Reading list: the books for what you are building

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643 books written by investors and founders

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The best matches for everything you told us, ranked.

  • 1

    Shepherd's Notes

    Lectures to My Students

    Albert Meredith · 1889

    4.474,121 ratings · Goodreads

    Education

    About the book

    A companion guide to Lectures to My Students. Shepherd's Notes, Christian Classics Series is designed to give readers a quick, step by step overview of some of the enduring treasures of the Christian faith. They are designed to be used along side the…

    On AmazonAudible

  • 2

    The Legends Club

    Dean Smith, Mike Krzyzewski, Jim Valvano, and an Epic College Basketball Rivalry

    John Feinstein · 2016

    4.332,166 ratings · Goodreads

    Education

    About the book

    The riveting inside story of college basketball's fiercest rivalry among three coaching legends, University of North Carolina's Dean Smith, Duke's Mike Krzyzewski, and North Carolina State's Jim Valvano, by the king of college basketball writers, #1 New York…

    On AmazonAudible

  • 3

    Millionaire Teacher

    The Nine Rules of Wealth You Should Have Learned in School

    Andrew Hallam · 2011

    4.287,337 ratings · Goodreads

    EducationCompany building

    About the book

    Adopt the investment strategy that turned a school teacher into a millionaire Millionaire Teacher shows you how to achieve financial independence through smart investing -- without being a financial wizard. Author Andrew Hallam was a high school English…

    On AmazonAudible

  • 4

    The Fifth Discipline Fieldbook

    Strategies and Tools for Building a Learning Organization

    Peter M. Senge · 1994

    4.122,140 ratings · Goodreads

    EducationCompany building

    About the book

    Senge's best-selling The Fifth Discipline led Business Week to dub him the "new guru" of the corporate world; here he offers executives a step-by-step guide to building "learning organizations" of their own.

    On AmazonAudible

  • 5

    Mindset

    The New Psychology of Success

    Carol S. Dweck · 2006

    4.09182,500 ratings · Goodreads

    EducationCompany building

    About the book

    A newer edition of this book can be found here. After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how…

    On AmazonAudible

  • 6

    Theories of childhood

    Carol Garhart Mooney · 2000

    97 Open Library reading lists

    Education

    About the book

    Find solutions and guidance in your classroom today by learning about the theoretical foundations of early childhood care. Theories of Childhood examines the work of five groundbreaking education theorists in relation to early childhood. Author Carol Garhart…

    On AmazonAudibleOpen Library

  • 7

    The Art of Startup Fundraising

    Alejandro Cremades · 2016

    4.02819 ratings · Goodreads

    EducationCompany buildingRaising money

    About the book

    The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new…

    On AmazonAudible

  • 8

    Use Your Head

    Tony Buzan · 2003

    3.871,451 ratings · Goodreads

    EducationCompany building

    About the book

    Are you worried that you're not achieving your full potential? A few years after this classic book on how to improve your brainpower was first published, a fairly average student announced that he intended to try for a place at Cambridge University. His…

    On AmazonAudible

Books on education.

  • 1

    Unlocking the Clubhouse

    Women in Computing

    Jane Margolis · 2001

    4.20291 ratings · Goodreads

    Education

    About the book

    Understanding and overcoming the gender gap in computer science education. The information technology revolution is transforming almost every aspect of society, but girls and women are largely out of the loop. Although women surf the Web in equal numbers to…

    On AmazonAudible

  • 2

    Beer School

    Bottling Success at the Brooklyn Brewery

    Steve Hindy · 2005

    3.72667 ratings · Goodreads

    EducationCompany building

    About the book

    BEER SCHOOL Beer School Bottling Success at the Brooklyn Brewery What do you get when you cross a journalist and a banker? A brewery, of course. “A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter…

    On AmazonAudible

  • 3

    Blended

    Using Disruptive Innovation to Improve Schools

    Michael B. Horn · 2014

    3.85460 ratings · Goodreads

    EducationMoats and competitionInnovation

    About the book

    Navigate the transition to blended learning with this practical field guide Blended is the practical field guide for implementing blended learning techniques in K-12 classrooms. A follow-up to the bestseller Disrupting Class by Clayton M. Christensen, Michael…

