Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    The Power Broker: Robert Moses and the Fall of New York book cover

    The Power Broker

    Robert Moses and the Fall of New York

    Robert A. Caro · 1974

    4.5329,550 ratings · Goodreads

    Government and defence

    About the book

    PULITZER PRIZE WINNER • A modern American classic, this huge and galvanizing biography of Robert Moses reveals not only the saga of one man’s incredible accumulation of power but the story of his shaping (and mis-shaping) of twentieth-century New York. One of…

    On AmazonAudible

  • 2
    No Room for Small Dreams: The Decisions That Made Israel Great book cover

    No Room for Small Dreams

    The Decisions That Made Israel Great

    Shimon Peres · 2017

    4.521,282 ratings · Goodreads

    Government and defence

    About the book

    Shimon Peres, winner of the Nobel Peace Prize and one of the towering figures of the twentieth century, caps his legacy with this final book, completed shortly before his death, a majestic, intimate, and personal exploration of modern Israel’s history and…

    On AmazonAudible

  • 3
    Chip War: The Fight for the World's Most Critical Technology book cover

    Chip War

    The Fight for the World's Most Critical Technology

    Chris Miller · 2022

    4.3846,826 ratings · Goodreads

    Government and defenceCompany building

    About the book

    An epic account of the decades-long battle to control what has emerged as the world's most critical resource, microchip technology, with the United States and China increasingly in conflict. You may be surprised to learn that microchips are the new oil, the…

    On AmazonAudible

  • 4
    The American Trap: My battle to expose America's secret economic war against the rest of the world book cover

    The American Trap

    My battle to expose America's secret economic war against the rest of the world

    Frédéric Pierucci · 2019

    4.39698 ratings · Goodreads

    Government and defenceCompany building

    About the book

    In 2014, France lost part of the control of its nuclear power plants to the United States. Frédéric Pierucci, former senior executive of one of Alstom's power company subsidiaries, found himself at the heart of this state scandal. His story goes to the very…

    On AmazonAudible

  • 5
    Unrestricted warfare book cover

    Unrestricted warfare

    Qiao Liang, Wang Xiangsui · 2002

    34 Open Library reading lists

    Government and defence

    About the book

    Translated from the Original Chinese Documents Publisher Provided Annotation. As incredible as it may be to believe, three years before the September 11 bombing of the World Trade Center-a Chinese military manual called Unrestricted Warfare touted such an…

    On AmazonAudibleOpen Library

  • 6
    Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right book cover

    Dark Money

    The Hidden History of the Billionaires Behind the Rise of the Radical Right

    Jane Mayer · 2016

    4.3127,850 ratings · Goodreads

    Government and defenceCompany building

    About the book

    Why is America living in an age of profound economic inequality? Why, despite the desperate need to address climate change, have even modest environmental efforts been defeated again and again? Why have protections for employees been decimated? Why do…

    On AmazonAudible

  • 7
    The Man Who Saved the Union: Ulysses Grant in War and Peace book cover

    The Man Who Saved the Union

    Ulysses Grant in War and Peace

    H.W. Brands · 2012

    4.136,257 ratings · Goodreads

    Government and defenceMarketing and growth

    About the book

    From New York Times bestselling author H. W. Brands, a masterful biography of the Civil War general and two-term president who saved the Union twice, on the battlefield and in the White House, holding the country together at two critical turning points in our…

    On AmazonAudible

  • 8
    Team of Rivals: The Political Genius of Abraham Lincoln book cover

    Team of Rivals

    The Political Genius of Abraham Lincoln

    Doris Kearns Goodwin · 2005

    4.28204,898 ratings · Goodreads

    Government and defence

    About the book

    Winner of the Lincoln PrizeAcclaimed historian Doris Kearns Goodwin illuminates Lincoln's political genius in this highly original work, as the one-term congressman and prairie lawyer rises from obscurity to prevail over three gifted rivals of national…

    On AmazonAudible

Books on government and defence.

