Reading list: the books for what you are building
Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.
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643 books written by investors and founders
Now readingAtomic HabitsJames Clear4.31★
Change your answersFounder · Food and agriculture · Seed
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ShortlistThe best matches for everything you told us, ranked.
The best matches for everything you told us, ranked.
- 1
You Can Farm
The Entrepreneur's Guide to Start & Succeed in a Farming Enterprise
Joel Salatin · 1998
4.311,806 ratings · Goodreads
Food and agricultureCompany building
About the book
Have you ever desired, deep within your soul, to make a comfortable full-time living from a farming enterprise? Too often people dare not even vocalize this desire because it seems absurd. It's like thinking the unthinkable. After all, the farm population…
- 2
The Secret Life of Groceries
The Dark Miracle of the American Supermarket
Benjamin Lorr · 2020
3.9416,027 ratings · Goodreads
Food and agricultureCompany building
About the book
This book is an investigation into the human lives at the heart of the American grocery store. What does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience and…
- 3
Grocery
The Buying and Selling of Food in America
Michael Ruhlman · 2017
3.783,591 ratings · Goodreads
Food and agricultureCompany buildingFirst sales
About the book
Cookbook author and food writer Ruhlman explores the evolution of the American grocery store and how it has affected what we eat. The author uses two of his Midwestern hometown grocery chains, Heinen's and Fazio's, and his memories of his father's love of…
- 4
The Meat Racket
The Secret Takeover of America's Food Business
Christopher Leonard · 2014
4.111,038 ratings · Goodreads
Food and agricultureCompany building
About the book
An investigative journalist takes you inside the corporate meat industry, a shocking, in-depth report every American should read. The biggest takeover in American business that you’ve n ever heard of The American supermarket seems to represent the best in…
- 5
Restaurant Success by the Numbers
A Money-Guy's Guide to Opening the Next Hot Spot
Roger Fields · 2007
3.87549 ratings · Goodreads
Food and agricultureCompany building
About the book
Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats: money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year,…
- 6
The Growing Season
How I Built a New Life--and Saved an American Farm
Sarah Frey · 2020
4.131,943 ratings · Goodreads
Food and agriculture
About the book
“A gutsy success story” ( The New York Times Book Review ) about one tenacious woman’s journey to escape rural poverty and create a billion-dollar farming business, without ever leaving the land she loves The youngest of her parents’ combined twenty-one…
- 7
Eat Mor Chikin
Inspire More People
S. Truett Cathy · 2002
4.051,271 ratings · Goodreads
Food and agricultureCompany buildingFirst sales
About the book
Truett Cathy is a real-life Horatio Alger story. He grew up in a boarding house his mother operated, where he learned the principles of hard work, fairness, honesty, loyalty, and respect. When he opened a small restaurant in 1946 with his brother Ben, he put…
- 8
The Coffee Bean
A Simple Lesson to Create Positive Change
Jon Gordon · 2019
4.036,152 ratings · Goodreads
Food and agricultureCompany building
About the book
From bestselling author Jon Gordon and rising star Damon West comes The Coffee Bean an illustrated fable that teaches readers how to transform their environment, overcome challenges, and create positive change. Life is often difficult. It can be harsh,…
Books on food and agriculture.
