Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization book cover

    The Fifth Discipline Fieldbook

    Strategies and Tools for Building a Learning Organization

    Peter M. Senge · 1994

    4.122,140 ratings · Goodreads

    EducationCompany building

    About the book

    Senge's best-selling The Fifth Discipline led Business Week to dub him the "new guru" of the corporate world; here he offers executives a step-by-step guide to building "learning organizations" of their own.

    On AmazonAudible

  • 2
    Shepherd's Notes: Lectures to My Students book cover

    Shepherd's Notes

    Lectures to My Students

    Albert Meredith · 1889

    4.474,121 ratings · Goodreads

    Education

    About the book

    A companion guide to Lectures to My Students. Shepherd's Notes, Christian Classics Series is designed to give readers a quick, step by step overview of some of the enduring treasures of the Christian faith. They are designed to be used along side the…

    On AmazonAudible

  • 3
    Call Sign Chaos: Learning to Lead book cover

    Call Sign Chaos

    Learning to Lead

    Jim Mattis · 2019

    4.2914,295 ratings · Goodreads

    Education

    About the book

    #1 NEW YORK TIMES BESTSELLER - A clear-eyed account of learning how to lead in a chaotic world, by General Jim Mattis--the former Secretary of Defense and one of the most formidable strategic thinkers of our time--and Bing West, a former assistant secretary…

    On AmazonAudible

  • 4
    Beer School: Bottling Success at the Brooklyn Brewery book cover

    Beer School

    Bottling Success at the Brooklyn Brewery

    Steve Hindy · 2005

    3.72667 ratings · Goodreads

    EducationCompany building

    About the book

    BEER SCHOOL Beer School Bottling Success at the Brooklyn Brewery What do you get when you cross a journalist and a banker? A brewery, of course. “A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter…

    On AmazonAudible

  • 5
    Millionaire Teacher: The Nine Rules of Wealth You Should Have Learned in School book cover

    Millionaire Teacher

    The Nine Rules of Wealth You Should Have Learned in School

    Andrew Hallam · 2011

    4.287,337 ratings · Goodreads

    EducationCompany building

    About the book

    Adopt the investment strategy that turned a school teacher into a millionaire Millionaire Teacher shows you how to achieve financial independence through smart investing -- without being a financial wizard. Author Andrew Hallam was a high school English…

    On AmazonAudible

  • 6
    Financial management in education book cover

    Financial management in education

    Adriano A. Arcelo · 2003

    33 Open Library reading lists

    Education

    On AmazonAudibleOpen Library

  • 7
    Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author book cover

    Create Your Writer Platform

    The Key to Building an Audience, Selling More Books, and Finding Success as an Author

    Chuck Sambuchino · 2012

    4.07356 ratings · Goodreads

    EducationFirst salesCompany building

    About the book

    Creating a platform isn't just beneficial--"it's essential"!In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear--author and editor Chuck Sambuchino…

    On AmazonAudible

  • 8
    Ahead of the Curve: Two Years at Harvard Business School book cover

    Ahead of the Curve

    Two Years at Harvard Business School

    Philip Delves Broughton · 2005

    3.764,744 ratings · Goodreads

    EducationCompany building

    About the book

    An assessment of the teaching methods used by Harvard Business School to promote students into the elite ranks of the business world reveals how the university's curriculum focuses on analyses of actual business scenarios that teach sophisticated strategies…

    On AmazonAudible

Books on education.

  • 1
    Blended: Using Disruptive Innovation to Improve Schools book cover

    Blended

    Using Disruptive Innovation to Improve Schools

    Michael B. Horn · 2014

    3.85460 ratings · Goodreads

    EducationMoats and competitionInnovation

    About the book

    Navigate the transition to blended learning with this practical field guide Blended is the practical field guide for implementing blended learning techniques in K-12 classrooms. A follow-up to the bestseller Disrupting Class by Clayton M. Christensen, Michael…

    On AmazonAudible

  • 2
    Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn book cover

    Now You See It

    How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn

    Cathy N. Davidson · 2011

    3.831,257 ratings · Goodreads

    Education

    About the book

    A digital innovator shows how we can thrive in the new technological age. When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline…

    On AmazonAudible

  • 3
    Creative Acts for Curious People: How to Think, Create, and Lead in Unconventional Ways book cover

    Creative Acts for Curious People

    How to Think, Create, and Lead in Unconventional Ways

    Sarah Stein Greenberg · 2021

    3.95348 ratings · Goodreads

    EducationInnovationCompany building

    About the book

    A vibrant illustrated resource of captivating and practical ways to help you bring creative approaches to any challenge you face, from Stanford University's world-renowned d.school. 'CREATIVE ACTS FOR CURIOUS PEOPLE' contains more than 80 assignments…