  • 1
    The Sirens' Call: How Attention Became the World's Most Endangered Resource book cover

    The Sirens' Call

    How Attention Became the World's Most Endangered Resource

    Christopher L. Hayes · 2025

    3.938,942 ratings · Goodreads

    Government and defence

    About the book

    An Instant #1 New York Times BestsellerFrom the New York Times bestselling author and MSNBC and podcast host, a powerful wide-angle reckoning with how the assault from attention capitalism on our minds and our hearts has reordered our politics and the very…

    On AmazonAudible

  • 2
    Written Out of History: The Forgotten Founders Who Fought Big Government book cover

    Written Out of History

    The Forgotten Founders Who Fought Big Government

    Mike Lee · 2017

    4.05728 ratings · Goodreads

    Government and defenceCompany building

    About the book

    Senator Mike Lee tells the story of the Founders whose warnings about the dangers of an all-powerful federal government helped shape our Constitution--but are being ignored today.       Today, most Americans are familiar only with the "big names" associated…

    On AmazonAudible

  • 3
    Freedom's Forge: How American Business Produced Victory in World War II book cover

    Freedom's Forge

    How American Business Produced Victory in World War II

    Arthur Herman · 2012

    4.333,196 ratings · Goodreads

    Government and defenceCompany building

    About the book

    NEW YORK TIMES BESTSELLER • SELECTED BY THE ECONOMIST AS ONE OF THE BEST BOOKS OF THE YEAR Remarkable as it may seem today, there once was a time when the president of the United States could pick up the phone and ask the president of General Motors to…

    On AmazonAudible

  • 4
    This Is How They Tell Me the World Ends: The Cyberweapons Arms Race book cover

    This Is How They Tell Me the World Ends

    The Cyberweapons Arms Race

    Nicole Perlroth · 2021

    4.3111,823 ratings · Goodreads

    Government and defenceCompany building

    About the book

    From The New York Times cybersecurity reporter Nicole Perlroth, the untold story of the cyberweapons market-the most secretive, invisible, government-backed market on earth-and a terrifying first look at a new kind of global warfare.Zero day: a software bug…

    On AmazonAudible

  • 5
    AC/DC: The Savage Tale of the First Standards War book cover

    AC/DC

    The Savage Tale of the First Standards War

    Tom McNichol · 2006

    3.731,003 ratings · Goodreads

    Government and defence

    About the book

    "AC/DC" tells the little-known story of how Thomas Edison wrongly bet in the fierce war between supporters of alternating current and direct current. The savagery of this electrical battle can hardly be imagined today. The showdown between AC and DC began as…

    On AmazonAudible

  • 6
    Unit X: How the Pentagon and Silicon Valley Are Transforming the Future of War book cover

    Unit X

    How the Pentagon and Silicon Valley Are Transforming the Future of War

    Raj M. Shah · 2024

    3.821,608 ratings · Goodreads

    Government and defenceCompany buildingInnovation

    About the book

    Shortlisted for the 2024 Financial Times Business Book of the Year “An exceedingly important book!”, General David Petraeus, US Army (Ret.), former Director of the CIA “Essential reading for understanding how technology will change the future of warfare.”…

    On AmazonAudible

  • 7
    Apple in China: The Capture of the World's Greatest Company book cover

    Apple in China

    The Capture of the World's Greatest Company

    Patrick McGee · 2025

    4.4810,559 ratings · Goodreads

    Government and defenceCompany building

    About the book

    For readers of Walter Isaacson’s Steve Jobs and Chris Miller’s Chip War, a riveting look at how Apple helped build China’s dominance in electronics assembly and manufacturing only to find itself trapped in a relationship with an authoritarian state making…

    On AmazonAudible

  • 8
    The Everything War: Amazon’s Ruthless Quest to Own the World and Remake Corporate Power book cover

    The Everything War

    Amazon’s Ruthless Quest to Own the World and Remake Corporate Power

    Dana Mattioli · 2024

    4.121,461 ratings · Goodreads

    Government and defenceCompany building

    About the book

    From veteran Amazon reporter for The Wall Street Journal, and finalist for the Pulitzer Prize in investigative reporting, Dana Mattioli's The Everything War is the shocking, explosive, and untold exposé of Amazon's endless strategic greed, from destroying…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    The User Experience Team of One: A Research and Design Survival Guide book cover

