Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    The Power Broker: Robert Moses and the Fall of New York book cover

    The Power Broker

    Robert Moses and the Fall of New York

    Robert A. Caro · 1974

    4.5329,550 ratings · Goodreads

    Government and defence

    About the book

    PULITZER PRIZE WINNER • A modern American classic, this huge and galvanizing biography of Robert Moses reveals not only the saga of one man’s incredible accumulation of power but the story of his shaping (and mis-shaping) of twentieth-century New York. One of…

    On AmazonAudible

  • 2
    Beyond Band of Brothers: The War Memoirs of Major Dick Winters book cover

    Beyond Band of Brothers

    The War Memoirs of Major Dick Winters

    Dick Winters · 2006

    4.3420,789 ratings · Goodreads

    Government and defence

    About the book

    They were called Easy Company, but their mission was never easy.Immortalized as the Band of Brothers, they suffered 150% casualties while liberating Europe, an unparalleled record of bravery under fire. Dick Winters was their commander, "the best combat leader…

    On AmazonAudible

  • 3
    The Art of War/The Art of Warfare book cover

    The Art of War/The Art of Warfare

    Sun Tzu · 2002

    4.147,166 ratings · Goodreads

    Government and defenceCompany building

    About the book

    "Book One of The Warrior SeriesSun Tzu and Sun Pin's timeless strategic masterpieces are constantly analyzed and interpreted by leaders worldwide. For the first time ever, author D.E. Tarver explains the classic texts, The Art of War by Sun Tzu and The Art of…

    On AmazonAudible

  • 4
    Re-enchanting the World: Feminism and the Politics of the Commons book cover

    Re-enchanting the World

    Feminism and the Politics of the Commons

    Silvia Federici · 2018

    4.27569 ratings · Goodreads

    Government and defence

    About the book

    Silvia Federici is one of the most important contemporary theorists of capitalism and feminist movements. In this collection of her work spanning over twenty years, she provides a detailed history and critique of the politics of the commons from a feminist…

    On AmazonAudible

  • 5
    Economic Policy: Thoughts for Today and Tomorrow book cover

    Economic Policy

    Thoughts for Today and Tomorrow

    Ludwig von Mises · 1979

    4.342,106 ratings · Goodreads

    Government and defence

    About the book

    Von Mises' economic theories and views on economic policy are revealed in his lectures on capitalism, socialism, interventionism, inflation, foreign investment, and policies and ideas

    On AmazonAudible

  • 6
    The American Trap: My battle to expose America's secret economic war against the rest of the world book cover

    The American Trap

    My battle to expose America's secret economic war against the rest of the world

    Frédéric Pierucci · 2019

    4.39698 ratings · Goodreads

    Government and defenceCompany building

    About the book

    In 2014, France lost part of the control of its nuclear power plants to the United States. Frédéric Pierucci, former senior executive of one of Alstom's power company subsidiaries, found himself at the heart of this state scandal. His story goes to the very…

    On AmazonAudible

  • 7
    Infantry Tactics book cover

    Infantry Tactics

    Erwin Rommel · 1937

    4.203,556 ratings · Goodreads

    Government and defence

    About the book

    Field Marshal Erwin Rommel exerted an almost hypnotic influence not only over his own troops but also over the Allied soldiers of the Eighth Army in the Second World War. Even when the legend surrounding his invincibility was overturned at El Alamein, the…

    On AmazonAudible

  • 8
    Unrestricted warfare book cover

    Unrestricted warfare

    Qiao Liang, Wang Xiangsui · 2002

    34 Open Library reading lists

    Government and defence

    About the book

    Translated from the Original Chinese Documents Publisher Provided Annotation. As incredible as it may be to believe, three years before the September 11 bombing of the World Trade Center-a Chinese military manual called Unrestricted Warfare touted such an…

    On AmazonAudibleOpen Library

Books on government and defence.

