Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    The Only Possible Solution: How to Shape the Future for Our Next Generations book cover

    The Only Possible Solution

    How to Shape the Future for Our Next Generations

    Fons Burger · 2026

    4.40999 ratings · Goodreads

    Climate and energy

    About the book

    What if climate change, biodiversity loss, food and water insecurity, inequality, declining health, political polarization, and the erosion of trust are not separate crises at all? What if they are all symptoms of the same underlying system failure? In…

    On AmazonAudible

  • 2
    The Ecology of Commerce: A Declaration of Sustainability book cover

    The Ecology of Commerce

    A Declaration of Sustainability

    Paul Hawken · 1993

    4.122,387 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A visionary new program that businesses can follow to help restore the planet.

    On AmazonAudible

  • 3
    The Moral Case for Fossil Fuels book cover

    The Moral Case for Fossil Fuels

    Alex Epstein · 2014

    4.062,500 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A sure-to-be-controversial defense of the  fossil fuel industry Conventional wisdom says fossil fuels are an unsustainable form of energy that is destroying our planet. But Alex Epstein shows that if we look at the big picture, the much-hated fossil fuel…

    On AmazonAudible

  • 4
    More and More and More: An All-Consuming History of Energy – The International Bestseller on Climate Change and Fossil Fuels book cover

    More and More and More

    An All-Consuming History of Energy – The International Bestseller on Climate Change and Fossil Fuels

    Jean-Baptiste Fressoz · 2025

    4.05520 ratings · Goodreads

    Climate and energy

    About the book

    The radical, paradigm-shifting international bestseller that destroys our delusions about energy consumption and will change the way we talk about climate change. We have long been taught that humanity’s relationship with energy is one of progress, with wood…

    On AmazonAudible

  • 5
    Windfall: The Booming Business of Global Warming book cover

    Windfall

    The Booming Business of Global Warming

    McKenzie Funk · 2014

    4.03673 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A fascinating investigation into how people around the globe are cashing in on a warming world: McKenzie Funk has spent the last six years reporting around the world on how we are preparing for a warmer planet. Funk shows us that the best way to understand…

    On AmazonAudible

  • 6
    A World of Three Zeros: The New Economics of Zero Poverty, Zero Unemployment, and Zero Net Carbon Emissions book cover

    A World of Three Zeros

    The New Economics of Zero Poverty, Zero Unemployment, and Zero Net Carbon Emissions

    Muhammad Yunus · 2017

    3.681,723 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A winner of the Nobel Peace Prize and bestselling author of Banker to the Poor offers his vision of an emerging new economic system that can save humankind and the planet Muhammad Yunus, who created microcredit, invented social business, and earned a Nobel…

    On AmazonAudible

  • 7
    The Necessary Revolution: How individuals and organizations are working together to create a sustainable world. book cover

    The Necessary Revolution

    How individuals and organizations are working together to create a sustainable world.

    Peter M. Senge · 2008

    3.84522 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being…

    On AmazonAudible

  • 8
    The Day the World Stops Shopping: How Ending Consumerism Saves the Environment and Ourselves book cover

    The Day the World Stops Shopping

    How Ending Consumerism Saves the Environment and Ourselves

    J.B. MacKinnon · 2021

    4.135,441 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Consuming less is our best strategy for saving the planet, but can we do it? In this thoughtful and surprisingly optimistic book, journalist J. B. MacKinnon investigates how we may achieve a world without shopping. We can’t stop shopping. And yet we must.…

    On AmazonAudible

Books on climate and energy.

  • 1
    Taming the Sun: Innovations to Harness Solar Energy and Power the Planet book cover

    Taming the Sun

    Innovations to Harness Solar Energy and Power the Planet

    Varun Sivaram · 2018

    4.06510 ratings · Goodreads

    Climate and energyInnovation

    About the book

    How solar could spark a clean-energy transition through transformative innovation--creative financing, revolutionary technologies, and flexible energy systems. Solar energy, once a niche application for a limited market, has become the cheapest and…

    On AmazonAudible

  • 2
    Race for Tomorrow: Survival, Innovation and Profit on the Front Lines of the Climate Crisis book cover

