Reading list: the books for what you are building
Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.
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643 books written by investors and founders
Now readingAtomic HabitsJames Clear4.31★
Change your answersFounder · Climate and energy · Seed
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ShortlistThe best matches for everything you told us, ranked.
The best matches for everything you told us, ranked.
- 1
This Changes Everything
Capitalism vs. The Climate
Naomi Klein · 2014
4.1628,175 ratings · Goodreads
Climate and energy
About the book
Forget everything you think you know about global warming. It's not about carbon, it's about capitalism. The good news is that we can seize this crisis to transform our failed economic system and build something radically better. In her most provocative…
- 2
More and More and More
An All-Consuming History of Energy – The International Bestseller on Climate Change and Fossil Fuels
Jean-Baptiste Fressoz · 2025
4.05520 ratings · Goodreads
Climate and energy
About the book
The radical, paradigm-shifting international bestseller that destroys our delusions about energy consumption and will change the way we talk about climate change. We have long been taught that humanity’s relationship with energy is one of progress, with wood…
- 3
Windfall
The Booming Business of Global Warming
McKenzie Funk · 2014
4.03673 ratings · Goodreads
Climate and energyCompany building
About the book
A fascinating investigation into how people around the globe are cashing in on a warming world: McKenzie Funk has spent the last six years reporting around the world on how we are preparing for a warmer planet. Funk shows us that the best way to understand…
- 4
The Moral Case for Fossil Fuels
Alex Epstein · 2014
4.062,500 ratings · Goodreads
Climate and energyCompany building
About the book
A sure-to-be-controversial defense of the fossil fuel industry Conventional wisdom says fossil fuels are an unsustainable form of energy that is destroying our planet. But Alex Epstein shows that if we look at the big picture, the much-hated fossil fuel…
- 5
- 6
The Necessary Revolution
How individuals and organizations are working together to create a sustainable world.
Peter M. Senge · 2008
3.84522 ratings · Goodreads
Climate and energyCompany building
About the book
Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being…
- 7
The Ecological Rift
John Bellamy Foster · 2010
4.06339 ratings · Goodreads
Climate and energy
About the book
Humanity in the twenty-first century is facing what might be described as its ultimate environmental catastrophe: the destruction of the climate that has nurtured human civilization and with it the basis of life on earth as we know it. All ecosystems on the…
- 8
A World of Three Zeros
The New Economics of Zero Poverty, Zero Unemployment, and Zero Net Carbon Emissions
Muhammad Yunus · 2017
3.681,723 ratings · Goodreads
Climate and energyCompany building
About the book
A winner of the Nobel Peace Prize and bestselling author of Banker to the Poor offers his vision of an emerging new economic system that can save humankind and the planet Muhammad Yunus, who created microcredit, invented social business, and earned a Nobel…
Books on climate and energy.