  • 1
    The Hour of the Predator book cover

    The Hour of the Predator

    Giuliano da Empoli · 2025

    3.945,140 ratings · Goodreads

    Government and defence

    About the book

    A chilling assessment of international politics in our time, from an internationally bestselling author whose work has sparked controversy and debate across the worldBlending the author’s personal insight with startling historical comparisons to the days of…

    On AmazonAudible

  • 2
    Chip War: The Fight for the World's Most Critical Technology book cover

    Chip War

    The Fight for the World's Most Critical Technology

    Chris Miller · 2022

    4.3846,826 ratings · Goodreads

    Government and defenceCompany building

    About the book

    An epic account of the decades-long battle to control what has emerged as the world's most critical resource, microchip technology, with the United States and China increasingly in conflict. You may be surprised to learn that microchips are the new oil, the…

    On AmazonAudible

  • 3
    Freedom's Forge: How American Business Produced Victory in World War II book cover

    Freedom's Forge

    How American Business Produced Victory in World War II

    Arthur Herman · 2012

    4.333,196 ratings · Goodreads

    Government and defenceCompany building

    About the book

    NEW YORK TIMES BESTSELLER • SELECTED BY THE ECONOMIST AS ONE OF THE BEST BOOKS OF THE YEAR Remarkable as it may seem today, there once was a time when the president of the United States could pick up the phone and ask the president of General Motors to…

    On AmazonAudible

  • 4
    Apple in China: The Capture of the World's Greatest Company book cover

    Apple in China

    The Capture of the World's Greatest Company

    Patrick McGee · 2025

    4.4810,559 ratings · Goodreads

    Government and defenceCompany building

    About the book

    For readers of Walter Isaacson’s Steve Jobs and Chris Miller’s Chip War, a riveting look at how Apple helped build China’s dominance in electronics assembly and manufacturing only to find itself trapped in a relationship with an authoritarian state making…

    On AmazonAudible

  • 5
    The Sirens' Call: How Attention Became the World's Most Endangered Resource book cover

    The Sirens' Call

    How Attention Became the World's Most Endangered Resource

    Christopher L. Hayes · 2025

    3.938,942 ratings · Goodreads

    Government and defence

    About the book

    An Instant #1 New York Times BestsellerFrom the New York Times bestselling author and MSNBC and podcast host, a powerful wide-angle reckoning with how the assault from attention capitalism on our minds and our hearts has reordered our politics and the very…

    On AmazonAudible

  • 6
    Citizenville: Connecting People and Government in the Digital Age book cover

    Citizenville

    Connecting People and Government in the Digital Age

    Gavin Newsom · 2013

    3.68626 ratings · Goodreads

    Government and defenceCompany building

    About the book

    By integrating democratic government with cutting-edge American innovation, the lieutenant governor of California charts a bright future for open-source America Citizenville is the story of how ordinary citizens can use new digital tools to dissolve…

    On AmazonAudible

  • 7
    Unit X: How the Pentagon and Silicon Valley Are Transforming the Future of War book cover

    Unit X

    How the Pentagon and Silicon Valley Are Transforming the Future of War

    Raj M. Shah · 2024

    3.821,608 ratings · Goodreads

    Government and defenceCompany buildingInnovation

    About the book

    Shortlisted for the 2024 Financial Times Business Book of the Year “An exceedingly important book!”, General David Petraeus, US Army (Ret.), former Director of the CIA “Essential reading for understanding how technology will change the future of warfare.”…

    On AmazonAudible

  • 8
    The Man Who Saved the Union: Ulysses Grant in War and Peace book cover

    The Man Who Saved the Union

    Ulysses Grant in War and Peace

    H.W. Brands · 2012

    4.136,257 ratings · Goodreads

    Government and defence

    About the book

    From New York Times bestselling author H. W. Brands, a masterful biography of the Civil War general and two-term president who saved the Union twice, on the battlefield and in the White House, holding the country together at two critical turning points in our…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 2
    The Elements of User Experience: User-Centered Design for the Web book cover

    The Elements of User Experience

    User-Centered Design for the Web

    Jesse James Garrett · 2002

    4.014,134 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…

    On AmazonAudible

  • 3
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 4
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 5
    UX for Lean Startups: Faster, Smarter User Experience Research and Design book cover