    On AmazonAudible

  • 4

    Disrupting Class

    How Disruptive Innovation Will Change the Way the World Learns

    Clayton M. Christensen · 2008

    3.861,894 ratings · Goodreads

    EducationMoats and competitionInnovation

    About the book

    Selected as one of the "Best Books on Innovation, 2008" by BusinessWeek magazine Named the "Best Human-Capital Book of 2008" by Strategy + Business magazine A crash course in the business of learning-from the bestselling author of The Innovator's Dilemma and…

    On AmazonAudible

  • 5

    A More Beautiful Question

    The Power of Inquiry to Spark Breakthrough Ideas

    Warren Berger · 2014

    3.956,643 ratings · Goodreads

    EducationInnovationCompany building

    About the book

    In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool, one that has been available to us since…

    On AmazonAudible

  • 6

    What They Don't Teach You at Harvard Business School

    Notes from a Street-smart Executive

    Mark H. McCormack · 1984

    3.605,703 ratings · Goodreads

    EducationCompany building

    About the book

    This business classic features straight-talking advice you’ll never hear in school.   Featuring a new foreword by Ariel Emanuel and Patrick Whitesell   Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the…

    On AmazonAudible

  • 7

    The Fearless Organization

    Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

    Amy C. Edmondson · 2018

    3.965,333 ratings · Goodreads

    EducationInnovationCompany building

    About the book

    Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about…

    On AmazonAudible

  • 8

    Learning Domain-Driven Design

    Aligning Software Architecture and Business Strategy

    Vlad Khononov · 2021

    4.43804 ratings · Goodreads

    EducationMoats and competition

    About the book

    Building software is harder than ever. As a developer, you not only have to chase ever-changing technological trends but also need to understand the business domains behind the software. This practical book provides you with a set of core patterns,…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1

    The Elements of User Experience

    User-Centered Design for the Web

    Jesse James Garrett · 2002

    4.014,134 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…

    On AmazonAudible

  • 2

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 3

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 4

    Risky is the New Safe

    The Rules Have Changed . . .

    Randy Gage · 2012

    3.86348 ratings · Goodreads

    Raising moneyCompany building

    About the book

    THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…

    On AmazonAudible

  • 5

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 6

    UX Strategy

    How to Devise Innovative Digital Products that People Want

    Jaime Levy · 2014

    3.941,224 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the…

    On AmazonAudible

  • 7

    LinkedIn Riches

    How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised

    John Nemo · 2014

    4.07319 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    SPECIAL Includes Free Access to 25+ LinkedIn Training Videos!Discover How To Use LinkedIn For Sales, Business and Marketing, including how Find New Sales Leads and Prospective Clients on LinkedIn FAST- Turn Your Existing LinkedIn Connections into Paying…

    On AmazonAudible

  • 8

    Observing the User Experience

    A Practitioner's Guide to User Research

    Mike Kuniavsky · 2003

    3.99695 ratings · Goodreads

    Finding product-market fit

    About the book

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1

    Start with Why

    How Great Leaders Inspire Everyone to Take Action

    Simon Sinek · 2009

    4.09281,577 ratings · Goodreads

    Leading and managing

    About the book

    Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to…

    On AmazonAudible

  • 2

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 3

    Creativity, Inc.

    Overcoming the Unseen Forces That Stand in the Way of True Inspiration

    Ed Catmull · 2014

    4.20105,625 ratings · Goodreads

    Leading and managing

    About the book

    “What does it mean to manage well?” From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business, sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.…

    On AmazonAudible

  • 4

    The Outsiders

    Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

    William N. Thorndike Jr. · 2012

    4.2214,412 ratings · Goodreads

    Leading and managing

    About the book

    ”It is impossible to produce superior performance unless you do something different.”, John TempletonWhat makes a successful CEO? Most people call to mind a familiar definition: a seasoned manager with deep industry expertise. Others might point to the…

