Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    The Power Broker: Robert Moses and the Fall of New York book cover

    The Power Broker

    Robert Moses and the Fall of New York

    Robert A. Caro · 1974

    4.5329,550 ratings · Goodreads

    Government and defence

    About the book

    PULITZER PRIZE WINNER • A modern American classic, this huge and galvanizing biography of Robert Moses reveals not only the saga of one man’s incredible accumulation of power but the story of his shaping (and mis-shaping) of twentieth-century New York. One of…

    On AmazonAudible

  • 2
    Beyond Band of Brothers: The War Memoirs of Major Dick Winters book cover

    Beyond Band of Brothers

    The War Memoirs of Major Dick Winters

    Dick Winters · 2006

    4.3420,789 ratings · Goodreads

    Government and defence

    About the book

    They were called Easy Company, but their mission was never easy.Immortalized as the Band of Brothers, they suffered 150% casualties while liberating Europe, an unparalleled record of bravery under fire. Dick Winters was their commander, "the best combat leader…

    On AmazonAudible

  • 3
    The Fifth Risk: Undoing Democracy book cover

    The Fifth Risk

    Undoing Democracy

    Michael Lewis · 2018

    4.1048,939 ratings · Goodreads

    Government and defenceCompany building

    About the book

    The morning after Trump was elected president, the people who ran the US Department of Energy waited to brief the administration’s transition team on the agency it would soon be running. Nobody appeared. Across all departments the stories were the same: Trump…

    On AmazonAudible

  • 4
    The Man Who Saved the Union: Ulysses Grant in War and Peace book cover

    The Man Who Saved the Union

    Ulysses Grant in War and Peace

    H.W. Brands · 2012

    4.136,257 ratings · Goodreads

    Government and defenceMarketing and growth

    About the book

    From New York Times bestselling author H. W. Brands, a masterful biography of the Civil War general and two-term president who saved the Union twice, on the battlefield and in the White House, holding the country together at two critical turning points in our…

    On AmazonAudible

  • 5
    Unrestricted warfare book cover

    Unrestricted warfare

    Qiao Liang, Wang Xiangsui · 2002

    34 Open Library reading lists

    Government and defence

    About the book

    Translated from the Original Chinese Documents Publisher Provided Annotation. As incredible as it may be to believe, three years before the September 11 bombing of the World Trade Center-a Chinese military manual called Unrestricted Warfare touted such an…

    On AmazonAudibleOpen Library

  • 6
    The Art of War/The Art of Warfare book cover

    The Art of War/The Art of Warfare

    Sun Tzu · 2002

    4.147,166 ratings · Goodreads

    Government and defenceCompany building

    About the book

    "Book One of The Warrior SeriesSun Tzu and Sun Pin's timeless strategic masterpieces are constantly analyzed and interpreted by leaders worldwide. For the first time ever, author D.E. Tarver explains the classic texts, The Art of War by Sun Tzu and The Art of…

    On AmazonAudible

  • 7
    Border and Rule: Global Migration, Capitalism, and the Rise of Racist Nationalism book cover

    Border and Rule

    Global Migration, Capitalism, and the Rise of Racist Nationalism

    Harsha Walia · 2021

    4.551,725 ratings · Goodreads

    Government and defence

    About the book

    In Border and Rule, one of North America's foremost thinkers and immigrant rights organizers delivers an unflinching examination of migration as a pillar of global governance and gendered racial class formation. Harsha Walia disrupts easy explanations for…

    On AmazonAudible

  • 8
    Fear City: New York's Fiscal Crisis and the Rise of Austerity Politics book cover

    Fear City

    New York's Fiscal Crisis and the Rise of Austerity Politics

    Kim Phillips-Fein · 2016

    4.201,261 ratings · Goodreads

    Government and defence

    About the book

    PULITZER PRIZE FINALIST An epic, riveting history of New York City on the edge of disaster―and an anatomy of the austerity politics that continue to shape the world today When the news broke in 1975 that New York City was on the brink of fiscal collapse,…

    On AmazonAudible

Books on government and defence.

