Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    Accidental Salesperson: How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve book cover

    Accidental Salesperson

    How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve

    Chris Lytle · 2000

    3.95342 ratings · Goodreads

    Work and HRFirst salesCompany building

    About the book

    "Author Chris Lytle had modest career aspirations. He merely wanted to be the next Walter Cronkite. But instead of being offered a job in the newsroom, he was offered a job in the sales department. He took the sales job and became an ""accidental…

    On AmazonAudible

  • 2
    Wage Labour and Capital book cover

    Wage Labour and Capital

    Karl Marx · 1891

    4.293,701 ratings · Goodreads

    Work and HR

    About the book

    Karl Heinrich Marx (5 May 1818 – 14 March 1883) was a German philosopher, economic historian, journalist and revolutionary socialist famous for developing Marxism, a socialist movement that has been incorporated by societies around the globe. He published…

    On AmazonAudible

  • 3
    Working Identity, Updated Edition, With a New Preface: Unconventional Strategies for Reinventing Your Career book cover

    Working Identity, Updated Edition, With a New Preface

    Unconventional Strategies for Reinventing Your Career

    Herminia Ibarra · 2002

    4.051,483 ratings · Goodreads

    Work and HRCompany building

    About the book

    Strategies that successful career changers use, and how to make them work for you. Nearly all of us have entertained the notion of changing careers. Feeling burned out at work, unfulfilled, or just plain unhappy with whatever we're doing, we long to reinvent…

    On AmazonAudible

  • 4
    Roadmap: The Get-It-Together Guide for Figuring Out What to Do with Your Life book cover

    Roadmap

    The Get-It-Together Guide for Figuring Out What to Do with Your Life

    Roadtrip Nation · 2015

    4.04618 ratings · Goodreads

    Work and HRFinding product-market fitCompany building

    About the book

    The New York Times bestseller is back! The career workbook Roadmap is better than ever. Roadmap has been updated and expanded with tons of brand new content, including chapters on changing directions mid-career and not letting your past define your future.…

    On AmazonAudible

  • 5
    The Four Year Career: How to make your dreams of fun and financial freedom come true or not book cover

    The Four Year Career

    How to make your dreams of fun and financial freedom come true or not

    Richard Bliss Brooke · 2008

    4.10935 ratings · Goodreads

    Work and HRCompany buildingMarketing and growth

    About the book

    The Four Year Career is Richard Brooke's newly updated, essential guide to Network Marketing. This thought-provoking quick read presents industry facts, while dispelling many commonly accepted Network Marketing myths. It will provide you and your prospects…

    On AmazonAudible

  • 6
    Labor and Monopoly Capital: The Degradation of Work in the Twentieth Century book cover

    Labor and Monopoly Capital

    The Degradation of Work in the Twentieth Century

    Harry Braverman · 1974

    4.30908 ratings · Goodreads

    Work and HR

    About the book

    This widely acclaimed book, first published in 1974, was a classic from its first day in print. Written in a direct, inviting way by Harry Braverman, whose years as an industrial worker gave him rich personal insight into work, Labor and Monopoly Capital…

    On AmazonAudible

  • 7
    Clock In: No-BS Advice for Getting Ahead in Your Career book cover

    Clock In

    No-BS Advice for Getting Ahead in Your Career

    Emily Durham · 2026

    4.19326 ratings · Goodreads

    Work and HRCompany building

    About the book

    Career advice that actually works from a straight-shooter recruiterDid you know the average job search takes more than five months? That’s because today’s job market is more challenging, and more confusing, than ever. How are we supposed to get hired, get paid,…

    On AmazonAudible

  • 8
    Boss Bitch: A Simple 12-Step Plan to Take Charge of Your Career book cover

    Boss Bitch

    A Simple 12-Step Plan to Take Charge of Your Career

    Nicole Lapin · 2017

    3.78653 ratings · Goodreads

    Work and HRCompany building

    About the book

    New York Times bestselling author Nicole Lapin is back with a sassy and actionable guide empowering women to be the boss of their own lives and careers.   You don’t need dozens or hundreds of employees to be a boss, says financial expert and serial…

    On AmazonAudible

Books on work and hr.

