors and founders

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The best matches for everything you told us, ranked.

  • 1

    Accidental Salesperson

    How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve

    Chris Lytle · 2000

    3.95342 ratings · Goodreads

    Work and HRFirst salesCompany building

    About the book

    "Author Chris Lytle had modest career aspirations. He merely wanted to be the next Walter Cronkite. But instead of being offered a job in the newsroom, he was offered a job in the sales department. He took the sales job and became an ""accidental…

    On AmazonAudible

  • 2

    Wage Labour and Capital

    Karl Marx · 1891

    4.293,701 ratings · Goodreads

    Work and HR

    About the book

    Karl Heinrich Marx (5 May 1818 – 14 March 1883) was a German philosopher, economic historian, journalist and revolutionary socialist famous for developing Marxism, a socialist movement that has been incorporated by societies around the globe. He published…

    On AmazonAudible

  • 3

    Working Identity

    Unconventional Strategies for Reinventing Your Career

    Herminia Ibarra · 2002

    4.021,641 ratings · Goodreads

    Work and HRCompany building

    About the book

    How Successful Career Changers Turn Fantasy into Reality Whether as a daydream or a spoken desire, nearly all of us have entertained the notion of reinventing ourselves. Feeling unfulfilled, burned out, or just plain unhappy with what we’re doing, we long to…

    On AmazonAudible

  • 4

    The Four Year Career

    How to make your dreams of fun and financial freedom come true or not

    Richard Bliss Brooke · 2008

    4.10935 ratings · Goodreads

    Work and HRCompany buildingMarketing and growth

    About the book

    The Four Year Career is Richard Brooke's newly updated, essential guide to Network Marketing. This thought-provoking quick read presents industry facts, while dispelling many commonly accepted Network Marketing myths. It will provide you and your prospects…

    On AmazonAudible

  • 5

    The Unspoken Rules

    Secrets to Starting Your Career Off Right

    Gorick Ng · 2021

    4.241,096 ratings · Goodreads

    Work and HRCompany building

    About the book

    You’ve landed a job. Now what? No one tells you how to navigate your first day in a new role. No one tells you how to take ownership, manage expectations, or handle workplace politics. No one tells you how to get promoted. The answers to these…

    On AmazonAudible

  • 6

    Labor and Monopoly Capital

    The Degradation of Work in the Twentieth Century

    Harry Braverman · 1974

    4.30908 ratings · Goodreads

    Work and HR

    About the book

    This widely acclaimed book, first published in 1974, was a classic from its first day in print. Written in a direct, inviting way by Harry Braverman, whose years as an industrial worker gave him rich personal insight into work, Labor and Monopoly Capital…

    On AmazonAudible

  • 7

    Feminist Fight Club

    An Office Survival Manual for a Sexist Workplace

    Jessica Bennett · 2016

    3.758,401 ratings · Goodreads

    Work and HRCompany building

    About the book

    Part manual, part manifesto, a humorous yet incisive guide to navigating subtle sexism at work, a pocketbook Lean In for the Buzzfeed generation that provides real-life career advice and humorous reinforcement for a new generation of professional women. It…

    On AmazonAudible

  • 8

    Roadmap

    The Get-It-Together Guide for Figuring Out What to Do with Your Life

    Roadtrip Nation · 2015

    4.04618 ratings · Goodreads

    Work and HRFinding product-market fitCompany building

    About the book

    The New York Times bestseller is back! The career workbook Roadmap is better than ever. Roadmap has been updated and expanded with tons of brand new content, including chapters on changing directions mid-career and not letting your past define your future.…

    On AmazonAudible

Books on work and hr.

  • 1

    Business Model You

    A One-Page Method For Reinventing Your Career

    Tim Clark · 2012

    4.004,426 ratings · Goodreads

    Work and HRMoats and competitionCompany building

    About the book

    A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the…

    On AmazonAudible

  • 2

    Women in Tech

    Take Your Career to the Next Level with Practical Advice and Inspiring Stories

    Tarah Wheeler Van Vlack · 2016

    3.92495 ratings · Goodreads

    Work and HRCompany building

    About the book

    “Jam packed with insights from women in the field,” this is an invaluable career guide for the aspiring or experienced female tech professional ( Forbes ) As the CEO of a startup, Tarah Wheeler is all too familiar with the challenges female tech…

