Reading list: the books for what you are building

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643 books written by investors and founders

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The best matches for everything you told us, ranked.

  • 1

    The Fifth Discipline

    The Art & Practice of The Learning Organization

    Peter M. Senge · 1990

    3.9436,294 ratings · Goodreads

    EducationCompany building

    About the book

    MORE THAN ONE MILLION COPIES IN PRINT • “One of the seminal management books of the past seventy-five years.”, Harvard Business Review   This revised edition of the bestselling classic is based on fifteen years of experience in putting Peter Senge’s ideas…

    On AmazonAudible

  • 2

    The Art of Coaching Teams

    Building Resilient Communities that Transform Schools

    Elena Aguilar · 2016

    4.30966 ratings · Goodreads

    Education

    About the book

    The missing how-to manual for being an effective team leader The Art of Coaching Teams is the manual you never received when you signed on to lead a team. Being a great teacher is one thing, but leading a team, or team development, is an entirely different…

    On AmazonAudible

  • 3

    Millionaire Teacher

    The Nine Rules of Wealth You Should Have Learned in School

    Andrew Hallam · 2011

    4.287,337 ratings · Goodreads

    EducationCompany building

    About the book

    Adopt the investment strategy that turned a school teacher into a millionaire Millionaire Teacher shows you how to achieve financial independence through smart investing -- without being a financial wizard. Author Andrew Hallam was a high school English…

    On AmazonAudible

  • 4

    Selling 101

    What Every Successful Sales Professional Needs to Know

    Zig Ziglar · 2003

    4.101,470 ratings · Goodreads

    EducationFirst salesCompany building

    About the book

    Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain…

    On AmazonAudible

  • 5

    Youtility

    Why Smart Marketing Is about Help Not Hype

    Jay Baer · 2013

    3.991,143 ratings · Goodreads

    EducationMarketing and growthCompany building

    About the book

    The New York Times best seller, and #1 Amazon best seller "Jay Baer's Youtility is arguably the greatest contribution to the field of social media marketing since 2012."   ~ Dr. Jim Barry, Top 25 Social Media Books for Academia " If you haven't bought Jay…

    On AmazonAudible

  • 6

    The Art of Startup Fundraising

    Alejandro Cremades · 2016

    4.02819 ratings · Goodreads

    EducationCompany buildingRaising money

    About the book

    The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new…

    On AmazonAudible

  • 7

    Mindset

    The New Psychology of Success

    Carol S. Dweck · 2006

    4.09182,500 ratings · Goodreads

    EducationCompany building

    About the book

    A newer edition of this book can be found here. After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how…

    On AmazonAudible

  • 8

    Financial management in education

    Adriano A. Arcelo · 2003

    33 Open Library reading lists

    Education

    On AmazonAudibleOpen Library

Books on education.

  • 1

    A More Beautiful Question

    The Power of Inquiry to Spark Breakthrough Ideas

    Warren Berger · 2014

    3.956,643 ratings · Goodreads

    EducationInnovationCompany building

    About the book

    In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool, one that has been available to us since…

    On AmazonAudible

  • 2

    Beer School

    Bottling Success at the Brooklyn Brewery

    Steve Hindy · 2005

    3.72667 ratings · Goodreads

    EducationCompany building

    About the book

    BEER SCHOOL Beer School Bottling Success at the Brooklyn Brewery What do you get when you cross a journalist and a banker? A brewery, of course. “A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter…

    On AmazonAudible

  • 3

    Now You See It

    How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn

    Cathy N. Davidson · 2011

    3.831,257 ratings · Goodreads

    Education

    About the book

    A digital innovator shows how we can thrive in the new technological age. When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline…

    On AmazonAudible

  • 4

    Blended

    Using Disruptive Innovation to Improve Schools

    Michael B. Horn · 2014

    3.85460 ratings · Goodreads

    EducationMoats and competitionInnovation

    About the book

    Navigate the transition to blended learning with this practical field guide Blended is the practical field guide for implementing blended learning techniques in K-12 classrooms. A follow-up to the bestseller Disrupting Class by Clayton M. Christensen, Michael…

    On AmazonAudible

  • 5

    Disrupting Class

    How Disruptive Innovation Will Change the Way the World Learns

    Clayton M. Christensen · 2008

    3.861,894 ratings · Goodreads

    EducationMoats and competitionInnovation

    About the book

    Selected as one of the "Best Books on Innovation, 2008" by BusinessWeek magazine Named the "Best Human-Capital Book of 2008" by Strategy + Business magazine A crash course in the business of learning-from the bestselling author of The Innovator's Dilemma and…

    On AmazonAudible

  • 6

    What They Don't Teach You at Harvard Business School

    Notes from a Street-smart Executive

    Mark H. McCormack · 1984

    3.605,703 ratings · Goodreads

    EducationCompany building

    About the book

    This business classic features straight-talking advice you’ll never hear in school.   Featuring a new foreword by Ariel Emanuel and Patrick Whitesell   Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the…

