Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    This Changes Everything: Capitalism vs. The Climate book cover

    This Changes Everything

    Capitalism vs. The Climate

    Naomi Klein · 2014

    4.1628,175 ratings · Goodreads

    Climate and energy

    About the book

    Forget everything you think you know about global warming. It's not about carbon, it's about capitalism. The good news is that we can seize this crisis to transform our failed economic system and build something radically better. In her most provocative…

    On AmazonAudible

  • 2
    The New Map: Energy, Climate, and the Clash of Nations book cover

    The New Map

    Energy, Climate, and the Clash of Nations

    Daniel Yergin · 2020

    4.176,248 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A Wall Street Journal besteller and a USA Today Best Book of 2020 Named Energy Writer of the Year for The New Map by the American Energy Society “ A master class on how the world works.”, NPR Pulitzer Prize-winning author and global energy expert,…

    On AmazonAudible

  • 3
    The Ecology of Commerce: A Declaration of Sustainability book cover

    The Ecology of Commerce

    A Declaration of Sustainability

    Paul Hawken · 1993

    4.122,387 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A visionary new program that businesses can follow to help restore the planet.

    On AmazonAudible

  • 4
    Windfall: The Booming Business of Global Warming book cover

    Windfall

    The Booming Business of Global Warming

    McKenzie Funk · 2014

    4.03673 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A fascinating investigation into how people around the globe are cashing in on a warming world: McKenzie Funk has spent the last six years reporting around the world on how we are preparing for a warmer planet. Funk shows us that the best way to understand…

    On AmazonAudible

  • 5
    A World of Three Zeros: The New Economics of Zero Poverty, Zero Unemployment, and Zero Net Carbon Emissions book cover

    A World of Three Zeros

    The New Economics of Zero Poverty, Zero Unemployment, and Zero Net Carbon Emissions

    Muhammad Yunus · 2017

    3.681,723 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A winner of the Nobel Peace Prize and bestselling author of Banker to the Poor offers his vision of an emerging new economic system that can save humankind and the planet Muhammad Yunus, who created microcredit, invented social business, and earned a Nobel…

    On AmazonAudible

  • 6
    The Necessary Revolution: How individuals and organizations are working together to create a sustainable world. book cover

    The Necessary Revolution

    How individuals and organizations are working together to create a sustainable world.

    Peter M. Senge · 2008

    3.84522 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being…

    On AmazonAudible

  • 7
    More and More and More: An All-Consuming History of Energy – The International Bestseller on Climate Change and Fossil Fuels book cover

    More and More and More

    An All-Consuming History of Energy – The International Bestseller on Climate Change and Fossil Fuels

    Jean-Baptiste Fressoz · 2025

    4.05520 ratings · Goodreads

    Climate and energy

    About the book

    The radical, paradigm-shifting international bestseller that destroys our delusions about energy consumption and will change the way we talk about climate change. We have long been taught that humanity’s relationship with energy is one of progress, with wood…

    On AmazonAudible

  • 8
    The Day the World Stops Shopping: How Ending Consumerism Saves the Environment and Ourselves book cover

    The Day the World Stops Shopping

    How Ending Consumerism Saves the Environment and Ourselves

    J.B. MacKinnon · 2021

    4.135,441 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Consuming less is our best strategy for saving the planet, but can we do it? In this thoughtful and surprisingly optimistic book, journalist J. B. MacKinnon investigates how we may achieve a world without shopping. We can’t stop shopping. And yet we must.…

    On AmazonAudible

Books on climate and energy.

  • 1
    Taming the Sun: Innovations to Harness Solar Energy and Power the Planet book cover

    Taming the Sun

    Innovations to Harness Solar Energy and Power the Planet

    Varun Sivaram · 2018

    4.06510 ratings · Goodreads

    Climate and energyInnovation

    About the book

    How solar could spark a clean-energy transition through transformative innovation--creative financing, revolutionary technologies, and flexible energy systems. Solar energy, once a niche application for a limited market, has become the cheapest and…

    On AmazonAudible

  • 2
    Race for Tomorrow: Survival, Innovation and Profit on the Front Lines of the Climate Crisis book cover

    Race for Tomorrow

    Survival, Innovation and Profit on the Front Lines of the Climate Crisis

    Simon Mundy · 2022

    4.22207 ratings · Goodreads

    Climate and energyInnovationCompany building

    About the book

    In this extraordinary journey through twenty-six countries, Simon Mundy meets the people on the front lines of the climate crisis, showing how the struggle to respond is already reshaping the modern world – shattering communities, shaking up global business,…