- 1
Taming the Sun
Innovations to Harness Solar Energy and Power the Planet
Varun Sivaram · 2018
4.06510 ratings · Goodreads
Climate and energyInnovation
About the book
How solar could spark a clean-energy transition through transformative innovation--creative financing, revolutionary technologies, and flexible energy systems. Solar energy, once a niche application for a limited market, has become the cheapest and…
- 2
Race for Tomorrow
Survival, Innovation and Profit on the Front Lines of the Climate Crisis
Simon Mundy · 2022
4.22207 ratings · Goodreads
Climate and energyInnovationCompany building
About the book
In this extraordinary journey through twenty-six countries, Simon Mundy meets the people on the front lines of the climate crisis, showing how the struggle to respond is already reshaping the modern world – shattering communities, shaking up global business,…
- 3
The Elements of Power
Gadgets, Guns, and the Struggle for a Sustainable Future in the Rare Metal Age
David S. Abraham · 2015
4.06264 ratings · Goodreads
Climate and energyCompany building
About the book
Our future hinges on a set of rare metals that few of us have even heard of. In this eye-opening book, a natural resource strategist reveals the critical importance of these transformative elements to our technological lifestyle and the consequences of our…
- 4
Scale
The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies
Geoffrey B. West · 2017
4.115,764 ratings · Goodreads
Climate and energyCompany buildingInnovation
About the book
The former head of the Sante Fe Institute, visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term “complexity” can be misleading, however, because what makes West’s discoveries…
- 5
Energy
A Beginner's Guide
Vaclav Smil · 2006
3.991,520 ratings · Goodreads
Climate and energy
About the book
As Einstein pointed out in his famous equation, E=MC2, all matter can be described as energy. It is everywhere; it is everything. In this engaging book, prolific author and academic Vaclav Smil provides an introduction to the far-reaching term and gives the…
- 6
Badass
Making Users Awesome
Kathy Sierra · 2015
4.171,194 ratings · Goodreads
Climate and energyCompany building
About the book
Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And…
- 7
The Grid
The Fraying Wires Between Americans and Our Energy Future
Gretchen Bakke · 2016
3.854,881 ratings · Goodreads
Climate and energyCompany building
About the book
A revelatory look at our national power grid--how it developed, its current flaws, and how it must be completely reimagined for our fast-approaching energy future.America's electrical grid, an engineering triumph of the twentieth century, is turning out to be…
- 8
Quantum Supremacy
Michio Kaku · 2023
3.783,798 ratings · Goodreads
Climate and energyCompany building
About the book
An exhilarating tour of humanity's next great technological achievement, quantum computing, which may eventually illuminate the deepest mysteries of science and solve some of humanity's biggest problems, like global warming, world hunger, and incurable disease,…
What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.
- 1
The User Experience Team of One
A Research and Design Survival Guide
Leah Buley · 2013
4.191,657 ratings · Goodreads
Finding product-market fitCompany building
About the book
UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…
- 2
Get Backed
Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams
Evan Baehr · 2015
4.36356 ratings · Goodreads
Raising moneyCompany building
About the book
HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…
- 3
Selling the Invisible
A Field Guide to Modern Marketing
Harry Beckwith · 1997
3.9410,059 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…
- 4
Achieving Excellence in Fundraising + Website
Eugene R. Tempel · 2003
4.02249 ratings · Goodreads
Raising moneyCompany building
About the book
The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…
- 5
80/20 Sales and Marketing
The Definitive Guide to Working Less and Making More
Perry Marshall · 2013
4.191,904 ratings · Goodreads
First salesMarketing and growthCompany building
About the book
Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…
- 6
UX for Lean Startups
Faster, Smarter User Experience Research and Design
Laura Klein · 2013
4.092,097 ratings · Goodreads
Company buildingFinding product-market fit
About the book
Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you…
- 7
Observing the User Experience
A Practitioner's Guide to User Research
Mike Kuniavsky · 2003
3.99695 ratings · Goodreads
Finding product-market fit
About the book
The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…
- 8
Risky is the New Safe
The Rules Have Changed . . .
Randy Gage · 2012
3.86348 ratings · Goodreads
Raising moneyCompany building
About the book
THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…
Leading and managing a team as the company grows.