    On AmazonAudible

  • 4
    Leaving Microsoft to Change the World: An Entrepreneur's Odyssey to Educate the World's Children book cover

    Leaving Microsoft to Change the World

    An Entrepreneur's Odyssey to Educate the World's Children

    John Wood · 2006

    4.104,682 ratings · Goodreads

    EducationCompany building

    About the book

    John Wood discovered his passion, his greatest success, and his life's work, not at business school or leading Microsoft's charge into Asia in the 1990s, but on a soul-searching trip to the Himalayas. Wood felt trapped between an all-consuming career and a…

    On AmazonAudibleAuthor's Podcasts

  • 5
    What They Don't Teach You at Harvard Business School: Notes from a Street-smart Executive book cover

    What They Don't Teach You at Harvard Business School

    Notes from a Street-smart Executive

    Mark H. McCormack · 1984

    3.605,703 ratings · Goodreads

    EducationCompany building

    About the book

    This business classic features straight-talking advice you’ll never hear in school.   Featuring a new foreword by Ariel Emanuel and Patrick Whitesell   Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the…

    On AmazonAudible

  • 6
    Geek Heresy: Rescuing Social Change from the Cult of Technology book cover

    Geek Heresy

    Rescuing Social Change from the Cult of Technology

    Kentaro Toyama · 2015

    3.98432 ratings · Goodreads

    Education

    About the book

    After a decade designing technologies meant to address education, health, and global poverty, award-winning computer scientist Kentaro Toyama came to a difficult Even in an age of amazing technology, social progress depends on human changes that gadgets…

    On AmazonAudible

  • 7
    Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns book cover

    Disrupting Class

    How Disruptive Innovation Will Change the Way the World Learns

    Clayton M. Christensen · 2008

    3.861,894 ratings · Goodreads

    EducationMoats and competitionInnovation

    About the book

    Selected as one of the "Best Books on Innovation, 2008" by BusinessWeek magazine Named the "Best Human-Capital Book of 2008" by Strategy + Business magazine A crash course in the business of learning-from the bestselling author of The Innovator's Dilemma and…

    On AmazonAudible

  • 8
    The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth book cover

    The Fearless Organization

    Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

    Amy C. Edmondson · 2018

    3.965,333 ratings · Goodreads

    EducationInnovationCompany building

    About the book

    Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    The User Experience Team of One: A Research and Design Survival Guide book cover

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 2
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 3
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 4
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 5
    Solving Product Design Exercises: Questions & Answers book cover

    Solving Product Design Exercises

    Questions & Answers

    Artiom Dashinsky · 2018

    4.30675 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Practice your product design and UX skills. Prepare for your next job interview. "Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM". Learn how to solve and present exercises like these, that top startups…

    On AmazonAudible

  • 6
    A Project Guide to UX Design: For User Experience Designers in the Field or in the Making book cover

    A Project Guide to UX Design

    For User Experience Designers in the Field or in the Making

    Russ Unger · 2009

    3.871,774 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User…

    On AmazonAudible

  • 7
    Risky is the New Safe: The Rules Have Changed . . . book cover

    Risky is the New Safe

    The Rules Have Changed . . .

    Randy Gage · 2012

    3.86348 ratings · Goodreads

    Raising moneyCompany building

    About the book

    THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…

    On AmazonAudible

  • 8
    Observing the User Experience: A Practitioner's Guide to User Research book cover

    Observing the User Experience

    A Practitioner's Guide to User Research

    Mike Kuniavsky · 2003

    3.99695 ratings · Goodreads

    Finding product-market fit

    About the book

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1
    Start with Why: How Great Leaders Inspire Everyone to Take Action book cover

    Start with Why

    How Great Leaders Inspire Everyone to Take Action

    Simon Sinek · 2009

    4.09281,577 ratings · Goodreads

    Leading and managing

    About the book

    Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to…

    On AmazonAudible

  • 2
    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company book cover

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 3
    A Different Kind of Power book cover

    A Different Kind of Power

    Jacinda Ardern · 2025

    4.4521,916 ratings · Goodreads

    Leading and managing

    About the book

    From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…

    On AmazonAudible

  • 4
    Radical Candor: Be a Kickass Boss Without Losing Your Humanity book cover