    On AmazonAudible

  • 7

    The Fearless Organization

    Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

    Amy C. Edmondson · 2018

    3.965,333 ratings · Goodreads

    EducationInnovationCompany building

    About the book

    Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about…

    On AmazonAudible

  • 8

    Geek Heresy

    Rescuing Social Change from the Cult of Technology

    Kentaro Toyama · 2015

    3.98432 ratings · Goodreads

    Education

    About the book

    After a decade designing technologies meant to address education, health, and global poverty, award-winning computer scientist Kentaro Toyama came to a difficult Even in an age of amazing technology, social progress depends on human changes that gadgets…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1

    The Elements of User Experience

    User-Centered Design for the Web

    Jesse James Garrett · 2002

    4.014,134 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…

    On AmazonAudible

  • 2

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 3

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 4

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 5

    UX Strategy

    How to Devise Innovative Digital Products that People Want

    Jaime Levy · 2014

    3.941,224 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the…

    On AmazonAudible

  • 6

    Risky is the New Safe

    The Rules Have Changed . . .

    Randy Gage · 2012

    3.86348 ratings · Goodreads

    Raising moneyCompany building

    About the book

    THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…

    On AmazonAudible

  • 7

    Solving Product Design Exercises

    Questions & Answers

    Artiom Dashinsky · 2018

    4.30675 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Practice your product design and UX skills. Prepare for your next job interview. "Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM". Learn how to solve and present exercises like these, that top startups…

    On AmazonAudible

  • 8

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Raising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

Leading and managing a team as the company grows.

  • 1

    Good to Great

    Why Some Companies Make the Leap... and Others Don't

    Jim Collins · 2001

    4.12312,279 ratings · Goodreads

    Leading and managing

    About the book

    The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the…

    On AmazonAudible

  • 2

    The Goal

    A Process of Ongoing Improvement

    Eliyahu M. Goldratt · 2004

    4.0786,160 ratings · Goodreads

    Leading and managing

    About the book

    Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried…

    On AmazonAudible

  • 3

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 4

    The Wisdom of the Bullfrog

    Leadership Made Simple

    William H. McRaven · 2023

    4.408,634 ratings · Goodreads

    Leading and managing

    About the book

    From the acclaimed, bestselling author of  Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…

    On AmazonAudible

  • 5

    Leading with the Heart

    Coach K's Successful Strategies for Basketball, Business, and Life

    Mike Krzyzewski · 2000

    4.204,239 ratings · Goodreads

    Leading and managing

    About the book

    In this informative and inspirational book, Coach K, Duke University's head basketball coach, tells readers how he coaxes peak performances from his team, relying on lessons he learned as a captain in the U.S. Army. Duke University's head basketball coach…

    On AmazonAudible

  • 6

    Winning

    Proven Leadership and Management Principles for Strategic Career Excellence and Business Success

    Jack Welch · 2005

    3.8643,588 ratings · Goodreads

    Leading and managing

    About the book

    A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough…

    On AmazonAudible

  • 7

    The 360 Degree Leader

    Developing Your Influence from Anywhere in the Organization

    John C. Maxwell · 2005

    4.158,377 ratings · Goodreads

    Leading and managing

    About the book

    Don't wait for that promotion! Start leading NOW... right where you are! What's the number one question leadership expert John C. Maxwell is asked while conducting his leadership conferences?  "How can I implement what you teach when I'm not the top leader?"…

    On AmazonAudible

  • 8

    Originals

    How Non-Conformists Move the World

    Adam M. Grant · 2016

    3.9559,008 ratings · Goodreads

    Leading and managing

    About the book

    In Originals the author addresses the challenge of improving the world from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 2

    Arise

    The Art of Transformational Coaching

    Elena Aguilar · 2024

    4.40217 ratings · Goodreads

    Education

    About the book

    A hands-on guide for transformational coaches working in school environments In The Art of Coaching 2.0: How to Thrive as a Transformational Coach , renowned author and coach Elena Aguilar delivers a compelling and inspirational message about how to coach in…

    On AmazonAudible

  • 3

    Coming Up Short

    A Memoir of My America

    Robert B. Reich · 2025

    4.502,794 ratings · Goodreads

    Education

    About the book

    From political economist, cabinet member, beloved professor, media presence, and bestselling author of Saving Capitalism and The Common Good, a deeply-felt, compelling memoir of growing up in a baby-boom America that made progress in certain areas, fell short…

    On AmazonAudible

  • 4

    What's Your Dream?

    Find Your Passion. Love Your Work. Build a Richer Life.