    UX for Lean Startups

    Faster, Smarter User Experience Research and Design

    Laura Klein · 2013

    4.092,097 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you…

    On AmazonAudible

  • 6
    Observing the User Experience: A Practitioner's Guide to User Research book cover

    Observing the User Experience

    A Practitioner's Guide to User Research

    Mike Kuniavsky · 2003

    3.99695 ratings · Goodreads

    Finding product-market fit

    About the book

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…

    On AmazonAudible

  • 7
    Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist book cover

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Raising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

  • 8
    LinkedIn Riches: How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised book cover

    LinkedIn Riches

    How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised

    John Nemo · 2014

    4.07319 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    SPECIAL Includes Free Access to 25+ LinkedIn Training Videos!Discover How To Use LinkedIn For Sales, Business and Marketing, including how Find New Sales Leads and Prospective Clients on LinkedIn FAST- Turn Your Existing LinkedIn Connections into Paying…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1
    The Five Dysfunctions of a Team book cover

    The Five Dysfunctions of a Team

    Patrick Lencioni · 2002

    4.11144,022 ratings · Goodreads

    Leading and managing

    About the book

    In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This…

    On AmazonAudible

  • 2
    Leadership Strategy and Tactics: Field Manual book cover

    Leadership Strategy and Tactics

    Field Manual

    Jocko Willink · 2020

    4.409,277 ratings · Goodreads

    Leading and managing

    About the book

    The ultimate guide on leadership from the #1 New York Times bestselling co-author of Extreme Ownership.In the military, a field manual provides instructions in simple, clear, step-by-step language to help soldiers complete their mission. In the civilian…

    On AmazonAudible

  • 3
    The Making of a Manager: What to Do When Everyone Looks to You book cover

    The Making of a Manager

    What to Do When Everyone Looks to You

    Julie Zhuo · 2019

    4.1922,682 ratings · Goodreads

    Leading and managing

    About the book

    Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don't really know what you're…

    On AmazonAudible

  • 4
    The Goal: A Process of Ongoing Improvement book cover

    The Goal

    A Process of Ongoing Improvement

    Eliyahu M. Goldratt · 2004

    4.0786,160 ratings · Goodreads

    Leading and managing

    About the book

    Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried…

    On AmazonAudible

  • 5
    The Wisdom of the Bullfrog: Leadership Made Simple book cover

    The Wisdom of the Bullfrog

    Leadership Made Simple

    William H. McRaven · 2023

    4.408,634 ratings · Goodreads

    Leading and managing

    About the book

    From the acclaimed, bestselling author of  Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…

    On AmazonAudible

  • 6
    Rising Strong: The Reckoning. The Rumble. The Revolution book cover

    Rising Strong

    The Reckoning. The Rumble. The Revolution

    Brené Brown · 2015

    4.2590,292 ratings · Goodreads

    Leading and managing

    About the book

    Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability, the willingness to show up and be seen with no guarantee of outcome, is the only path…

    On AmazonAudible

  • 7
    The Effective Executive: The Definitive Guide to Getting the Right Things Done book cover

    The Effective Executive

    The Definitive Guide to Getting the Right Things Done

    Peter F. Drucker · 1966

    4.0938,437 ratings · Goodreads

    Leading and managing

    About the book

    What makes an effective executive? The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence,…

    On AmazonAudible

  • 8
    Joker One: A Marine Platoon's Story of Courage, Leadership, and Brotherhood book cover

    Joker One

    A Marine Platoon's Story of Courage, Leadership, and Brotherhood

    Donovan Campbell · 2009

    4.154,545 ratings · Goodreads

    Leading and managing

    About the book

    After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    How to Run a Country: An Ancient Guide for Modern Leaders book cover

    How to Run a Country

    An Ancient Guide for Modern Leaders

    Marcus Tullius Cicero · 2044

    3.82431 ratings · Goodreads

    Government and defence

    About the book

    Marcus Cicero, Rome's greatest statesman and orator, was elected to the Roman Republic's highest office at a time when his beloved country was threatened by power-hungry politicians, dire economic troubles, foreign turmoil, and political parties that refused…