    Radical Candor

    Be a Kickass Boss Without Losing Your Humanity

    Kim Malone Scott · 2017

    4.0460,996 ratings · Goodreads

    Leading and managing

    About the book

    Now a New York Times and Wall Street Journal bestseller "I raced through Radical Candor --It’s thrilling to learn a framework that shows how to be both a better boss and a better colleague. Radical Candor is packed with illuminating truths, insightful…

    On AmazonAudible

  • 5
    Launching a Leadership Revolution: Mastering the Five Levels of Influence book cover

    Launching a Leadership Revolution

    Mastering the Five Levels of Influence

    Chris Brady · 2005

    4.372,964 ratings · Goodreads

    Leading and managing

    About the book

    Sooner or later, we are all called to lead in some capacity. Leadership skills are vital in corporate settings, small businesses, church or community organizations, and even within the home. Chris Brady and Orrin Woodward have recognized this need and have…

    On AmazonAudible

  • 6
    Built to Last: Successful Habits of Visionary Companies book cover

    Built to Last

    Successful Habits of Visionary Companies

    Jim Collins · 1994

    4.0687,169 ratings · Goodreads

    Leading and managing

    About the book

    "This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important,…

    On AmazonAudible

  • 7
    Empowered: Ordinary People, Extraordinary Products book cover

    Empowered

    Ordinary People, Extraordinary Products

    Marty Cagan · 2020

    4.253,822 ratings · Goodreads

    Leading and managing

    About the book

    What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?   Most people think it’s because these companies are somehow able to find and attract a level of talent that…

    On AmazonAudible

  • 8
    A Thomas Jefferson Education: Teaching a Generation of Leaders for the Twenty-First Century book cover

    A Thomas Jefferson Education

    Teaching a Generation of Leaders for the Twenty-First Century

    Oliver DeMille · 2000

    4.213,882 ratings · Goodreads

    Leading and managing

    About the book

    Is American education preparing the future leaders our nation needs, or merely struggling to teach basic literacy and job skills? Without leadership education, are we settling for an inadequate system that delivers educational, industrial, governmental and…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling book cover

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 2
    Arise: The Art of Transformational Coaching book cover

    Arise

    The Art of Transformational Coaching

    Elena Aguilar · 2024

    4.40217 ratings · Goodreads

    Education

    About the book

    A hands-on guide for transformational coaches working in school environments In The Art of Coaching 2.0: How to Thrive as a Transformational Coach , renowned author and coach Elena Aguilar delivers a compelling and inspirational message about how to coach in…

    On AmazonAudible

  • 3
    What's Your Dream?: Find Your Passion. Love Your Work. Build a Richer Life. book cover

    What's Your Dream?

    Find Your Passion. Love Your Work. Build a Richer Life.

    Simon Squibb · 2025

    3.772,249 ratings · Goodreads

    EducationCompany building

    About the book

    #1 SUNDAY TIMES BESTSELLER • Kickstart your dream business and see it through to success with actionable advice and inspirational stories from entrepreneur, investor, YouTuber, and founder of HelpBnk Simon SquibbFrom early on, we are taught that there's only…

    On AmazonAudible

  • 4
    Coming Up Short: A Memoir of My America book cover

    Coming Up Short

    A Memoir of My America

    Robert B. Reich · 2025

    4.502,794 ratings · Goodreads

    Education

    About the book

    From political economist, cabinet member, beloved professor, media presence, and bestselling author of Saving Capitalism and The Common Good, a deeply-felt, compelling memoir of growing up in a baby-boom America that made progress in certain areas, fell short…

    On AmazonAudible

  • 5
    The First-Time Manager: Sales book cover

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    First salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

  • 6
    Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism book cover

    Careless People

    A Cautionary Tale of Power, Greed, and Lost Idealism

    Sarah Wynn-Williams · 2025

    4.12150,174 ratings · Goodreads

    Company building

    About the book

    Sarah Wynn-Williams joined Facebook believing the company could change things for the better. Instead, what she encountered over seven years was so shocking that Meta obtained a legal order to silence her. Now you can read her award-winning story. Candid…

    On AmazonAudible

  • 7
    Second Class: How the Elites Betrayed America's Working Men and Women book cover

    Second Class

    How the Elites Betrayed America's Working Men and Women

    Batya Ungar-Sargon · 2024

    3.97524 ratings · Goodreads

    Education

    About the book

    Second Class is the most important book you will read all year. A political realignment is coming, and it’s my hope that the end result will work in favor of our all-too-neglected American working class. When that realignment comes, Batya and her book will…

