Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    Millionaire Teacher: The Nine Rules of Wealth You Should Have Learned in School book cover

    Millionaire Teacher

    The Nine Rules of Wealth You Should Have Learned in School

    Andrew Hallam · 2011

    4.287,337 ratings · Goodreads

    EducationCompany building

    About the book

    Adopt the investment strategy that turned a school teacher into a millionaire Millionaire Teacher shows you how to achieve financial independence through smart investing -- without being a financial wizard. Author Andrew Hallam was a high school English…

    On AmazonAudible

  • 2
    The Art of Coaching Teams: Building Resilient Communities that Transform Schools book cover

    The Art of Coaching Teams

    Building Resilient Communities that Transform Schools

    Elena Aguilar · 2016

    4.30966 ratings · Goodreads

    Education

    About the book

    The missing how-to manual for being an effective team leader The Art of Coaching Teams is the manual you never received when you signed on to lead a team. Being a great teacher is one thing, but leading a team, or team development, is an entirely different…

    On AmazonAudible

  • 3
    Learning to See: Value Stream Mapping to Add Value and Eliminate MUDA book cover

    Learning to See

    Value Stream Mapping to Add Value and Eliminate MUDA

    Mike Rother · 1999

    4.13779 ratings · Goodreads

    EducationCompany building

    About the book

    Much more important, these simple maps - often drawn on scrap paper - showed where steps could be eliminated, flows smoothed, and pull systems introduced in order to create a truly lean value stream for each product family. In 1998 John teamed with Mike…

    On AmazonAudible

  • 4
    Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More book cover

    Business Made Simple

    60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More

    Donald Miller · 2021

    4.192,054 ratings · Goodreads

    EducationFirst salesMarketing and growth

    About the book

    Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing. It's hard to be…

    On AmazonAudible

  • 5
    Financial management in education book cover

    Financial management in education

    Adriano A. Arcelo · 2003

    33 Open Library reading lists

    Education

    On AmazonAudibleOpen Library

  • 6
    The Legends Club: Dean Smith, Mike Krzyzewski, Jim Valvano, and an Epic College Basketball Rivalry book cover

    The Legends Club

    Dean Smith, Mike Krzyzewski, Jim Valvano, and an Epic College Basketball Rivalry

    John Feinstein · 2016

    4.332,166 ratings · Goodreads

    Education

    About the book

    The riveting inside story of college basketball's fiercest rivalry among three coaching legends, University of North Carolina's Dean Smith, Duke's Mike Krzyzewski, and North Carolina State's Jim Valvano, by the king of college basketball writers, #1 New York…

    On AmazonAudible

  • 7
    Beyond the MBA Hype: A Guide to Understanding and Surviving B-Schools book cover

    Beyond the MBA Hype

    A Guide to Understanding and Surviving B-Schools

    Sameer Kamat · 2011

    3.89748 ratings · Goodreads

    EducationCompany building

    About the book

    "This comprehensive and attractively written guide should be required reading for anyone contemplating an MBA at an international business school." says Dr Jochen Runde (former MBA Director), University of Cambridge This is the international edition of…

    On AmazonAudible

  • 8
    Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal book cover

    Sales EQ

    How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

    Jeb Blount · 2017

    4.281,376 ratings · Goodreads

    EducationFirst salesCompany building

    About the book

    The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power, more information, more at stake, and more control over the sales process, than any time in history. Technology is bringing disruptive change at an…

    On AmazonAudible

Books on education.

  • 1
    Blended: Using Disruptive Innovation to Improve Schools book cover

    Blended

    Using Disruptive Innovation to Improve Schools

    Michael B. Horn · 2014

    3.85460 ratings · Goodreads

    EducationMoats and competitionInnovation

    About the book

    Navigate the transition to blended learning with this practical field guide Blended is the practical field guide for implementing blended learning techniques in K-12 classrooms. A follow-up to the bestseller Disrupting Class by Clayton M. Christensen, Michael…

    On AmazonAudible

  • 2
    Beer School: Bottling Success at the Brooklyn Brewery book cover

    Beer School

    Bottling Success at the Brooklyn Brewery

    Steve Hindy · 2005

    3.72667 ratings · Goodreads

    EducationCompany building

    About the book

    BEER SCHOOL Beer School Bottling Success at the Brooklyn Brewery What do you get when you cross a journalist and a banker? A brewery, of course. “A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter…

    On AmazonAudible

  • 3
    A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas book cover

    A More Beautiful Question

    The Power of Inquiry to Spark Breakthrough Ideas

    Warren Berger · 2014

    3.956,643 ratings · Goodreads

    EducationInnovationCompany building

    About the book

    In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool, one that has been available to us since…

