Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    Accidental Salesperson: How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve book cover

    Accidental Salesperson

    How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve

    Chris Lytle · 2000

    3.95342 ratings · Goodreads

    Work and HRFirst salesCompany building

    About the book

    "Author Chris Lytle had modest career aspirations. He merely wanted to be the next Walter Cronkite. But instead of being offered a job in the newsroom, he was offered a job in the sales department. He took the sales job and became an ""accidental…

    On AmazonAudible

  • 2
    Wage Labour and Capital book cover

    Wage Labour and Capital

    Karl Marx · 1891

    4.293,701 ratings · Goodreads

    Work and HR

    About the book

    Karl Heinrich Marx (5 May 1818 – 14 March 1883) was a German philosopher, economic historian, journalist and revolutionary socialist famous for developing Marxism, a socialist movement that has been incorporated by societies around the globe. He published…

    On AmazonAudible

  • 3
    Working Identity: Unconventional Strategies for Reinventing Your Career book cover

    Working Identity

    Unconventional Strategies for Reinventing Your Career

    Herminia Ibarra · 2002

    4.021,641 ratings · Goodreads

    Work and HRCompany building

    About the book

    How Successful Career Changers Turn Fantasy into Reality Whether as a daydream or a spoken desire, nearly all of us have entertained the notion of reinventing ourselves. Feeling unfulfilled, burned out, or just plain unhappy with what we’re doing, we long to…

    On AmazonAudible

  • 4
    Roadmap: The Get-It-Together Guide for Figuring Out What to Do with Your Life book cover

    Roadmap

    The Get-It-Together Guide for Figuring Out What to Do with Your Life

    Roadtrip Nation · 2015

    4.04618 ratings · Goodreads

    Work and HRFinding product-market fitCompany building

    About the book

    The New York Times bestseller is back! The career workbook Roadmap is better than ever. Roadmap has been updated and expanded with tons of brand new content, including chapters on changing directions mid-career and not letting your past define your future.…

    On AmazonAudible

  • 5
    The Four Year Career: How to make your dreams of fun and financial freedom come true or not book cover

    The Four Year Career

    How to make your dreams of fun and financial freedom come true or not

    Richard Bliss Brooke · 2008

    4.10935 ratings · Goodreads

    Work and HRCompany buildingMarketing and growth

    About the book

    The Four Year Career is Richard Brooke's newly updated, essential guide to Network Marketing. This thought-provoking quick read presents industry facts, while dispelling many commonly accepted Network Marketing myths. It will provide you and your prospects…

    On AmazonAudible

  • 6
    Labor and Monopoly Capital: The Degradation of Work in the Twentieth Century book cover

    Labor and Monopoly Capital

    The Degradation of Work in the Twentieth Century

    Harry Braverman · 1974

    4.30908 ratings · Goodreads

    Work and HR

    About the book

    This widely acclaimed book, first published in 1974, was a classic from its first day in print. Written in a direct, inviting way by Harry Braverman, whose years as an industrial worker gave him rich personal insight into work, Labor and Monopoly Capital…

    On AmazonAudible

  • 7
    The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career book cover

    The Startup of You

    Adapt to the Future, Invest in Yourself, and Transform Your Career

    Reid Hoffman · 2012

    3.8311,068 ratings · Goodreads

    Work and HRCompany building

    About the book

    The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers, now in a revised and updated edition   “A profound book about self-determination and self-realization.”, Senator Cory Booker  “The Startup of You is crammed…

    On AmazonAudible

  • 8
    Boss Bitch: A Simple 12-Step Plan to Take Charge of Your Career book cover

    Boss Bitch

    A Simple 12-Step Plan to Take Charge of Your Career

    Nicole Lapin · 2017

    3.78653 ratings · Goodreads

    Work and HRCompany building

    About the book

    New York Times bestselling author Nicole Lapin is back with a sassy and actionable guide empowering women to be the boss of their own lives and careers.   You don’t need dozens or hundreds of employees to be a boss, says financial expert and serial…

    On AmazonAudible

Books on work and hr.

  • 1
    Business Model You: A One-Page Method For Reinventing Your Career book cover

    Business Model You

    A One-Page Method For Reinventing Your Career

    Tim Clark · 2012

    4.004,426 ratings · Goodreads

    Work and HRMoats and competitionCompany building

    About the book

    A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the…

    On AmazonAudible

  • 2
    The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace book cover

    The Best Place to Work

    The Art and Science of Creating an Extraordinary Workplace

    Ron Friedman · 2014

    4.141,774 ratings · Goodreads

    Work and HRCompany buildingInnovation

    About the book

    For readers of Malcolm Gladwell, Daniel Pink, and Freakonomics , comes a captivating and surprising journey through the science of workplace excellence.   Why do successful companies reward failure? What can casinos teach us about building a happy workplace?…