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 2
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 3
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 4
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 5
    UX for Beginners: A Crash Course in 100 Short Lessons book cover

    UX for Beginners

    A Crash Course in 100 Short Lessons

    Joel Marsh · 2016

    4.04527 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right 100 self-contained lessons that cover the whole spectrum of fundamentals. Forget dry, technical…

    On AmazonAudible

  • 6
    Observing the User Experience: A Practitioner's Guide to User Research book cover

    Observing the User Experience

    A Practitioner's Guide to User Research

    Mike Kuniavsky · 2003

    3.99695 ratings · Goodreads

    Finding product-market fit

    About the book

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…

    On AmazonAudible

  • 7
    Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist book cover

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Raising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

  • 8
    LinkedIn Riches: How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised book cover

    LinkedIn Riches

    How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised

    John Nemo · 2014

    4.07319 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    SPECIAL Includes Free Access to 25+ LinkedIn Training Videos!Discover How To Use LinkedIn For Sales, Business and Marketing, including how Find New Sales Leads and Prospective Clients on LinkedIn FAST- Turn Your Existing LinkedIn Connections into Paying…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1
    The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You book cover

    The 21 Irrefutable Laws of Leadership

    Follow Them and People Will Follow You

    John C. Maxwell · 1998

    4.1658,060 ratings · Goodreads

    Leading and managing

    About the book

    You'll learn the key principles of successful leadership such as vision, influence, responsibility and commitment. It highlights ways to set goals for yourself and your team while maintaining emotional balance during difficult times. Each law is backed up by…

    On AmazonAudible

  • 2
    A Higher Loyalty: Truth, Lies, and Leadership book cover

    A Higher Loyalty

    Truth, Lies, and Leadership

    James B. Comey · 2018

    4.0949,995 ratings · Goodreads

    Leading and managing

    About the book

    In his book, former FBI director James Comey shares his never-before-told experiences from some of the highest-stakes situations of his career in the past two decades of American government, exploring what good, ethical leadership looks like, and how it…

    On AmazonAudible

  • 3
    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company book cover

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 4
    Winning: Proven Leadership and Management Principles for Strategic Career Excellence and Business Success book cover

    Winning

    Proven Leadership and Management Principles for Strategic Career Excellence and Business Success

    Jack Welch · 2005

    3.8643,588 ratings · Goodreads

    Leading and managing

    About the book

    A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough…

    On AmazonAudible

  • 5
    A Different Kind of Power book cover

    A Different Kind of Power

    Jacinda Ardern · 2025

    4.4521,916 ratings · Goodreads

    Leading and managing

    About the book

    From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…

    On AmazonAudible

  • 6
    Joker One: A Marine Platoon's Story of Courage, Leadership, and Brotherhood book cover

    Joker One

    A Marine Platoon's Story of Courage, Leadership, and Brotherhood

    Donovan Campbell · 2009

    4.154,545 ratings · Goodreads

    Leading and managing

    About the book

    After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…

    On AmazonAudible

  • 7
    The Manager's Path: A Guide for Tech Leaders Navigating Growth and Change book cover

    The Manager's Path

    A Guide for Tech Leaders Navigating Growth and Change

    Camille Fournier · 2017

    4.2510,686 ratings · Goodreads

    Leading and managing

    About the book

    Managing people is difficult wherever you work, but the tech industry as a whole is pretty bad at it. Tech companies in general lack the experience, tools, texts, and frameworks to do it well. And the handful of books that share tips and tricks of engineering…

    On AmazonAudible

  • 8
    Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time book cover

    Never Eat Alone, Expanded and Updated

    And Other Secrets to Success, One Relationship at a Time

    Keith Ferrazzi · 2014

    3.8451,138 ratings · Goodreads

    Leading and managing

    About the book

    The bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world. Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    How to Run a Country: An Ancient Guide for Modern Leaders book cover

    How to Run a Country

    An Ancient Guide for Modern Leaders

    Marcus Tullius Cicero · 2044

    3.82431 ratings · Goodreads

    Government and defence

    About the book

    Marcus Cicero, Rome's greatest statesman and orator, was elected to the Roman Republic's highest office at a time when his beloved country was threatened by power-hungry politicians, dire economic troubles, foreign turmoil, and political parties that refused…

