Reading list: the books for what you are building

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643 books written by investors and founders

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The best matches for everything you told us, ranked.

  • 1

    This Changes Everything

    Capitalism vs. The Climate

    Naomi Klein · 2014

    4.1628,175 ratings · Goodreads

    Climate and energy

    About the book

    Forget everything you think you know about global warming. It's not about carbon, it's about capitalism. The good news is that we can seize this crisis to transform our failed economic system and build something radically better. In her most provocative…

    On AmazonAudible

  • 2

    The Moral Case for Fossil Fuels

    Alex Epstein · 2014

    4.062,500 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A sure-to-be-controversial defense of the  fossil fuel industry Conventional wisdom says fossil fuels are an unsustainable form of energy that is destroying our planet. But Alex Epstein shows that if we look at the big picture, the much-hated fossil fuel…

    On AmazonAudible

  • 3

    The Necessary Revolution

    How individuals and organizations are working together to create a sustainable world.

    Peter M. Senge · 2008

    3.84522 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being…

    On AmazonAudible

  • 4

    More and More and More

    An All-Consuming History of Energy – The International Bestseller on Climate Change and Fossil Fuels

    Jean-Baptiste Fressoz · 2025

    4.05520 ratings · Goodreads

    Climate and energy

    About the book

    The radical, paradigm-shifting international bestseller that destroys our delusions about energy consumption and will change the way we talk about climate change. We have long been taught that humanity’s relationship with energy is one of progress, with wood…

    On AmazonAudible

  • 5

    Windfall

    The Booming Business of Global Warming

    McKenzie Funk · 2014

    4.03673 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A fascinating investigation into how people around the globe are cashing in on a warming world: McKenzie Funk has spent the last six years reporting around the world on how we are preparing for a warmer planet. Funk shows us that the best way to understand…

    On AmazonAudible

  • 6

    Hot, Flat, and Crowded

    Why We Need a Green Revolution – and How It Can Renew America

    Thomas L. Friedman · 2008

    3.7113,980 ratings · Goodreads

    Climate and energyCompany building

    About the book

    In this brilliant, essential book, Pulitzer Prize-winning author Thomas L. Friedman speaks to America's urgent need for national renewal and explains how a green revolution can bring about both a sustainable environment and a sustainable America. Friedman…

    On AmazonAudible

  • 7

    The Ecological Rift

    John Bellamy Foster · 2010

    4.06339 ratings · Goodreads

    Climate and energy

    About the book

    Humanity in the twenty-first century is facing what might be described as its ultimate environmental catastrophe: the destruction of the climate that has nurtured human civilization and with it the basis of life on earth as we know it. All ecosystems on the…

    On AmazonAudible

  • 8

    The Moneyless Man

    A Year of Freeconomic Living

    Mark Boyle · 2010

    3.832,673 ratings · Goodreads

    Climate and energy

    About the book

    Encountering seasonal foods, solar panels, skill-swapping schemes, cuttlefish toothpaste, compost toilets and - the unthinkable - a cash-free Christmas, this book puts the fun into frugality and offers some great tips for economical (and environmentally…

    On AmazonAudible

Books on climate and energy.

  • 1

    Taming the Sun

    Innovations to Harness Solar Energy and Power the Planet

    Varun Sivaram · 2018

    4.06510 ratings · Goodreads

    Climate and energyInnovation

    About the book

    How solar could spark a clean-energy transition through transformative innovation--creative financing, revolutionary technologies, and flexible energy systems. Solar energy, once a niche application for a limited market, has become the cheapest and…

    On AmazonAudible

  • 2

    Race for Tomorrow

    Survival, Innovation and Profit on the Front Lines of the Climate Crisis

    Simon Mundy · 2022

    4.22207 ratings · Goodreads

    Climate and energyInnovationCompany building

    About the book

    In this extraordinary journey through twenty-six countries, Simon Mundy meets the people on the front lines of the climate crisis, showing how the struggle to respond is already reshaping the modern world – shattering communities, shaking up global business,…

    On AmazonAudible

  • 3

    The Elements of Power

    Gadgets, Guns, and the Struggle for a Sustainable Future in the Rare Metal Age

    David S. Abraham · 2015

    4.06264 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Our future hinges on a set of rare metals that few of us have even heard of. In this eye-opening book, a natural resource strategist reveals the critical importance of these transformative elements to our technological lifestyle and the consequences of our…

    On AmazonAudible

  • 4

    Scale

    The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies

    Geoffrey B. West · 2017

    4.115,764 ratings · Goodreads

    Climate and energyCompany buildingInnovation

    About the book

    The former head of the Sante Fe Institute, visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term “complexity” can be misleading, however, because what makes West’s discoveries…

