Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    Accidental Salesperson: How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve book cover

    Accidental Salesperson

    How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve

    Chris Lytle · 2000

    3.95342 ratings · Goodreads

    Work and HRFirst salesCompany building

    About the book

    "Author Chris Lytle had modest career aspirations. He merely wanted to be the next Walter Cronkite. But instead of being offered a job in the newsroom, he was offered a job in the sales department. He took the sales job and became an ""accidental…

    On AmazonAudible

  • 2
    Wage Labour and Capital book cover

    Wage Labour and Capital

    Karl Marx · 1891

    4.293,701 ratings · Goodreads

    Work and HR

    About the book

    Karl Heinrich Marx (5 May 1818 – 14 March 1883) was a German philosopher, economic historian, journalist and revolutionary socialist famous for developing Marxism, a socialist movement that has been incorporated by societies around the globe. He published…

    On AmazonAudible

  • 3
    Working Identity, Updated Edition, With a New Preface: Unconventional Strategies for Reinventing Your Career book cover

    Working Identity, Updated Edition, With a New Preface

    Unconventional Strategies for Reinventing Your Career

    Herminia Ibarra · 2002

    4.051,483 ratings · Goodreads

    Work and HRCompany building

    About the book

    Strategies that successful career changers use, and how to make them work for you. Nearly all of us have entertained the notion of changing careers. Feeling burned out at work, unfulfilled, or just plain unhappy with whatever we're doing, we long to reinvent…

    On AmazonAudible

  • 4
    The Four Year Career: How to make your dreams of fun and financial freedom come true or not book cover

    The Four Year Career

    How to make your dreams of fun and financial freedom come true or not

    Richard Bliss Brooke · 2008

    4.10935 ratings · Goodreads

    Work and HRCompany buildingMarketing and growth

    About the book

    The Four Year Career is Richard Brooke's newly updated, essential guide to Network Marketing. This thought-provoking quick read presents industry facts, while dispelling many commonly accepted Network Marketing myths. It will provide you and your prospects…

    On AmazonAudible

  • 5
    Labor and Monopoly Capital: The Degradation of Work in the Twentieth Century book cover

    Labor and Monopoly Capital

    The Degradation of Work in the Twentieth Century

    Harry Braverman · 1974

    4.30908 ratings · Goodreads

    Work and HR

    About the book

    This widely acclaimed book, first published in 1974, was a classic from its first day in print. Written in a direct, inviting way by Harry Braverman, whose years as an industrial worker gave him rich personal insight into work, Labor and Monopoly Capital…

    On AmazonAudible

  • 6
    Feminist Fight Club: An Office Survival Manual for a Sexist Workplace book cover

    Feminist Fight Club

    An Office Survival Manual for a Sexist Workplace

    Jessica Bennett · 2016

    3.758,401 ratings · Goodreads

    Work and HRCompany building

    About the book

    Part manual, part manifesto, a humorous yet incisive guide to navigating subtle sexism at work, a pocketbook Lean In for the Buzzfeed generation that provides real-life career advice and humorous reinforcement for a new generation of professional women. It…

    On AmazonAudible

  • 7
    On the Clock: What Low-Wage Work Did to Me and How It Drives America Insane book cover

    On the Clock

    What Low-Wage Work Did to Me and How It Drives America Insane

    Emily Guendelsberger · 2019

    4.262,744 ratings · Goodreads

    Work and HRCompany building

    About the book

    After the local newspaper where she worked as a reporter closed, Emily Guendelsberger took a pre-Christmas job at an Amazon fulfillment center outside Louisville, Kentucky. There, the vending machines were stocked with painkillers, and the staff turnover was…

    On AmazonAudible

  • 8
    Clock In: No-BS Advice for Getting Ahead in Your Career book cover

    Clock In

    No-BS Advice for Getting Ahead in Your Career

    Emily Durham · 2026

    4.19326 ratings · Goodreads

    Work and HRCompany building

    About the book

    Career advice that actually works from a straight-shooter recruiterDid you know the average job search takes more than five months? That’s because today’s job market is more challenging, and more confusing, than ever. How are we supposed to get hired, get paid,…

    On AmazonAudible

Books on work and hr.