  • 1
    Business Model You: A One-Page Method For Reinventing Your Career book cover

    Business Model You

    A One-Page Method For Reinventing Your Career

    Tim Clark · 2012

    4.004,426 ratings · Goodreads

    Work and HRMoats and competitionCompany building

    About the book

    A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the…

    On AmazonAudible

  • 2
    The Year Without Pants: WordPress.com and the Future of Work book cover

    The Year Without Pants

    WordPress.com and the Future of Work

    Scott Berkun · 2013

    3.812,716 ratings · Goodreads

    Work and HRCompany building

    About the book

    A behind-the-scenes look at the firm behind WordPress.com and the unique work culture that contributes to its phenomenal success50 million websites, or twenty percent of the entire web, use WordPress software. The force behind WordPress.com is a…

    On AmazonAudible

  • 3
    The Start-up of You book cover

    The Start-up of You

    Reid Hoffman, Ben Casnocha · 2012

    23 Open Library reading lists

    Work and HRCompany building

    About the book

    A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs. The career escalator is jammed. Unemployment is sky-high. Creative disruption is shaking every industry. Global competition…

    On AmazonAudibleOpen LibraryAuthor's Podcasts

  • 4
    Being Geek: The Software Developer's Career Handbook book cover

    Being Geek

    The Software Developer's Career Handbook

    Michael Lopp · 2010

    3.681,072 ratings · Goodreads

    Work and HRCompany building

    About the book

    As a software engineer, you recognize at some point that there's much more to your career than dealing with code. Is it time to become a manager? Tell your boss he’s a jerk? Join that startup? Author Michael Lopp recalls his own make-or-break moments with…

    On AmazonAudible

  • 5
    Women in Tech: Take Your Career to the Next Level with Practical Advice and Inspiring Stories book cover

    Women in Tech

    Take Your Career to the Next Level with Practical Advice and Inspiring Stories

    Tarah Wheeler Van Vlack · 2016

    3.92495 ratings · Goodreads

    Work and HRCompany building

    About the book

    “Jam packed with insights from women in the field,” this is an invaluable career guide for the aspiring or experienced female tech professional ( Forbes ) As the CEO of a startup, Tarah Wheeler is all too familiar with the challenges female tech…

    On AmazonAudible

  • 6
    The First, the Few, the Only: How Women of Color Can Redefine Power in Corporate America – An Axiom Award-Winning Roadmap to Workplace Belonging and Transformation book cover

    The First, the Few, the Only

    How Women of Color Can Redefine Power in Corporate America – An Axiom Award-Winning Roadmap to Workplace Belonging and Transformation

    Deepa Purushothaman · 2022

    4.27210 ratings · Goodreads

    Work and HRCompany building

    About the book

    Axiom Award Bronze Medalist for Women / BIPOC in Business A deeply personal call to action for women of color to find power from within and to join together in community, advocating for a new corporate environment where we all belong, and are accepted, on our…

    On AmazonAudible

  • 7
    Exit Interview: The Life and Death of My Ambitious Career book cover

    Exit Interview

    The Life and Death of My Ambitious Career

    Kristi Coulter · 2023

    4.117,737 ratings · Goodreads

    Work and HRCompany building

    About the book

    A candid, intensely funny memoir of ambition, gender, and a grueling decade inside Amazon, from the author of Nothing Good Can Come from This. What would you sacrifice for your career? All your free time? Your sense of self-worth? Your sanity? In 2006,…

    On AmazonAudible

  • 8
    I'm Feeling Lucky: The Confessions of Google Employee Number 59 book cover

