Reading list: the books for what you are building

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643 books written by investors and founders

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The best matches for everything you told us, ranked.

  • 1

    The Art of Coaching Teams

    Building Resilient Communities that Transform Schools

    Elena Aguilar · 2016

    4.30966 ratings · Goodreads

    Education

    About the book

    The missing how-to manual for being an effective team leader The Art of Coaching Teams is the manual you never received when you signed on to lead a team. Being a great teacher is one thing, but leading a team, or team development, is an entirely different…

    On AmazonAudible

  • 2

    The Legends Club

    Dean Smith, Mike Krzyzewski, Jim Valvano, and an Epic College Basketball Rivalry

    John Feinstein · 2016

    4.332,166 ratings · Goodreads

    Education

    About the book

    The riveting inside story of college basketball's fiercest rivalry among three coaching legends, University of North Carolina's Dean Smith, Duke's Mike Krzyzewski, and North Carolina State's Jim Valvano, by the king of college basketball writers, #1 New York…

    On AmazonAudible

  • 3

    The Education of Millionaires

    It's Not What You Think and It's Not Too Late

    Michael Ellsberg · 2011

    3.903,713 ratings · Goodreads

    EducationCompany building

    About the book

    The If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career.  The The biggest thing you won't learn in college is how to succeed professionally.  Some of the smartest, most…

    On AmazonAudible

  • 4

    The Fifth Discipline Fieldbook

    Strategies and Tools for Building a Learning Organization

    Peter M. Senge · 1994

    4.122,140 ratings · Goodreads

    EducationCompany building

    About the book

    Senge's best-selling The Fifth Discipline led Business Week to dub him the "new guru" of the corporate world; here he offers executives a step-by-step guide to building "learning organizations" of their own.

    On AmazonAudible

  • 5

    Beer School

    Bottling Success at the Brooklyn Brewery

    Steve Hindy · 2005

    3.72667 ratings · Goodreads

    EducationCompany building

    About the book

    BEER SCHOOL Beer School Bottling Success at the Brooklyn Brewery What do you get when you cross a journalist and a banker? A brewery, of course. “A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter…

    On AmazonAudible

  • 6

    Financial management in education

    Adriano A. Arcelo · 2003

    33 Open Library reading lists

    Education

    On AmazonAudibleOpen Library

  • 7

    Create Your Writer Platform

    The Key to Building an Audience, Selling More Books, and Finding Success as an Author

    Chuck Sambuchino · 2012

    4.07356 ratings · Goodreads

    EducationFirst salesCompany building

    About the book

    Creating a platform isn't just beneficial--"it's essential"!In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear--author and editor Chuck Sambuchino…

    On AmazonAudible

  • 8

    Mindset

    The New Psychology of Success

    Carol S. Dweck · 2006

    4.09182,500 ratings · Goodreads

    EducationCompany building

    About the book

    A newer edition of this book can be found here. After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how…

    On AmazonAudible

Books on education.

  • 1

    A More Beautiful Question

    The Power of Inquiry to Spark Breakthrough Ideas

    Warren Berger · 2014

    3.956,643 ratings · Goodreads

    EducationInnovationCompany building

    About the book

    In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool, one that has been available to us since…

    On AmazonAudible

  • 2

    Disrupting Class

    How Disruptive Innovation Will Change the Way the World Learns

    Clayton M. Christensen · 2008

    3.861,894 ratings · Goodreads

    EducationMoats and competitionInnovation

    About the book

    Selected as one of the "Best Books on Innovation, 2008" by BusinessWeek magazine Named the "Best Human-Capital Book of 2008" by Strategy + Business magazine A crash course in the business of learning-from the bestselling author of The Innovator's Dilemma and…

    On AmazonAudible

  • 3

    Now You See It

    How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn

    Cathy N. Davidson · 2011

    3.831,257 ratings · Goodreads

    Education

    About the book

    A digital innovator shows how we can thrive in the new technological age. When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline…

    On AmazonAudible

  • 4

    Blended

    Using Disruptive Innovation to Improve Schools

    Michael B. Horn · 2014

    3.85460 ratings · Goodreads

    EducationMoats and competitionInnovation

    About the book

    Navigate the transition to blended learning with this practical field guide Blended is the practical field guide for implementing blended learning techniques in K-12 classrooms. A follow-up to the bestseller Disrupting Class by Clayton M. Christensen, Michael…

    On AmazonAudible

  • 5

    Leaving Microsoft to Change the World

    An Entrepreneur's Odyssey to Educate the World's Children

    John Wood · 2006

    4.104,682 ratings · Goodreads

    EducationCompany building

    About the book

    John Wood discovered his passion, his greatest success, and his life's work, not at business school or leading Microsoft's charge into Asia in the 1990s, but on a soul-searching trip to the Himalayas. Wood felt trapped between an all-consuming career and a…