    On AmazonAudible

  • 5

    The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship

    Ben Horowitz · 2014

    4.19114,702 ratings · Goodreads

    Leading and managing

    About the book

    A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one. In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most…

    On AmazonAudible

  • 6

    All It Takes Is a Goal

    The 3-Step Plan to Ditch Regret and Tap Into Your Massive Potential | Achieve Your Resolutions and Find Success

    Jon Acuff · 2023

    4.552,450 ratings · Goodreads

    Leading and managing

    About the book

    "This is my new favorite book about goals!" -- Mel Robbins , podcaster and New York Times bestselling author of The High 5 Habit What if you could have a fulfilling career, a thriving marriage, strong friendships, and rewarding hobbies, all while being in…

    On AmazonAudible

  • 7

    The 360 Degree Leader

    Developing Your Influence from Anywhere in the Organization

    John C. Maxwell · 2005

    4.158,377 ratings · Goodreads

    Leading and managing

    About the book

    Don't wait for that promotion! Start leading NOW... right where you are! What's the number one question leadership expert John C. Maxwell is asked while conducting his leadership conferences?  "How can I implement what you teach when I'm not the top leader?"…

    On AmazonAudible

  • 8

    Reinventing Organizations

    A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness

    Frederic Laloux · 2014

    4.216,480 ratings · Goodreads

    Leading and managing

    About the book

    FROM THE BACKCOVERThe way we manage organizations seems increasingly out of date. Deep inside, we sense that more is possible. We long for soulful workplaces, for authenticity, community, passion, and purpose.In this groundbreaking book, the author shows that…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    Arise

    The Art of Transformational Coaching

    Elena Aguilar · 2024

    4.40217 ratings · Goodreads

    Education

    About the book

    A hands-on guide for transformational coaches working in school environments In The Art of Coaching 2.0: How to Thrive as a Transformational Coach , renowned author and coach Elena Aguilar delivers a compelling and inspirational message about how to coach in…

    On AmazonAudible

  • 2

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 3

    What's Your Dream?

    Find Your Passion. Love Your Work. Build a Richer Life.

    Simon Squibb · 2025

    3.772,249 ratings · Goodreads

    EducationCompany building

    About the book

    #1 SUNDAY TIMES BESTSELLER • Kickstart your dream business and see it through to success with actionable advice and inspirational stories from entrepreneur, investor, YouTuber, and founder of HelpBnk Simon SquibbFrom early on, we are taught that there's only…

    On AmazonAudible

  • 4

    Second Class

    How the Elites Betrayed America's Working Men and Women

    Batya Ungar-Sargon · 2024

    3.97524 ratings · Goodreads

    Education

    About the book

    Second Class is the most important book you will read all year. A political realignment is coming, and it’s my hope that the end result will work in favor of our all-too-neglected American working class. When that realignment comes, Batya and her book will…

    On AmazonAudible

  • 5

    Coming Up Short

    A Memoir of My America

    Robert B. Reich · 2025

    4.502,794 ratings · Goodreads

    Education

    About the book

    From political economist, cabinet member, beloved professor, media presence, and bestselling author of Saving Capitalism and The Common Good, a deeply-felt, compelling memoir of growing up in a baby-boom America that made progress in certain areas, fell short…

    On AmazonAudible

  • 6

    Personal Branding for Introverts

    Goldie Chan · 2025

    4.41211 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead    To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…

    On AmazonAudible

  • 7

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

  • 8

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    The Man Watching

    A Biography of Anson Dorrance, the Unlikely Architect of the Greatest College Sports Dynasty Ever

    Tim Crothers · 2006

    4.37342 ratings · Goodreads

    EducationFounder stories

    About the book

    Former Sports Illustrated senior writer Tim Crothers took a year off to write a book; that year became a five-year odyssey chronicling one of the most successful coaches in the history of sports. The Man Watching reveals, for the first time, the story of the…