- 1
Extreme Ownership
How U.S. Navy SEALs Lead and Win
Jocko Willink · 2015
4.24106,151 ratings · Goodreads
Leading and managing
About the book
The #1 New York Times bestseller Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism,…
- 2
The Making of a Manager
What to Do When Everyone Looks to You
Julie Zhuo · 2019
4.1922,682 ratings · Goodreads
Leading and managing
About the book
Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don't really know what you're…
- 3
Built to Last
Successful Habits of Visionary Companies
Jim Collins · 1994
4.0687,169 ratings · Goodreads
Leading and managing
About the book
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important,…
- 4
A Different Kind of Power
Jacinda Ardern · 2025
4.4521,916 ratings · Goodreads
Leading and managing
About the book
From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…
- 5
The Ride of a Lifetime
Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger · 2019
4.4099,495 ratings · Goodreads
Leading and managing
About the book
A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…
- 6
The Wisdom of the Bullfrog
Leadership Made Simple
William H. McRaven · 2023
4.408,634 ratings · Goodreads
Leading and managing
About the book
From the acclaimed, bestselling author of Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…
- 7
The First 90 Days
Proven Strategies for Getting Up to Speed Faster and Smarter
Michael D. Watkins · 2003
3.8539,471 ratings · Goodreads
Leading and managing
About the book
Since its original release, The First 90 Days has become the bestselling globally acknowledged bible of leadership and career transitions. In this updated and expanded 10th anniversary edition, internationally known leadership transition expert Michael D.…
- 8
The Infinite Game
Simon Sinek · 2017
4.1630,000 ratings · Goodreads
Leading and managing
About the book
Do you know how to play the game you're in? In finite games, like football or chess, the players are known, the rules are fixed, and the endpoint is clear. The winners and losers are easily identified. In infinite games, like business or politics or life…
Published in the last three years, newest first, for what you told us.
- 1
The Only Possible Solution
How to Shape the Future for Our Next Generations
Fons Burger · 2026
4.40999 ratings · Goodreads
Climate and energy
About the book
What if climate change, biodiversity loss, food and water insecurity, inequality, declining health, political polarization, and the erosion of trust are not separate crises at all? What if they are all symptoms of the same underlying system failure? In…
- 2
Dirtbag Billionaire
How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away
David Gelles · 2025
4.162,500 ratings · Goodreads
Climate and energyCompany building
About the book
Named one of Financial Times’s Best Books of 2025 New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles. This is the inside…
- 3
Wasteland
The Secret World of Waste and the Urgent Search for a Cleaner Future
Oliver Franklin-Wallis · 2023
4.442,908 ratings · Goodreads
Climate and energy
About the book
An award-winning investigative journalist takes a deep dive into the global waste crisis, exposing the hidden world that enables our modern economy, and finds out the dirty truth behind a simple question: what really happens to what we throw away? In…
- 4
Simple Marketing For Smart People
The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Billy Broas · 2024
4.35305 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…
- 5
The Future of the Responsible Company
What We've Learned from Patagonia's First 50 Years
Vincent Stanley · 2023
4.18374 ratings · Goodreads
Climate and energyCompany building
About the book
Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet. Vincent Stanley, Patagonia's Director of Philosophy, with Yvon Chouinard, founder and former…
- 6
Crude Capitalism
Oil, Corporate Power, and the Making of the World Market
Adam Hanieh · 2024
4.50296 ratings · Goodreads
Climate and energy
About the book
A groundbreaking history of oil and it's importance to US politics, finance, militarism and consumerism from an award-winning author and scholarThis expansive history traces the hidden connections between oil and capitalism from the late 1800s to the current…
- 7
The Pricing Roadmap
How to Design B2B SaaS Pricing Models That Your Customers Will Love
Ulrik Lehrskov-Schmidt · 2023
4.43207 ratings · Goodreads
Finding product-market fitCompany building
About the book
"The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…
- 8
Personal Branding for Introverts
Goldie Chan · 2025
4.41211 ratings · Goodreads
Marketing and growthCompany building
About the book
A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…
How companies like yours were actually built, from the people who built them.