  • 1
    The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace book cover

    The Best Place to Work

    The Art and Science of Creating an Extraordinary Workplace

    Ron Friedman · 2014

    4.141,774 ratings · Goodreads

    Work and HRCompany buildingInnovation

    About the book

    For readers of Malcolm Gladwell, Daniel Pink, and Freakonomics , comes a captivating and surprising journey through the science of workplace excellence.   Why do successful companies reward failure? What can casinos teach us about building a happy workplace?…

    On AmazonAudible

  • 2
    Business Model You: A One-Page Method For Reinventing Your Career book cover

    Business Model You

    A One-Page Method For Reinventing Your Career

    Tim Clark · 2012

    4.004,426 ratings · Goodreads

    Work and HRMoats and competitionCompany building

    About the book

    A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the…

    On AmazonAudible

  • 3
    The Year Without Pants: WordPress.com and the Future of Work book cover

    The Year Without Pants

    WordPress.com and the Future of Work

    Scott Berkun · 2013

    3.812,716 ratings · Goodreads

    Work and HRCompany building

    About the book

    A behind-the-scenes look at the firm behind WordPress.com and the unique work culture that contributes to its phenomenal success50 million websites, or twenty percent of the entire web, use WordPress software. The force behind WordPress.com is a…

    On AmazonAudible

  • 4
    The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career book cover

    The Startup of You

    Adapt to the Future, Invest in Yourself, and Transform Your Career

    Reid Hoffman · 2012

    3.8311,068 ratings · Goodreads

    Work and HRCompany building

    About the book

    The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers, now in a revised and updated edition   “A profound book about self-determination and self-realization.”, Senator Cory Booker  “The Startup of You is crammed…

    On AmazonAudible

  • 5
    I'm Feeling Lucky: The Confessions of Google Employee Number 59 book cover

    I'm Feeling Lucky

    The Confessions of Google Employee Number 59

    Douglas Edwards · 2011

    3.855,446 ratings · Goodreads

    Work and HRCompany building

    About the book

    â An exciting story [that] shines light on the inner workings of the fledgling Google and on the personalities of its founders.â â The Daily BeastIn its infancy, Google embraced extremesâ endless days fueled by unlimited free food, nonstop data-based debates,…

    On AmazonAudible

  • 6
    Being Geek: The Software Developer's Career Handbook book cover

    Being Geek

    The Software Developer's Career Handbook

    Michael Lopp · 2010

    3.681,072 ratings · Goodreads

    Work and HRCompany building

    About the book

    As a software engineer, you recognize at some point that there's much more to your career than dealing with code. Is it time to become a manager? Tell your boss he’s a jerk? Join that startup? Author Michael Lopp recalls his own make-or-break moments with…

    On AmazonAudible

  • 7
    The First, the Few, the Only: How Women of Color Can Redefine Power in Corporate America – An Axiom Award-Winning Roadmap to Workplace Belonging and Transformation book cover

    The First, the Few, the Only

    How Women of Color Can Redefine Power in Corporate America – An Axiom Award-Winning Roadmap to Workplace Belonging and Transformation

    Deepa Purushothaman · 2022

    4.27210 ratings · Goodreads

    Work and HRCompany building

    About the book

    Axiom Award Bronze Medalist for Women / BIPOC in Business A deeply personal call to action for women of color to find power from within and to join together in community, advocating for a new corporate environment where we all belong, and are accepted, on our…

    On AmazonAudible

  • 8
    Women in Tech: Take Your Career to the Next Level with Practical Advice and Inspiring Stories book cover

    Women in Tech

    Take Your Career to the Next Level with Practical Advice and Inspiring Stories

    Tarah Wheeler Van Vlack · 2016

    3.92495 ratings · Goodreads

    Work and HRCompany building

    About the book

    “Jam packed with insights from women in the field,” this is an invaluable career guide for the aspiring or experienced female tech professional ( Forbes ) As the CEO of a startup, Tarah Wheeler is all too familiar with the challenges female tech…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    The User Experience Team of One: A Research and Design Survival Guide book cover

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 2
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 3
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 4
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 5
    Achieving Excellence in Fundraising + Website book cover

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

  • 6
    Observing the User Experience: A Practitioner's Guide to User Research book cover

    Observing the User Experience

    A Practitioner's Guide to User Research

    Mike Kuniavsky · 2003

    3.99695 ratings · Goodreads

    Finding product-market fit

    About the book

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…

    On AmazonAudible

  • 7
    UX for Lean Startups: Faster, Smarter User Experience Research and Design book cover

    UX for Lean Startups

    Faster, Smarter User Experience Research and Design

    Laura Klein · 2013

    4.092,097 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you…

    On AmazonAudible

  • 8
    Risky is the New Safe: The Rules Have Changed . . . book cover

    Risky is the New Safe

    The Rules Have Changed . . .