    On AmazonAudible

  • 3

    The Year Without Pants

    WordPress.com and the Future of Work

    Scott Berkun · 2013

    3.812,716 ratings · Goodreads

    Work and HRCompany building

    About the book

    A behind-the-scenes look at the firm behind WordPress.com and the unique work culture that contributes to its phenomenal success50 million websites, or twenty percent of the entire web, use WordPress software. The force behind WordPress.com is a…

    On AmazonAudible

  • 4

    The Start-up of You

    Reid Hoffman, Ben Casnocha · 2012

    23 Open Library reading lists

    Work and HRCompany building

    About the book

    A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs. The career escalator is jammed. Unemployment is sky-high. Creative disruption is shaking every industry. Global competition…

    On AmazonAudibleOpen LibraryAuthor's Podcasts

  • 5

    I'm Feeling Lucky

    The Confessions of Google Employee Number 59

    Douglas Edwards · 2011

    3.855,446 ratings · Goodreads

    Work and HRCompany building

    About the book

    â An exciting story [that] shines light on the inner workings of the fledgling Google and on the personalities of its founders.â â The Daily BeastIn its infancy, Google embraced extremesâ endless days fueled by unlimited free food, nonstop data-based debates,…

    On AmazonAudible

  • 6

    Being Geek

    The Software Developer's Career Handbook

    Michael Lopp · 2010

    3.681,072 ratings · Goodreads

    Work and HRCompany building

    About the book

    As a software engineer, you recognize at some point that there's much more to your career than dealing with code. Is it time to become a manager? Tell your boss he’s a jerk? Join that startup? Author Michael Lopp recalls his own make-or-break moments with…

    On AmazonAudible

  • 7

    The First, the Few, the Only

    How Women of Color Can Redefine Power in Corporate America – An Axiom Award-Winning Roadmap to Workplace Belonging and Transformation

    Deepa Purushothaman · 2022

    4.27210 ratings · Goodreads

    Work and HRCompany building

    About the book

    Axiom Award Bronze Medalist for Women / BIPOC in Business A deeply personal call to action for women of color to find power from within and to join together in community, advocating for a new corporate environment where we all belong, and are accepted, on our…

    On AmazonAudible

  • 8

    The Fearless Organization

    Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

    Amy C. Edmondson · 2018

    3.965,333 ratings · Goodreads

    Work and HRInnovationCompany building

    About the book

    Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1

    The Elements of User Experience

    User-Centered Design for the Web

    Jesse James Garrett · 2002

    4.014,134 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…

    On AmazonAudible

  • 2

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 3

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 4

    A Project Guide to UX Design

    For User Experience Designers in the Field or in the Making

    Russ Unger · 2009

    3.871,774 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User…

    On AmazonAudible

  • 5

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

  • 6

    Observing the User Experience

    A Practitioner's Guide to User Research

    Mike Kuniavsky · 2003

    3.99695 ratings · Goodreads

    Finding product-market fit

    About the book

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…

    On AmazonAudible

  • 7

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 8

    Risky is the New Safe

    The Rules Have Changed . . .

    Randy Gage · 2012

    3.86348 ratings · Goodreads

    Raising moneyCompany building

    About the book

    THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1

    Developing the Leader Within You

    John C. Maxwell · 1993

    4.2225,794 ratings · Goodreads

    Leading and managing

    About the book

    If you are in any sort of leadership position, from business executive or church leader to parent or teacher, you have probably asked yourself many times what it takes to make a leader and now you can find the answer in Developing the Leader Within You. By…

    On AmazonAudible

  • 2

    The Goal

    A Process of Ongoing Improvement

    Eliyahu M. Goldratt · 2004

    4.0786,160 ratings · Goodreads

    Leading and managing

    About the book

    Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried…

    On AmazonAudible

  • 3

    The Wisdom of the Bullfrog

    Leadership Made Simple

    William H. McRaven · 2023

    4.408,634 ratings · Goodreads

    Leading and managing

    About the book

    From the acclaimed, bestselling author of  Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…