    I'm Feeling Lucky

    The Confessions of Google Employee Number 59

    Douglas Edwards · 2011

    3.855,446 ratings · Goodreads

    Work and HRCompany building

    About the book

    â An exciting story [that] shines light on the inner workings of the fledgling Google and on the personalities of its founders.â â The Daily BeastIn its infancy, Google embraced extremesâ endless days fueled by unlimited free food, nonstop data-based debates,…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 2
    The User Experience Team of One: A Research and Design Survival Guide book cover

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 3
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 4
    Smashing UX Design: Foundations for Designing Online User Experiences book cover

    Smashing UX Design

    Foundations for Designing Online User Experiences

    Jesmond Allen · 2012

    4.10230 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    The ultimate guide to UX from the world's most popular resource for web designers and developers "Smashing Magazine" is the world′s most popular resource for web designers and developers and with this book the authors provide the ideal resource for…

    On AmazonAudible

  • 5
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 6
    Achieving Excellence in Fundraising + Website book cover

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

  • 7
    Observing the User Experience: A Practitioner's Guide to User Research book cover

    Observing the User Experience

    A Practitioner's Guide to User Research

    Mike Kuniavsky · 2003

    3.99695 ratings · Goodreads

    Finding product-market fit

    About the book

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…

    On AmazonAudible

  • 8
    Risky is the New Safe: The Rules Have Changed . . . book cover

    Risky is the New Safe

    The Rules Have Changed . . .

    Randy Gage · 2012

    3.86348 ratings · Goodreads

    Raising moneyCompany building

    About the book

    THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1
    Good to Great: Why Some Companies Make the Leap... and Others Don't book cover

    Good to Great

    Why Some Companies Make the Leap... and Others Don't

    Jim Collins · 2001

    4.12312,279 ratings · Goodreads

    Leading and managing

    About the book

    The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the…

    On AmazonAudible

  • 2
    Joker One: A Marine Platoon's Story of Courage, Leadership, and Brotherhood book cover

    Joker One

    A Marine Platoon's Story of Courage, Leadership, and Brotherhood

    Donovan Campbell · 2009

    4.154,545 ratings · Goodreads

    Leading and managing

    About the book

    After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…

    On AmazonAudible

  • 3
    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company book cover

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 4
    A Different Kind of Power book cover

    A Different Kind of Power

    Jacinda Ardern · 2025

    4.4521,916 ratings · Goodreads

    Leading and managing

    About the book

    From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…

    On AmazonAudible

  • 5
    The Goal: A Process of Ongoing Improvement book cover

    The Goal

    A Process of Ongoing Improvement

    Eliyahu M. Goldratt · 2004

    4.0786,160 ratings · Goodreads

    Leading and managing

    About the book

    Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried…

    On AmazonAudible

  • 6
    Radical Candor: Be a Kickass Boss Without Losing Your Humanity book cover

    Radical Candor

    Be a Kickass Boss Without Losing Your Humanity

    Kim Malone Scott · 2017

    4.0460,996 ratings · Goodreads

    Leading and managing

    About the book

    Now a New York Times and Wall Street Journal bestseller "I raced through Radical Candor --It’s thrilling to learn a framework that shows how to be both a better boss and a better colleague. Radical Candor is packed with illuminating truths, insightful…

    On AmazonAudible

  • 7
    Winning: Proven Leadership and Management Principles for Strategic Career Excellence and Business Success book cover

    Winning

    Proven Leadership and Management Principles for Strategic Career Excellence and Business Success

    Jack Welch · 2005

    3.8643,588 ratings · Goodreads

    Leading and managing

    About the book

    A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough…

    On AmazonAudible

  • 8
    The Wisdom of the Bullfrog: Leadership Made Simple book cover

    The Wisdom of the Bullfrog

    Leadership Made Simple

    William H. McRaven · 2023

    4.408,634 ratings · Goodreads

    Leading and managing

    About the book

    From the acclaimed, bestselling author of  Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    The Unspoken Truths for Career Success: Navigating Pay, Promotions, and Power at Work book cover

