Reading list: the books for what you are building

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643 books written by investors and founders

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The best matches for everything you told us, ranked.

  • 1

    Beyond Band of Brothers

    The War Memoirs of Major Dick Winters

    Dick Winters · 2006

    4.3420,789 ratings · Goodreads

    Government and defence

    About the book

    They were called Easy Company, but their mission was never easy.Immortalized as the Band of Brothers, they suffered 150% casualties while liberating Europe, an unparalleled record of bravery under fire. Dick Winters was their commander, "the best combat leader…

    On AmazonAudible

  • 2

    The Power Broker

    Robert Moses and the Fall of New York

    Robert A. Caro · 1974

    4.5329,550 ratings · Goodreads

    Government and defence

    About the book

    PULITZER PRIZE WINNER • A modern American classic, this huge and galvanizing biography of Robert Moses reveals not only the saga of one man’s incredible accumulation of power but the story of his shaping (and mis-shaping) of twentieth-century New York. One of…

    On AmazonAudible

  • 3

    Chip War

    The Fight for the World's Most Critical Technology

    Chris Miller · 2022

    4.3846,826 ratings · Goodreads

    Government and defenceCompany building

    About the book

    An epic account of the decades-long battle to control what has emerged as the world's most critical resource, microchip technology, with the United States and China increasingly in conflict. You may be surprised to learn that microchips are the new oil, the…

    On AmazonAudible

  • 4

    Sea Stories

    My Life in Special Operations

    William H. McRaven · 2019

    4.4611,714 ratings · Goodreads

    Government and defence

    About the book

    Admiral William H. McRaven is a part of American military history, having been involved in some of the most famous missions in recent memory, including the capture of Saddam Hussein, the rescue of Captain Richard Phillips, and the raid to kill Osama bin…

    On AmazonAudible

  • 5

    The War of Art

    Steven Pressfield · 2002

    3.96123,784 ratings · Goodreads

    Government and defenceCompany building

    About the book

    Internationally bestselling author of Last of the Amazons, Gates of Fire, and Tides of War, Steven Pressfield delivers a guide to inspire and support those who struggle to express their creativity. Pressfield believes that “resistance” is the greatest enemy,…

    On AmazonAudible

  • 6

    Dark Money

    The Hidden History of the Billionaires Behind the Rise of the Radical Right

    Jane Mayer · 2016

    4.3127,850 ratings · Goodreads

    Government and defenceCompany building

    About the book

    Why is America living in an age of profound economic inequality? Why, despite the desperate need to address climate change, have even modest environmental efforts been defeated again and again? Why have protections for employees been decimated? Why do…

    On AmazonAudible

  • 7

    Infantry Tactics

    Erwin Rommel · 1937

    4.203,556 ratings · Goodreads

    Government and defence

    About the book

    Field Marshal Erwin Rommel exerted an almost hypnotic influence not only over his own troops but also over the Allied soldiers of the Eighth Army in the Second World War. Even when the legend surrounding his invincibility was overturned at El Alamein, the…

    On AmazonAudible

  • 8

    A Century of War

    Anglo-American Oil Politics and the New World Order

    F. William Engdahl · 1992

    4.19489 ratings · Goodreads

    Government and defence

    About the book

    This book is a gripping account of the murky world of the international oil industry and its role in world politics. Scandals about oil are familiar to most of us. From George W. Bush's election victory to the wars in Iraq and Afghanistan, US politics and oil…

    On AmazonAudible

Books on government and defence.

  • 1

    Freedom's Forge

    How American Business Produced Victory in World War II

    Arthur Herman · 2012

    4.333,196 ratings · Goodreads

    Government and defenceCompany building

    About the book

    NEW YORK TIMES BESTSELLER • SELECTED BY THE ECONOMIST AS ONE OF THE BEST BOOKS OF THE YEAR Remarkable as it may seem today, there once was a time when the president of the United States could pick up the phone and ask the president of General Motors to…

    On AmazonAudible

  • 2

    Unit X

    How the Pentagon and Silicon Valley Are Transforming the Future of War

    Raj M. Shah · 2024

    3.821,608 ratings · Goodreads

    Government and defenceCompany buildingInnovation

    About the book

    Shortlisted for the 2024 Financial Times Business Book of the Year “An exceedingly important book!”, General David Petraeus, US Army (Ret.), former Director of the CIA “Essential reading for understanding how technology will change the future of warfare.”…

    On AmazonAudible

  • 3

    Written Out of History

    The Forgotten Founders Who Fought Big Government

    Mike Lee · 2017

    4.05728 ratings · Goodreads

    Government and defenceCompany building

    About the book

    Senator Mike Lee tells the story of the Founders whose warnings about the dangers of an all-powerful federal government helped shape our Constitution--but are being ignored today.       Today, most Americans are familiar only with the "big names" associated…