  • 1
    Written Out of History: The Forgotten Founders Who Fought Big Government book cover

    Written Out of History

    The Forgotten Founders Who Fought Big Government

    Mike Lee · 2017

    4.05728 ratings · Goodreads

    Government and defenceCompany building

    About the book

    Senator Mike Lee tells the story of the Founders whose warnings about the dangers of an all-powerful federal government helped shape our Constitution--but are being ignored today.       Today, most Americans are familiar only with the "big names" associated…

    On AmazonAudible

  • 2
    The Hour of the Predator book cover

    The Hour of the Predator

    Giuliano da Empoli · 2025

    3.945,140 ratings · Goodreads

    Government and defence

    About the book

    A chilling assessment of international politics in our time, from an internationally bestselling author whose work has sparked controversy and debate across the worldBlending the author’s personal insight with startling historical comparisons to the days of…

    On AmazonAudible

  • 3
    Chip War: The Fight for the World's Most Critical Technology book cover

    Chip War

    The Fight for the World's Most Critical Technology

    Chris Miller · 2022

    4.3846,826 ratings · Goodreads

    Government and defenceCompany building

    About the book

    An epic account of the decades-long battle to control what has emerged as the world's most critical resource, microchip technology, with the United States and China increasingly in conflict. You may be surprised to learn that microchips are the new oil, the…

    On AmazonAudible

  • 4
    Citizenville: Connecting People and Government in the Digital Age book cover

    Citizenville

    Connecting People and Government in the Digital Age

    Gavin Newsom · 2013

    3.68626 ratings · Goodreads

    Government and defenceCompany building

    About the book

    By integrating democratic government with cutting-edge American innovation, the lieutenant governor of California charts a bright future for open-source America Citizenville is the story of how ordinary citizens can use new digital tools to dissolve…

    On AmazonAudible

  • 5
    Freedom's Forge: How American Business Produced Victory in World War II book cover

    Freedom's Forge

    How American Business Produced Victory in World War II

    Arthur Herman · 2012

    4.333,196 ratings · Goodreads

    Government and defenceCompany building

    About the book

    NEW YORK TIMES BESTSELLER • SELECTED BY THE ECONOMIST AS ONE OF THE BEST BOOKS OF THE YEAR Remarkable as it may seem today, there once was a time when the president of the United States could pick up the phone and ask the president of General Motors to…

    On AmazonAudible

  • 6
    The Sirens' Call: How Attention Became the World's Most Endangered Resource book cover

    The Sirens' Call

    How Attention Became the World's Most Endangered Resource

    Christopher L. Hayes · 2025

    3.938,942 ratings · Goodreads

    Government and defence

    About the book

    An Instant #1 New York Times BestsellerFrom the New York Times bestselling author and MSNBC and podcast host, a powerful wide-angle reckoning with how the assault from attention capitalism on our minds and our hearts has reordered our politics and the very…

    On AmazonAudible

  • 7
    Unit X: How the Pentagon and Silicon Valley Are Transforming the Future of War book cover

    Unit X

    How the Pentagon and Silicon Valley Are Transforming the Future of War

    Raj M. Shah · 2024

    3.821,608 ratings · Goodreads

    Government and defenceCompany buildingInnovation

    About the book

    Shortlisted for the 2024 Financial Times Business Book of the Year “An exceedingly important book!”, General David Petraeus, US Army (Ret.), former Director of the CIA “Essential reading for understanding how technology will change the future of warfare.”…

    On AmazonAudible

  • 8
    Apple in China: The Capture of the World's Greatest Company book cover

    Apple in China

    The Capture of the World's Greatest Company

    Patrick McGee · 2025

    4.4810,559 ratings · Goodreads

    Government and defenceCompany building

    About the book

    For readers of Walter Isaacson’s Steve Jobs and Chris Miller’s Chip War, a riveting look at how Apple helped build China’s dominance in electronics assembly and manufacturing only to find itself trapped in a relationship with an authoritarian state making…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 2
    The Elements of User Experience: User-Centered Design for the Web book cover

    The Elements of User Experience

    User-Centered Design for the Web

    Jesse James Garrett · 2002

    4.014,134 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…

    On AmazonAudible

  • 3
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 4
    A Project Guide to UX Design: For User Experience Designers in the Field or in the Making book cover