    On AmazonAudible

  • 5

    Quantum Supremacy

    Michio Kaku · 2023

    3.783,798 ratings · Goodreads

    Climate and energyCompany building

    About the book

    An exhilarating tour of humanity's next great technological achievement, quantum computing, which may eventually illuminate the deepest mysteries of science and solve some of humanity's biggest problems, like global warming, world hunger, and incurable disease,…

    On AmazonAudible

  • 6

    Energy

    A Beginner's Guide

    Vaclav Smil · 2006

    3.991,520 ratings · Goodreads

    Climate and energy

    About the book

    As Einstein pointed out in his famous equation, E=MC2, all matter can be described as energy. It is everywhere; it is everything. In this engaging book, prolific author and academic Vaclav Smil provides an introduction to the far-reaching term and gives the…

    On AmazonAudible

  • 7

    The Grid

    The Fraying Wires Between Americans and Our Energy Future

    Gretchen Bakke · 2016

    3.854,881 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A revelatory look at our national power grid--how it developed, its current flaws, and how it must be completely reimagined for our fast-approaching energy future.America's electrical grid, an engineering triumph of the twentieth century, is turning out to be…

    On AmazonAudible

  • 8

    Clean Disruption of Energy and Transportation

    How Silicon Valley Will Make Oil, Nuclear, Natural Gas, Coal, Electric Utilities and Conventional Cars Obsolete by 2030

    Tony Seba · 2014

    4.15368 ratings · Goodreads

    Climate and energyMoats and competitionCompany building

    About the book

    The industrial age of energy and transportation will be over by 2030. Maybe before. Exponentially improving technologies such as solar, electric vehicles, and autonomous (self-driving) cars will disrupt and sweep away the energy and transportation industries…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1

    The Elements of User Experience

    User-Centered Design for the Web

    Jesse James Garrett · 2002

    4.014,134 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…

    On AmazonAudible

  • 2

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 3

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 4

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

  • 5

    A Project Guide to UX Design

    For User Experience Designers in the Field or in the Making

    Russ Unger · 2009

    3.871,774 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User…

    On AmazonAudible

  • 6

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 7

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Raising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

  • 8

    Solving Product Design Exercises

    Questions & Answers

    Artiom Dashinsky · 2018

    4.30675 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Practice your product design and UX skills. Prepare for your next job interview. "Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM". Learn how to solve and present exercises like these, that top startups…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1

    Good to Great

    Why Some Companies Make the Leap... and Others Don't

    Jim Collins · 2001

    4.12312,279 ratings · Goodreads

    Leading and managing

    About the book

    The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the…

    On AmazonAudible

  • 2

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 3

    The Goal

    A Process of Ongoing Improvement

    Eliyahu M. Goldratt · 2004

    4.0786,160 ratings · Goodreads

    Leading and managing

    About the book

    Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried…

    On AmazonAudible

  • 4

    The Wisdom of the Bullfrog

    Leadership Made Simple

    William H. McRaven · 2023

    4.408,634 ratings · Goodreads

    Leading and managing

    About the book

    From the acclaimed, bestselling author of  Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…

    On AmazonAudible

  • 5

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Leading and managing

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 6

    Rising Strong

    The Reckoning. The Rumble. The Revolution

    Brené Brown · 2015

    4.2590,292 ratings · Goodreads

    Leading and managing

    About the book

    Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability, the willingness to show up and be seen with no guarantee of outcome, is the only path…

    On AmazonAudible

  • 7

    To Rescue the American Spirit

    Teddy Roosevelt and the Birth of a Superpower

    Bret Baier · 2025

    4.542,106 ratings · Goodreads

    Leading and managing

    About the book

    From #1 New York Times bestselling author and Fox News Channel’s Chief Political Anchor, a captivating biography of Theodore Roosevelt, the stalwart naturalist, writer, ranchman, soldier, president, and avatar of our modern era. There has never been a…

    On AmazonAudible

  • 8

    The Coaching Habit

    Say Less, Ask More & Change the Way You Lead Forever

    Michael Bungay Stanier · 2016

    4.0030,923 ratings · Goodreads

    Leading and managing

    About the book

    In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can wok less hard and have more impact. Drawing on years of experience training more than 10,000 busy managers from around the…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    The Only Possible Solution

    How to Shape the Future for Our Next Generations

    Fons Burger · 2026

    4.40999 ratings · Goodreads

    Climate and energy

    About the book

    What if climate change, biodiversity loss, food and water insecurity, inequality, declining health, political polarization, and the erosion of trust are not separate crises at all? What if they are all symptoms of the same underlying system failure? In…

