Reading list: the books for what you are building
Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.
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643 books written by investors and founders
Now readingAtomic HabitsJames Clear4.31★
Change your answersFounder · Work and HR · Seed
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ShortlistThe best matches for everything you told us, ranked.
The best matches for everything you told us, ranked.
- 1
Accidental Salesperson
How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
Chris Lytle · 2000
3.95342 ratings · Goodreads
Work and HRFirst salesCompany building
About the book
"Author Chris Lytle had modest career aspirations. He merely wanted to be the next Walter Cronkite. But instead of being offered a job in the newsroom, he was offered a job in the sales department. He took the sales job and became an ""accidental…
- 2
The Four Year Career
How to make your dreams of fun and financial freedom come true or not
Richard Bliss Brooke · 2008
4.10935 ratings · Goodreads
Work and HRCompany buildingMarketing and growth
About the book
The Four Year Career is Richard Brooke's newly updated, essential guide to Network Marketing. This thought-provoking quick read presents industry facts, while dispelling many commonly accepted Network Marketing myths. It will provide you and your prospects…
- 3
Roadmap
The Get-It-Together Guide for Figuring Out What to Do with Your Life
Roadtrip Nation · 2015
4.04618 ratings · Goodreads
Work and HRFinding product-market fitCompany building
About the book
The New York Times bestseller is back! The career workbook Roadmap is better than ever. Roadmap has been updated and expanded with tons of brand new content, including chapters on changing directions mid-career and not letting your past define your future.…
- 4
The Unspoken Truths for Career Success
Navigating Pay, Promotions, and Power at Work
Tessa White · 2023
4.26596 ratings · Goodreads
Work and HRCompany building
About the book
"A terrific read for the new generations rising in the workforce, and for their leaders.", Stephen M. R. Covey, The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust & Inspire STOP SPINNING YOUR WHEELS AND TAKE…
- 5
Wage Labour and Capital
Karl Marx · 1891
4.293,701 ratings · Goodreads
Work and HR
About the book
Karl Heinrich Marx (5 May 1818 – 14 March 1883) was a German philosopher, economic historian, journalist and revolutionary socialist famous for developing Marxism, a socialist movement that has been incorporated by societies around the globe. He published…
- 6
Feminist Fight Club
An Office Survival Manual for a Sexist Workplace
Jessica Bennett · 2016
3.758,401 ratings · Goodreads
Work and HRCompany building
About the book
Part manual, part manifesto, a humorous yet incisive guide to navigating subtle sexism at work, a pocketbook Lean In for the Buzzfeed generation that provides real-life career advice and humorous reinforcement for a new generation of professional women. It…
- 7
Clock In
No-BS Advice for Getting Ahead in Your Career
Emily Durham · 2026
4.19326 ratings · Goodreads
Work and HRCompany building
About the book
Career advice that actually works from a straight-shooter recruiterDid you know the average job search takes more than five months? That’s because today’s job market is more challenging, and more confusing, than ever. How are we supposed to get hired, get paid,…
- 8
The Startup of You
Adapt to the Future, Invest in Yourself, and Transform Your Career
Reid Hoffman · 2012
3.8311,068 ratings · Goodreads
Work and HRCompany building
About the book
The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers, now in a revised and updated edition “A profound book about self-determination and self-realization.”, Senator Cory Booker “The Startup of You is crammed…
Books on work and hr.
- 1
Business Model You
A One-Page Method For Reinventing Your Career
Tim Clark · 2012
4.004,426 ratings · Goodreads
Work and HRMoats and competitionCompany building
About the book
A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the…
- 2
Women in Tech
Take Your Career to the Next Level with Practical Advice and Inspiring Stories
Tarah Wheeler Van Vlack · 2016
3.92495 ratings · Goodreads
Work and HRCompany building
About the book
“Jam packed with insights from women in the field,” this is an invaluable career guide for the aspiring or experienced female tech professional ( Forbes ) As the CEO of a startup, Tarah Wheeler is all too familiar with the challenges female tech…
- 3
Go It Alone!
