Reading list: the books for what you are building

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    The Man Who Saved the Union: Ulysses Grant in War and Peace book cover

    The Man Who Saved the Union

    Ulysses Grant in War and Peace

    H.W. Brands · 2012

    4.136,257 ratings · Goodreads

    Government and defenceMarketing and growth

    About the book

    From New York Times bestselling author H. W. Brands, a masterful biography of the Civil War general and two-term president who saved the Union twice, on the battlefield and in the White House, holding the country together at two critical turning points in our…

    On AmazonAudible

  • 2
    The Power Broker: Robert Moses and the Fall of New York book cover

    The Power Broker

    Robert Moses and the Fall of New York

    Robert A. Caro · 1974

    4.5329,550 ratings · Goodreads

    Government and defence

    About the book

    PULITZER PRIZE WINNER • A modern American classic, this huge and galvanizing biography of Robert Moses reveals not only the saga of one man’s incredible accumulation of power but the story of his shaping (and mis-shaping) of twentieth-century New York. One of…

    On AmazonAudible

  • 3
    Re-enchanting the World: Feminism and the Politics of the Commons book cover

    Re-enchanting the World

    Feminism and the Politics of the Commons

    Silvia Federici · 2018

    4.27569 ratings · Goodreads

    Government and defence

    About the book

    Silvia Federici is one of the most important contemporary theorists of capitalism and feminist movements. In this collection of her work spanning over twenty years, she provides a detailed history and critique of the politics of the commons from a feminist…

    On AmazonAudible

  • 4
    Unrestricted warfare book cover

    Unrestricted warfare

    Qiao Liang, Wang Xiangsui · 2002

    34 Open Library reading lists

    Government and defence

    About the book

    Translated from the Original Chinese Documents Publisher Provided Annotation. As incredible as it may be to believe, three years before the September 11 bombing of the World Trade Center-a Chinese military manual called Unrestricted Warfare touted such an…

    On AmazonAudibleOpen Library

  • 5
    Beyond Band of Brothers: The War Memoirs of Major Dick Winters book cover

    Beyond Band of Brothers

    The War Memoirs of Major Dick Winters

    Dick Winters · 2006

    4.3420,789 ratings · Goodreads

    Government and defence

    About the book

    They were called Easy Company, but their mission was never easy.Immortalized as the Band of Brothers, they suffered 150% casualties while liberating Europe, an unparalleled record of bravery under fire. Dick Winters was their commander, "the best combat leader…

    On AmazonAudible

  • 6
    Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right book cover

    Dark Money

    The Hidden History of the Billionaires Behind the Rise of the Radical Right

    Jane Mayer · 2016

    4.3127,850 ratings · Goodreads

    Government and defenceCompany building

    About the book

    Why is America living in an age of profound economic inequality? Why, despite the desperate need to address climate change, have even modest environmental efforts been defeated again and again? Why have protections for employees been decimated? Why do…

    On AmazonAudible

  • 7
    Team of Teams: New Rules of Engagement for a Complex World book cover

    Team of Teams

    New Rules of Engagement for a Complex World

    Stanley McChrystal · 2015

    4.1314,158 ratings · Goodreads

    Government and defenceCompany building

    About the book

    The retired four-star general and and bestselling author of My Share of the Task shares a powerful new leadership model As commander of Joint Special Operations Command (JSOC), General Stanley McChrystal played a crucial role in the War on Terror. But when he…

    On AmazonAudible

  • 8
    That Which Is Seen and That Which Is Not Seen: The Unintended Consequences of Government Spending book cover

    That Which Is Seen and That Which Is Not Seen

    The Unintended Consequences of Government Spending

    Frédéric Bastiat · 1850

    4.402,106 ratings · Goodreads

    Government and defenceCompany building

    On AmazonAudible

Books on government and defence.