    The Unspoken Truths for Career Success

    Navigating Pay, Promotions, and Power at Work

    Tessa White · 2023

    4.26596 ratings · Goodreads

    Work and HRCompany building

    About the book

    "A terrific read for the new generations rising in the workforce, and for their leaders.", Stephen M. R. Covey, The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust & Inspire STOP SPINNING YOUR WHEELS AND TAKE…

    On AmazonAudible

  • 2
    Runnin' Down a Dream: How to Thrive in a Career You Actually Love book cover

    Runnin' Down a Dream

    How to Thrive in a Career You Actually Love

    Bill Gurley · 2026

    4.141,231 ratings · Goodreads

    Work and HRCompany building

    About the book

    An upcoming book to be published by Penguin Random House.

    On AmazonAudibleAuthor's Podcasts

  • 3
    Wankernomics: A Deep-Dive Into Workplace Bullsh*ttery book cover

    Wankernomics

    A Deep-Dive Into Workplace Bullsh*ttery

    James Schloeffel · 2025

    4.12613 ratings · Goodreads

    Work and HRCompany building

    About the book

    ** THE INSTANT SUNDAY TIMES BESTSELLER **** A paradigm-shifting guide to getting ahead at work - at pace, moving forward **READERS LOVE WANKERNOMICS: 'Laugh out loud funny.' ⭐⭐⭐⭐⭐ Reader review 'I'll be buying more copies for friends and family at…

    On AmazonAudible

  • 4
    Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing book cover

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 5
    The Compass Within: A Little Story About the Values That Guide Us book cover

    The Compass Within

    A Little Story About the Values That Guide Us

    Robert Glazer · 2025

    4.23286 ratings · Goodreads

    Work and HRCompany building

    About the book

    Discover your core values and find your place in life, love, and work. We all want to be our most authentic selves in every space that we are in, in our relationships, our work, and our communities. But often we feel a disconnect, a tension between who we are…

    On AmazonAudible

  • 6
    Play Nice: The Rise, Fall, and Future of Blizzard Entertainment book cover

    Play Nice

    The Rise, Fall, and Future of Blizzard Entertainment

    Jason Schreier · 2024

    4.167,684 ratings · Goodreads

    Work and HRCompany building

    About the book

    New York Times bestselling author and the gaming industry's preeminent investigative journalist Jason Schreier examines three decades of ups and downs at Blizzard Entertainment leading up to a hostile corporate takeover and a sexual misconduct scandal that…

    On AmazonAudible

  • 7
    Personal Branding for Introverts book cover

    Personal Branding for Introverts

    Goldie Chan · 2025

    4.41211 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead    To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…

    On AmazonAudible

  • 8
    The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love book cover

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    Weird in a World That's Not: A Career Guide for Misfits – A Funny, Empathetic Memoir for Thriving at Work While Staying Authentic book cover

    Weird in a World That's Not

    A Career Guide for Misfits – A Funny, Empathetic Memoir for Thriving at Work While Staying Authentic

    Jennifer Romolini · 2017

    3.801,128 ratings · Goodreads

    Work and HRFounder storiesCompany building

    About the book

    An honest, sharp-witted, practical guide to help you get and keep the job you want - from an outsider whose been there and done it, a woman who went from being a broke, divorced college dropout to running some of the biggest websites in the world. Jennifer…

    On AmazonAudible

  • 2
    Which Side Are You On?: Trying to Be for Labor When It's Flat on Its Back book cover

    Which Side Are You On?