The Secret to Building a Successful Business on Your Own – A Practical Guide for Solo Entrepreneurs Seeking Workplace Freedom
Bruce Judson · 2004
3.921,043 ratings · Goodreads
Work and HRCompany building
About the book
There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of…
- 4
Being Geek
The Software Developer's Career Handbook
Michael Lopp · 2010
3.681,072 ratings · Goodreads
Work and HRCompany building
About the book
As a software engineer, you recognize at some point that there's much more to your career than dealing with code. Is it time to become a manager? Tell your boss he’s a jerk? Join that startup? Author Michael Lopp recalls his own make-or-break moments with…
- 5
The Year Without Pants
WordPress.com and the Future of Work
Scott Berkun · 2013
3.812,716 ratings · Goodreads
Work and HRCompany building
About the book
A behind-the-scenes look at the firm behind WordPress.com and the unique work culture that contributes to its phenomenal success50 million websites, or twenty percent of the entire web, use WordPress software. The force behind WordPress.com is a…
- 6
True Professionalism
The Courage to Care about Your People, Your Clients, and Your Career
David H. Maister · 1997
3.92529 ratings · Goodreads
Work and HRCompany building
About the book
David Maister, the world's premier consultant to professional service firms, vigorously challenges professionals to examine this essential, yet under-addressed What is true professionalism? Professional firms are forever trying to get their people to act…
- 7
Disney U
How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees
Doug Lipp · 2013
3.921,299 ratings · Goodreads
Work and HRCompany building
About the book
With a Foreword by Jim Cora, former Chairman of Disneyland International "A leadership blueprint, applicable in any organization." -- Captain D. Michael Abrashoff, U.S. Navy (Ret.), and author of It's Your Ship "When I first arrived at The Walt Disney…
- 8
The First, the Few, the Only
How Women of Color Can Redefine Power in Corporate America – An Axiom Award-Winning Roadmap to Workplace Belonging and Transformation
Deepa Purushothaman · 2022
4.27210 ratings · Goodreads
Work and HRCompany building
About the book
Axiom Award Bronze Medalist for Women / BIPOC in Business A deeply personal call to action for women of color to find power from within and to join together in community, advocating for a new corporate environment where we all belong, and are accepted, on our…
What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.
- 1
The Elements of User Experience
User-Centered Design for the Web
Jesse James Garrett · 2002
4.014,134 ratings · Goodreads
Finding product-market fitCompany building
About the book
Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…
- 2
Get Backed
Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams
Evan Baehr · 2015
4.36356 ratings · Goodreads
Raising moneyCompany building
About the book
HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…
- 3
Selling the Invisible
A Field Guide to Modern Marketing
Harry Beckwith · 1997
3.9410,059 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…
- 4
80/20 Sales and Marketing
The Definitive Guide to Working Less and Making More
Perry Marshall · 2013
4.191,904 ratings · Goodreads
First salesMarketing and growthCompany building
About the book
Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…
- 5
A Project Guide to UX Design
For User Experience Designers in the Field or in the Making
Russ Unger · 2009
3.871,774 ratings · Goodreads
Finding product-market fitCompany building
About the book
“If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User…
- 6
Risky is the New Safe
The Rules Have Changed . . .
Randy Gage · 2012
3.86348 ratings · Goodreads
Raising moneyCompany building
About the book
THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…
- 7
Achieving Excellence in Fundraising + Website
Eugene R. Tempel · 2003
4.02249 ratings · Goodreads
Raising moneyCompany building
About the book
The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…
- 8
Observing the User Experience
A Practitioner's Guide to User Research
Mike Kuniavsky · 2003
3.99695 ratings · Goodreads
Finding product-market fit
About the book
The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…
Leading and managing a team as the company grows.
- 1
Extreme Ownership
How U.S. Navy SEALs Lead and Win
Jocko Willink · 2015
4.24106,151 ratings · Goodreads
Leading and managing
About the book
The #1 New York Times bestseller Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism,…
- 2
Rising Strong
The Reckoning. The Rumble. The Revolution
Brené Brown · 2015
4.2590,292 ratings · Goodreads
Leading and managing
About the book
Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability, the willingness to show up and be seen with no guarantee of outcome, is the only path…
- 3
Joker One
A Marine Platoon's Story of Courage, Leadership, and Brotherhood
Donovan Campbell · 2009
4.154,545 ratings · Goodreads
Leading and managing
About the book
After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…
- 4
The Wisdom of the Bullfrog
Leadership Made Simple
William H. McRaven · 2023
4.408,634 ratings · Goodreads
Leading and managing
About the book
From the acclaimed, bestselling author of Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…
- 5
The Ride of a Lifetime
Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger · 2019
4.4099,495 ratings · Goodreads
Leading and managing
About the book
A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…
- 6
A Different Kind of Power
Jacinda Ardern · 2025
4.4521,916 ratings · Goodreads
Leading and managing
About the book
From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…
- 7
EntreLeadership
20 Years of Practical Business Wisdom from the Trenches
Dave Ramsey · 2011
4.1914,050 ratings · Goodreads
Leading and managing
About the book
From the New York Times bestselling author of The Total Money Makeover and radio and podcast host Dave Ramsey comes an informative guide based on how he grew a successful, multimillion dollar company from a card table in his living room. Your company is only…
- 8
Creativity, Inc.
Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ed Catmull · 2014
4.20105,625 ratings · Goodreads
Leading and managing
About the book
“What does it mean to manage well?” From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business, sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.…
Published in the last three years, newest first, for what you told us.
- 1
Runnin' Down a Dream
How to Thrive in a Career You Actually Love
Bill Gurley · 2026
4.141,231 ratings · Goodreads
Work and HRCompany building
About the book
An upcoming book to be published by Penguin Random House.
- 2
Wankernomics
A Deep-Dive Into Workplace Bullsh*ttery
James Schloeffel · 2025
4.12613 ratings · Goodreads
Work and HRCompany building
About the book
** THE INSTANT SUNDAY TIMES BESTSELLER **** A paradigm-shifting guide to getting ahead at work - at pace, moving forward **READERS LOVE WANKERNOMICS: 'Laugh out loud funny.' ⭐⭐⭐⭐⭐ Reader review 'I'll be buying more copies for friends and family at…
- 3
Likeable Badass
How Women Get the Success They Deserve
Alison Fragale · 2024
4.243,438 ratings · Goodreads
Work and HRCompany building
About the book
Behavioral scientist Alison Fragale offers powerful new insights and a practical playbook for women to advance in any workplace, full of tips, tricks, and strategies to help secure that elusive corner office. Over decades of research, speaking engagements,…
- 4
Simple Marketing For Smart People
The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Billy Broas · 2024
4.35305 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…
- 5
Play Nice
The Rise, Fall, and Future of Blizzard Entertainment
Jason Schreier · 2024
4.167,684 ratings · Goodreads
Work and HRCompany building
About the book
New York Times bestselling author and the gaming industry's preeminent investigative journalist Jason Schreier examines three decades of ups and downs at Blizzard Entertainment leading up to a hostile corporate takeover and a sexual misconduct scandal that…
- 6
Extremely Hardcore
Inside Elon Musk's Twitter
Zoë Schiffer · 2024
3.971,284 ratings · Goodreads
Work and HRCompany building
About the book
“the bird is freed” – Elon Musk (@elonmusk) October 27, 2022 When Elon Musk took over Twitter, commentators were rooting for the visionary behind Tesla and SpaceX to succeed. Here was a tough leader who could grab back power from Twitter’s entitled…
- 7
The Pricing Roadmap
How to Design B2B SaaS Pricing Models That Your Customers Will Love
Ulrik Lehrskov-Schmidt · 2023
4.43207 ratings · Goodreads
Finding product-market fitCompany building
About the book
"The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…
- 8
Flying in the Face of Fear
A Fighter Pilot's Lessons on Leading with Courage
Kim "KC" Campbell · 2023
4.19264 ratings · Goodreads
Work and HR
About the book
Proven principles of leadership from a veteran fighter pilot and military leader In Flying in the Face of Fear: Lessons on Leading with Courage , former fighter pilot and retired Air Force Colonel Kim Campbell delivers an inspiring and practical discussion of…
How companies like yours were actually built, from the people who built them.
- 1
Weird in a World That's Not
A Career Guide for Misfits – A Funny, Empathetic Memoir for Thriving at Work While Staying Authentic
Jennifer Romolini · 2017
3.801,128 ratings · Goodreads
Work and HRFounder storiesCompany building
About the book
An honest, sharp-witted, practical guide to help you get and keep the job you want - from an outsider whose been there and done it, a woman who went from being a broke, divorced college dropout to running some of the biggest websites in the world. Jennifer…
- 2
Which Side Are You On?