  • 1
    Written Out of History: The Forgotten Founders Who Fought Big Government book cover

    Written Out of History

    The Forgotten Founders Who Fought Big Government

    Mike Lee · 2017

    4.05728 ratings · Goodreads

    Government and defenceCompany building

    About the book

    Senator Mike Lee tells the story of the Founders whose warnings about the dangers of an all-powerful federal government helped shape our Constitution--but are being ignored today.       Today, most Americans are familiar only with the "big names" associated…

    On AmazonAudible

  • 2
    Freedom's Forge: How American Business Produced Victory in World War II book cover

    Freedom's Forge

    How American Business Produced Victory in World War II

    Arthur Herman · 2012

    4.333,196 ratings · Goodreads

    Government and defenceCompany building

    About the book

    NEW YORK TIMES BESTSELLER • SELECTED BY THE ECONOMIST AS ONE OF THE BEST BOOKS OF THE YEAR Remarkable as it may seem today, there once was a time when the president of the United States could pick up the phone and ask the president of General Motors to…

    On AmazonAudible

  • 3
    The Hour of the Predator book cover

    The Hour of the Predator

    Giuliano da Empoli · 2025

    3.945,140 ratings · Goodreads

    Government and defence

    About the book

    A chilling assessment of international politics in our time, from an internationally bestselling author whose work has sparked controversy and debate across the worldBlending the author’s personal insight with startling historical comparisons to the days of…

    On AmazonAudible

  • 4
    Chip War: The Fight for the World's Most Critical Technology book cover

    Chip War

    The Fight for the World's Most Critical Technology

    Chris Miller · 2022

    4.3846,826 ratings · Goodreads

    Government and defenceCompany building

    About the book

    An epic account of the decades-long battle to control what has emerged as the world's most critical resource, microchip technology, with the United States and China increasingly in conflict. You may be surprised to learn that microchips are the new oil, the…

    On AmazonAudible

  • 5
    Apple in China: The Capture of the World's Greatest Company book cover

    Apple in China

    The Capture of the World's Greatest Company

    Patrick McGee · 2025

    4.4810,559 ratings · Goodreads

    Government and defenceCompany building

    About the book

    For readers of Walter Isaacson’s Steve Jobs and Chris Miller’s Chip War, a riveting look at how Apple helped build China’s dominance in electronics assembly and manufacturing only to find itself trapped in a relationship with an authoritarian state making…

    On AmazonAudible

  • 6
    This Is How They Tell Me the World Ends: The Cyberweapons Arms Race book cover

    This Is How They Tell Me the World Ends

    The Cyberweapons Arms Race

    Nicole Perlroth · 2021

    4.3111,823 ratings · Goodreads

    Government and defenceCompany building

    About the book

    From The New York Times cybersecurity reporter Nicole Perlroth, the untold story of the cyberweapons market-the most secretive, invisible, government-backed market on earth-and a terrifying first look at a new kind of global warfare.Zero day: a software bug…

    On AmazonAudible

  • 7
    The Sirens' Call: How Attention Became the World's Most Endangered Resource book cover

    The Sirens' Call

    How Attention Became the World's Most Endangered Resource

    Christopher L. Hayes · 2025

    3.938,942 ratings · Goodreads

    Government and defence

    About the book

    An Instant #1 New York Times BestsellerFrom the New York Times bestselling author and MSNBC and podcast host, a powerful wide-angle reckoning with how the assault from attention capitalism on our minds and our hearts has reordered our politics and the very…

    On AmazonAudible

  • 8
    The Everything War: Amazon’s Ruthless Quest to Own the World and Remake Corporate Power book cover

    The Everything War

    Amazon’s Ruthless Quest to Own the World and Remake Corporate Power

    Dana Mattioli · 2024

    4.121,461 ratings · Goodreads

    Government and defenceCompany building

    About the book

    From veteran Amazon reporter for The Wall Street Journal, and finalist for the Pulitzer Prize in investigative reporting, Dana Mattioli's The Everything War is the shocking, explosive, and untold exposé of Amazon's endless strategic greed, from destroying…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    The User Experience Team of One: A Research and Design Survival Guide book cover

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 2
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 3
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 4
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 5
    Observing the User Experience: A Practitioner's Guide to User Research book cover

    Observing the User Experience

    A Practitioner's Guide to User Research

    Mike Kuniavsky · 2003

    3.99695 ratings · Goodreads

    Finding product-market fit

    About the book

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…

    On AmazonAudible

  • 6
    UX for Lean Startups: Faster, Smarter User Experience Research and Design book cover