    On AmazonAudible

  • 3
    The Year Without Pants: WordPress.com and the Future of Work book cover

    The Year Without Pants

    WordPress.com and the Future of Work

    Scott Berkun · 2013

    3.812,716 ratings · Goodreads

    Work and HRCompany building

    About the book

    A behind-the-scenes look at the firm behind WordPress.com and the unique work culture that contributes to its phenomenal success50 million websites, or twenty percent of the entire web, use WordPress software. The force behind WordPress.com is a…

    On AmazonAudible

  • 4
    Women in Tech: Take Your Career to the Next Level with Practical Advice and Inspiring Stories book cover

    Women in Tech

    Take Your Career to the Next Level with Practical Advice and Inspiring Stories

    Tarah Wheeler Van Vlack · 2016

    3.92495 ratings · Goodreads

    Work and HRCompany building

    About the book

    “Jam packed with insights from women in the field,” this is an invaluable career guide for the aspiring or experienced female tech professional ( Forbes ) As the CEO of a startup, Tarah Wheeler is all too familiar with the challenges female tech…

    On AmazonAudible

  • 5
    Being Geek: The Software Developer's Career Handbook book cover

    Being Geek

    The Software Developer's Career Handbook

    Michael Lopp · 2010

    3.681,072 ratings · Goodreads

    Work and HRCompany building

    About the book

    As a software engineer, you recognize at some point that there's much more to your career than dealing with code. Is it time to become a manager? Tell your boss he’s a jerk? Join that startup? Author Michael Lopp recalls his own make-or-break moments with…

    On AmazonAudible

  • 6
    The Start-up of You book cover

    The Start-up of You

    Reid Hoffman, Ben Casnocha · 2012

    23 Open Library reading lists

    Work and HRCompany building

    About the book

    A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs. The career escalator is jammed. Unemployment is sky-high. Creative disruption is shaking every industry. Global competition…

    On AmazonAudibleOpen LibraryAuthor's Podcasts

  • 7
    The First, the Few, the Only: How Women of Color Can Redefine Power in Corporate America – An Axiom Award-Winning Roadmap to Workplace Belonging and Transformation book cover

    The First, the Few, the Only

    How Women of Color Can Redefine Power in Corporate America – An Axiom Award-Winning Roadmap to Workplace Belonging and Transformation

    Deepa Purushothaman · 2022

    4.27210 ratings · Goodreads

    Work and HRCompany building

    About the book

    Axiom Award Bronze Medalist for Women / BIPOC in Business A deeply personal call to action for women of color to find power from within and to join together in community, advocating for a new corporate environment where we all belong, and are accepted, on our…

    On AmazonAudible

  • 8
    Exit Interview: The Life and Death of My Ambitious Career book cover

    Exit Interview

    The Life and Death of My Ambitious Career

    Kristi Coulter · 2023

    4.117,737 ratings · Goodreads

    Work and HRCompany building

    About the book

    A candid, intensely funny memoir of ambition, gender, and a grueling decade inside Amazon, from the author of Nothing Good Can Come from This. What would you sacrifice for your career? All your free time? Your sense of self-worth? Your sanity? In 2006,…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 2
    The Elements of User Experience: User-Centered Design for the Web book cover

    The Elements of User Experience

    User-Centered Design for the Web

    Jesse James Garrett · 2002

    4.014,134 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…

    On AmazonAudible

  • 3
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 4
    UX Strategy: How to Devise Innovative Digital Products that People Want book cover

    UX Strategy

    How to Devise Innovative Digital Products that People Want

    Jaime Levy · 2014

    3.941,224 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the…

    On AmazonAudible

  • 5
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 6
    Risky is the New Safe: The Rules Have Changed . . . book cover

    Risky is the New Safe

    The Rules Have Changed . . .

    Randy Gage · 2012

    3.86348 ratings · Goodreads

    Raising moneyCompany building

    About the book

    THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…

    On AmazonAudible

  • 7
    Achieving Excellence in Fundraising + Website book cover

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

  • 8
    Solving Product Design Exercises: Questions & Answers book cover

    Solving Product Design Exercises

    Questions & Answers

    Artiom Dashinsky · 2018

    4.30675 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Practice your product design and UX skills. Prepare for your next job interview. "Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM". Learn how to solve and present exercises like these, that top startups…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1
    Start with Why: How Great Leaders Inspire Everyone to Take Action book cover

    Start with Why

    How Great Leaders Inspire Everyone to Take Action

    Simon Sinek · 2009

    4.09281,577 ratings · Goodreads

    Leading and managing

    About the book

    Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to…

    On AmazonAudible

  • 2
    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company book cover

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 3
    The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success book cover