    On AmazonAudible

  • 4

    Give and Take

    A Revolutionary Approach to Success

    Adam M. Grant · 2013

    4.0641,070 ratings · Goodreads

    Leading and managing

    About the book

    Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success…

    On AmazonAudible

  • 5

    The Phoenix Project

    A Novel About IT, DevOps, and Helping Your Business Win

    Gene Kim · 2013

    4.2551,320 ratings · Goodreads

    Leading and managing

    About the book

    Bill is an IT manager at Parts Unlimited. It's Tuesday morning and on his drive into the office, Bill gets a call from the CEO. The company's new IT initiative, code named Phoenix Project, is critical to the future of Parts Unlimited, but the project is…

    On AmazonAudible

  • 6

    Becoming Steve Jobs

    The Evolution of a Reckless Upstart into a Visionary Leader

    Brent Schlender · 2015

    4.1517,220 ratings · Goodreads

    Leading and managing

    About the book

    #1 New York Times Bestseller There have been many books, on a large and small scale, about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. Becoming Steve Jobs takes on and breaks down the existing myth and…

    On AmazonAudible

  • 7

    Team of Teams

    New Rules of Engagement for a Complex World

    Stanley McChrystal · 2015

    4.1314,158 ratings · Goodreads

    Leading and managing

    About the book

    The retired four-star general and and bestselling author of My Share of the Task shares a powerful new leadership model As commander of Joint Special Operations Command (JSOC), General Stanley McChrystal played a crucial role in the War on Terror. But when he…

    On AmazonAudible

  • 8

    A Different Kind of Power

    Jacinda Ardern · 2025

    4.4521,916 ratings · Goodreads

    Leading and managing

    About the book

    From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    Clock In

    No-BS Advice for Getting Ahead in Your Career

    Emily Durham · 2026

    4.19326 ratings · Goodreads

    Work and HRCompany building

    About the book

    Career advice that actually works from a straight-shooter recruiterDid you know the average job search takes more than five months? That’s because today’s job market is more challenging, and more confusing, than ever. How are we supposed to get hired, get paid,…

    On AmazonAudible

  • 2

    The Unspoken Truths for Career Success

    Navigating Pay, Promotions, and Power at Work

    Tessa White · 2023

    4.26596 ratings · Goodreads

    Work and HRCompany building

    About the book

    "A terrific read for the new generations rising in the workforce, and for their leaders.", Stephen M. R. Covey, The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust & Inspire STOP SPINNING YOUR WHEELS AND TAKE…

    On AmazonAudible

  • 3

    Wankernomics

    A Deep-Dive Into Workplace Bullsh*ttery

    James Schloeffel · 2025

    4.12613 ratings · Goodreads

    Work and HRCompany building

    About the book

    ** THE INSTANT SUNDAY TIMES BESTSELLER **** A paradigm-shifting guide to getting ahead at work - at pace, moving forward **READERS LOVE WANKERNOMICS: 'Laugh out loud funny.' ⭐⭐⭐⭐⭐ Reader review 'I'll be buying more copies for friends and family at…

    On AmazonAudible

  • 4

    Runnin' Down a Dream

    How to Thrive in a Career You Actually Love

    Bill Gurley · 2026

    4.141,231 ratings · Goodreads

    Work and HRCompany building

    About the book

    An upcoming book to be published by Penguin Random House.

    On AmazonAudibleAuthor's Podcasts

  • 5

    Play Nice

    The Rise, Fall, and Future of Blizzard Entertainment

    Jason Schreier · 2024

    4.167,684 ratings · Goodreads

    Work and HRCompany building

    About the book

    New York Times bestselling author and the gaming industry's preeminent investigative journalist Jason Schreier examines three decades of ups and downs at Blizzard Entertainment leading up to a hostile corporate takeover and a sexual misconduct scandal that…

    On AmazonAudible

  • 6

    The Compass Within

    A Little Story About the Values That Guide Us

    Robert Glazer · 2025

    4.23286 ratings · Goodreads

    Work and HRCompany building

    About the book

    Discover your core values and find your place in life, love, and work. We all want to be our most authentic selves in every space that we are in, in our relationships, our work, and our communities. But often we feel a disconnect, a tension between who we are…

    On AmazonAudible

  • 7

    Extremely Hardcore

    Inside Elon Musk's Twitter

    Zoë Schiffer · 2024

    3.971,284 ratings · Goodreads

    Work and HRCompany building

    About the book

    “the bird is freed” – Elon Musk (@elonmusk) October 27, 2022 When Elon Musk took over Twitter, commentators were rooting for the visionary behind Tesla and SpaceX to succeed. Here was a tough leader who could grab back power from Twitter’s entitled…