    On AmazonAudible

  • 2

    The Education of Cyrus

    Xenophon

    4.051,259 ratings · Goodreads

    EducationFounder stories

    About the book

    Cyropaedia: The Education of Cyrus by Xenophon is a historical and philosophical work that details the life and education of Cyrus the Great. The text, translated by Henry Graham Dakyns and revised by F. M. Stawell, explores themes of leadership, governance,…

    On AmazonAudible

  • 3

    Burn Rate

    Launching a Startup and Losing My Mind

    Andy Dunn · 2022

    4.323,017 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    The co-founder of the menswear startup Bonobos opens up about the struggle with bipolar disorder that nearly cost him everything in this gripping, radically honest memoir of mental illness and entrepreneurship. "Arrestingly candid . . . the most powerful…

    On AmazonAudible

  • 4

    Walden on Wheels

    On The Open Road from Debt to Freedom

    Ken Ilgunas · 2013

    4.018,091 ratings · Goodreads

    EducationFounder stories

    About the book

    In this memoir, Ken Ilgunas lays bare the existential terror of graduating from the University of Buffalo with $32,000 of student debt. Ilgunas set himself an ambitious mission: get out of debt as quickly as possible. Inspired by the frugality and philosophy…

    On AmazonAudible

  • 5

    Steve Jobs

    The Man Who Thought Different

    Karen Blumenthal · 2012

    3.956,600 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    A riveting biography of the groundbreaking innovator who was a giant in the worlds of computing, music, filmmaking, design, smart phones, and more. A finalist for the YALSA Excellence in Nonfiction Award! "Your time is limited. . . . have the courage to…

    On AmazonAudible

  • 6

    The Algebra of Happiness

    Notes on the Pursuit of Success, Love, and Meaning

    Scott Galloway · 2019

    3.779,110 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    An unconventional book of wisdom and life advice from renowned business school professor and New York Times bestselling author of The Four Scott Galloway. Scott Galloway teaches brand strategy at NYU's Stern School of Business, but his most popular lectures…

    On AmazonAudibleAuthor's Podcasts

  • 7

    Disney U

    How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees

    Doug Lipp · 2013

    3.921,299 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    With a Foreword by Jim Cora, former Chairman of Disneyland International "A leadership blueprint, applicable in any organization." -- Captain D. Michael Abrashoff, U.S. Navy (Ret.), and author of It's Your Ship "When I first arrived at The Walt Disney…

    On AmazonAudible

  • 8

    Elon Musk and the Quest for a Fantastic Future

    Young Readers' Edition

    Ashlee Vance · 2017

    4.211,288 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 3

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 4

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 5

    The 7 Habits of Highly Effective People

    Powerful Lessons in Personal Change

    Stephen R. Covey · 1989

    4.16843,480 ratings · Goodreads

    Company building

    About the book

    In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step…

    On AmazonAudible

  • 6

    Empire of Pain

    The Secret History of the Sackler Dynasty

    Patrick Radden Keefe · 2021

    4.53151,147 ratings · Goodreads

    Company building

    About the book

    The highly anticipated portrait of three generations of the Sackler family, by the prize-winning, bestselling author of Say Nothing .The Sackler name adorns the walls of many storied Harvard, the Metropolitan Museum of Art, Oxford, the Louvre. They are one of…

    On AmazonAudible

  • 7

    Elon Musk

    Tesla, SpaceX, and the Quest for a Fantastic Future

    Ashlee Vance · 2015

    4.12456,221 ratings · Goodreads

    Company building

    About the book

    Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in…

    On AmazonAudible

  • 8

    Red Notice

    A True Story of High Finance, Murder, and One Man's Fight for Justice

    Bill Browder · 2015

    4.44113,920 ratings · Goodreads

    Company building

    About the book

    A real-life political thriller about an American financier in the Wild East of Russia, the murder of his principled young tax attorney, and his dangerous mission to expose the Kremlin’s corruption.Bill Browder’s journey started on the South Side of Chicago…

    On AmazonAudible

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30,000books on building and backing companies
61.5Mreader ratings behind the picks
3.86★average reader rating across the library
643books written by investors and founders

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Written by the people who write the cheques

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