    UX for Lean Startups

    Faster, Smarter User Experience Research and Design

    Laura Klein · 2013

    4.092,097 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you…

    On AmazonAudible

  • 7
    Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist book cover

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Raising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

  • 8
    Lean UX: Applying Lean Principles to Improve User Experience book cover

    Lean UX

    Applying Lean Principles to Improve User Experience

    Jeff Gothelf · 2012

    3.996,766 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up, how to rapidly experiment with…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1
    Good to Great: Why Some Companies Make the Leap... and Others Don't book cover

    Good to Great

    Why Some Companies Make the Leap... and Others Don't

    Jim Collins · 2001

    4.12312,279 ratings · Goodreads

    Leading and managing

    About the book

    The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the…

    On AmazonAudible

  • 2
    A Higher Loyalty: Truth, Lies, and Leadership book cover

    A Higher Loyalty

    Truth, Lies, and Leadership

    James B. Comey · 2018

    4.0949,995 ratings · Goodreads

    Leading and managing

    About the book

    In his book, former FBI director James Comey shares his never-before-told experiences from some of the highest-stakes situations of his career in the past two decades of American government, exploring what good, ethical leadership looks like, and how it…

    On AmazonAudible

  • 3
    The Manager's Path: A Guide for Tech Leaders Navigating Growth and Change book cover

    The Manager's Path

    A Guide for Tech Leaders Navigating Growth and Change

    Camille Fournier · 2017

    4.2510,686 ratings · Goodreads

    Leading and managing

    About the book

    Managing people is difficult wherever you work, but the tech industry as a whole is pretty bad at it. Tech companies in general lack the experience, tools, texts, and frameworks to do it well. And the handful of books that share tips and tricks of engineering…

    On AmazonAudible

  • 4
    The Leader in You: How to Win Friends, Influence People and Succeed in a Changing World book cover

    The Leader in You

    How to Win Friends, Influence People and Succeed in a Changing World

    Dale Carnegie · 1993

    4.096,485 ratings · Goodreads

    Leading and managing

    About the book

    For nearly a century, the words and works of Dale Carnegie & Associates, Inc., have translated into proven success, a claim verified by millions of satisfied graduates; a perpetual 3,000-plus enrollment roster per week; and book sales, including the…

    On AmazonAudible

  • 5
    Joker One: A Marine Platoon's Story of Courage, Leadership, and Brotherhood book cover

    Joker One

    A Marine Platoon's Story of Courage, Leadership, and Brotherhood

    Donovan Campbell · 2009

    4.154,545 ratings · Goodreads

    Leading and managing

    About the book

    After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…

    On AmazonAudible

  • 6
    The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship book cover

    The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship

    Ben Horowitz · 2014

    4.19114,702 ratings · Goodreads

    Leading and managing

    About the book

    A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one. In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most…

    On AmazonAudible

  • 7
    Radical Candor: Be a Kickass Boss Without Losing Your Humanity book cover

    Radical Candor

    Be a Kickass Boss Without Losing Your Humanity

    Kim Malone Scott · 2017

    4.0460,996 ratings · Goodreads

    Leading and managing

    About the book

    Now a New York Times and Wall Street Journal bestseller "I raced through Radical Candor --It’s thrilling to learn a framework that shows how to be both a better boss and a better colleague. Radical Candor is packed with illuminating truths, insightful…

    On AmazonAudible

  • 8
    From Third World to First: A Statesman’s Powerful Story of Transformation from Poverty to National Leadership book cover

    From Third World to First

    A Statesman’s Powerful Story of Transformation from Poverty to National Leadership

    Lee Kuan Yew · 2000

    4.465,270 ratings · Goodreads

    Leading and managing

    About the book

    Few gave tiny Singapore much chance of survival when it was granted independence in 1965. How is it, then, that today the former British colonial trading post is a thriving Asian metropolis with not only the world's number one airline, best airport, and…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    How to Run a Country: An Ancient Guide for Modern Leaders book cover

    How to Run a Country

    An Ancient Guide for Modern Leaders

    Marcus Tullius Cicero · 2044

    3.82431 ratings · Goodreads

    Government and defence

    About the book

    Marcus Cicero, Rome's greatest statesman and orator, was elected to the Roman Republic's highest office at a time when his beloved country was threatened by power-hungry politicians, dire economic troubles, foreign turmoil, and political parties that refused…