    On AmazonAudible

  • 4

    This Is How They Tell Me the World Ends

    The Cyberweapons Arms Race

    Nicole Perlroth · 2021

    4.3111,823 ratings · Goodreads

    Government and defenceCompany building

    About the book

    From The New York Times cybersecurity reporter Nicole Perlroth, the untold story of the cyberweapons market-the most secretive, invisible, government-backed market on earth-and a terrifying first look at a new kind of global warfare.Zero day: a software bug…

    On AmazonAudible

  • 5

    The Everything War

    Amazon’s Ruthless Quest to Own the World and Remake Corporate Power

    Dana Mattioli · 2024

    4.121,461 ratings · Goodreads

    Government and defenceCompany building

    About the book

    From veteran Amazon reporter for The Wall Street Journal, and finalist for the Pulitzer Prize in investigative reporting, Dana Mattioli's The Everything War is the shocking, explosive, and untold exposé of Amazon's endless strategic greed, from destroying…

    On AmazonAudible

  • 6

    The Sirens' Call

    How Attention Became the World's Most Endangered Resource

    Christopher L. Hayes · 2025

    3.938,942 ratings · Goodreads

    Government and defence

    About the book

    An Instant #1 New York Times BestsellerFrom the New York Times bestselling author and MSNBC and podcast host, a powerful wide-angle reckoning with how the assault from attention capitalism on our minds and our hearts has reordered our politics and the very…

    On AmazonAudible

  • 7

    AC/DC

    The Savage Tale of the First Standards War

    Tom McNichol · 2006

    3.731,003 ratings · Goodreads

    Government and defence

    About the book

    "AC/DC" tells the little-known story of how Thomas Edison wrongly bet in the fierce war between supporters of alternating current and direct current. The savagery of this electrical battle can hardly be imagined today. The showdown between AC and DC began as…

    On AmazonAudible

  • 8

    Founders' Son

    A Life of Abraham Lincoln

    Richard Brookhiser · 2014

    4.17348 ratings · Goodreads

    Government and defenceCompany building

    About the book

    Abraham Lincoln grew up in the long shadow of the Founding Fathers. Seeking an intellectual and emotional replacement for his own taciturn father, Lincoln turned to the great men of the founding-Washington, Paine, Jefferson-and their great documents-the…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 2

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 3

    A Project Guide to UX Design

    For User Experience Designers in the Field or in the Making

    Russ Unger · 2009

    3.871,774 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User…

    On AmazonAudible

  • 4

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 5

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 6

    LinkedIn Riches

    How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised

    John Nemo · 2014

    4.07319 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    SPECIAL Includes Free Access to 25+ LinkedIn Training Videos!Discover How To Use LinkedIn For Sales, Business and Marketing, including how Find New Sales Leads and Prospective Clients on LinkedIn FAST- Turn Your Existing LinkedIn Connections into Paying…

    On AmazonAudible

  • 7

    Observing the User Experience

    A Practitioner's Guide to User Research

    Mike Kuniavsky · 2003

    3.99695 ratings · Goodreads

    Finding product-market fit

    About the book

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…

    On AmazonAudible

  • 8

    Solving Product Design Exercises

    Questions & Answers

    Artiom Dashinsky · 2018

    4.30675 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Practice your product design and UX skills. Prepare for your next job interview. "Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM". Learn how to solve and present exercises like these, that top startups…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1

    Good to Great

    Why Some Companies Make the Leap... and Others Don't

    Jim Collins · 2001

    4.12312,279 ratings · Goodreads

    Leading and managing

    About the book

    The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the…

    On AmazonAudible

  • 2

    A Higher Loyalty

    Truth, Lies, and Leadership

    James B. Comey · 2018

    4.0949,995 ratings · Goodreads

    Leading and managing

    About the book

    In his book, former FBI director James Comey shares his never-before-told experiences from some of the highest-stakes situations of his career in the past two decades of American government, exploring what good, ethical leadership looks like, and how it…

    On AmazonAudible

  • 3

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 4

    Creativity, Inc.