- 1
How Stella Saved the Farm
A Tale About Making Innovation Happen
Vijay Govindarajan · 2011
3.661,331 ratings · Goodreads
Food and agricultureInnovationCompany building
About the book
How Stella Saved the Farm is a simple parable about making innovation happen, written by the authors of the New York Times bestselling Reverse Innovation : Create Far From Home, Win Everywhere, Vijay Govindarajan and Chris Trimble. This story resonates in…
- 2
In-N-Out Burger
A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
Stacy Perman · 2009
3.701,600 ratings · Goodreads
Food and agricultureCompany building
About the book
“This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves.”, Mario Batali, celebrity chef and author of Molto Italiano A…
- 3
Anyone Can Do It
Building Coffee Republic from Our Kitchen Table - 57 Real-Life Laws on Entrepreneurship
Sahar Hashemi · 2002
4.12581 ratings · Goodreads
Food and agricultureCompany building
About the book
Anyone Can Do It chronicles the start and evolution of a successful business dream. Beginning with the Hashemi siblings' first conversations (when the seed of the idea was planted) it follows the progress of Coffee Republic from business plan to the present…
- 4
When Coffee & Kale Compete
Become Great at Making Products People Will Buy
Alan Klement · 2016
4.00704 ratings · Goodreads
Food and agricultureCompany building
About the book
A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one, but cannot because there are constraints that stop her. When Coffee and Kale Compete by Alan Klement helps you become…
- 5
The Great A&P and the Struggle for Small Business in America
Marc Levinson · 2011
3.93603 ratings · Goodreads
Food and agricultureCompany building
About the book
One of The Wall Street Journal's Best Non fiction Books of 2011. From modest beginnings as a tea shop in New York, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, the first retailer to sell $1 billion…
- 6
The Kelloggs
The Battling Brothers of Battle Creek
Howard Markel · 2017
3.87969 ratings · Goodreads
Food and agricultureCompany building
About the book
"What's more American than Corn Flakes?" --Bing Crosby From the much admired medical historian ("Markel shows just how compelling the medical history can be"--Andrea Barrett) and author of An Anatomy of Addiction ("Absorbing, vivid"--Sherwin Nuland, The…
- 7
The Flower Farmer
An Organic Grower's Guide to Raising and Selling Cut Flowers
Lynn Byczynski · 1997
4.45366 ratings · Goodreads
Food and agricultureCompany building
About the book
Acre-for-acre, flowers are the most profitable--as well as the most beautiful--crop on the farm. In The Flower Farmer expert flower grower Lynn Byczynski provides a complete introduction to raising a cornucopia of cut flowers for home use and for sale to…
- 8
Covert Cows and Chick-fil-A
How Faith, Cows, and Chicken Built an Iconic Brand
Steve Robinson · 2019
4.04996 ratings · Goodreads
Food and agricultureCompany building
About the book
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year…
What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.
- 1
The Elements of User Experience
User-Centered Design for the Web
Jesse James Garrett · 2002
4.014,134 ratings · Goodreads
Finding product-market fitCompany building
About the book
Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…
- 2
Get Backed
Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams
Evan Baehr · 2015
4.36356 ratings · Goodreads
Raising moneyCompany building
About the book
HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…
- 3
Selling the Invisible
A Field Guide to Modern Marketing
Harry Beckwith · 1997
3.9410,059 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…
- 4
A Project Guide to UX Design
For User Experience Designers in the Field or in the Making
Russ Unger · 2009
3.871,774 ratings · Goodreads
Finding product-market fitCompany building
About the book
“If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User…
- 5
80/20 Sales and Marketing
The Definitive Guide to Working Less and Making More
Perry Marshall · 2013
4.191,904 ratings · Goodreads
First salesMarketing and growthCompany building
About the book
Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…
- 6
Achieving Excellence in Fundraising + Website
Eugene R. Tempel · 2003
4.02249 ratings · Goodreads
Raising moneyCompany building
About the book
The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…
- 7
Risky is the New Safe
The Rules Have Changed . . .
Randy Gage · 2012
3.86348 ratings · Goodreads
Raising moneyCompany building
About the book
THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…
- 8
LinkedIn Riches
How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised
John Nemo · 2014
4.07319 ratings · Goodreads
First salesMarketing and growthCompany building
About the book
SPECIAL Includes Free Access to 25+ LinkedIn Training Videos!Discover How To Use LinkedIn For Sales, Business and Marketing, including how Find New Sales Leads and Prospective Clients on LinkedIn FAST- Turn Your Existing LinkedIn Connections into Paying…
Leading and managing a team as the company grows.