    Race for Tomorrow

    Survival, Innovation and Profit on the Front Lines of the Climate Crisis

    Simon Mundy · 2022

    4.22207 ratings · Goodreads

    Climate and energyInnovationCompany building

    About the book

    In this extraordinary journey through twenty-six countries, Simon Mundy meets the people on the front lines of the climate crisis, showing how the struggle to respond is already reshaping the modern world – shattering communities, shaking up global business,…

    On AmazonAudible

  • 3
    The Elements of Power: Gadgets, Guns, and the Struggle for a Sustainable Future in the Rare Metal Age book cover

    The Elements of Power

    Gadgets, Guns, and the Struggle for a Sustainable Future in the Rare Metal Age

    David S. Abraham · 2015

    4.06264 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Our future hinges on a set of rare metals that few of us have even heard of. In this eye-opening book, a natural resource strategist reveals the critical importance of these transformative elements to our technological lifestyle and the consequences of our…

    On AmazonAudible

  • 4
    Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies book cover

    Scale

    The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies

    Geoffrey B. West · 2017

    4.115,764 ratings · Goodreads

    Climate and energyCompany buildingInnovation

    About the book

    The former head of the Sante Fe Institute, visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term “complexity” can be misleading, however, because what makes West’s discoveries…

    On AmazonAudible

  • 5
    Energy: A Beginner's Guide book cover

    Energy

    A Beginner's Guide

    Vaclav Smil · 2006

    3.991,520 ratings · Goodreads

    Climate and energy

    About the book

    As Einstein pointed out in his famous equation, E=MC2, all matter can be described as energy. It is everywhere; it is everything. In this engaging book, prolific author and academic Vaclav Smil provides an introduction to the far-reaching term and gives the…

    On AmazonAudible

  • 6
    Badass: Making Users Awesome book cover

    Badass

    Making Users Awesome

    Kathy Sierra · 2015

    4.171,194 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And…

    On AmazonAudible

  • 7
    Quantum Supremacy book cover

    Quantum Supremacy

    Michio Kaku · 2023

    3.783,798 ratings · Goodreads

    Climate and energyCompany building

    About the book

    An exhilarating tour of humanity's next great technological achievement, quantum computing, which may eventually illuminate the deepest mysteries of science and solve some of humanity's biggest problems, like global warming, world hunger, and incurable disease,…

    On AmazonAudible

  • 8
    The Grid: The Fraying Wires Between Americans and Our Energy Future book cover

    The Grid

    The Fraying Wires Between Americans and Our Energy Future

    Gretchen Bakke · 2016

    3.854,881 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A revelatory look at our national power grid--how it developed, its current flaws, and how it must be completely reimagined for our fast-approaching energy future.America's electrical grid, an engineering triumph of the twentieth century, is turning out to be…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 2
    The User Experience Team of One: A Research and Design Survival Guide book cover

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 3
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 4
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 5
    UX for Beginners: A Crash Course in 100 Short Lessons book cover

    UX for Beginners

    A Crash Course in 100 Short Lessons

    Joel Marsh · 2016

    4.04527 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right 100 self-contained lessons that cover the whole spectrum of fundamentals. Forget dry, technical…

    On AmazonAudible

  • 6
    Achieving Excellence in Fundraising + Website book cover

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

  • 7
    Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist book cover

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Raising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

  • 8
    LinkedIn Riches: How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised book cover

    LinkedIn Riches

    How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised

    John Nemo · 2014

    4.07319 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    SPECIAL Includes Free Access to 25+ LinkedIn Training Videos!Discover How To Use LinkedIn For Sales, Business and Marketing, including how Find New Sales Leads and Prospective Clients on LinkedIn FAST- Turn Your Existing LinkedIn Connections into Paying…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1
    The Five Dysfunctions of a Team book cover

    The Five Dysfunctions of a Team

    Patrick Lencioni · 2002

    4.11144,022 ratings · Goodreads

    Leading and managing

    About the book

    In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This…

    On AmazonAudible

  • 2
    The One Minute Manager book cover

    The One Minute Manager

    Kenneth H. Blanchard · 1981

    3.95149,478 ratings · Goodreads

    Leading and managing

    About the book

    For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager's techniques, thus increasing their productivity, job satisfaction, and personal prosperity. These very real results…

