Reading list: the books for what you are building

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643 books written by investors and founders

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The best matches for everything you told us, ranked.

  • 1

    This Changes Everything

    Capitalism vs. The Climate

    Naomi Klein · 2014

    4.1628,175 ratings · Goodreads

    Climate and energy

    About the book

    Forget everything you think you know about global warming. It's not about carbon, it's about capitalism. The good news is that we can seize this crisis to transform our failed economic system and build something radically better. In her most provocative…

    On AmazonAudible

  • 2

    More and More and More

    An All-Consuming History of Energy – The International Bestseller on Climate Change and Fossil Fuels

    Jean-Baptiste Fressoz · 2025

    4.05520 ratings · Goodreads

    Climate and energy

    About the book

    The radical, paradigm-shifting international bestseller that destroys our delusions about energy consumption and will change the way we talk about climate change. We have long been taught that humanity’s relationship with energy is one of progress, with wood…

    On AmazonAudible

  • 3

    The Moral Case for Fossil Fuels

    Alex Epstein · 2014

    4.062,500 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A sure-to-be-controversial defense of the  fossil fuel industry Conventional wisdom says fossil fuels are an unsustainable form of energy that is destroying our planet. But Alex Epstein shows that if we look at the big picture, the much-hated fossil fuel…

    On AmazonAudible

  • 4

    The Ecology of Commerce

    A Declaration of Sustainability

    Paul Hawken · 1993

    4.122,387 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A visionary new program that businesses can follow to help restore the planet.

    On AmazonAudible

  • 5

    A World of Three Zeros

    The New Economics of Zero Poverty, Zero Unemployment, and Zero Net Carbon Emissions

    Muhammad Yunus · 2017

    3.681,723 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A winner of the Nobel Peace Prize and bestselling author of Banker to the Poor offers his vision of an emerging new economic system that can save humankind and the planet Muhammad Yunus, who created microcredit, invented social business, and earned a Nobel…

    On AmazonAudible

  • 6

    Windfall

    The Booming Business of Global Warming

    McKenzie Funk · 2014

    4.03673 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A fascinating investigation into how people around the globe are cashing in on a warming world: McKenzie Funk has spent the last six years reporting around the world on how we are preparing for a warmer planet. Funk shows us that the best way to understand…

    On AmazonAudible

  • 7

    The Ecological Rift

    John Bellamy Foster · 2010

    4.06339 ratings · Goodreads

    Climate and energy

    About the book

    Humanity in the twenty-first century is facing what might be described as its ultimate environmental catastrophe: the destruction of the climate that has nurtured human civilization and with it the basis of life on earth as we know it. All ecosystems on the…

    On AmazonAudible

  • 8

    The Necessary Revolution

    How individuals and organizations are working together to create a sustainable world.

    Peter M. Senge · 2008

    3.84522 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being…

    On AmazonAudible

Books on climate and energy.

  • 1

    Taming the Sun

    Innovations to Harness Solar Energy and Power the Planet

    Varun Sivaram · 2018

    4.06510 ratings · Goodreads

    Climate and energyInnovation

    About the book

    How solar could spark a clean-energy transition through transformative innovation--creative financing, revolutionary technologies, and flexible energy systems. Solar energy, once a niche application for a limited market, has become the cheapest and…

    On AmazonAudible

  • 2

    Race for Tomorrow

    Survival, Innovation and Profit on the Front Lines of the Climate Crisis

    Simon Mundy · 2022

    4.22207 ratings · Goodreads

    Climate and energyInnovationCompany building

    About the book

    In this extraordinary journey through twenty-six countries, Simon Mundy meets the people on the front lines of the climate crisis, showing how the struggle to respond is already reshaping the modern world – shattering communities, shaking up global business,…

    On AmazonAudible

  • 3

    The Elements of Power

    Gadgets, Guns, and the Struggle for a Sustainable Future in the Rare Metal Age

    David S. Abraham · 2015

    4.06264 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Our future hinges on a set of rare metals that few of us have even heard of. In this eye-opening book, a natural resource strategist reveals the critical importance of these transformative elements to our technological lifestyle and the consequences of our…

    On AmazonAudible

  • 4

    Scale

    The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies

    Geoffrey B. West · 2017

    4.115,764 ratings · Goodreads

    Climate and energyCompany buildingInnovation

    About the book

    The former head of the Sante Fe Institute, visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term “complexity” can be misleading, however, because what makes West’s discoveries…

    On AmazonAudible

  • 5

    Quantum Supremacy

    Michio Kaku · 2023

    3.783,798 ratings · Goodreads

    Climate and energyCompany building

    About the book

    An exhilarating tour of humanity's next great technological achievement, quantum computing, which may eventually illuminate the deepest mysteries of science and solve some of humanity's biggest problems, like global warming, world hunger, and incurable disease,…

    On AmazonAudible

  • 6

    Energy and Civilization

    A History

    Vaclav Smil · 2017

    4.094,293 ratings · Goodreads

    Climate and energy

    About the book

    A comprehensive account of how energy has shaped society throughout history, from pre-agricultural foraging societies through today's fossil fuel-driven civilization. Energy is the only universal currency; it is necessary for getting anything done. The…