- 1
Start with Why
How Great Leaders Inspire Everyone to Take Action
Simon Sinek · 2009
4.09281,577 ratings · Goodreads
Leading and managing
About the book
Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to…
- 2
The Ride of a Lifetime
Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger · 2019
4.4099,495 ratings · Goodreads
Leading and managing
About the book
A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…
- 3
EntreLeadership
20 Years of Practical Business Wisdom from the Trenches
Dave Ramsey · 2011
4.1914,050 ratings · Goodreads
Leading and managing
About the book
From the New York Times bestselling author of The Total Money Makeover and radio and podcast host Dave Ramsey comes an informative guide based on how he grew a successful, multimillion dollar company from a card table in his living room. Your company is only…
- 4
Joker One
A Marine Platoon's Story of Courage, Leadership, and Brotherhood
Donovan Campbell · 2009
4.154,545 ratings · Goodreads
Leading and managing
About the book
After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…
- 5
Winning
Proven Leadership and Management Principles for Strategic Career Excellence and Business Success
Jack Welch · 2005
3.8643,588 ratings · Goodreads
Leading and managing
About the book
A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough…
- 6
A Different Kind of Power
Jacinda Ardern · 2025
4.4521,916 ratings · Goodreads
Leading and managing
About the book
From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…
- 7
Reinventing Organizations
A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness
Frederic Laloux · 2014
4.216,480 ratings · Goodreads
Leading and managing
About the book
FROM THE BACKCOVERThe way we manage organizations seems increasingly out of date. Deep inside, we sense that more is possible. We long for soulful workplaces, for authenticity, community, passion, and purpose.In this groundbreaking book, the author shows that…
- 8
Radical Candor
Be a Kickass Boss Without Losing Your Humanity
Kim Malone Scott · 2017
4.0460,996 ratings · Goodreads
Leading and managing
About the book
Now a New York Times and Wall Street Journal bestseller "I raced through Radical Candor --It’s thrilling to learn a framework that shows how to be both a better boss and a better colleague. Radical Candor is packed with illuminating truths, insightful…
Published in the last three years, newest first, for what you told us.
- 1
The Story of Disney
100 Years of Wonder
John Baxter · 2023
4.29265 ratings · Goodreads
Food and agriculture
About the book
The Walt Disney Company honors its 100th anniversary in 2023. As part of the festivities, this must-have coffee table book showcases the company's history and rich legacy, past, present, and future, through vibrant voices and rare Disney concept art and…
- 2
Fiat Food
Why Inflation Destroyed Our Health and How Bitcoin Fixes It
Matthew Lysiak · 2023
4.32275 ratings · Goodreads
Food and agriculture
About the book
THE REAL COST OF INFLATION ON A COUNTRY can be best seen not through government-sanctioned data points circulated throughout the corporate sponsored media, but in the financial, physical, and mental health of its citizenry. Officials point to the increase of…
- 3
Simple Marketing For Smart People
The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Billy Broas · 2024
4.35305 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…
- 4
The Pricing Roadmap
How to Design B2B SaaS Pricing Models That Your Customers Will Love
Ulrik Lehrskov-Schmidt · 2023
4.43207 ratings · Goodreads
Finding product-market fitCompany building
About the book
"The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…
- 5
Little Bosses Everywhere
How the Pyramid Scheme Shaped America
Bridget Read · 2025
3.965,793 ratings · Goodreads
Company buildingMarketing and growth
About the book
A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing, from the shadowy cabals at the top to the strivers at the bottom, whose deferred dreams churn a massive money-making scam that has remade…
- 6
Personal Branding for Introverts
Goldie Chan · 2025
4.41211 ratings · Goodreads
Marketing and growthCompany building
About the book
A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…
- 7
Careless People
A Cautionary Tale of Power, Greed, and Lost Idealism
Sarah Wynn-Williams · 2025
4.12150,174 ratings · Goodreads
Company building
About the book
Sarah Wynn-Williams joined Facebook believing the company could change things for the better. Instead, what she encountered over seven years was so shocking that Meta obtained a legal order to silence her. Now you can read her award-winning story. Candid…
- 8
Lean Marketing
More Leads. More Profit. Less Marketing.
Allan Dib · 2024
4.31452 ratings · Goodreads
Marketing and growthCompany building
About the book
Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…
How companies like yours were actually built, from the people who built them.