    On AmazonAudibleAuthor's Podcasts

  • 6

    What They Don't Teach You at Harvard Business School

    Notes from a Street-smart Executive

    Mark H. McCormack · 1984

    3.605,703 ratings · Goodreads

    EducationCompany building

    About the book

    This business classic features straight-talking advice you’ll never hear in school.   Featuring a new foreword by Ariel Emanuel and Patrick Whitesell   Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the…

    On AmazonAudible

  • 7

    The Fearless Organization

    Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

    Amy C. Edmondson · 2018

    3.965,333 ratings · Goodreads

    EducationInnovationCompany building

    About the book

    Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about…

    On AmazonAudible

  • 8

    Creating Innovators

    The Making of Young People Who Will Change the World

    Tony Wagner · 2012

    3.872,216 ratings · Goodreads

    EducationInnovationCompany building

    About the book

    From a prominent educator, author, and founder of Harvard’s Change Leadership Group comes a provocative look at why innovation is today’s most essential real-world skill and what young people need from parents, teachers, and employers to become the innovators…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 2

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 3

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 4

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 5

    UX for Beginners

    A Crash Course in 100 Short Lessons

    Joel Marsh · 2016

    4.04527 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right 100 self-contained lessons that cover the whole spectrum of fundamentals. Forget dry, technical…

    On AmazonAudible

  • 6

    Risky is the New Safe

    The Rules Have Changed . . .

    Randy Gage · 2012

    3.86348 ratings · Goodreads

    Raising moneyCompany building

    About the book

    THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…

    On AmazonAudible

  • 7

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Raising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

  • 8

    Solving Product Design Exercises

    Questions & Answers

    Artiom Dashinsky · 2018

    4.30675 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Practice your product design and UX skills. Prepare for your next job interview. "Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM". Learn how to solve and present exercises like these, that top startups…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1

    Good to Great

    Why Some Companies Make the Leap... and Others Don't

    Jim Collins · 2001

    4.12312,279 ratings · Goodreads

    Leading and managing

    About the book

    The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the…

    On AmazonAudible

  • 2

    A Different Kind of Power

    Jacinda Ardern · 2025

    4.4521,916 ratings · Goodreads

    Leading and managing

    About the book

    From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…

    On AmazonAudible

  • 3

    The Goal

    A Process of Ongoing Improvement

    Eliyahu M. Goldratt · 2004

    4.0786,160 ratings · Goodreads

    Leading and managing

    About the book

    Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried…

    On AmazonAudible

  • 4

    Rising Strong

    The Reckoning. The Rumble. The Revolution

    Brené Brown · 2015

    4.2590,292 ratings · Goodreads

    Leading and managing

    About the book

    Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability, the willingness to show up and be seen with no guarantee of outcome, is the only path…

    On AmazonAudible

  • 5

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 6

    Joker One

    A Marine Platoon's Story of Courage, Leadership, and Brotherhood

    Donovan Campbell · 2009

    4.154,545 ratings · Goodreads

    Leading and managing

    About the book

    After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…

    On AmazonAudible

  • 7

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Leading and managing

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 8

    Reinventing Organizations

    A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness

    Frederic Laloux · 2014

    4.216,480 ratings · Goodreads

    Leading and managing

    About the book

    FROM THE BACKCOVERThe way we manage organizations seems increasingly out of date. Deep inside, we sense that more is possible. We long for soulful workplaces, for authenticity, community, passion, and purpose.In this groundbreaking book, the author shows that…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    Arise

    The Art of Transformational Coaching

    Elena Aguilar · 2024

    4.40217 ratings · Goodreads

    Education

    About the book

    A hands-on guide for transformational coaches working in school environments In The Art of Coaching 2.0: How to Thrive as a Transformational Coach , renowned author and coach Elena Aguilar delivers a compelling and inspirational message about how to coach in…

    On AmazonAudible

  • 2

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 3

    Coming Up Short

    A Memoir of My America

    Robert B. Reich · 2025

    4.502,794 ratings · Goodreads

    Education

    About the book

    From political economist, cabinet member, beloved professor, media presence, and bestselling author of Saving Capitalism and The Common Good, a deeply-felt, compelling memoir of growing up in a baby-boom America that made progress in certain areas, fell short…

    On AmazonAudible

  • 4

    What's Your Dream?

    Find Your Passion. Love Your Work. Build a Richer Life.