    On AmazonAudible

  • 2
    The Lost Empire of Emanuel Nobel: Romanovs, Revolutionaries, and the Forgotten Titan Who Fueled the World book cover

    The Lost Empire of Emanuel Nobel

    Romanovs, Revolutionaries, and the Forgotten Titan Who Fueled the World

    Douglas Brunt · 2026

    4.39615 ratings · Goodreads

    Government and defenceCompany building

    About the book

    The hidden history of Emanuel Nobel, one of the world’s most successful corporate titans, a rival to the Rockefellers and the Rothschilds, integral in the creation of the Nobel Prize, whose legacy was erased in the aftermath of the Russian Revolution.…

    On AmazonAudible

  • 3
    Coming Up Short: A Memoir of My America book cover

    Coming Up Short

    A Memoir of My America

    Robert B. Reich · 2025

    4.502,794 ratings · Goodreads

    Government and defence

    About the book

    From political economist, cabinet member, beloved professor, media presence, and bestselling author of Saving Capitalism and The Common Good, a deeply-felt, compelling memoir of growing up in a baby-boom America that made progress in certain areas, fell short…

    On AmazonAudible

  • 4
    Age of Revolutions: Progress and Backlash from 1600 to the Present book cover

    Age of Revolutions

    Progress and Backlash from 1600 to the Present

    Fareed Zakaria · 2024

    4.184,180 ratings · Goodreads

    Government and defence

    About the book

    The CNN host and best-selling author explores the revolutions, past and present, that define the polarized and unstable age in which we live. Populist rage, ideological fracture, economic and technological shocks, war, and an international system studded…

    On AmazonAudible

  • 5
    Chokepoints: American Power in the Age of Economic Warfare book cover

    Chokepoints

    American Power in the Age of Economic Warfare

    Edward Fishman · 2025

    4.342,959 ratings · Goodreads

    Government and defenceCompany building

    About the book

    The epic story of how America turned the world economy into a weapon, upending decades of globalization to take on a new authoritarian axis, Russia, China, and Iran. It used to be that ravaging another country’s economy required blockading its ports and…

    On AmazonAudible

  • 6
    How China Works: An Introduction to China’s State-led Economic Development book cover

    How China Works

    An Introduction to China’s State-led Economic Development

    Xiaohuan Lan · 2024

    4.34677 ratings · Goodreads

    Government and defence

    About the book

    This book, a bestseller in China with over a million copies sold, depicts the role played by the Chinese government in China‘s economic development. It explains how the Chinese government has gradually established and improved market mechanisms while…

    On AmazonAudible

  • 7
    I Swear: Politics Is Messier Than My Minivan book cover

    I Swear

    Politics Is Messier Than My Minivan

    Katie Porter · 2023

    4.214,196 ratings · Goodreads

    Government and defence

    About the book

    An honest, inspiring, and laugh-out-loud funny memoir about re-energizing our politics and standing up to corporate America--while carting three kids around in a minivan. Never having run for office before, Katie Porter charted a new path in 2018 when she…

    On AmazonAudible

  • 8
    Little Bosses Everywhere: How the Pyramid Scheme Shaped America book cover

    Little Bosses Everywhere

    How the Pyramid Scheme Shaped America

    Bridget Read · 2025

    3.965,793 ratings · Goodreads

    Government and defenceCompany buildingMarketing and growth

    About the book

    A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing, from the shadowy cabals at the top to the strivers at the bottom, whose deferred dreams churn a massive money-making scam that has remade…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    Company Commander: The Classic Infantry Memoir of World War II book cover

    Company Commander

    The Classic Infantry Memoir of World War II

    Charles B. MacDonald · 1947

    4.235,000 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    As a newly commisioned Captain of a veteran Army regiment, MacDonald's first combat was war at its most hellish--the Battle of the Bulge. In this plain-spoken but eloquent narrative, we live each minute at MacDonald's side, sharing in all of combat's misery,…

    On AmazonAudible

  • 2
    Margaret Thatcher: The Autobiography book cover

    Margaret Thatcher

    The Autobiography

    Margaret Thatcher · 2013

    4.00865 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    A newly edited, single-volume commemorative edition of ‘The Path to Power’ and ‘The Downing Street Years’; this is Margaret Thatcher in her own words. Margaret Thatcher was the towering figure of late-twentieth-century British politics. Now following her…