    On AmazonAudible

  • 3
    The Elements of Power: Gadgets, Guns, and the Struggle for a Sustainable Future in the Rare Metal Age book cover

    The Elements of Power

    Gadgets, Guns, and the Struggle for a Sustainable Future in the Rare Metal Age

    David S. Abraham · 2015

    4.06264 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Our future hinges on a set of rare metals that few of us have even heard of. In this eye-opening book, a natural resource strategist reveals the critical importance of these transformative elements to our technological lifestyle and the consequences of our…

    On AmazonAudible

  • 4
    Energy: A Beginner's Guide book cover

    Energy

    A Beginner's Guide

    Vaclav Smil · 2006

    3.991,520 ratings · Goodreads

    Climate and energy

    About the book

    As Einstein pointed out in his famous equation, E=MC2, all matter can be described as energy. It is everywhere; it is everything. In this engaging book, prolific author and academic Vaclav Smil provides an introduction to the far-reaching term and gives the…

    On AmazonAudible

  • 5
    Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies book cover

    Scale

    The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies

    Geoffrey B. West · 2017

    4.115,764 ratings · Goodreads

    Climate and energyCompany buildingInnovation

    About the book

    The former head of the Sante Fe Institute, visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term “complexity” can be misleading, however, because what makes West’s discoveries…

    On AmazonAudible

  • 6
    Quantum Supremacy book cover

    Quantum Supremacy

    Michio Kaku · 2023

    3.783,798 ratings · Goodreads

    Climate and energyCompany building

    About the book

    An exhilarating tour of humanity's next great technological achievement, quantum computing, which may eventually illuminate the deepest mysteries of science and solve some of humanity's biggest problems, like global warming, world hunger, and incurable disease,…

    On AmazonAudible

  • 7
    Badass: Making Users Awesome book cover

    Badass

    Making Users Awesome

    Kathy Sierra · 2015

    4.171,194 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And…

    On AmazonAudible

  • 8
    The Grid: The Fraying Wires Between Americans and Our Energy Future book cover

    The Grid

    The Fraying Wires Between Americans and Our Energy Future

    Gretchen Bakke · 2016

    3.854,881 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A revelatory look at our national power grid--how it developed, its current flaws, and how it must be completely reimagined for our fast-approaching energy future.America's electrical grid, an engineering triumph of the twentieth century, is turning out to be…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 2
    The Elements of User Experience: User-Centered Design for the Web book cover

    The Elements of User Experience

    User-Centered Design for the Web

    Jesse James Garrett · 2002

    4.014,134 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…

    On AmazonAudible

  • 3
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 4
    Achieving Excellence in Fundraising + Website book cover

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

  • 5
    A Project Guide to UX Design: For User Experience Designers in the Field or in the Making book cover

    A Project Guide to UX Design

    For User Experience Designers in the Field or in the Making

    Russ Unger · 2009

    3.871,774 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User…

    On AmazonAudible

  • 6
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 7
    Risky is the New Safe: The Rules Have Changed . . . book cover

    Risky is the New Safe

    The Rules Have Changed . . .

    Randy Gage · 2012

    3.86348 ratings · Goodreads

    Raising moneyCompany building

    About the book

    THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…

    On AmazonAudible

  • 8
    Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist book cover

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Raising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

Leading and managing a team as the company grows.

  • 1
    The Dichotomy of Leadership: Balancing the Challenges of Extreme Ownership to Lead and Win book cover

    The Dichotomy of Leadership

    Balancing the Challenges of Extreme Ownership to Lead and Win

    Jocko Willink · 2018

    4.3616,134 ratings · Goodreads

    Leading and managing

    About the book

    THE INSTANT #1 NATIONAL BESTSELLER From the #1 New York Times bestselling authors of Extreme Ownership comes a new and revolutionary approach to help leaders recognize and attain the leadership balance crucial to victory. With their first book, Extreme…

    On AmazonAudible

  • 2
    Joker One: A Marine Platoon's Story of Courage, Leadership, and Brotherhood book cover