    On AmazonAudible

  • 8

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    First salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Weird in a World That's Not

    A Career Guide for Misfits – A Funny, Empathetic Memoir for Thriving at Work While Staying Authentic

    Jennifer Romolini · 2017

    3.801,128 ratings · Goodreads

    Work and HRFounder storiesCompany building

    About the book

    An honest, sharp-witted, practical guide to help you get and keep the job you want - from an outsider whose been there and done it, a woman who went from being a broke, divorced college dropout to running some of the biggest websites in the world. Jennifer…

    On AmazonAudible

  • 2

    Which Side Are You On?

    Trying to Be for Labor When It's Flat on Its Back

    Thomas Geoghegan · 1991

    4.19255 ratings · Goodreads

    Work and HRFounder stories

    About the book

    When it first appeared in hardcover, Which Side Are You On? received widespread critical accolades, and was nominated for a National Book Critics Circle Award for nonfiction. In this new paperback edition, Thomas Geoghegan has updated his eloquent plea for…

    On AmazonAudible

  • 3

    My Share of the Task

    A Memoir

    Stanley McChrystal · 2013

    4.112,140 ratings · Goodreads

    Work and HRFounder stories

    About the book

    In early March 2010, General Stanley McChrystal, the commanding officer of all U.S. and coalition forces in Afghanistan, walked with President Hamid Karzai through a small rural bazaar. As Afghan townspeo­ple crowded around them, a Taliban rocket loudly…

    On AmazonAudible

  • 4

    On the Clock

    What Low-Wage Work Did to Me and How It Drives America Insane

    Emily Guendelsberger · 2019

    4.262,744 ratings · Goodreads

    Work and HRCompany building

    About the book

    After the local newspaper where she worked as a reporter closed, Emily Guendelsberger took a pre-Christmas job at an Amazon fulfillment center outside Louisville, Kentucky. There, the vending machines were stocked with painkillers, and the staff turnover was…

    On AmazonAudible

  • 5

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 6

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 7

    Never Die Easy

    The Autobiography of Walter Payton

    Walter Payton · 2000

    4.231,581 ratings · Goodreads

    Founder stories

    About the book

    "Never die easy. Why run out of bounds and die easy? Make that linebacker pay. It carries into all facets of your life. It's okay to lose, to die, but don't die without trying, without giving it your best." His legacy is towering. Walter Payton, the man they…

    On AmazonAudible

  • 8

    Creating Magic

    Lee Cockerell · 2008

    4.273,449 ratings · Goodreads

    Work and HRFounder storiesCompany building

    About the book

    It's not the magic that makes it work; it's the way we work that makes it magic. The secret for creating magic in our careers, our organizations, and our lives is outstanding leadership--the kind that inspires employees, delights customers, and achieves…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 4

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 5

    Bad Blood

    Secrets and Lies in a Silicon Valley Startup

    John Carreyrou · 2018

    4.40285,283 ratings · Goodreads

    Company building

    About the book

    The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers. In…

    On AmazonAudible

  • 6

    Empire of Pain

    The Secret History of the Sackler Dynasty

    Patrick Radden Keefe · 2021

    4.53151,147 ratings · Goodreads

    Company building

    About the book

    The highly anticipated portrait of three generations of the Sackler family, by the prize-winning, bestselling author of Say Nothing .The Sackler name adorns the walls of many storied Harvard, the Metropolitan Museum of Art, Oxford, the Louvre. They are one of…

    On AmazonAudible

  • 7

    Thinking, Fast and Slow

    Daniel Kahneman · 2011

    4.16616,355 ratings · Goodreads

    Company building

    About the book

    In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more…

    On AmazonAudible

  • 8

    Influence

    The Psychology of Persuasion

    Robert B. Cialdini · 1984

    4.21184,290 ratings · Goodreads

    Company building

    About the book

    Influence, the classic book on persuasion, explains the psychology of why people say "yes", and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of…

    On AmazonAudible

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30,000books on building and backing companies
61.5Mreader ratings behind the picks
3.86★average reader rating across the library
643books written by investors and founders

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Written by the people who write the cheques

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