    On AmazonAudible

  • 2
    Chokepoints: American Power in the Age of Economic Warfare book cover

    Chokepoints

    American Power in the Age of Economic Warfare

    Edward Fishman · 2025

    4.342,959 ratings · Goodreads

    Government and defenceCompany building

    About the book

    The epic story of how America turned the world economy into a weapon, upending decades of globalization to take on a new authoritarian axis, Russia, China, and Iran. It used to be that ravaging another country’s economy required blockading its ports and…

    On AmazonAudible

  • 3
    Coming Up Short: A Memoir of My America book cover

    Coming Up Short

    A Memoir of My America

    Robert B. Reich · 2025

    4.502,794 ratings · Goodreads

    Government and defence

    About the book

    From political economist, cabinet member, beloved professor, media presence, and bestselling author of Saving Capitalism and The Common Good, a deeply-felt, compelling memoir of growing up in a baby-boom America that made progress in certain areas, fell short…

    On AmazonAudible

  • 4
    Age of Revolutions: Progress and Backlash from 1600 to the Present book cover

    Age of Revolutions

    Progress and Backlash from 1600 to the Present

    Fareed Zakaria · 2024

    4.184,180 ratings · Goodreads

    Government and defence

    About the book

    The CNN host and best-selling author explores the revolutions, past and present, that define the polarized and unstable age in which we live. Populist rage, ideological fracture, economic and technological shocks, war, and an international system studded…

    On AmazonAudible

  • 5
    I Swear: Politics Is Messier Than My Minivan book cover

    I Swear

    Politics Is Messier Than My Minivan

    Katie Porter · 2023

    4.214,196 ratings · Goodreads

    Government and defence

    About the book

    An honest, inspiring, and laugh-out-loud funny memoir about re-energizing our politics and standing up to corporate America--while carting three kids around in a minivan. Never having run for office before, Katie Porter charted a new path in 2018 when she…

    On AmazonAudible

  • 6
    Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling book cover

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 7
    The Fiat Standard: Debt Slavery Alternative to Human Civilization book cover

    The Fiat Standard

    Debt Slavery Alternative to Human Civilization

    Saifedean Ammous · 2024

    4.231,782 ratings · Goodreads

    Government and defence

    About the book

    In The Fiat Standard, world-renowned economist Saifedean Ammous applies his unique analytical lens to the fiat monetary system, explaining it as a feat of engineering and technology just as he did for bitcoin in his global bestseller The Bitcoin Standard.This…

    On AmazonAudible

  • 8
    The Lost Empire of Emanuel Nobel: Romanovs, Revolutionaries, and the Forgotten Titan Who Fueled the World book cover

    The Lost Empire of Emanuel Nobel

    Romanovs, Revolutionaries, and the Forgotten Titan Who Fueled the World

    Douglas Brunt · 2026

    4.39615 ratings · Goodreads

    Government and defenceCompany building

    About the book

    The hidden history of Emanuel Nobel, one of the world’s most successful corporate titans, a rival to the Rockefellers and the Rothschilds, integral in the creation of the Nobel Prize, whose legacy was erased in the aftermath of the Russian Revolution.…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    Company Commander: The Classic Infantry Memoir of World War II book cover

    Company Commander

    The Classic Infantry Memoir of World War II

    Charles B. MacDonald · 1947

    4.235,000 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    As a newly commisioned Captain of a veteran Army regiment, MacDonald's first combat was war at its most hellish--the Battle of the Bulge. In this plain-spoken but eloquent narrative, we live each minute at MacDonald's side, sharing in all of combat's misery,…

    On AmazonAudible

  • 2
    Lincoln's Virtues: An Ethical Biography book cover

    Lincoln's Virtues

    An Ethical Biography

    William Lee Miller · 2002

    4.17964 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    William Lee Miller’s ethical biography is a fresh, engaging telling of the story of Lincoln’s rise to power. Through careful scrutiny of Lincoln’s actions, speeches, and writings, and of accounts from those who knew him, Miller gives us insight into the moral…