    On AmazonAudible

  • 3
    The Goal: A Process of Ongoing Improvement book cover

    The Goal

    A Process of Ongoing Improvement

    Eliyahu M. Goldratt · 2004

    4.0786,160 ratings · Goodreads

    Leading and managing

    About the book

    Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried…

    On AmazonAudible

  • 4
    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company book cover

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 5
    The Making of a Manager: What to Do When Everyone Looks to You book cover

    The Making of a Manager

    What to Do When Everyone Looks to You

    Julie Zhuo · 2019

    4.1922,682 ratings · Goodreads

    Leading and managing

    About the book

    Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don't really know what you're…

    On AmazonAudible

  • 6
    The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success book cover

    The Outsiders

    Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

    William N. Thorndike Jr. · 2012

    4.2214,412 ratings · Goodreads

    Leading and managing

    About the book

    ”It is impossible to produce superior performance unless you do something different.”, John TempletonWhat makes a successful CEO? Most people call to mind a familiar definition: a seasoned manager with deep industry expertise. Others might point to the…

    On AmazonAudible

  • 7
    Rising Strong: The Reckoning. The Rumble. The Revolution book cover

    Rising Strong

    The Reckoning. The Rumble. The Revolution

    Brené Brown · 2015

    4.2590,292 ratings · Goodreads

    Leading and managing

    About the book

    Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability, the willingness to show up and be seen with no guarantee of outcome, is the only path…

    On AmazonAudible

  • 8
    Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration book cover

    Creativity, Inc.

    Overcoming the Unseen Forces That Stand in the Way of True Inspiration

    Ed Catmull · 2014

    4.20105,625 ratings · Goodreads

    Leading and managing

    About the book

    “What does it mean to manage well?” From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business, sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    Dirtbag Billionaire: How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away book cover

    Dirtbag Billionaire

    How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away

    David Gelles · 2025

    4.162,500 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Named one of Financial Times’s Best Books of 2025 New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles. This is the inside…

    On AmazonAudible

  • 2
    Wasteland: The Secret World of Waste and the Urgent Search for a Cleaner Future book cover

    Wasteland

    The Secret World of Waste and the Urgent Search for a Cleaner Future

    Oliver Franklin-Wallis · 2023

    4.442,908 ratings · Goodreads

    Climate and energy

    About the book

    An award-winning investigative journalist takes a deep dive into the global waste crisis, exposing the hidden world that enables our modern economy, and finds out the dirty truth behind a simple question: what really happens to what we throw away? In…

    On AmazonAudible

  • 3
    The Future of the Responsible Company: What We've Learned from Patagonia's First 50 Years book cover

    The Future of the Responsible Company

    What We've Learned from Patagonia's First 50 Years

    Vincent Stanley · 2023

    4.18374 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet.  Vincent Stanley, Patagonia's Director of Philosophy, with Yvon Chouinard, founder and former…

    On AmazonAudible

  • 4
    Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing book cover

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 5
    Crude Capitalism: Oil, Corporate Power, and the Making of the World Market book cover

    Crude Capitalism

    Oil, Corporate Power, and the Making of the World Market

    Adam Hanieh · 2024

    4.50296 ratings · Goodreads

    Climate and energy

    About the book

    A groundbreaking history of oil and it's importance to US politics, finance, militarism and consumerism from an award-winning author and scholarThis expansive history traces the hidden connections between oil and capitalism from the late 1800s to the current…

    On AmazonAudible

  • 6
    The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love book cover

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 7
    Personal Branding for Introverts book cover

    Personal Branding for Introverts

    Goldie Chan · 2025

    4.41211 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead    To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…

    On AmazonAudible

  • 8
    No More Tears: The Dark Secrets of Johnson & Johnson book cover

    No More Tears

    The Dark Secrets of Johnson & Johnson

    Gardiner Harris · 2025

    4.1722,997 ratings · Goodreads

    Company building

    About the book

    An incendiary, deeply reported exposé of Johnson & Johnson, one of America’s oldest and most trusted pharmaceutical companies, from award-winning investigative journalist Gardiner Harris One day in 2004, Gardiner Harris, early for a flight, sat down at an…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    The New Map: Energy, Climate, and the Clash of Nations book cover