    Trying to Be for Labor When It's Flat on Its Back

    Thomas Geoghegan · 1991

    4.19255 ratings · Goodreads

    Work and HRFounder stories

    About the book

    When it first appeared in hardcover, Which Side Are You On? received widespread critical accolades, and was nominated for a National Book Critics Circle Award for nonfiction. In this new paperback edition, Thomas Geoghegan has updated his eloquent plea for…

    On AmazonAudible

  • 3
    My Share of the Task: A Memoir book cover

    My Share of the Task

    A Memoir

    Stanley McChrystal · 2013

    4.112,140 ratings · Goodreads

    Work and HRFounder stories

    About the book

    In early March 2010, General Stanley McChrystal, the commanding officer of all U.S. and coalition forces in Afghanistan, walked with President Hamid Karzai through a small rural bazaar. As Afghan townspeo­ple crowded around them, a Taliban rocket loudly…

    On AmazonAudible

  • 4
    On the Clock: What Low-Wage Work Did to Me and How It Drives America Insane book cover

    On the Clock

    What Low-Wage Work Did to Me and How It Drives America Insane

    Emily Guendelsberger · 2019

    4.262,744 ratings · Goodreads

    Work and HRCompany building

    About the book

    After the local newspaper where she worked as a reporter closed, Emily Guendelsberger took a pre-Christmas job at an Amazon fulfillment center outside Louisville, Kentucky. There, the vending machines were stocked with painkillers, and the staff turnover was…

    On AmazonAudible

  • 5
    Never Die Easy: The Autobiography of Walter Payton book cover

    Never Die Easy

    The Autobiography of Walter Payton

    Walter Payton · 2000

    4.231,581 ratings · Goodreads

    Founder stories

    About the book

    "Never die easy. Why run out of bounds and die easy? Make that linebacker pay. It carries into all facets of your life. It's okay to lose, to die, but don't die without trying, without giving it your best." His legacy is towering. Walter Payton, the man they…

    On AmazonAudible

  • 6
    Sam Walton, Made in America: My Story book cover

    Sam Walton, Made in America

    My Story

    Sam Walton · 1992

    4.1628,881 ratings · Goodreads

    Founder storiesCompany building

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

  • 7
    Creating Magic book cover

    Creating Magic

    Lee Cockerell · 2008

    4.273,449 ratings · Goodreads

    Work and HRFounder storiesCompany building

    About the book

    It's not the magic that makes it work; it's the way we work that makes it magic. The secret for creating magic in our careers, our organizations, and our lives is outstanding leadership--the kind that inspires employees, delights customers, and achieves…

    On AmazonAudible

  • 8
    Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer book cover

    Bitter Brew

    The Rise and Fall of Anheuser-Busch and America's Kings of Beer

    William Knoedelseder · 2012

    4.056,011 ratings · Goodreads

    Founder storiesCompany building

    About the book

    “Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”, John Sayles, Director of Eight Men Out and author of A Moment in the Sun The creators of…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 3
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 4
    Thinking, Fast and Slow book cover

    Thinking, Fast and Slow

    Daniel Kahneman · 2011

    4.16616,355 ratings · Goodreads

    Company building

    About the book

    In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more…

    On AmazonAudible

  • 5
    How to Win Friends and Influence People book cover

    How to Win Friends and Influence People

    Dale Carnegie · 1936

    4.211,172,289 ratings · Goodreads

    Company building

    About the book

    "How to Win Friends and Influence People' is one of the first best-selling self-help books ever published. Just after publishing, it quickly exploded into an overnight success, eventually selling more than 15 million copies worldwide, and pioneering an entire…

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  • 6
    Lok Vyavhar book cover

    Lok Vyavhar

    Diamond Books · 1936

    4.221,157,905 ratings · Goodreads

    Company building

    About the book

    This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…

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  • 7
    The Lean Startup book cover

    The Lean Startup

    Eric Ries · 2011

    4.11374,139 ratings · Goodreads

    Company building

    About the book

    Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Essential reading for any…

    On AmazonAudible

  • 8
    Bad Blood: Secrets and Lies in a Silicon Valley Startup book cover

    Bad Blood

    Secrets and Lies in a Silicon Valley Startup

    John Carreyrou · 2018

    4.40285,283 ratings · Goodreads

    Company building

    About the book

    The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers. In…

    On AmazonAudible

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