    On AmazonAudible

  • 2
    The Lost Empire of Emanuel Nobel: Romanovs, Revolutionaries, and the Forgotten Titan Who Fueled the World book cover

    The Lost Empire of Emanuel Nobel

    Romanovs, Revolutionaries, and the Forgotten Titan Who Fueled the World

    Douglas Brunt · 2026

    4.39615 ratings · Goodreads

    Government and defenceCompany building

    About the book

    The hidden history of Emanuel Nobel, one of the world’s most successful corporate titans, a rival to the Rockefellers and the Rothschilds, integral in the creation of the Nobel Prize, whose legacy was erased in the aftermath of the Russian Revolution.…

    On AmazonAudible

  • 3
    Age of Revolutions: Progress and Backlash from 1600 to the Present book cover

    Age of Revolutions

    Progress and Backlash from 1600 to the Present

    Fareed Zakaria · 2024

    4.184,180 ratings · Goodreads

    Government and defence

    About the book

    The CNN host and best-selling author explores the revolutions, past and present, that define the polarized and unstable age in which we live. Populist rage, ideological fracture, economic and technological shocks, war, and an international system studded…

    On AmazonAudible

  • 4
    Coming Up Short: A Memoir of My America book cover

    Coming Up Short

    A Memoir of My America

    Robert B. Reich · 2025

    4.502,794 ratings · Goodreads

    Government and defence

    About the book

    From political economist, cabinet member, beloved professor, media presence, and bestselling author of Saving Capitalism and The Common Good, a deeply-felt, compelling memoir of growing up in a baby-boom America that made progress in certain areas, fell short…

    On AmazonAudible

  • 5
    Chokepoints: American Power in the Age of Economic Warfare book cover

    Chokepoints

    American Power in the Age of Economic Warfare

    Edward Fishman · 2025

    4.342,959 ratings · Goodreads

    Government and defenceCompany building

    About the book

    The epic story of how America turned the world economy into a weapon, upending decades of globalization to take on a new authoritarian axis, Russia, China, and Iran. It used to be that ravaging another country’s economy required blockading its ports and…

    On AmazonAudible

  • 6
    Little Bosses Everywhere: How the Pyramid Scheme Shaped America book cover

    Little Bosses Everywhere

    How the Pyramid Scheme Shaped America

    Bridget Read · 2025

    3.965,793 ratings · Goodreads

    Government and defenceCompany buildingMarketing and growth

    About the book

    A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing, from the shadowy cabals at the top to the strivers at the bottom, whose deferred dreams churn a massive money-making scam that has remade…

    On AmazonAudible

  • 7
    The Second Estate: How the Tax Code Made an American Aristocracy book cover

    The Second Estate

    How the Tax Code Made an American Aristocracy

    Ray D. Madoff · 2025

    4.41506 ratings · Goodreads

    Government and defence

    About the book

    A revelatory book that lifts the curtain on America’s most consequential public how the rich get richer using tools the government gave them. Amid conflicting narratives about the drivers of wealth and inequality in the United States, one constant hovers in…

    On AmazonAudible

  • 8
    How China Works: An Introduction to China’s State-led Economic Development book cover

    How China Works

    An Introduction to China’s State-led Economic Development

    Xiaohuan Lan · 2024

    4.34677 ratings · Goodreads

    Government and defence

    About the book

    This book, a bestseller in China with over a million copies sold, depicts the role played by the Chinese government in China‘s economic development. It explains how the Chinese government has gradually established and improved market mechanisms while…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    Company Commander: The Classic Infantry Memoir of World War II book cover

    Company Commander

    The Classic Infantry Memoir of World War II

    Charles B. MacDonald · 1947

    4.235,000 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    As a newly commisioned Captain of a veteran Army regiment, MacDonald's first combat was war at its most hellish--the Battle of the Bulge. In this plain-spoken but eloquent narrative, we live each minute at MacDonald's side, sharing in all of combat's misery,…