- 1
The New Map
Energy, Climate, and the Clash of Nations
Daniel Yergin · 2020
4.176,248 ratings · Goodreads
Climate and energyCompany building
About the book
A Wall Street Journal besteller and a USA Today Best Book of 2020 Named Energy Writer of the Year for The New Map by the American Energy Society “ A master class on how the world works.”, NPR Pulitzer Prize-winning author and global energy expert,…
- 2
Hot, Flat, and Crowded
Why We Need a Green Revolution – and How It Can Renew America
Thomas L. Friedman · 2008
3.7113,980 ratings · Goodreads
Climate and energyCompany building
About the book
In this brilliant, essential book, Pulitzer Prize-winning author Thomas L. Friedman speaks to America's urgent need for national renewal and explains how a green revolution can bring about both a sustainable environment and a sustainable America. Friedman…
- 3
Shoe Dog
A Memoir by the Creator of Nike
Phil Knight · 2016
4.45389,310 ratings · Goodreads
Founder storiesCompany building
About the book
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…
- 4
Personal History
A Memoir
Katharine Graham · 1997
4.0925,181 ratings · Goodreads
Founder stories
About the book
Madrid. 22 cm. 557 p. Encuadernación en tapa blanda de editorial ilustrada. Graham, Katharine 1917-2001. Traducción de María Luisa Rodríguez Tapia y José Manuel Calvo Roy. Título Personal history .. Este libro es de segunda mano y tiene o puede tener marcas…
- 5
Sam Walton, Made in America
My Story
Sam Walton · 1992
4.1628,881 ratings · Goodreads
Founder storiesCompany building
About the book
As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…
- 6
Steve Jobs
Walter Isaacson · 2011
4.161,391,990 ratings · Goodreads
Founder storiesCompany building
About the book
Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…
- 7
I Came Upon a Lighthouse
A Short Memoir Of Life With Ratan Tata
Shantanu Naidu · 2021
4.443,152 ratings · Goodreads
Founder storiesCompany building
About the book
An endearing portrait of an Indian legend I told him that when I write a book, I would write about another side of him and not just historic events or business milestones. I would write about us and our adventures together, and how I saw him, colours and…
- 8
The Situation Room
The Inside Story of Presidents in Crisis
George Stephanopoulos · 2024
4.3211,278 ratings · Goodreads
Founder stories
About the book
George Stephanopoulos, former senior advisor to President Clinton and for more than 20 years anchor of This Week and co-anchor of Good Morning America , recounts the crises that decided the course of history, from the place 12 presidents made their…
What founders at seed keep coming back to, if you have not read them yet.
- 1
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore · 2002
4.0332,109 ratings · Goodreads
Marketing and growthCompany buildingFirst sales
About the book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…
- 2
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Al Ries · 1993
4.0522,738 ratings · Goodreads
Marketing and growthCompany building
About the book
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…
- 3
Building A Story Brand
Donald Miller · 2017
4.2726,500 ratings · Goodreads
Marketing and growthCompany building
About the book
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…
- 4
Inspired
How to Create Tech Products Customers Love
Marty Cagan · 2008
4.2226,350 ratings · Goodreads
Company buildingFinding product-market fit
About the book
Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…
- 5
The Psychology of Money
Timeless Lessons on Wealth, Greed, and Happiness
Morgan Housel · 2020
4.27363,975 ratings · Goodreads
Company building
About the book
Alternate cover edition of ISBN 9780857197689. Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money―investing, personal finance, and business…
- 6
Red Notice
A True Story of High Finance, Murder, and One Man's Fight for Justice
Bill Browder · 2015
4.44113,920 ratings · Goodreads
Company building
About the book
A real-life political thriller about an American financier in the Wild East of Russia, the murder of his principled young tax attorney, and his dangerous mission to expose the Kremlin’s corruption.Bill Browder’s journey started on the South Side of Chicago…
- 7
The 7 Habits of Highly Effective People
Powerful Lessons in Personal Change
Stephen R. Covey · 1989
4.16843,480 ratings · Goodreads
Company building
About the book
In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step…
- 8
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From the record
Written by the people who write the cheques
Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.
The Lean Startupby Eric Ries, Eric Ries2011 · 4.11★L
Lean Inby Sheryl Sandberg, Meta2013 · 3.94★T
The Hard Thing About Hard Thingsby Ben Horowitz, Andreessen Horowitz2014 · 4.19★D
Delivering Happinessby Tony Hsieh, Tony Hsieh2000 · 4.04★#
#Girlbossby Sophia Amoruso2014 · 3.64★T
The One Thingby Gary Keller, Pocketchange Investments2012 · 4.12★P
Principlesby Ray Dalio2017 · 4.09★Read what the people you are pitching read.
Every investor and founder on our records links to their books and the podcasts they are on.