    The New Map

    Energy, Climate, and the Clash of Nations

    Daniel Yergin · 2020

    4.176,248 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A Wall Street Journal besteller and a USA Today Best Book of 2020 Named Energy Writer of the Year for The New Map by the American Energy Society “ A master class on how the world works.”, NPR Pulitzer Prize-winning author and global energy expert,…

    On AmazonAudible

  • 2
    Hot, Flat, and Crowded: Why We Need a Green Revolution – and How It Can Renew America book cover

    Hot, Flat, and Crowded

    Why We Need a Green Revolution – and How It Can Renew America

    Thomas L. Friedman · 2008

    3.7113,980 ratings · Goodreads

    Climate and energyCompany building

    About the book

    In this brilliant, essential book, Pulitzer Prize-winning author Thomas L. Friedman speaks to America's urgent need for national renewal and explains how a green revolution can bring about both a sustainable environment and a sustainable America. Friedman…

    On AmazonAudible

  • 3
    Shoe Dog: A Memoir by the Creator of Nike book cover

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 4
    American Kingpin: Catching the Billion-Dollar Baron of the Dark Web book cover

    American Kingpin

    Catching the Billion-Dollar Baron of the Dark Web

    Nick Bilton · 2017

    4.4155,362 ratings · Goodreads

    Founder stories

    About the book

    From New York Times-bestselling author Nick Bilton comes a true-life thriller about the rise and fall of Ross Ulbricht, aka the Dread Pirate Roberts, the founder of the online black market Silk Road. In 2011, Ulbricht, a 26-year-old libertarian idealist…

    On AmazonAudible

  • 5
    Elon Musk book cover

    Elon Musk

    Walter Isaacson · 2023

    4.3281,328 ratings · Goodreads

    Founder storiesCompany building

    About the book

    From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era, a rule-breaking visionary who helped to lead the world into the era of electric vehicles,…

    On AmazonAudible

  • 6
    Sam Walton, Made in America: My Story book cover

    Sam Walton, Made in America

    My Story

    Sam Walton · 1992

    4.1628,881 ratings · Goodreads

    Founder storiesCompany building

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

  • 7
    Alex Ferguson: My Autobiography book cover

    Alex Ferguson

    My Autobiography

    Alex Ferguson · 2013

    3.9418,818 ratings · Goodreads

    Founder stories

    About the book

    The celebratory, revealing, inspiring, and entertaining autobiography of the greatest manager in the history of British soccer. Over the past four years, Alex Ferguson has been reflecting on and jotting down the highlights of his extraordinary career, and…

    On AmazonAudible

  • 8
    Driven: An Autobiography book cover

    Driven

    An Autobiography

    Larry H. Miller · 2010

    4.121,863 ratings · Goodreads

    Founder storiesCompany building

    About the book

    When he was sixteen years old, Larry Miller came home one summer night to find all his possessions sitting in three bags on the porch of his darkened house. The door was locked. From those troubled and humble beginnings rose a man whose influence has touched,…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 4
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 5
    To Sell is Human: The Surprising Truth About Moving Others book cover

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

  • 6
    The Long Tail: Why the Future of Business is Selling Less of More book cover

    The Long Tail

    Why the Future of Business is Selling Less of More

    Chris Anderson · 2006

    3.8330,263 ratings · Goodreads

    Company buildingFirst sales

    About the book

    The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year. In…

    On AmazonAudible

  • 7
    Nunca te pares book cover

    Nunca te pares

    Phil Knight · 2016

    4.46361,920 ratings · Goodreads

    Company building

    On AmazonAudible

  • 8
    Think and Grow Rich book cover

    Think and Grow Rich

    Napoleon Hill · 1937

    4.16395,129 ratings · Goodreads

    Company building

    About the book

    Think and Grow Rich is a guide to success by Napoleon Hill, which was first published in 1937 following the Great Depression. It was immediately welcomed as an antidote to hard times and remained a bestseller for decades. Many people still find its philosophy…

    On AmazonAudible

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