    On AmazonAudible

  • 4
    Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn book cover

    Now You See It

    How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn

    Cathy N. Davidson · 2011

    3.831,257 ratings · Goodreads

    Education

    About the book

    A digital innovator shows how we can thrive in the new technological age. When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline…

    On AmazonAudible

  • 5
    Geek Heresy: Rescuing Social Change from the Cult of Technology book cover

    Geek Heresy

    Rescuing Social Change from the Cult of Technology

    Kentaro Toyama · 2015

    3.98432 ratings · Goodreads

    Education

    About the book

    After a decade designing technologies meant to address education, health, and global poverty, award-winning computer scientist Kentaro Toyama came to a difficult Even in an age of amazing technology, social progress depends on human changes that gadgets…

    On AmazonAudible

  • 6
    Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns book cover

    Disrupting Class

    How Disruptive Innovation Will Change the Way the World Learns

    Clayton M. Christensen · 2008

    3.861,894 ratings · Goodreads

    EducationMoats and competitionInnovation

    About the book

    Selected as one of the "Best Books on Innovation, 2008" by BusinessWeek magazine Named the "Best Human-Capital Book of 2008" by Strategy + Business magazine A crash course in the business of learning-from the bestselling author of The Innovator's Dilemma and…

    On AmazonAudible

  • 7
    The Coming Aristocracy book cover

    The Coming Aristocracy

    Oliver DeMille · 2009

    4.30418 ratings · Goodreads

    EducationCompany building

    About the book

    The Coming Aristocracy is a book for anyone concerned about the decline of America and the steady loss of freedom. More precisely, it is for those dedicated to reversing those trends through education and entrepreneurship.Drawing from years of intense and…

    On AmazonAudible

  • 8
    What They Don't Teach You at Harvard Business School: Notes from a Street-smart Executive book cover

    What They Don't Teach You at Harvard Business School

    Notes from a Street-smart Executive

    Mark H. McCormack · 1984

    3.605,703 ratings · Goodreads

    EducationCompany building

    About the book

    This business classic features straight-talking advice you’ll never hear in school.   Featuring a new foreword by Ariel Emanuel and Patrick Whitesell   Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 2
    The User Experience Team of One: A Research and Design Survival Guide book cover

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 3
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 4
    UX for Beginners: A Crash Course in 100 Short Lessons book cover

    UX for Beginners

    A Crash Course in 100 Short Lessons

    Joel Marsh · 2016

    4.04527 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right 100 self-contained lessons that cover the whole spectrum of fundamentals. Forget dry, technical…

    On AmazonAudible

  • 5
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 6
    LinkedIn Riches: How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised book cover

    LinkedIn Riches

    How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised

    John Nemo · 2014

    4.07319 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    SPECIAL Includes Free Access to 25+ LinkedIn Training Videos!Discover How To Use LinkedIn For Sales, Business and Marketing, including how Find New Sales Leads and Prospective Clients on LinkedIn FAST- Turn Your Existing LinkedIn Connections into Paying…

    On AmazonAudible

  • 7
    Lean UX: Applying Lean Principles to Improve User Experience book cover

    Lean UX

    Applying Lean Principles to Improve User Experience

    Jeff Gothelf · 2012

    3.996,766 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up, how to rapidly experiment with…

    On AmazonAudible

  • 8
    Lean Customer Development: Building Products Your Customers Will Buy book cover

    Lean Customer Development

    Building Products Your Customers Will Buy

    Cindy Alvarez · 2014

    4.181,270 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1
    Good to Great: Why Some Companies Make the Leap... and Others Don't book cover

    Good to Great

    Why Some Companies Make the Leap... and Others Don't

    Jim Collins · 2001

    4.12312,279 ratings · Goodreads

    Leading and managing

    About the book

    The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the…

    On AmazonAudible

  • 2
    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company book cover

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 3
    Joker One: A Marine Platoon's Story of Courage, Leadership, and Brotherhood book cover

    Joker One

    A Marine Platoon's Story of Courage, Leadership, and Brotherhood

    Donovan Campbell · 2009

    4.154,545 ratings · Goodreads

    Leading and managing

    About the book

    After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…

    On AmazonAudible

  • 4
    Rising Strong: The Reckoning. The Rumble. The Revolution book cover

    Rising Strong

    The Reckoning. The Rumble. The Revolution

    Brené Brown · 2015

    4.2590,292 ratings · Goodreads

    Leading and managing

    About the book

    Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability, the willingness to show up and be seen with no guarantee of outcome, is the only path…