    A Project Guide to UX Design

    For User Experience Designers in the Field or in the Making

    Russ Unger · 2009

    3.871,774 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User…

    On AmazonAudible

  • 5
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 6
    Observing the User Experience: A Practitioner's Guide to User Research book cover

    Observing the User Experience

    A Practitioner's Guide to User Research

    Mike Kuniavsky · 2003

    3.99695 ratings · Goodreads

    Finding product-market fit

    About the book

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…

    On AmazonAudible

  • 7
    Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist book cover

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Raising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

  • 8
    LinkedIn Riches: How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised book cover

    LinkedIn Riches

    How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised

    John Nemo · 2014

    4.07319 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    SPECIAL Includes Free Access to 25+ LinkedIn Training Videos!Discover How To Use LinkedIn For Sales, Business and Marketing, including how Find New Sales Leads and Prospective Clients on LinkedIn FAST- Turn Your Existing LinkedIn Connections into Paying…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1
    Good to Great: Why Some Companies Make the Leap... and Others Don't book cover

    Good to Great

    Why Some Companies Make the Leap... and Others Don't

    Jim Collins · 2001

    4.12312,279 ratings · Goodreads

    Leading and managing

    About the book

    The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the…

    On AmazonAudible

  • 2
    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company book cover

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 3
    A Higher Loyalty: Truth, Lies, and Leadership book cover

    A Higher Loyalty

    Truth, Lies, and Leadership

    James B. Comey · 2018

    4.0949,995 ratings · Goodreads

    Leading and managing

    About the book

    In his book, former FBI director James Comey shares his never-before-told experiences from some of the highest-stakes situations of his career in the past two decades of American government, exploring what good, ethical leadership looks like, and how it…

    On AmazonAudible

  • 4
    The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success book cover

    The Outsiders

    Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

    William N. Thorndike Jr. · 2012

    4.2214,412 ratings · Goodreads

    Leading and managing

    About the book

    ”It is impossible to produce superior performance unless you do something different.”, John TempletonWhat makes a successful CEO? Most people call to mind a familiar definition: a seasoned manager with deep industry expertise. Others might point to the…

    On AmazonAudible

  • 5
    Joker One: A Marine Platoon's Story of Courage, Leadership, and Brotherhood book cover

    Joker One

    A Marine Platoon's Story of Courage, Leadership, and Brotherhood

    Donovan Campbell · 2009

    4.154,545 ratings · Goodreads

    Leading and managing

    About the book

    After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…

    On AmazonAudible

  • 6
    Leading with the Heart: Coach K's Successful Strategies for Basketball, Business, and Life book cover

    Leading with the Heart

    Coach K's Successful Strategies for Basketball, Business, and Life

    Mike Krzyzewski · 2000

    4.204,239 ratings · Goodreads

    Leading and managing

    About the book

    In this informative and inspirational book, Coach K, Duke University's head basketball coach, tells readers how he coaxes peak performances from his team, relying on lessons he learned as a captain in the U.S. Army. Duke University's head basketball coach…

    On AmazonAudible

  • 7
    To Rescue the American Spirit: Teddy Roosevelt and the Birth of a Superpower book cover

    To Rescue the American Spirit

    Teddy Roosevelt and the Birth of a Superpower

    Bret Baier · 2025

    4.542,106 ratings · Goodreads

    Leading and managing

    About the book

    From #1 New York Times bestselling author and Fox News Channel’s Chief Political Anchor, a captivating biography of Theodore Roosevelt, the stalwart naturalist, writer, ranchman, soldier, president, and avatar of our modern era. There has never been a…

    On AmazonAudible

  • 8
    The Leader in You: How to Win Friends, Influence People and Succeed in a Changing World book cover

    The Leader in You

    How to Win Friends, Influence People and Succeed in a Changing World

    Dale Carnegie · 1993

    4.096,485 ratings · Goodreads

    Leading and managing

    About the book

    For nearly a century, the words and works of Dale Carnegie & Associates, Inc., have translated into proven success, a claim verified by millions of satisfied graduates; a perpetual 3,000-plus enrollment roster per week; and book sales, including the…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    How to Run a Country: An Ancient Guide for Modern Leaders book cover