    Joker One

    A Marine Platoon's Story of Courage, Leadership, and Brotherhood

    Donovan Campbell · 2009

    4.154,545 ratings · Goodreads

    Leading and managing

    About the book

    After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…

    On AmazonAudible

  • 3
    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company book cover

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 4
    The Goal: A Process of Ongoing Improvement book cover

    The Goal

    A Process of Ongoing Improvement

    Eliyahu M. Goldratt · 2004

    4.0786,160 ratings · Goodreads

    Leading and managing

    About the book

    Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried…

    On AmazonAudible

  • 5
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Leading and managing

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 6
    The Manager's Path: A Guide for Tech Leaders Navigating Growth and Change book cover

    The Manager's Path

    A Guide for Tech Leaders Navigating Growth and Change

    Camille Fournier · 2017

    4.2510,686 ratings · Goodreads

    Leading and managing

    About the book

    Managing people is difficult wherever you work, but the tech industry as a whole is pretty bad at it. Tech companies in general lack the experience, tools, texts, and frameworks to do it well. And the handful of books that share tips and tricks of engineering…

    On AmazonAudible

  • 7
    EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches book cover

    EntreLeadership

    20 Years of Practical Business Wisdom from the Trenches

    Dave Ramsey · 2011

    4.1914,050 ratings · Goodreads

    Leading and managing

    About the book

    From the New York Times bestselling author of The Total Money Makeover and radio and podcast host Dave Ramsey comes an informative guide based on how he grew a successful, multimillion dollar company from a card table in his living room. Your company is only…

    On AmazonAudible

  • 8
    American Icon: Alan Mulally and the Fight to Save Ford Motor Company book cover

    American Icon

    Alan Mulally and the Fight to Save Ford Motor Company

    Bryce G. Hoffman · 2012

    4.425,255 ratings · Goodreads

    Leading and managing

    About the book

    THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.   At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    The Only Possible Solution: How to Shape the Future for Our Next Generations book cover

    The Only Possible Solution

    How to Shape the Future for Our Next Generations

    Fons Burger · 2026

    4.40999 ratings · Goodreads

    Climate and energy

    About the book

    What if climate change, biodiversity loss, food and water insecurity, inequality, declining health, political polarization, and the erosion of trust are not separate crises at all? What if they are all symptoms of the same underlying system failure? In…

    On AmazonAudible

  • 2
    Wasteland: The Secret World of Waste and the Urgent Search for a Cleaner Future book cover

    Wasteland

    The Secret World of Waste and the Urgent Search for a Cleaner Future

    Oliver Franklin-Wallis · 2023

    4.442,908 ratings · Goodreads

    Climate and energy

    About the book

    An award-winning investigative journalist takes a deep dive into the global waste crisis, exposing the hidden world that enables our modern economy, and finds out the dirty truth behind a simple question: what really happens to what we throw away? In…

    On AmazonAudible

  • 3
    Dirtbag Billionaire: How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away book cover

    Dirtbag Billionaire

    How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away

    David Gelles · 2025

    4.162,500 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Named one of Financial Times’s Best Books of 2025 New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles. This is the inside…

    On AmazonAudible

  • 4
    The Future of the Responsible Company: What We've Learned from Patagonia's First 50 Years book cover

    The Future of the Responsible Company

    What We've Learned from Patagonia's First 50 Years

    Vincent Stanley · 2023

    4.18374 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet.  Vincent Stanley, Patagonia's Director of Philosophy, with Yvon Chouinard, founder and former…

    On AmazonAudible

  • 5
    Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing book cover

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 6
    Crude Capitalism: Oil, Corporate Power, and the Making of the World Market book cover

    Crude Capitalism

    Oil, Corporate Power, and the Making of the World Market

    Adam Hanieh · 2024

    4.50296 ratings · Goodreads

    Climate and energy

    About the book

    A groundbreaking history of oil and it's importance to US politics, finance, militarism and consumerism from an award-winning author and scholarThis expansive history traces the hidden connections between oil and capitalism from the late 1800s to the current…

    On AmazonAudible

  • 7
    The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love book cover

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 8
    The First-Time Manager: Sales book cover

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    First salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    The Moral Case for Fossil Fuels book cover

    The Moral Case for Fossil Fuels

    Alex Epstein · 2014

    4.062,500 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A sure-to-be-controversial defense of the  fossil fuel industry Conventional wisdom says fossil fuels are an unsustainable form of energy that is destroying our planet. But Alex Epstein shows that if we look at the big picture, the much-hated fossil fuel…