    The Outsiders

    Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

    William N. Thorndike Jr. · 2012

    4.2214,412 ratings · Goodreads

    Leading and managing

    About the book

    ”It is impossible to produce superior performance unless you do something different.”, John TempletonWhat makes a successful CEO? Most people call to mind a familiar definition: a seasoned manager with deep industry expertise. Others might point to the…

    On AmazonAudible

  • 4
    The Manager's Path: A Guide for Tech Leaders Navigating Growth and Change book cover

    The Manager's Path

    A Guide for Tech Leaders Navigating Growth and Change

    Camille Fournier · 2017

    4.2510,686 ratings · Goodreads

    Leading and managing

    About the book

    Managing people is difficult wherever you work, but the tech industry as a whole is pretty bad at it. Tech companies in general lack the experience, tools, texts, and frameworks to do it well. And the handful of books that share tips and tricks of engineering…

    On AmazonAudible

  • 5
    Radical Candor: Be a Kickass Boss Without Losing Your Humanity book cover

    Radical Candor

    Be a Kickass Boss Without Losing Your Humanity

    Kim Malone Scott · 2017

    4.0460,996 ratings · Goodreads

    Leading and managing

    About the book

    Now a New York Times and Wall Street Journal bestseller "I raced through Radical Candor --It’s thrilling to learn a framework that shows how to be both a better boss and a better colleague. Radical Candor is packed with illuminating truths, insightful…

    On AmazonAudible

  • 6
    The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship book cover

    The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship

    Ben Horowitz · 2014

    4.19114,702 ratings · Goodreads

    Leading and managing

    About the book

    A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one. In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most…

    On AmazonAudible

  • 7
    It Worked for Me: In Life and Leadership book cover

    It Worked for Me

    In Life and Leadership

    Colin Powell · 2012

    4.107,226 ratings · Goodreads

    Leading and managing

    About the book

    New York Times Bestselling Author Colin Powell, one of America’s most admired public figures, reveals the unique lessons that shaped his life and career It Worked for Me is a collection of lessons and personal anecdotes that shaped four star-general and…

    On AmazonAudible

  • 8
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Leading and managing

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    Clock In: No-BS Advice for Getting Ahead in Your Career book cover

    Clock In

    No-BS Advice for Getting Ahead in Your Career

    Emily Durham · 2026

    4.19326 ratings · Goodreads

    Work and HRCompany building

    About the book

    Career advice that actually works from a straight-shooter recruiterDid you know the average job search takes more than five months? That’s because today’s job market is more challenging, and more confusing, than ever. How are we supposed to get hired, get paid,…

    On AmazonAudible

  • 2
    Wankernomics: A Deep-Dive Into Workplace Bullsh*ttery book cover

    Wankernomics

    A Deep-Dive Into Workplace Bullsh*ttery

    James Schloeffel · 2025

    4.12613 ratings · Goodreads

    Work and HRCompany building

    About the book

    ** THE INSTANT SUNDAY TIMES BESTSELLER **** A paradigm-shifting guide to getting ahead at work - at pace, moving forward **READERS LOVE WANKERNOMICS: 'Laugh out loud funny.' ⭐⭐⭐⭐⭐ Reader review 'I'll be buying more copies for friends and family at…

    On AmazonAudible

  • 3
    Runnin' Down a Dream: How to Thrive in a Career You Actually Love book cover

    Runnin' Down a Dream

    How to Thrive in a Career You Actually Love

    Bill Gurley · 2026

    4.141,231 ratings · Goodreads

    Work and HRCompany building

    About the book

    An upcoming book to be published by Penguin Random House.

    On AmazonAudibleAuthor's Podcasts

  • 4
    Likeable Badass: How Women Get the Success They Deserve book cover

    Likeable Badass

    How Women Get the Success They Deserve

    Alison Fragale · 2024

    4.243,438 ratings · Goodreads

    Work and HRCompany building

    About the book

    Behavioral scientist Alison Fragale offers powerful new insights and a practical playbook for women to advance in any workplace, full of tips, tricks, and strategies to help secure that elusive corner office. Over decades of research, speaking engagements,…

    On AmazonAudible

  • 5
    Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing book cover

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 6
    Play Nice: The Rise, Fall, and Future of Blizzard Entertainment book cover

    Play Nice

    The Rise, Fall, and Future of Blizzard Entertainment

    Jason Schreier · 2024

    4.167,684 ratings · Goodreads

    Work and HRCompany building

    About the book

    New York Times bestselling author and the gaming industry's preeminent investigative journalist Jason Schreier examines three decades of ups and downs at Blizzard Entertainment leading up to a hostile corporate takeover and a sexual misconduct scandal that…

    On AmazonAudible

  • 7
    The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love book cover

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 8
    Personal Branding for Introverts book cover