    On AmazonAudible

  • 8
    Personal Branding for Introverts book cover

    Personal Branding for Introverts

    Goldie Chan · 2025

    4.41211 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead    To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    The Man Watching: A Biography of Anson Dorrance, the Unlikely Architect of the Greatest College Sports Dynasty Ever book cover

    The Man Watching

    A Biography of Anson Dorrance, the Unlikely Architect of the Greatest College Sports Dynasty Ever

    Tim Crothers · 2006

    4.37342 ratings · Goodreads

    EducationFounder stories

    About the book

    Former Sports Illustrated senior writer Tim Crothers took a year off to write a book; that year became a five-year odyssey chronicling one of the most successful coaches in the history of sports. The Man Watching reveals, for the first time, the story of the…

    On AmazonAudible

  • 2
    Steve Jobs: The Man Who Thought Different: A Biography book cover

    Steve Jobs

    The Man Who Thought Different

    Karen Blumenthal · 2012

    3.956,600 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    A riveting biography of the groundbreaking innovator who was a giant in the worlds of computing, music, filmmaking, design, smart phones, and more. A finalist for the YALSA Excellence in Nonfiction Award! "Your time is limited. . . . have the courage to…

    On AmazonAudible

  • 3
    Burn Rate: Launching a Startup and Losing My Mind book cover

    Burn Rate

    Launching a Startup and Losing My Mind

    Andy Dunn · 2022

    4.323,017 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    The co-founder of the menswear startup Bonobos opens up about the struggle with bipolar disorder that nearly cost him everything in this gripping, radically honest memoir of mental illness and entrepreneurship. "Arrestingly candid . . . the most powerful…

    On AmazonAudible

  • 4
    Let My People Go Surfing: The Education of a Reluctant Businessman book cover

    Let My People Go Surfing

    The Education of a Reluctant Businessman

    Yvon Chouinard · 2006

    4.1729,972 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth…

    On AmazonAudible

  • 5
    Walden on Wheels: On The Open Road from Debt to Freedom book cover

    Walden on Wheels

    On The Open Road from Debt to Freedom

    Ken Ilgunas · 2013

    4.018,091 ratings · Goodreads

    EducationFounder stories

    About the book

    In this memoir, Ken Ilgunas lays bare the existential terror of graduating from the University of Buffalo with $32,000 of student debt. Ilgunas set himself an ambitious mission: get out of debt as quickly as possible. Inspired by the frugality and philosophy…

    On AmazonAudible

  • 6
    Elon Musk and the Quest for a Fantastic Future: Young Readers' Edition book cover

    Elon Musk and the Quest for a Fantastic Future

    Young Readers' Edition

    Ashlee Vance · 2017

    4.211,288 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these…

    On AmazonAudible

  • 7
    The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning book cover

    The Algebra of Happiness

    Notes on the Pursuit of Success, Love, and Meaning

    Scott Galloway · 2019

    3.779,110 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    An unconventional book of wisdom and life advice from renowned business school professor and New York Times bestselling author of The Four Scott Galloway. Scott Galloway teaches brand strategy at NYU's Stern School of Business, but his most popular lectures…

    On AmazonAudibleAuthor's Podcasts

  • 8
    Personal History: A Memoir book cover

    Personal History

    A Memoir

    Katharine Graham · 1997

    4.0925,181 ratings · Goodreads

    Founder stories

    About the book

    Madrid. 22 cm. 557 p. Encuadernación en tapa blanda de editorial ilustrada. Graham, Katharine 1917-2001. Traducción de María Luisa Rodríguez Tapia y José Manuel Calvo Roy. Título Personal history .. Este libro es de segunda mano y tiene o puede tener marcas…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 3
    To Sell is Human: The Surprising Truth About Moving Others book cover

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

  • 4
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 5
    Contagious: Why Things Catch On book cover

    Contagious

    Why Things Catch On

    Jonah Berger · 2013

    3.9834,129 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what…

    On AmazonAudible

  • 6
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 7
    Rich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book cover

    Rich Dad Poor Dad

    What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not!

    Robert T. Kiyosaki · 1997

    4.08761,349 ratings · Goodreads

    Company building

    About the book

    Rich Dad Poor Dad is Robert's story of growing up with two dads, his real father and the father of his best friend, his "rich dad", and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to…

    On AmazonAudible

  • 8
    Outliers: The Story of Success book cover

    Outliers

    The Story of Success

    Malcolm Gladwell · 2008

    4.19890,252 ratings · Goodreads

    Company building

    About the book

    In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers", the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that…

    On AmazonAudible

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