- 1
Nobu
A Memoir
Nobu Matsuhisa · 2017
3.81384 ratings · Goodreads
Food and agricultureFounder stories
About the book
A fascinating and unique memoir by the acclaimed celebrity chef and international restaurateur, Nobu, as he divulges both his dramatic life story and reflects on the philosophy and passion that has made him one of the world’s most widely respected Japanese…
- 2
The Taste of Conquest
The Rise and Fall of the Three Great Cities of Spice
Michael Krondl · 2007
3.75959 ratings · Goodreads
Food and agricultureFounder stories
About the book
The smell of sweet cinnamon on your morning oatmeal, the gentle heat of gingerbread, the sharp piquant bite from your everyday peppermill. The tales these spices could tell: of lavish Renaissance banquets perfumed with cloves, and flimsy sailing ships sent…
- 3
Empires of Food
Feast, Famine, and the Rise and Fall of Civilization
Evan D.G. Fraser · 2010
3.82392 ratings · Goodreads
Food and agricultureFounder stories
About the book
We are what we this aphorism contains a profound truth about civilization, one that has played out on the world historical stage over many millennia of human endeavor. Using the colorful diaries of a sixteenth-century merchant as a narrative guide, Empires…
- 4
Dave's Way
R. David Thomas · 1991
4.09335 ratings · Goodreads
Food and agricultureFounder storiesCompany building
About the book
In his autobiography, Dave’s Way, Dave Thomas shows how you can succeed in life through hard work, integrity and humility. From his early years as a busboy, to his days in the army and throughout his career at Wendy’s, he was always motivated to make…
- 5
Starbucked
A Double Tall Tale of Caffeine, Commerce, and Culture
Taylor Clark · 2007
3.751,476 ratings · Goodreads
Food and agricultureCompany building
About the book
STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation , part Bobos in Paradise , STARBUCKED combines investigative heft with witty cultural…
- 6
It's Not about the Coffee
Leadership Principles from a Life at Starbucks
Howard Behar · 2005
3.702,152 ratings · Goodreads
Food and agricultureCompany building
About the book
“At Starbucks, the coffee has to be excellent, from the sourcing and growing to the roasting and brewing. The vision has to be inspiring and meaningful. Our finances have to be in order. But without people, we have nothing. With people, we have something even…
- 7
In Pursuit of the Common Good
Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time
Paul Newman · 2008
4.03322 ratings · Goodreads
Food and agricultureCompany building
About the book
An entertaining, accessible history of the iconic Newman’s Own brand that also serves as a roadmap for foundations and charitable organizations looking to do the most good they can with what they have. Shameless exploitation has never been more fun nor done…
- 8
Indra Nooyi
A Biography
Annapoorna · 2012
3.851,288 ratings · Goodreads
Food and agricultureFounder storiesCompany building
About the book
Indra Nooyi is an inspiring figure. She holds out hope for all young women, especially those from developing countries. After all, her journey started in India back in the 1950s and 60s. She hailed from a middle-class family in Chennai and dared to dream big…
What founders at seed keep coming back to, if you have not read them yet.
- 1
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore · 2002
4.0332,109 ratings · Goodreads
Marketing and growthCompany buildingFirst sales
About the book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…
- 2
Building A Story Brand
Donald Miller · 2017
4.2726,500 ratings · Goodreads
Marketing and growthCompany building
About the book
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…
- 3
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Al Ries · 1993
4.0522,738 ratings · Goodreads
Marketing and growthCompany building
About the book
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…
- 4
To Sell is Human
The Surprising Truth About Moving Others
Daniel H. Pink · 2012
3.8726,914 ratings · Goodreads
Company buildingFirst sales
About the book
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…
- 5
Inspired
How to Create Tech Products Customers Love
Marty Cagan · 2008
4.2226,350 ratings · Goodreads
Company buildingFinding product-market fit
About the book
Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…
- 6
Outliers
The Story of Success
Malcolm Gladwell · 2008
4.19890,252 ratings · Goodreads
Company building
About the book
In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers", the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that…
- 7
How to Win Friends and Influence People
Dale Carnegie · 1936
4.211,172,289 ratings · Goodreads
Company building
About the book
"How to Win Friends and Influence People' is one of the first best-selling self-help books ever published. Just after publishing, it quickly exploded into an overnight success, eventually selling more than 15 million copies worldwide, and pioneering an entire…
- 8
The Long Tail
Why the Future of Business is Selling Less of More
Chris Anderson · 2006
3.8330,263 ratings · Goodreads
Company buildingFirst sales
About the book
The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year. In…
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From the record
Written by the people who write the cheques
Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.
The Lean Startupby Eric Ries, Eric Ries2011 · 4.11★L
Lean Inby Sheryl Sandberg, Meta2013 · 3.94★T
The Hard Thing About Hard Thingsby Ben Horowitz, Andreessen Horowitz2014 · 4.19★D
Delivering Happinessby Tony Hsieh, Tony Hsieh2000 · 4.04★#
#Girlbossby Sophia Amoruso2014 · 3.64★T
The One Thingby Gary Keller, Pocketchange Investments2012 · 4.12★P
Principlesby Ray Dalio2017 · 4.09★Read what the people you are pitching read.
Every investor and founder on our records links to their books and the podcasts they are on.