    How to Run a Country

    An Ancient Guide for Modern Leaders

    Marcus Tullius Cicero · 2044

    3.82431 ratings · Goodreads

    Government and defence

    About the book

    Marcus Cicero, Rome's greatest statesman and orator, was elected to the Roman Republic's highest office at a time when his beloved country was threatened by power-hungry politicians, dire economic troubles, foreign turmoil, and political parties that refused…

    On AmazonAudible

  • 2
    Chokepoints: American Power in the Age of Economic Warfare book cover

    Chokepoints

    American Power in the Age of Economic Warfare

    Edward Fishman · 2025

    4.342,959 ratings · Goodreads

    Government and defenceCompany building

    About the book

    The epic story of how America turned the world economy into a weapon, upending decades of globalization to take on a new authoritarian axis, Russia, China, and Iran. It used to be that ravaging another country’s economy required blockading its ports and…

    On AmazonAudible

  • 3
    The Lost Empire of Emanuel Nobel: Romanovs, Revolutionaries, and the Forgotten Titan Who Fueled the World book cover

    The Lost Empire of Emanuel Nobel

    Romanovs, Revolutionaries, and the Forgotten Titan Who Fueled the World

    Douglas Brunt · 2026

    4.39615 ratings · Goodreads

    Government and defenceCompany building

    About the book

    The hidden history of Emanuel Nobel, one of the world’s most successful corporate titans, a rival to the Rockefellers and the Rothschilds, integral in the creation of the Nobel Prize, whose legacy was erased in the aftermath of the Russian Revolution.…

    On AmazonAudible

  • 4
    Age of Revolutions: Progress and Backlash from 1600 to the Present book cover

    Age of Revolutions

    Progress and Backlash from 1600 to the Present

    Fareed Zakaria · 2024

    4.184,180 ratings · Goodreads

    Government and defence

    About the book

    The CNN host and best-selling author explores the revolutions, past and present, that define the polarized and unstable age in which we live. Populist rage, ideological fracture, economic and technological shocks, war, and an international system studded…

    On AmazonAudible

  • 5
    How China Works: An Introduction to China’s State-led Economic Development book cover

    How China Works

    An Introduction to China’s State-led Economic Development

    Xiaohuan Lan · 2024

    4.34677 ratings · Goodreads

    Government and defence

    About the book

    This book, a bestseller in China with over a million copies sold, depicts the role played by the Chinese government in China‘s economic development. It explains how the Chinese government has gradually established and improved market mechanisms while…

    On AmazonAudible

  • 6
    Little Bosses Everywhere: How the Pyramid Scheme Shaped America book cover

    Little Bosses Everywhere

    How the Pyramid Scheme Shaped America

    Bridget Read · 2025

    3.965,793 ratings · Goodreads

    Government and defenceCompany buildingMarketing and growth

    About the book

    A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing, from the shadowy cabals at the top to the strivers at the bottom, whose deferred dreams churn a massive money-making scam that has remade…

    On AmazonAudible

  • 7
    Coming Up Short: A Memoir of My America book cover

    Coming Up Short

    A Memoir of My America

    Robert B. Reich · 2025

    4.502,794 ratings · Goodreads

    Government and defence

    About the book

    From political economist, cabinet member, beloved professor, media presence, and bestselling author of Saving Capitalism and The Common Good, a deeply-felt, compelling memoir of growing up in a baby-boom America that made progress in certain areas, fell short…

    On AmazonAudible

  • 8
    The Second Estate: How the Tax Code Made an American Aristocracy book cover

    The Second Estate

    How the Tax Code Made an American Aristocracy

    Ray D. Madoff · 2025

    4.41506 ratings · Goodreads

    Government and defence

    About the book

    A revelatory book that lifts the curtain on America’s most consequential public how the rich get richer using tools the government gave them. Amid conflicting narratives about the drivers of wealth and inequality in the United States, one constant hovers in…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    Company Commander: The Classic Infantry Memoir of World War II book cover

    Company Commander

    The Classic Infantry Memoir of World War II

    Charles B. MacDonald · 1947

    4.235,000 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    As a newly commisioned Captain of a veteran Army regiment, MacDonald's first combat was war at its most hellish--the Battle of the Bulge. In this plain-spoken but eloquent narrative, we live each minute at MacDonald's side, sharing in all of combat's misery,…