Trying to Be for Labor When It's Flat on Its Back
Thomas Geoghegan · 1991
4.19255 ratings · Goodreads
Work and HRFounder stories
About the book
When it first appeared in hardcover, Which Side Are You On? received widespread critical accolades, and was nominated for a National Book Critics Circle Award for nonfiction. In this new paperback edition, Thomas Geoghegan has updated his eloquent plea for…
- 3
My Share of the Task
A Memoir
Stanley McChrystal · 2013
4.112,140 ratings · Goodreads
Work and HRFounder stories
About the book
In early March 2010, General Stanley McChrystal, the commanding officer of all U.S. and coalition forces in Afghanistan, walked with President Hamid Karzai through a small rural bazaar. As Afghan townspeople crowded around them, a Taliban rocket loudly…
- 4
On the Clock
What Low-Wage Work Did to Me and How It Drives America Insane
Emily Guendelsberger · 2019
4.262,744 ratings · Goodreads
Work and HRCompany building
About the book
After the local newspaper where she worked as a reporter closed, Emily Guendelsberger took a pre-Christmas job at an Amazon fulfillment center outside Louisville, Kentucky. There, the vending machines were stocked with painkillers, and the staff turnover was…
- 5
Finding the Next Steve Jobs
How to Find, Hire, Keep and Nurture Creative Talent
Nolan Bushnell · 2014
4.06449 ratings · Goodreads
Work and HRFounder storiesCompany building
About the book
In Silicon Valley legend Nolan Bushnell's first book, he explains how to find and hire employees who have the potential to be the next Steve Jobs. Nolan Bushnell founded the groundbreaking gaming company Atari in 1972, and two years later employed Steve Jobs,…
- 6
Sam Walton, Made in America
My Story
Sam Walton · 1992
4.1628,881 ratings · Goodreads
Founder storiesCompany building
About the book
As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…
- 7
In the Plex
How Google Thinks, Works, and Shapes Our Lives
Steven Levy · 2011
3.8430,033 ratings · Goodreads
Work and HRFounder storiesCompany building
About the book
Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few…
- 8
Personal History
A Memoir
Katharine Graham · 1997
4.0925,181 ratings · Goodreads
Founder stories
About the book
Madrid. 22 cm. 557 p. Encuadernación en tapa blanda de editorial ilustrada. Graham, Katharine 1917-2001. Traducción de María Luisa Rodríguez Tapia y José Manuel Calvo Roy. Título Personal history .. Este libro es de segunda mano y tiene o puede tener marcas…
What founders at seed keep coming back to, if you have not read them yet.
- 1
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore · 2002
4.0332,109 ratings · Goodreads
Marketing and growthCompany buildingFirst sales
About the book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…
- 2
Inspired
How to Create Tech Products Customers Love
Marty Cagan · 2008
4.2226,350 ratings · Goodreads
Company buildingFinding product-market fit
About the book
Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…
- 3
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Al Ries · 1993
4.0522,738 ratings · Goodreads
Marketing and growthCompany building
About the book
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…
- 4
Building A Story Brand
Donald Miller · 2017
4.2726,500 ratings · Goodreads
Marketing and growthCompany building
About the book
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…
- 5
Empire of Pain
The Secret History of the Sackler Dynasty
Patrick Radden Keefe · 2021
4.53151,147 ratings · Goodreads
Company building
About the book
The highly anticipated portrait of three generations of the Sackler family, by the prize-winning, bestselling author of Say Nothing .The Sackler name adorns the walls of many storied Harvard, the Metropolitan Museum of Art, Oxford, the Louvre. They are one of…
- 6
Lok Vyavhar
Diamond Books · 1936
4.221,157,905 ratings · Goodreads
Company building
About the book
This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…
- 7
The Long Tail
Why the Future of Business is Selling Less of More
Chris Anderson · 2006
3.8330,263 ratings · Goodreads
Company buildingFirst sales
About the book
The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year. In…
- 8
Bad Blood
Secrets and Lies in a Silicon Valley Startup
John Carreyrou · 2018
4.40285,283 ratings · Goodreads
Company building
About the book
The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers. In…
As an Amazon Associate we earn from qualifying purchases. Which books we recommend never depends on it: they are chosen from their ratings and what they are about.
From the record
Written by the people who write the cheques
Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.
The Lean Startupby Eric Ries, Eric Ries2011 · 4.11★L
Lean Inby Sheryl Sandberg, Meta2013 · 3.94★T
The Hard Thing About Hard Thingsby Ben Horowitz, Andreessen Horowitz2014 · 4.19★D
Delivering Happinessby Tony Hsieh, Tony Hsieh2000 · 4.04★#
#Girlbossby Sophia Amoruso2014 · 3.64★T
The One Thingby Gary Keller, Pocketchange Investments2012 · 4.12★P
Principlesby Ray Dalio2017 · 4.09★Read what the people you are pitching read.
Every investor and founder on our records links to their books and the podcasts they are on.