    Randy Gage · 2012

    3.86348 ratings · Goodreads

    Raising moneyCompany building

    About the book

    THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1
    Start with Why: How Great Leaders Inspire Everyone to Take Action book cover

    Start with Why

    How Great Leaders Inspire Everyone to Take Action

    Simon Sinek · 2009

    4.09281,577 ratings · Goodreads

    Leading and managing

    About the book

    Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to…

    On AmazonAudible

  • 2
    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company book cover

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 3
    A Different Kind of Power book cover

    A Different Kind of Power

    Jacinda Ardern · 2025

    4.4521,916 ratings · Goodreads

    Leading and managing

    About the book

    From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…

    On AmazonAudible

  • 4
    Rising Strong: The Reckoning. The Rumble. The Revolution book cover

    Rising Strong

    The Reckoning. The Rumble. The Revolution

    Brené Brown · 2015

    4.2590,292 ratings · Goodreads

    Leading and managing

    About the book

    Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability, the willingness to show up and be seen with no guarantee of outcome, is the only path…

    On AmazonAudible

  • 5
    Joker One: A Marine Platoon's Story of Courage, Leadership, and Brotherhood book cover

    Joker One

    A Marine Platoon's Story of Courage, Leadership, and Brotherhood

    Donovan Campbell · 2009

    4.154,545 ratings · Goodreads

    Leading and managing

    About the book

    After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…

    On AmazonAudible

  • 6
    The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win book cover

    The Phoenix Project

    A Novel About IT, DevOps, and Helping Your Business Win

    Gene Kim · 2013

    4.2551,320 ratings · Goodreads

    Leading and managing

    About the book

    Bill is an IT manager at Parts Unlimited. It's Tuesday morning and on his drive into the office, Bill gets a call from the CEO. The company's new IT initiative, code named Phoenix Project, is critical to the future of Parts Unlimited, but the project is…

    On AmazonAudible

  • 7
    Launching a Leadership Revolution: Mastering the Five Levels of Influence book cover

    Launching a Leadership Revolution

    Mastering the Five Levels of Influence

    Chris Brady · 2005

    4.372,964 ratings · Goodreads

    Leading and managing

    About the book

    Sooner or later, we are all called to lead in some capacity. Leadership skills are vital in corporate settings, small businesses, church or community organizations, and even within the home. Chris Brady and Orrin Woodward have recognized this need and have…

    On AmazonAudible

  • 8
    Winning: Proven Leadership and Management Principles for Strategic Career Excellence and Business Success book cover

    Winning

    Proven Leadership and Management Principles for Strategic Career Excellence and Business Success

    Jack Welch · 2005

    3.8643,588 ratings · Goodreads

    Leading and managing

    About the book

    A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    The Unspoken Truths for Career Success: Navigating Pay, Promotions, and Power at Work book cover

    The Unspoken Truths for Career Success

    Navigating Pay, Promotions, and Power at Work

    Tessa White · 2023

    4.26596 ratings · Goodreads

    Work and HRCompany building

    About the book

    "A terrific read for the new generations rising in the workforce, and for their leaders.", Stephen M. R. Covey, The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust & Inspire STOP SPINNING YOUR WHEELS AND TAKE…

    On AmazonAudible

  • 2
    Wankernomics: A Deep-Dive Into Workplace Bullsh*ttery book cover

    Wankernomics

    A Deep-Dive Into Workplace Bullsh*ttery

    James Schloeffel · 2025

    4.12613 ratings · Goodreads

    Work and HRCompany building

    About the book

    ** THE INSTANT SUNDAY TIMES BESTSELLER **** A paradigm-shifting guide to getting ahead at work - at pace, moving forward **READERS LOVE WANKERNOMICS: 'Laugh out loud funny.' ⭐⭐⭐⭐⭐ Reader review 'I'll be buying more copies for friends and family at…

    On AmazonAudible

  • 3
    Runnin' Down a Dream: How to Thrive in a Career You Actually Love book cover

    Runnin' Down a Dream

    How to Thrive in a Career You Actually Love

    Bill Gurley · 2026

    4.141,231 ratings · Goodreads

    Work and HRCompany building

    About the book

    An upcoming book to be published by Penguin Random House.

    On AmazonAudibleAuthor's Podcasts

  • 4
    The Compass Within: A Little Story About the Values That Guide Us book cover

    The Compass Within

    A Little Story About the Values That Guide Us

    Robert Glazer · 2025

    4.23286 ratings · Goodreads

    Work and HRCompany building

    About the book

    Discover your core values and find your place in life, love, and work. We all want to be our most authentic selves in every space that we are in, in our relationships, our work, and our communities. But often we feel a disconnect, a tension between who we are…

    On AmazonAudible

  • 5
    Play Nice: The Rise, Fall, and Future of Blizzard Entertainment book cover

    Play Nice

    The Rise, Fall, and Future of Blizzard Entertainment

    Jason Schreier · 2024

    4.167,684 ratings · Goodreads

    Work and HRCompany building

    About the book

    New York Times bestselling author and the gaming industry's preeminent investigative journalist Jason Schreier examines three decades of ups and downs at Blizzard Entertainment leading up to a hostile corporate takeover and a sexual misconduct scandal that…

    On AmazonAudible

  • 6
    The First-Time Manager: Sales book cover

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    First salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