    On AmazonAudible

  • 2
    In My Time: A Personal and Political Memoir book cover

    In My Time

    A Personal and Political Memoir

    Dick Cheney · 2011

    3.792,988 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    In this eagerly anticipated memoir, former Vice President Dick Cheney delivers an unyielding portrait of American politics over nearly forty years and shares personal reflections on his role as one of the most steadfast and influential statesmen in the…

    On AmazonAudible

  • 3
    The Price of Peace: Money, Democracy, and the Life of John Maynard Keynes book cover

    The Price of Peace

    Money, Democracy, and the Life of John Maynard Keynes

    Zachary D. Carter · 2020

    4.423,701 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    A page-turning biography of world-changing economist John Maynard Keynes and the big ideas that outlived him. In the spring of 1934, Virginia Woolf sketched an affectionate biographical portrait of her great friend John Maynard Keynes. Writing a full two…

    On AmazonAudible

  • 4
    Beyond Band of Brothers: The War Memoirs of Major Dick Winters book cover

    Beyond Band of Brothers

    The War Memoirs of Major Dick Winters

    Dick Winters · 2006

    4.3420,789 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    They were called Easy Company, but their mission was never easy.Immortalized as the Band of Brothers, they suffered 150% casualties while liberating Europe, an unparalleled record of bravery under fire. Dick Winters was their commander, "the best combat leader…

    On AmazonAudible

  • 5
    Worthy Fights: A Memoir of Leadership in War and Peace book cover

    Worthy Fights

    A Memoir of Leadership in War and Peace

    Leon Panetta · 2014

    3.941,398 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    The inspiring and revelatory autobiography of the defense secretary and CIA director who led the intelligence war that killed Bin Laden, among many important roles in a legendary career It could be said that Leon Panetta has had two of the most consequential…

    On AmazonAudible

  • 6
    The Rise and Fall of American Growth: The U.S. Standard of Living since the Civil War book cover

    The Rise and Fall of American Growth

    The U.S. Standard of Living since the Civil War

    Robert J. Gordon · 2016

    4.192,210 ratings · Goodreads

    Government and defenceFounder storiesCompany building

    About the book

    How America's high standard of living came to be and why future growth is under threat In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing,…

    On AmazonAudible

  • 7
    The Wise Men: Six Friends and the World They Made book cover

    The Wise Men

    Six Friends and the World They Made

    Walter Isaacson · 1986

    4.114,470 ratings · Goodreads

    Government and defenceFounder storiesCompany building

    About the book

    A captivating blend of personal biography and public drama, The Wise Men introduces the original best and brightest, leaders whose outsized personalities and actions brought order to postwar Averell Harriman, the freewheeling diplomat and Roosevelt's special…

    On AmazonAudible

  • 8
    Mellon: An American Life book cover

    Mellon

    An American Life

    David Cannadine · 2006

    3.96520 ratings · Goodreads

    Government and defenceFounder storiesCompany building

    About the book

    A landmark work from one of the preeminent historians of our the first published biography of Andrew W. Mellon, the American colossus who bestrode the worlds of industry, government, and philanthropy, leaving his transformative stamp on each. Following a…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 3
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 4
    To Sell is Human: The Surprising Truth About Moving Others book cover

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

  • 5
    The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness book cover

    The Psychology of Money

    Timeless Lessons on Wealth, Greed, and Happiness

    Morgan Housel · 2020

    4.27363,975 ratings · Goodreads

    Company building

    About the book

    Alternate cover edition of ISBN 9780857197689. Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money―investing, personal finance, and business…

    On AmazonAudible

  • 6
    Pensar, Depressa e Devagar book cover

    Pensar, Depressa e Devagar

    Daniel Kahneman · 2011

    4.17583,963 ratings · Goodreads

    Company building

    On AmazonAudible

  • 7
    No Logo book cover

    No Logo

    Naomi Klein · 2000

    3.9033,309 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    With a new Afterword to the 2002 edition, No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing, and the powerful potential of a growing activist sect that will surely alter…

    On AmazonAudible

  • 8
    The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change book cover

    The 7 Habits of Highly Effective People

    Powerful Lessons in Personal Change

    Stephen R. Covey · 1989

    4.16843,480 ratings · Goodreads

    Company building

    About the book

    In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step…

    On AmazonAudible

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