    On AmazonAudible

  • 2

    Dirtbag Billionaire

    How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away

    David Gelles · 2025

    4.162,500 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Named one of Financial Times’s Best Books of 2025 New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles. This is the inside…

    On AmazonAudible

  • 3

    The Future of the Responsible Company

    What We've Learned from Patagonia's First 50 Years

    Vincent Stanley · 2023

    4.18374 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet.  Vincent Stanley, Patagonia's Director of Philosophy, with Yvon Chouinard, founder and former…

    On AmazonAudible

  • 4

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 5

    Crude Capitalism

    Oil, Corporate Power, and the Making of the World Market

    Adam Hanieh · 2024

    4.50296 ratings · Goodreads

    Climate and energy

    About the book

    A groundbreaking history of oil and it's importance to US politics, finance, militarism and consumerism from an award-winning author and scholarThis expansive history traces the hidden connections between oil and capitalism from the late 1800s to the current…

    On AmazonAudible

  • 6

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    First salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

  • 7

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

  • 8

    The Infinity Machine

    Demis Hassabis, DeepMind, and the Quest for Superintelligence

    Sebastian Mallaby · 2026

    4.423,320 ratings · Goodreads

    Company building

    About the book

    From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark  reckoning, based on unprecedented access, with one of the world’s most brilliant and driven tech visionaries and his game-changing company.Even by the standard…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    The New Map

    Energy, Climate, and the Clash of Nations

    Daniel Yergin · 2020

    4.176,248 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A Wall Street Journal besteller and a USA Today Best Book of 2020 Named Energy Writer of the Year for The New Map by the American Energy Society “ A master class on how the world works.”, NPR Pulitzer Prize-winning author and global energy expert,…

    On AmazonAudible

  • 2

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 3

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 4

    Jim Henson

    The Biography

    Brian Jay Jones · 2013

    4.0415,877 ratings · Goodreads

    Founder stories

    About the book

    For the first time ever-a comprehensive biography of one of the twentieth-century's most innovative creative artists: the incomparable, irreplaceable Jim Henson. He was a gentle dreamer whose genial bearded visage was recognized around the world, but most…

    On AmazonAudible

  • 5

    Sam Walton

    Made in America

    Sam Walton · 1992

    4.1527,178 ratings · Goodreads

    Founder storiesCompany building

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

  • 6

    Lucky Me

    A Memoir of Changing the Odds

    Rich Paul · 2023

    4.062,158 ratings · Goodreads

    Founder storiesCompany building

    About the book

    NEW YORK TIMES BESTSELLER • A memoir of will, success, and the luck we make, from the founder and CEO of Klutch Sports Group and one of the most influential figures in the multibillion-dollar sports industry “One of the greatest stories of growing up in…

    On AmazonAudible

  • 7

    Bad Blood

    Secrets and Lies in a Silicon Valley Startup

    John Carreyrou · 2018

    4.40285,283 ratings · Goodreads

    Founder storiesCompany building

    About the book

    The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers. In…

    On AmazonAudible

  • 8

    How the World Really Works

    A Scientist's Guide to Our Past, Present and Future

    Vaclav Smil · 2022

    3.9414,856 ratings · Goodreads

    Climate and energyCompany building

    About the book

    * THE NEW YORK TIMES BESTSELLER * 'Another masterpiece from one of my favorite authors . . . If you want a brief but thorough education in numeric thinking about many of the fundamental forces that shape human life, this is the book to read. It's a tour de…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3

    How to Win Friends and Influence People

    Dale Carnegie · 1936

    4.211,172,289 ratings · Goodreads

    Company building

    About the book

    "How to Win Friends and Influence People' is one of the first best-selling self-help books ever published. Just after publishing, it quickly exploded into an overnight success, eventually selling more than 15 million copies worldwide, and pioneering an entire…

    On AmazonAudible

  • 4

    Lok Vyavhar

    Diamond Books · 1936

    4.221,157,905 ratings · Goodreads

    Company building

    About the book

    This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…

    On AmazonAudible

  • 5

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 6

    Nunca te pares

    Phil Knight · 2016

    4.46361,920 ratings · Goodreads

    Company building

    On AmazonAudible

  • 7

    The Art of the Start

    The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

    Guy Kawasaki · 2004

    3.9129,538 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    A new product, a new service, a new company, a new division, a new organization, a new anything, where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the…

    On AmazonAudible

  • 8

    Never Split the Difference

    Negotiating as if Your Life Depended on It

    Chris Voss · 2016

    4.33227,027 ratings · Goodreads

    Company building

    About the book

    A former FBI hostage negotiator offers a new, field-tested approach to negotiating – effective in any situation. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator…

    On AmazonAudible

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30,000books on building and backing companies
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3.86★average reader rating across the library
643books written by investors and founders

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