    On AmazonAudible

  • 3
    Team of Rivals: The Political Genius of Abraham Lincoln book cover

    Team of Rivals

    The Political Genius of Abraham Lincoln

    Doris Kearns Goodwin · 2005

    4.28204,898 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    Winner of the Lincoln PrizeAcclaimed historian Doris Kearns Goodwin illuminates Lincoln's political genius in this highly original work, as the one-term congressman and prairie lawyer rises from obscurity to prevail over three gifted rivals of national…

    On AmazonAudible

  • 4
    The Price of Peace: Money, Democracy, and the Life of John Maynard Keynes book cover

    The Price of Peace

    Money, Democracy, and the Life of John Maynard Keynes

    Zachary D. Carter · 2020

    4.423,701 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    A page-turning biography of world-changing economist John Maynard Keynes and the big ideas that outlived him. In the spring of 1934, Virginia Woolf sketched an affectionate biographical portrait of her great friend John Maynard Keynes. Writing a full two…

    On AmazonAudible

  • 5
    The Rise and Fall of American Growth: The U.S. Standard of Living since the Civil War book cover

    The Rise and Fall of American Growth

    The U.S. Standard of Living since the Civil War

    Robert J. Gordon · 2016

    4.192,210 ratings · Goodreads

    Government and defenceFounder storiesCompany building

    About the book

    How America's high standard of living came to be and why future growth is under threat In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing,…

    On AmazonAudible

  • 6
    The Wise Men: Six Friends and the World They Made book cover

    The Wise Men

    Six Friends and the World They Made

    Walter Isaacson · 1986

    4.114,470 ratings · Goodreads

    Government and defenceFounder storiesCompany building

    About the book

    A captivating blend of personal biography and public drama, The Wise Men introduces the original best and brightest, leaders whose outsized personalities and actions brought order to postwar Averell Harriman, the freewheeling diplomat and Roosevelt's special…

    On AmazonAudible

  • 7
    Bacardi and the Long Fight for Cuba: The Biography of a Cause book cover

    Bacardi and the Long Fight for Cuba

    The Biography of a Cause

    Tom Gjelten · 2008

    4.091,391 ratings · Goodreads

    Government and defenceFounder storiesCompany building

    About the book

    A unique history of Cuba, captured in the life and times of the famous rum dynastyThe Bacardis of Cuba, builders of a rum distillery and a worldwide brand, came of age with their nation and helped define what it meant to be Cuban. Across five generations, the…

    On AmazonAudible

  • 8
    It Doesn't Take a Hero: The Autobiography of General H. Norman Schwarzkopf book cover

    It Doesn't Take a Hero

    The Autobiography of General H. Norman Schwarzkopf

    Norman Schwarzkopf · 1992

    4.113,536 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    He set his star by a simple motto: duty, honor,  country. Only rarely does history grant a single  individual the ability, personal charisma, moral  force, and intelligence to command the respect,  admiration, and affection of an entire nation. But such a man…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 3
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 4
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 5
    The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change book cover

    The 7 Habits of Highly Effective People

    Powerful Lessons in Personal Change

    Stephen R. Covey · 1989

    4.16843,480 ratings · Goodreads

    Company building

    About the book

    In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step…

    On AmazonAudible

  • 6
    To Sell is Human: The Surprising Truth About Moving Others book cover

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

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  • 7
    Lok Vyavhar book cover

    Lok Vyavhar

    Diamond Books · 1936

    4.221,157,905 ratings · Goodreads

    Company building

    About the book

    This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…

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  • 8
    Empire of Pain: The Secret History of the Sackler Dynasty book cover

    Empire of Pain

    The Secret History of the Sackler Dynasty

    Patrick Radden Keefe · 2021

    4.53151,147 ratings · Goodreads

    Company building

    About the book

    The highly anticipated portrait of three generations of the Sackler family, by the prize-winning, bestselling author of Say Nothing .The Sackler name adorns the walls of many storied Harvard, the Metropolitan Museum of Art, Oxford, the Louvre. They are one of…

    On AmazonAudible

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