    On AmazonAudible

  • 2
    Steve Jobs book cover

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 3
    How the World Really Works: A Scientist's Guide to Our Past, Present and Future book cover

    How the World Really Works

    A Scientist's Guide to Our Past, Present and Future

    Vaclav Smil · 2022

    3.9414,856 ratings · Goodreads

    Climate and energyCompany building

    About the book

    * THE NEW YORK TIMES BESTSELLER * 'Another masterpiece from one of my favorite authors . . . If you want a brief but thorough education in numeric thinking about many of the fundamental forces that shape human life, this is the book to read. It's a tour de…

    On AmazonAudible

  • 4
    The Quest: Energy, Security, and the Remaking of the Modern World book cover

    The Quest

    Energy, Security, and the Remaking of the Modern World

    Daniel Yergin · 2011

    4.145,291 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Selected by The New York Times Book Review as a Notable Book of the Year In this gripping account of the quest for the energy that our world needs, Daniel Yergin continues the riveting story begun in his Pulitzer Prize-winning book, The Prize. A master…

    On AmazonAudible

  • 5
    American Kingpin: Catching the Billion-Dollar Baron of the Dark Web book cover

    American Kingpin

    Catching the Billion-Dollar Baron of the Dark Web

    Nick Bilton · 2017

    4.4155,362 ratings · Goodreads

    Founder stories

    About the book

    From New York Times-bestselling author Nick Bilton comes a true-life thriller about the rise and fall of Ross Ulbricht, aka the Dread Pirate Roberts, the founder of the online black market Silk Road. In 2011, Ulbricht, a 26-year-old libertarian idealist…

    On AmazonAudible

  • 6
    The Elon Musk Blog Series: Wait But Why book cover

    The Elon Musk Blog Series

    Wait But Why

    Tim Urban · 2016

    4.701,837 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In 2015, Elon Musk reached out to blogger Tim Urban and asked him if he'd take a crack at explaining Elon's endeavors, and the industries surrounding them, to the world. Tim accepted, and after extensive meetings with Elon and his staff, he wrote four blog…

    On AmazonAudible

  • 7
    Big Coal: The Dirty Secret Behind America's Energy Future – The Deadly Environmental Costs of Our National Addiction book cover

    Big Coal

    The Dirty Secret Behind America's Energy Future – The Deadly Environmental Costs of Our National Addiction

    Jeff Goodell · 2006

    3.98461 ratings · Goodreads

    Climate and energyCompany building

    About the book

    As oil prices increase, Coal has effectively become the default fuel for electricity generation in the twenty-first century. Goodell debunks the faulty assumptions underlying coal's revival and shatters the myth of cheap coal energy. In the tradition of…

    On AmazonAudible

  • 8
    Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future book cover

    Elon Musk

    Tesla, SpaceX, and the Quest for a Fantastic Future

    Ashlee Vance · 2015

    4.12456,221 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 3
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 4
    The First American: The Life and Times of Benjamin Franklin book cover

    The First American

    The Life and Times of Benjamin Franklin

    H.W. Brands · 2000

    4.1123,067 ratings · Goodreads

    Marketing and growth

    About the book

    PULITZER PRIZE FINALIST • Benjamin Franklin, perhaps the pivotal figure in colonial and revolutionary America, comes vividly to life in this “thorough biography of ... America’s first Renaissance man” ( The Washington Post ) by the two-time Pulitzer Prize…

    On AmazonAudible

  • 5
    Pensar, Depressa e Devagar book cover

    Pensar, Depressa e Devagar

    Daniel Kahneman · 2011

    4.17583,963 ratings · Goodreads

    Company building

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  • 6
    Bad Blood: Secrets and Lies in a Silicon Valley Startup book cover

    Bad Blood

    Secrets and Lies in a Silicon Valley Startup

    John Carreyrou · 2018

    4.40285,283 ratings · Goodreads

    Company building

    About the book

    The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers. In…

    On AmazonAudible

  • 7
    Freakonomics: A Rogue Economist Explores the Hidden Side of Everything book cover

    Freakonomics

    A Rogue Economist Explores the Hidden Side of Everything

    Steven D. Levitt · 2005

    4.01911,271 ratings · Goodreads

    Company building

    About the book

    Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime?…

    On AmazonAudible

  • 8
    To Sell is Human: The Surprising Truth About Moving Others book cover

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

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