    On AmazonAudible

  • 5
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Leading and managing

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 6
    The Goal: A Process of Ongoing Improvement book cover

    The Goal

    A Process of Ongoing Improvement

    Eliyahu M. Goldratt · 2004

    4.0786,160 ratings · Goodreads

    Leading and managing

    About the book

    Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried…

    On AmazonAudible

  • 7
    Launching a Leadership Revolution: Mastering the Five Levels of Influence book cover

    Launching a Leadership Revolution

    Mastering the Five Levels of Influence

    Chris Brady · 2005

    4.372,964 ratings · Goodreads

    Leading and managing

    About the book

    Sooner or later, we are all called to lead in some capacity. Leadership skills are vital in corporate settings, small businesses, church or community organizations, and even within the home. Chris Brady and Orrin Woodward have recognized this need and have…

    On AmazonAudible

  • 8
    EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches book cover

    EntreLeadership

    20 Years of Practical Business Wisdom from the Trenches

    Dave Ramsey · 2011

    4.1914,050 ratings · Goodreads

    Leading and managing

    About the book

    From the New York Times bestselling author of The Total Money Makeover and radio and podcast host Dave Ramsey comes an informative guide based on how he grew a successful, multimillion dollar company from a card table in his living room. Your company is only…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    Arise: The Art of Transformational Coaching book cover

    Arise

    The Art of Transformational Coaching

    Elena Aguilar · 2024

    4.40217 ratings · Goodreads

    Education

    About the book

    A hands-on guide for transformational coaches working in school environments In The Art of Coaching 2.0: How to Thrive as a Transformational Coach , renowned author and coach Elena Aguilar delivers a compelling and inspirational message about how to coach in…

    On AmazonAudible

  • 2
    Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing book cover

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 3
    What's Your Dream?: Find Your Passion. Love Your Work. Build a Richer Life. book cover

    What's Your Dream?

    Find Your Passion. Love Your Work. Build a Richer Life.

    Simon Squibb · 2025

    3.772,249 ratings · Goodreads

    EducationCompany building

    About the book

    #1 SUNDAY TIMES BESTSELLER • Kickstart your dream business and see it through to success with actionable advice and inspirational stories from entrepreneur, investor, YouTuber, and founder of HelpBnk Simon SquibbFrom early on, we are taught that there's only…

    On AmazonAudible

  • 4
    Coming Up Short: A Memoir of My America book cover

    Coming Up Short

    A Memoir of My America

    Robert B. Reich · 2025

    4.502,794 ratings · Goodreads

    Education

    About the book

    From political economist, cabinet member, beloved professor, media presence, and bestselling author of Saving Capitalism and The Common Good, a deeply-felt, compelling memoir of growing up in a baby-boom America that made progress in certain areas, fell short…

    On AmazonAudible

  • 5
    Second Class: How the Elites Betrayed America's Working Men and Women book cover

    Second Class

    How the Elites Betrayed America's Working Men and Women

    Batya Ungar-Sargon · 2024

    3.97524 ratings · Goodreads

    Education

    About the book

    Second Class is the most important book you will read all year. A political realignment is coming, and it’s my hope that the end result will work in favor of our all-too-neglected American working class. When that realignment comes, Batya and her book will…

    On AmazonAudible

  • 6
    Lean Marketing: More Leads. More Profit. Less Marketing. book cover

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

  • 7
    Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism book cover

    Careless People

    A Cautionary Tale of Power, Greed, and Lost Idealism

    Sarah Wynn-Williams · 2025

    4.12150,174 ratings · Goodreads

    Company building

    About the book

    Sarah Wynn-Williams joined Facebook believing the company could change things for the better. Instead, what she encountered over seven years was so shocking that Meta obtained a legal order to silence her. Now you can read her award-winning story. Candid…

    On AmazonAudible

  • 8
    Cancel Me If You Can book cover

    Cancel Me If You Can

    Dave Portnoy · 2026

    4.226,588 ratings · Goodreads

    Company building

    About the book

    In his unfiltered style, Dave Portnoy details the journey of how he built his polarizing media empire, Barstool Sports, while refusing to bend the knee to those who tried to tear him down, staying true to himself and blocking out the haters. Dave Portnoy is a…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    The Man Watching: A Biography of Anson Dorrance, the Unlikely Architect of the Greatest College Sports Dynasty Ever book cover

    The Man Watching

    A Biography of Anson Dorrance, the Unlikely Architect of the Greatest College Sports Dynasty Ever

    Tim Crothers · 2006

    4.37342 ratings · Goodreads

    EducationFounder stories

    About the book

    Former Sports Illustrated senior writer Tim Crothers took a year off to write a book; that year became a five-year odyssey chronicling one of the most successful coaches in the history of sports. The Man Watching reveals, for the first time, the story of the…