    Simon Squibb · 2025

    3.772,249 ratings · Goodreads

    EducationCompany building

    About the book

    #1 SUNDAY TIMES BESTSELLER • Kickstart your dream business and see it through to success with actionable advice and inspirational stories from entrepreneur, investor, YouTuber, and founder of HelpBnk Simon SquibbFrom early on, we are taught that there's only…

    On AmazonAudible

  • 5

    Second Class

    How the Elites Betrayed America's Working Men and Women

    Batya Ungar-Sargon · 2024

    3.97524 ratings · Goodreads

    Education

    About the book

    Second Class is the most important book you will read all year. A political realignment is coming, and it’s my hope that the end result will work in favor of our all-too-neglected American working class. When that realignment comes, Batya and her book will…

    On AmazonAudible

  • 6

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 7

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

  • 8

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    First salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    The Man Watching

    A Biography of Anson Dorrance, the Unlikely Architect of the Greatest College Sports Dynasty Ever

    Tim Crothers · 2006

    4.37342 ratings · Goodreads

    EducationFounder stories

    About the book

    Former Sports Illustrated senior writer Tim Crothers took a year off to write a book; that year became a five-year odyssey chronicling one of the most successful coaches in the history of sports. The Man Watching reveals, for the first time, the story of the…

    On AmazonAudible

  • 2

    The Legends Club

    Dean Smith, Mike Krzyzewski, Jim Valvano, and an Epic College Basketball Rivalry

    John Feinstein · 2016

    4.332,166 ratings · Goodreads

    EducationFounder stories

    About the book

    The riveting inside story of college basketball's fiercest rivalry among three coaching legends, University of North Carolina's Dean Smith, Duke's Mike Krzyzewski, and North Carolina State's Jim Valvano, by the king of college basketball writers, #1 New York…

    On AmazonAudible

  • 3

    Call Sign Chaos

    Learning to Lead

    Jim Mattis · 2019

    4.2914,295 ratings · Goodreads

    EducationFounder stories

    About the book

    #1 NEW YORK TIMES BESTSELLER - A clear-eyed account of learning how to lead in a chaotic world, by General Jim Mattis--the former Secretary of Defense and one of the most formidable strategic thinkers of our time--and Bing West, a former assistant secretary…

    On AmazonAudible

  • 4

    Steve Jobs

    The Man Who Thought Different

    Karen Blumenthal · 2012

    3.956,600 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    A riveting biography of the groundbreaking innovator who was a giant in the worlds of computing, music, filmmaking, design, smart phones, and more. A finalist for the YALSA Excellence in Nonfiction Award! "Your time is limited. . . . have the courage to…

    On AmazonAudible

  • 5

    Walden on Wheels

    On The Open Road from Debt to Freedom

    Ken Ilgunas · 2013

    4.018,091 ratings · Goodreads

    EducationFounder stories

    About the book

    In this memoir, Ken Ilgunas lays bare the existential terror of graduating from the University of Buffalo with $32,000 of student debt. Ilgunas set himself an ambitious mission: get out of debt as quickly as possible. Inspired by the frugality and philosophy…

    On AmazonAudible

  • 6

    The Algebra of Happiness

    Notes on the Pursuit of Success, Love, and Meaning

    Scott Galloway · 2019

    3.779,110 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    An unconventional book of wisdom and life advice from renowned business school professor and New York Times bestselling author of The Four Scott Galloway. Scott Galloway teaches brand strategy at NYU's Stern School of Business, but his most popular lectures…

    On AmazonAudibleAuthor's Podcasts

  • 7

    Burn Rate

    Launching a Startup and Losing My Mind

    Andy Dunn · 2022

    4.323,017 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    The co-founder of the menswear startup Bonobos opens up about the struggle with bipolar disorder that nearly cost him everything in this gripping, radically honest memoir of mental illness and entrepreneurship. "Arrestingly candid . . . the most powerful…

    On AmazonAudible

  • 8

    Authentic

    A Memoir by the Founder of Vans

    Paul Van Doren · 2021

    4.23974 ratings · Goodreads

    EducationFounder storiesCompany building

    About the book

    In the tradition of bestsellers such as   Shoe   Dog ,   Authentic   is a surprisingly candid, compelling memoir by a high school dropout who went on to establish one of the world's most iconic brands.   You may not have known their creator, but you…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 3

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 4

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 5

    Outliers

    The Story of Success

    Malcolm Gladwell · 2008

    4.19890,252 ratings · Goodreads

    Company building

    About the book

    In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers", the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that…

    On AmazonAudible

  • 6

    How to Win Friends and Influence People

    Dale Carnegie · 1936

    4.211,172,289 ratings · Goodreads

    Company building

    About the book

    "How to Win Friends and Influence People' is one of the first best-selling self-help books ever published. Just after publishing, it quickly exploded into an overnight success, eventually selling more than 15 million copies worldwide, and pioneering an entire…

    On AmazonAudible

  • 7

    Bad Blood

    Secrets and Lies in a Silicon Valley Startup

    John Carreyrou · 2018

    4.40285,283 ratings · Goodreads

    Company building

    About the book

    The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers. In…

    On AmazonAudible

  • 8

    Rich Dad Poor Dad

    What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not!

    Robert T. Kiyosaki · 1997

    4.08761,349 ratings · Goodreads

    Company building

    About the book

    Rich Dad Poor Dad is Robert's story of growing up with two dads, his real father and the father of his best friend, his "rich dad", and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to…

    On AmazonAudible

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30,000books on building and backing companies
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3.86★average reader rating across the library
643books written by investors and founders

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