    Overcoming the Unseen Forces That Stand in the Way of True Inspiration

    Ed Catmull · 2014

    4.20105,625 ratings · Goodreads

    Leading and managing

    About the book

    “What does it mean to manage well?” From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business, sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.…

    On AmazonAudible

  • 5

    Joker One

    A Marine Platoon's Story of Courage, Leadership, and Brotherhood

    Donovan Campbell · 2009

    4.154,545 ratings · Goodreads

    Leading and managing

    About the book

    After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…

    On AmazonAudible

  • 6

    Bringing Out the Best in People

    How to Enjoy Helping Others Excel

    Alan Loy McGinnis · 1985

    4.303,670 ratings · Goodreads

    Leading and managing

    About the book

    Originally published in 1985, this bestselling, essential book about management and motivation has over 1 million copies in print and remains relevant for today. Alan Loy McGinnis, author of the award-winning, international bestseller The Friendship Factor,…

    On AmazonAudible

  • 7

    How Google Works

    Eric Schmidt · 2014

    4.0529,775 ratings · Goodreads

    Leading and managing

    About the book

    Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that…

    On AmazonAudible

  • 8

    To Rescue the American Spirit

    Teddy Roosevelt and the Birth of a Superpower

    Bret Baier · 2025

    4.542,106 ratings · Goodreads

    Leading and managing

    About the book

    From #1 New York Times bestselling author and Fox News Channel’s Chief Political Anchor, a captivating biography of Theodore Roosevelt, the stalwart naturalist, writer, ranchman, soldier, president, and avatar of our modern era. There has never been a…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    How to Run a Country

    An Ancient Guide for Modern Leaders

    Marcus Tullius Cicero · 2044

    3.82431 ratings · Goodreads

    Government and defence

    About the book

    Marcus Cicero, Rome's greatest statesman and orator, was elected to the Roman Republic's highest office at a time when his beloved country was threatened by power-hungry politicians, dire economic troubles, foreign turmoil, and political parties that refused…

    On AmazonAudible

  • 2

    The Lost Empire of Emanuel Nobel

    Romanovs, Revolutionaries, and the Forgotten Titan Who Fueled the World

    Douglas Brunt · 2026

    4.39615 ratings · Goodreads

    Government and defenceCompany building

    About the book

    The hidden history of Emanuel Nobel, one of the world’s most successful corporate titans, a rival to the Rockefellers and the Rothschilds, integral in the creation of the Nobel Prize, whose legacy was erased in the aftermath of the Russian Revolution.…

    On AmazonAudible

  • 3

    Coming Up Short

    A Memoir of My America

    Robert B. Reich · 2025

    4.502,794 ratings · Goodreads

    Government and defence

    About the book

    From political economist, cabinet member, beloved professor, media presence, and bestselling author of Saving Capitalism and The Common Good, a deeply-felt, compelling memoir of growing up in a baby-boom America that made progress in certain areas, fell short…

    On AmazonAudible

  • 4

    I Swear

    Politics Is Messier Than My Minivan

    Katie Porter · 2023

    4.214,196 ratings · Goodreads

    Government and defence

    About the book

    An honest, inspiring, and laugh-out-loud funny memoir about re-energizing our politics and standing up to corporate America--while carting three kids around in a minivan. Never having run for office before, Katie Porter charted a new path in 2018 when she…

    On AmazonAudible

  • 5

    Age of Revolutions

    Progress and Backlash from 1600 to the Present

    Fareed Zakaria · 2024

    4.184,180 ratings · Goodreads

    Government and defence

    About the book

    The CNN host and best-selling author explores the revolutions, past and present, that define the polarized and unstable age in which we live. Populist rage, ideological fracture, economic and technological shocks, war, and an international system studded…

    On AmazonAudible

  • 6

    Little Bosses Everywhere

    How the Pyramid Scheme Shaped America

    Bridget Read · 2025

    3.965,793 ratings · Goodreads

    Government and defenceCompany buildingMarketing and growth

    About the book

    A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing, from the shadowy cabals at the top to the strivers at the bottom, whose deferred dreams churn a massive money-making scam that has remade…

    On AmazonAudible

  • 7

    How China Works

    An Introduction to China’s State-led Economic Development

    Xiaohuan Lan · 2024

    4.34677 ratings · Goodreads

    Government and defence

    About the book

    This book, a bestseller in China with over a million copies sold, depicts the role played by the Chinese government in China‘s economic development. It explains how the Chinese government has gradually established and improved market mechanisms while…

    On AmazonAudible

  • 8

    The Second Estate

    How the Tax Code Made an American Aristocracy

    Ray D. Madoff · 2025

    4.41506 ratings · Goodreads

    Government and defence

    About the book

    A revelatory book that lifts the curtain on America’s most consequential public how the rich get richer using tools the government gave them. Amid conflicting narratives about the drivers of wealth and inequality in the United States, one constant hovers in…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Company Commander

    The Classic Infantry Memoir of World War II

    Charles B. MacDonald · 1947

    4.235,000 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    As a newly commisioned Captain of a veteran Army regiment, MacDonald's first combat was war at its most hellish--the Battle of the Bulge. In this plain-spoken but eloquent narrative, we live each minute at MacDonald's side, sharing in all of combat's misery,…