    On AmazonAudible

  • 2
    Call Sign Chaos: Learning to Lead book cover

    Call Sign Chaos

    Learning to Lead

    Jim Mattis · 2019

    4.2914,295 ratings · Goodreads

    EducationFounder stories

    About the book

    #1 NEW YORK TIMES BESTSELLER - A clear-eyed account of learning how to lead in a chaotic world, by General Jim Mattis--the former Secretary of Defense and one of the most formidable strategic thinkers of our time--and Bing West, a former assistant secretary…

    On AmazonAudible

  • 3
    Steve Jobs: The Man Who Thought Different: A Biography book cover

    Steve Jobs

    The Man Who Thought Different

    Karen Blumenthal · 2012

    3.956,600 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    A riveting biography of the groundbreaking innovator who was a giant in the worlds of computing, music, filmmaking, design, smart phones, and more. A finalist for the YALSA Excellence in Nonfiction Award! "Your time is limited. . . . have the courage to…

    On AmazonAudible

  • 4
    The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning book cover

    The Algebra of Happiness

    Notes on the Pursuit of Success, Love, and Meaning

    Scott Galloway · 2019

    3.779,110 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    An unconventional book of wisdom and life advice from renowned business school professor and New York Times bestselling author of The Four Scott Galloway. Scott Galloway teaches brand strategy at NYU's Stern School of Business, but his most popular lectures…

    On AmazonAudibleAuthor's Podcasts

  • 5
    Burn Rate: Launching a Startup and Losing My Mind book cover

    Burn Rate

    Launching a Startup and Losing My Mind

    Andy Dunn · 2022

    4.323,017 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    The co-founder of the menswear startup Bonobos opens up about the struggle with bipolar disorder that nearly cost him everything in this gripping, radically honest memoir of mental illness and entrepreneurship. "Arrestingly candid . . . the most powerful…

    On AmazonAudible

  • 6
    Authentic: A Memoir by the Founder of Vans book cover

    Authentic

    A Memoir by the Founder of Vans

    Paul Van Doren · 2021

    4.23974 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    In the tradition of bestsellers such as   Shoe   Dog ,   Authentic   is a surprisingly candid, compelling memoir by a high school dropout who went on to establish one of the world's most iconic brands.   You may not have known their creator, but you…

    On AmazonAudible

  • 7
    Walden on Wheels: On The Open Road from Debt to Freedom book cover

    Walden on Wheels

    On The Open Road from Debt to Freedom

    Ken Ilgunas · 2013

    4.018,091 ratings · Goodreads

    EducationFounder stories

    About the book

    In this memoir, Ken Ilgunas lays bare the existential terror of graduating from the University of Buffalo with $32,000 of student debt. Ilgunas set himself an ambitious mission: get out of debt as quickly as possible. Inspired by the frugality and philosophy…

    On AmazonAudible

  • 8
    Let My People Go Surfing: The Education of a Reluctant Businessman book cover

    Let My People Go Surfing

    The Education of a Reluctant Businessman

    Yvon Chouinard · 2006

    4.1729,972 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 3
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 4
    Think and Grow Rich book cover

    Think and Grow Rich

    Napoleon Hill · 1937

    4.16395,129 ratings · Goodreads

    Company building

    About the book

    Think and Grow Rich is a guide to success by Napoleon Hill, which was first published in 1937 following the Great Depression. It was immediately welcomed as an antidote to hard times and remained a bestseller for decades. Many people still find its philosophy…

    On AmazonAudible

  • 5
    Steve Jobs book cover

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Company building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 6
    The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything book cover

    The Art of the Start

    The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

    Guy Kawasaki · 2004

    3.9129,538 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    A new product, a new service, a new company, a new division, a new organization, a new anything, where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the…

    On AmazonAudible

  • 7
    The Lean Startup book cover

    The Lean Startup

    Eric Ries · 2011

    4.11374,139 ratings · Goodreads

    Company building

    About the book

    Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Essential reading for any…

    On AmazonAudible

  • 8
    The First American: The Life and Times of Benjamin Franklin book cover

    The First American

    The Life and Times of Benjamin Franklin

    H.W. Brands · 2000

    4.1123,067 ratings · Goodreads

    Marketing and growth

    About the book

    PULITZER PRIZE FINALIST • Benjamin Franklin, perhaps the pivotal figure in colonial and revolutionary America, comes vividly to life in this “thorough biography of ... America’s first Renaissance man” ( The Washington Post ) by the two-time Pulitzer Prize…

    On AmazonAudible

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