    Personal Branding for Introverts

    Goldie Chan · 2025

    4.41211 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead    To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    Weird in a World That's Not: A Career Guide for Misfits – A Funny, Empathetic Memoir for Thriving at Work While Staying Authentic book cover

    Weird in a World That's Not

    A Career Guide for Misfits – A Funny, Empathetic Memoir for Thriving at Work While Staying Authentic

    Jennifer Romolini · 2017

    3.801,128 ratings · Goodreads

    Work and HRFounder storiesCompany building

    About the book

    An honest, sharp-witted, practical guide to help you get and keep the job you want - from an outsider whose been there and done it, a woman who went from being a broke, divorced college dropout to running some of the biggest websites in the world. Jennifer…

    On AmazonAudible

  • 2
    Which Side Are You On?: Trying to Be for Labor When It's Flat on Its Back book cover

    Which Side Are You On?

    Trying to Be for Labor When It's Flat on Its Back

    Thomas Geoghegan · 1991

    4.19255 ratings · Goodreads

    Work and HRFounder stories

    About the book

    When it first appeared in hardcover, Which Side Are You On? received widespread critical accolades, and was nominated for a National Book Critics Circle Award for nonfiction. In this new paperback edition, Thomas Geoghegan has updated his eloquent plea for…

    On AmazonAudible

  • 3
    Knight's Cross: A Life of Field Marshal Erwin Rommel book cover

    Knight's Cross

    A Life of Field Marshal Erwin Rommel

    David Fraser · 1993

    4.132,140 ratings · Goodreads

    Work and HRFounder stories

    About the book

    “A vivid, balanced and frequently enthralling biography of Rommel, the general and the man. It is must reading for every aficionado of modern military history.” – San Francisco Chronicle Erwin Rommel’s instinct for battle and leadership places him among the…

    On AmazonAudible

  • 4
    Shoe Dog: A Memoir by the Creator of Nike book cover

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 5
    Creating Magic book cover

    Creating Magic

    Lee Cockerell · 2008

    4.273,449 ratings · Goodreads

    Work and HRFounder storiesCompany building

    About the book

    It's not the magic that makes it work; it's the way we work that makes it magic. The secret for creating magic in our careers, our organizations, and our lives is outstanding leadership--the kind that inspires employees, delights customers, and achieves…

    On AmazonAudible

  • 6
    On the Clock: What Low-Wage Work Did to Me and How It Drives America Insane book cover

    On the Clock

    What Low-Wage Work Did to Me and How It Drives America Insane

    Emily Guendelsberger · 2019

    4.262,744 ratings · Goodreads

    Work and HRCompany building

    About the book

    After the local newspaper where she worked as a reporter closed, Emily Guendelsberger took a pre-Christmas job at an Amazon fulfillment center outside Louisville, Kentucky. There, the vending machines were stocked with painkillers, and the staff turnover was…

    On AmazonAudible

  • 7
    Heartland: A Memoir of Working Hard and Being Broke in the Richest Country on Earth book cover

    Heartland

    A Memoir of Working Hard and Being Broke in the Richest Country on Earth

    Sarah Smarsh · 2018

    3.7616,921 ratings · Goodreads

    Founder stories

    About the book

    During Sarah Smarsh’s turbulent childhood in Kansas in the 1980s and 1990s, the forces of cyclical poverty and the country’s changing economic policies solidified her family’s place among the working poor. By telling the story of her life and the lives of the…

    On AmazonAudible

  • 8
    Sam Walton: Made in America book cover

    Sam Walton

    Made in America

    Sam Walton · 1992

    4.1527,178 ratings · Goodreads

    Founder storiesCompany building

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3
    To Sell is Human: The Surprising Truth About Moving Others book cover

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

  • 4
    How to Win Friends and Influence People book cover

    How to Win Friends and Influence People

    Dale Carnegie · 1936

    4.211,172,289 ratings · Goodreads

    Company building

    About the book

    "How to Win Friends and Influence People' is one of the first best-selling self-help books ever published. Just after publishing, it quickly exploded into an overnight success, eventually selling more than 15 million copies worldwide, and pioneering an entire…

    On AmazonAudible

  • 5
    The Long Tail: Why the Future of Business is Selling Less of More book cover

    The Long Tail

    Why the Future of Business is Selling Less of More

    Chris Anderson · 2006

    3.8330,263 ratings · Goodreads

    Company buildingFirst sales

    About the book

    The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year. In…

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  • 6
    Nunca te pares book cover

    Nunca te pares

    Phil Knight · 2016

    4.46361,920 ratings · Goodreads

    Company building

    On AmazonAudible

  • 7
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 8
    The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything book cover

    The Art of the Start

    The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

    Guy Kawasaki · 2004

    3.9129,538 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    A new product, a new service, a new company, a new division, a new organization, a new anything, where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the…

    On AmazonAudible

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