    On AmazonAudible

  • 2

    Lincoln's Virtues

    An Ethical Biography

    William Lee Miller · 2002

    4.17964 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    William Lee Miller’s ethical biography is a fresh, engaging telling of the story of Lincoln’s rise to power. Through careful scrutiny of Lincoln’s actions, speeches, and writings, and of accounts from those who knew him, Miller gives us insight into the moral…

    On AmazonAudible

  • 3

    No Higher Honor

    A Memoir of My Years in Washington

    Condoleezza Rice · 2011

    3.964,209 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    From one of the world's most admired women, this is former National Security Advisor and Secretary of State Condoleezza Rice's compelling story of eight years serving at the highest levels of government. In her position as America's chief diplomat, Rice…

    On AmazonAudible

  • 4

    The Price of Peace

    Money, Democracy, and the Life of John Maynard Keynes

    Zachary D. Carter · 2020

    4.423,701 ratings · Goodreads

    Government and defenceFounder stories

    About the book

    A page-turning biography of world-changing economist John Maynard Keynes and the big ideas that outlived him. In the spring of 1934, Virginia Woolf sketched an affectionate biographical portrait of her great friend John Maynard Keynes. Writing a full two…

    On AmazonAudible

  • 5

    The Rise and Fall of American Growth

    The U.S. Standard of Living since the Civil War

    Robert J. Gordon · 2016

    4.192,210 ratings · Goodreads

    Government and defenceFounder storiesCompany building

    About the book

    How America's high standard of living came to be and why future growth is under threat In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing,…

    On AmazonAudible

  • 6

    Bacardi and the Long Fight for Cuba

    The Biography of a Cause

    Tom Gjelten · 2008

    4.091,391 ratings · Goodreads

    Government and defenceFounder storiesCompany building

    About the book

    A unique history of Cuba, captured in the life and times of the famous rum dynastyThe Bacardis of Cuba, builders of a rum distillery and a worldwide brand, came of age with their nation and helped define what it meant to be Cuban. Across five generations, the…

    On AmazonAudible

  • 7

    Disney War

    James B. Stewart · 2005

    4.128,885 ratings · Goodreads

    Government and defenceFounder storiesCompany building

    About the book

    The dramatic inside story of the downfall of Michael Eisner, Disney Chairman and CEO, and the scandals that drove America’s best-known entertainment company to civil war. “When You Wish Upon a Star,” “Whistle While You Work,” “The Happiest Place on…

    On AmazonAudible

  • 8

    Mellon

    An American Life

    David Cannadine · 2006

    3.96520 ratings · Goodreads

    Government and defenceFounder storiesCompany building

    About the book

    A landmark work from one of the preeminent historians of our the first published biography of Andrew W. Mellon, the American colossus who bestrode the worlds of industry, government, and philanthropy, leaving his transformative stamp on each. Following a…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3

    Empire of Pain

    The Secret History of the Sackler Dynasty

    Patrick Radden Keefe · 2021

    4.53151,147 ratings · Goodreads

    Company building

    About the book

    The highly anticipated portrait of three generations of the Sackler family, by the prize-winning, bestselling author of Say Nothing .The Sackler name adorns the walls of many storied Harvard, the Metropolitan Museum of Art, Oxford, the Louvre. They are one of…

    On AmazonAudible

  • 4

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 5

    The Psychology of Money

    Timeless Lessons on Wealth, Greed, and Happiness

    Morgan Housel · 2020

    4.27363,975 ratings · Goodreads

    Company building

    About the book

    Alternate cover edition of ISBN 9780857197689. Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money―investing, personal finance, and business…

    On AmazonAudible

  • 6

    Red Notice

    A True Story of High Finance, Murder, and One Man's Fight for Justice

    Bill Browder · 2015

    4.44113,920 ratings · Goodreads

    Company building

    About the book

    A real-life political thriller about an American financier in the Wild East of Russia, the murder of his principled young tax attorney, and his dangerous mission to expose the Kremlin’s corruption.Bill Browder’s journey started on the South Side of Chicago…

    On AmazonAudible

  • 7

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

  • 8

    Never Split the Difference

    Negotiating as if Your Life Depended on It

    Chris Voss · 2016

    4.33227,027 ratings · Goodreads

    Company building

    About the book

    A former FBI hostage negotiator offers a new, field-tested approach to negotiating – effective in any situation. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator…

    On AmazonAudible

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30,000books on building and backing companies
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3.86★average reader rating across the library
643books written by investors and founders

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