    Simon Squibb · 2025

    3.772,249 ratings · Goodreads

    EducationCompany building

    About the book

    #1 SUNDAY TIMES BESTSELLER • Kickstart your dream business and see it through to success with actionable advice and inspirational stories from entrepreneur, investor, YouTuber, and founder of HelpBnk Simon SquibbFrom early on, we are taught that there's only…

    On AmazonAudible

  • 5

    Second Class

    How the Elites Betrayed America's Working Men and Women

    Batya Ungar-Sargon · 2024

    3.97524 ratings · Goodreads

    Education

    About the book

    Second Class is the most important book you will read all year. A political realignment is coming, and it’s my hope that the end result will work in favor of our all-too-neglected American working class. When that realignment comes, Batya and her book will…

    On AmazonAudible

  • 6

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 7

    Personal Branding for Introverts

    Goldie Chan · 2025

    4.41211 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead    To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…

    On AmazonAudible

  • 8

    Careless People

    A Cautionary Tale of Power, Greed, and Lost Idealism

    Sarah Wynn-Williams · 2025

    4.12150,174 ratings · Goodreads

    Company building

    About the book

    Sarah Wynn-Williams joined Facebook believing the company could change things for the better. Instead, what she encountered over seven years was so shocking that Meta obtained a legal order to silence her. Now you can read her award-winning story. Candid…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Call Sign Chaos

    Learning to Lead

    Jim Mattis · 2019

    4.2914,295 ratings · Goodreads

    EducationFounder stories

    About the book

    #1 NEW YORK TIMES BESTSELLER - A clear-eyed account of learning how to lead in a chaotic world, by General Jim Mattis--the former Secretary of Defense and one of the most formidable strategic thinkers of our time--and Bing West, a former assistant secretary…

    On AmazonAudible

  • 2

    Wins, Losses, and Lessons

    An Autobiography

    Lou Holtz · 2006

    4.261,375 ratings · Goodreads

    EducationFounder stories

    About the book

    When I die and people realize that I will not be resurrected in three days, they will forget me. That is the way it should be. For reasons known only to God, I was asked to write an autobiography. Most people who knew me growing up didn't think I would ever…

    On AmazonAudible

  • 3

    Walden on Wheels

    On The Open Road from Debt to Freedom

    Ken Ilgunas · 2013

    4.018,091 ratings · Goodreads

    EducationFounder stories

    About the book

    In this memoir, Ken Ilgunas lays bare the existential terror of graduating from the University of Buffalo with $32,000 of student debt. Ilgunas set himself an ambitious mission: get out of debt as quickly as possible. Inspired by the frugality and philosophy…

    On AmazonAudible

  • 4

    The Algebra of Happiness

    Notes on the Pursuit of Success, Love, and Meaning

    Scott Galloway · 2019

    3.779,110 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    An unconventional book of wisdom and life advice from renowned business school professor and New York Times bestselling author of The Four Scott Galloway. Scott Galloway teaches brand strategy at NYU's Stern School of Business, but his most popular lectures…

    On AmazonAudibleAuthor's Podcasts

  • 5

    Let My People Go Surfing

    The Education of a Reluctant Businessman

    Yvon Chouinard · 2006

    4.1729,972 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth…

    On AmazonAudible

  • 6

    Steve Jobs

    The Man Who Thought Different

    Karen Blumenthal · 2012

    3.956,600 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    A riveting biography of the groundbreaking innovator who was a giant in the worlds of computing, music, filmmaking, design, smart phones, and more. A finalist for the YALSA Excellence in Nonfiction Award! "Your time is limited. . . . have the courage to…

    On AmazonAudible

  • 7

    Burn Rate

    Launching a Startup and Losing My Mind

    Andy Dunn · 2022

    4.323,017 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    The co-founder of the menswear startup Bonobos opens up about the struggle with bipolar disorder that nearly cost him everything in this gripping, radically honest memoir of mental illness and entrepreneurship. "Arrestingly candid . . . the most powerful…

    On AmazonAudible

  • 8

    Elon Musk and the Quest for a Fantastic Future

    Young Readers' Edition

    Ashlee Vance · 2017

    4.211,288 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 4

    How to Win Friends and Influence People

    Dale Carnegie · 1936

    4.211,172,289 ratings · Goodreads

    Company building

    About the book

    "How to Win Friends and Influence People' is one of the first best-selling self-help books ever published. Just after publishing, it quickly exploded into an overnight success, eventually selling more than 15 million copies worldwide, and pioneering an entire…

    On AmazonAudible

  • 5

    Bad Blood

    Secrets and Lies in a Silicon Valley Startup

    John Carreyrou · 2018

    4.40285,283 ratings · Goodreads

    Company building

    About the book

    The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers. In…

    On AmazonAudible

  • 6

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

  • 7

    Thinking, Fast and Slow

    Daniel Kahneman · 2011

    4.16616,355 ratings · Goodreads

    Company building

    About the book

    In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more…

    On AmazonAudible

  • 8

    Outliers

    The Story of Success

    Malcolm Gladwell · 2008

    4.19890,252 ratings · Goodreads

    Company building

    About the book

    In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers", the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that…

    On AmazonAudible

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30,000books on building and backing companies
61.5Mreader ratings behind the picks
3.86★average reader rating across the library
643books written by investors and founders

From the record

Written by the people who write the cheques

Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.

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