    On AmazonAudible

  • 3
    The Rise and Fall of American Growth: The U.S. Standard of Living since the Civil War book cover

    The Rise and Fall of American Growth

    The U.S. Standard of Living since the Civil War

    Robert J. Gordon · 2016

    4.192,210 ratings · Goodreads

    Government and defenceFounder storiesCompany building

    About the book

    How America's high standard of living came to be and why future growth is under threat In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing,…

    On AmazonAudible

  • 4
    Team of Rivals: The Political Genius of Abraham Lincoln book cover

    Team of Rivals

    The Political Genius of Abraham Lincoln

    Doris Kearns Goodwin · 2005

    4.28204,898 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    Winner of the Lincoln PrizeAcclaimed historian Doris Kearns Goodwin illuminates Lincoln's political genius in this highly original work, as the one-term congressman and prairie lawyer rises from obscurity to prevail over three gifted rivals of national…

    On AmazonAudible

  • 5
    The Price of Peace: Money, Democracy, and the Life of John Maynard Keynes book cover

    The Price of Peace

    Money, Democracy, and the Life of John Maynard Keynes

    Zachary D. Carter · 2020

    4.423,701 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    A page-turning biography of world-changing economist John Maynard Keynes and the big ideas that outlived him. In the spring of 1934, Virginia Woolf sketched an affectionate biographical portrait of her great friend John Maynard Keynes. Writing a full two…

    On AmazonAudible

  • 6
    Disney War book cover

    Disney War

    James B. Stewart · 2005

    4.128,885 ratings · Goodreads

    Government and defenceFounder storiesCompany building

    About the book

    The dramatic inside story of the downfall of Michael Eisner, Disney Chairman and CEO, and the scandals that drove America’s best-known entertainment company to civil war. “When You Wish Upon a Star,” “Whistle While You Work,” “The Happiest Place on…

    On AmazonAudible

  • 7
    Call Sign Chaos: Learning to Lead book cover

    Call Sign Chaos

    Learning to Lead

    Jim Mattis · 2019

    4.2914,295 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    #1 NEW YORK TIMES BESTSELLER - A clear-eyed account of learning how to lead in a chaotic world, by General Jim Mattis--the former Secretary of Defense and one of the most formidable strategic thinkers of our time--and Bing West, a former assistant secretary…

    On AmazonAudible

  • 8
    It Doesn't Take a Hero: The Autobiography of General H. Norman Schwarzkopf book cover

    It Doesn't Take a Hero

    The Autobiography of General H. Norman Schwarzkopf

    Norman Schwarzkopf · 1992

    4.113,536 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    He set his star by a simple motto: duty, honor,  country. Only rarely does history grant a single  individual the ability, personal charisma, moral  force, and intelligence to command the respect,  admiration, and affection of an entire nation. But such a man…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 3
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 4
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 5
    Zero to One: Notes on Startups, or How to Build the Future book cover

    Zero to One

    Notes on Startups, or How to Build the Future

    Peter Thiel · 2014

    4.14419,155 ratings · Goodreads

    Company building

    About the book

    If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how…

    On AmazonAudible

  • 6
    The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change book cover

    The 7 Habits of Highly Effective People

    Powerful Lessons in Personal Change

    Stephen R. Covey · 1989

    4.16843,480 ratings · Goodreads

    Company building

    About the book

    In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step…

    On AmazonAudible

  • 7
    Contagious: Why Things Catch On book cover

    Contagious

    Why Things Catch On

    Jonah Berger · 2013

    3.9834,129 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what…

    On AmazonAudible

  • 8
    Napoleon Hill : Think and Grow Rich book cover

    Napoleon Hill

    Think and Grow Rich

    Napoleon Hill · 1937

    4.16385,071 ratings · Goodreads

    Company building

    About the book

    “In every chapter of this book, mention has been made of the moneymaking secret which has made fortunes for hundreds of exceedingly wealthy men whom I have carefully analyzed over a long period of years. “The secret was brought to my attention by Andrew…

    On AmazonAudible

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