    On AmazonAudible

  • 2
    Lincoln's Virtues: An Ethical Biography book cover

    Lincoln's Virtues

    An Ethical Biography

    William Lee Miller · 2002

    4.17964 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    William Lee Miller’s ethical biography is a fresh, engaging telling of the story of Lincoln’s rise to power. Through careful scrutiny of Lincoln’s actions, speeches, and writings, and of accounts from those who knew him, Miller gives us insight into the moral…

    On AmazonAudible

  • 3
    Team of Rivals: The Political Genius of Abraham Lincoln book cover

    Team of Rivals

    The Political Genius of Abraham Lincoln

    Doris Kearns Goodwin · 2005

    4.28204,898 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    Winner of the Lincoln PrizeAcclaimed historian Doris Kearns Goodwin illuminates Lincoln's political genius in this highly original work, as the one-term congressman and prairie lawyer rises from obscurity to prevail over three gifted rivals of national…

    On AmazonAudible

  • 4
    The Rise and Fall of American Growth: The U.S. Standard of Living since the Civil War book cover

    The Rise and Fall of American Growth

    The U.S. Standard of Living since the Civil War

    Robert J. Gordon · 2016

    4.192,210 ratings · Goodreads

    Government and defenceFounder storiesCompany building

    About the book

    How America's high standard of living came to be and why future growth is under threat In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing,…

    On AmazonAudible

  • 5
    The Price of Peace: Money, Democracy, and the Life of John Maynard Keynes book cover

    The Price of Peace

    Money, Democracy, and the Life of John Maynard Keynes

    Zachary D. Carter · 2020

    4.423,701 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    A page-turning biography of world-changing economist John Maynard Keynes and the big ideas that outlived him. In the spring of 1934, Virginia Woolf sketched an affectionate biographical portrait of her great friend John Maynard Keynes. Writing a full two…

    On AmazonAudible

  • 6
    It Doesn't Take a Hero: The Autobiography of General H. Norman Schwarzkopf book cover

    It Doesn't Take a Hero

    The Autobiography of General H. Norman Schwarzkopf

    Norman Schwarzkopf · 1992

    4.113,536 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    He set his star by a simple motto: duty, honor,  country. Only rarely does history grant a single  individual the ability, personal charisma, moral  force, and intelligence to command the respect,  admiration, and affection of an entire nation. But such a man…

    On AmazonAudible

  • 7
    Disney War book cover

    Disney War

    James B. Stewart · 2005

    4.128,885 ratings · Goodreads

    Government and defenceFounder storiesCompany building

    About the book

    The dramatic inside story of the downfall of Michael Eisner, Disney Chairman and CEO, and the scandals that drove America’s best-known entertainment company to civil war. “When You Wish Upon a Star,” “Whistle While You Work,” “The Happiest Place on…

    On AmazonAudible

  • 8
    Call Sign Chaos: Learning to Lead book cover

    Call Sign Chaos

    Learning to Lead

    Jim Mattis · 2019

    4.2914,295 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    #1 NEW YORK TIMES BESTSELLER - A clear-eyed account of learning how to lead in a chaotic world, by General Jim Mattis--the former Secretary of Defense and one of the most formidable strategic thinkers of our time--and Bing West, a former assistant secretary…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 4
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 5
    Lok Vyavhar book cover

    Lok Vyavhar

    Diamond Books · 1936

    4.221,157,905 ratings · Goodreads

    Company building

    About the book

    This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…

    On AmazonAudible

  • 6
    How to Win Friends and Influence People book cover

    How to Win Friends and Influence People

    Dale Carnegie · 1936

    4.211,172,289 ratings · Goodreads

    Company building

    About the book

    "How to Win Friends and Influence People' is one of the first best-selling self-help books ever published. Just after publishing, it quickly exploded into an overnight success, eventually selling more than 15 million copies worldwide, and pioneering an entire…

    On AmazonAudible

  • 7
    Shoe Dog: A Memoir by the Creator of Nike book cover

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Company building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 8
    Steve Jobs book cover

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Company building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

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