  • 7
    Little Bosses Everywhere: How the Pyramid Scheme Shaped America book cover

    Little Bosses Everywhere

    How the Pyramid Scheme Shaped America

    Bridget Read · 2025

    3.965,793 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing, from the shadowy cabals at the top to the strivers at the bottom, whose deferred dreams churn a massive money-making scam that has remade…

    On AmazonAudible

  • 8
    Personal Branding for Introverts book cover

    Personal Branding for Introverts

    Goldie Chan · 2025

    4.41211 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead    To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    Weird in a World That's Not: A Career Guide for Misfits – A Funny, Empathetic Memoir for Thriving at Work While Staying Authentic book cover

    Weird in a World That's Not

    A Career Guide for Misfits – A Funny, Empathetic Memoir for Thriving at Work While Staying Authentic

    Jennifer Romolini · 2017

    3.801,128 ratings · Goodreads

    Work and HRFounder storiesCompany building

    About the book

    An honest, sharp-witted, practical guide to help you get and keep the job you want - from an outsider whose been there and done it, a woman who went from being a broke, divorced college dropout to running some of the biggest websites in the world. Jennifer…

    On AmazonAudible

  • 2
    Which Side Are You On?: Trying to Be for Labor When It's Flat on Its Back book cover

    Which Side Are You On?

    Trying to Be for Labor When It's Flat on Its Back

    Thomas Geoghegan · 1991

    4.19255 ratings · Goodreads

    Work and HRFounder stories

    About the book

    When it first appeared in hardcover, Which Side Are You On? received widespread critical accolades, and was nominated for a National Book Critics Circle Award for nonfiction. In this new paperback edition, Thomas Geoghegan has updated his eloquent plea for…

    On AmazonAudible

  • 3
    Knight's Cross: A Life of Field Marshal Erwin Rommel book cover

    Knight's Cross

    A Life of Field Marshal Erwin Rommel

    David Fraser · 1993

    4.132,140 ratings · Goodreads

    Work and HRFounder stories

    About the book

    “A vivid, balanced and frequently enthralling biography of Rommel, the general and the man. It is must reading for every aficionado of modern military history.” – San Francisco Chronicle Erwin Rommel’s instinct for battle and leadership places him among the…

    On AmazonAudible

  • 4
    Shoe Dog: A Memoir by the Creator of Nike book cover

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 5
    Creating Magic book cover

    Creating Magic

    Lee Cockerell · 2008

    4.273,449 ratings · Goodreads

    Work and HRFounder storiesCompany building

    About the book

    It's not the magic that makes it work; it's the way we work that makes it magic. The secret for creating magic in our careers, our organizations, and our lives is outstanding leadership--the kind that inspires employees, delights customers, and achieves…

    On AmazonAudible

  • 6
    Finding the Next Steve Jobs: How to Find, Hire, Keep and Nurture Creative Talent book cover

    Finding the Next Steve Jobs

    How to Find, Hire, Keep and Nurture Creative Talent

    Nolan Bushnell · 2014

    4.06449 ratings · Goodreads

    Work and HRFounder storiesCompany building

    About the book

    In Silicon Valley legend Nolan Bushnell's first book, he explains how to find and hire employees who have the potential to be the next Steve Jobs. Nolan Bushnell founded the groundbreaking gaming company Atari in 1972, and two years later employed Steve Jobs,…

    On AmazonAudibleAuthor's Podcasts

  • 7
    Jim Henson: The Biography book cover

    Jim Henson

    The Biography

    Brian Jay Jones · 2013

    4.0415,877 ratings · Goodreads

    Founder stories

    About the book

    For the first time ever-a comprehensive biography of one of the twentieth-century's most innovative creative artists: the incomparable, irreplaceable Jim Henson. He was a gentle dreamer whose genial bearded visage was recognized around the world, but most…

    On AmazonAudible

  • 8
    Sam Walton: Made in America book cover

    Sam Walton

    Made in America

    Sam Walton · 1992

    4.1527,178 ratings · Goodreads

    Founder storiesCompany building

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 3
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 4
    Nunca te pares book cover

    Nunca te pares

    Phil Knight · 2016

    4.46361,920 ratings · Goodreads

    Company building

    On AmazonAudible

  • 5
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 6
    To Sell is Human: The Surprising Truth About Moving Others book cover

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

  • 7
    Pensar, Depressa e Devagar book cover

    Pensar, Depressa e Devagar

    Daniel Kahneman · 2011

    4.17583,963 ratings · Goodreads

    Company building

    On AmazonAudible

  • 8
    Lok Vyavhar book cover

    Lok Vyavhar

    Diamond Books · 1936

    4.221,157,905 ratings · Goodreads

    Company building

    About the book

    This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…

    On AmazonAudible

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