    On AmazonAudible

  • 7

    Badass

    Making Users Awesome

    Kathy Sierra · 2015

    4.171,194 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And…

    On AmazonAudible

  • 8

    The Grid

    The Fraying Wires Between Americans and Our Energy Future

    Gretchen Bakke · 2016

    3.854,881 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A revelatory look at our national power grid--how it developed, its current flaws, and how it must be completely reimagined for our fast-approaching energy future.America's electrical grid, an engineering triumph of the twentieth century, is turning out to be…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 2

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 3

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 4

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 5

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

  • 6

    Observing the User Experience

    A Practitioner's Guide to User Research

    Mike Kuniavsky · 2003

    3.99695 ratings · Goodreads

    Finding product-market fit

    About the book

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…

    On AmazonAudible

  • 7

    UX for Lean Startups

    Faster, Smarter User Experience Research and Design

    Laura Klein · 2013

    4.092,097 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you…

    On AmazonAudible

  • 8

    Risky is the New Safe

    The Rules Have Changed . . .

    Randy Gage · 2012

    3.86348 ratings · Goodreads

    Raising moneyCompany building

    About the book

    THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1

    Start with Why

    How Great Leaders Inspire Everyone to Take Action

    Simon Sinek · 2009

    4.09281,577 ratings · Goodreads

    Leading and managing

    About the book

    Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to…

    On AmazonAudible

  • 2

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 3

    A Different Kind of Power

    Jacinda Ardern · 2025

    4.4521,916 ratings · Goodreads

    Leading and managing

    About the book

    From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…

    On AmazonAudible

  • 4

    Rising Strong

    The Reckoning. The Rumble. The Revolution

    Brené Brown · 2015

    4.2590,292 ratings · Goodreads

    Leading and managing

    About the book

    Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability, the willingness to show up and be seen with no guarantee of outcome, is the only path…

    On AmazonAudible

  • 5

    Joker One

    A Marine Platoon's Story of Courage, Leadership, and Brotherhood

    Donovan Campbell · 2009

    4.154,545 ratings · Goodreads

    Leading and managing

    About the book

    After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…

    On AmazonAudible

  • 6

    The Phoenix Project

    A Novel About IT, DevOps, and Helping Your Business Win

    Gene Kim · 2013

    4.2551,320 ratings · Goodreads

    Leading and managing

    About the book

    Bill is an IT manager at Parts Unlimited. It's Tuesday morning and on his drive into the office, Bill gets a call from the CEO. The company's new IT initiative, code named Phoenix Project, is critical to the future of Parts Unlimited, but the project is…

    On AmazonAudible

  • 7

    Launching a Leadership Revolution

    Mastering the Five Levels of Influence

    Chris Brady · 2005

    4.372,964 ratings · Goodreads

    Leading and managing

    About the book

    Sooner or later, we are all called to lead in some capacity. Leadership skills are vital in corporate settings, small businesses, church or community organizations, and even within the home. Chris Brady and Orrin Woodward have recognized this need and have…

    On AmazonAudible

  • 8

    Winning

    Proven Leadership and Management Principles for Strategic Career Excellence and Business Success

    Jack Welch · 2005

    3.8643,588 ratings · Goodreads

    Leading and managing

    About the book

    A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    The Only Possible Solution

    How to Shape the Future for Our Next Generations

    Fons Burger · 2026

    4.40999 ratings · Goodreads

    Climate and energy

    About the book

    What if climate change, biodiversity loss, food and water insecurity, inequality, declining health, political polarization, and the erosion of trust are not separate crises at all? What if they are all symptoms of the same underlying system failure? In…

    On AmazonAudible

  • 2

    Dirtbag Billionaire

    How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away

    David Gelles · 2025

    4.162,500 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Named one of Financial Times’s Best Books of 2025 New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles. This is the inside…

    On AmazonAudible

  • 3

    Wasteland

    The Secret World of Waste and the Urgent Search for a Cleaner Future

    Oliver Franklin-Wallis · 2023

    4.442,908 ratings · Goodreads

    Climate and energy

    About the book

    An award-winning investigative journalist takes a deep dive into the global waste crisis, exposing the hidden world that enables our modern economy, and finds out the dirty truth behind a simple question: what really happens to what we throw away? In…

    On AmazonAudible

  • 4

    The Future of the Responsible Company

    What We've Learned from Patagonia's First 50 Years

    Vincent Stanley · 2023

    4.18374 ratings · Goodreads

    Climate and energyCompany building

    About the book

    Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet.  Vincent Stanley, Patagonia's Director of Philosophy, with Yvon Chouinard, founder and former…

    On AmazonAudible

  • 5

    Crude Capitalism

    Oil, Corporate Power, and the Making of the World Market

    Adam Hanieh · 2024

    4.50296 ratings · Goodreads

    Climate and energy

    About the book

    A groundbreaking history of oil and it's importance to US politics, finance, militarism and consumerism from an award-winning author and scholarThis expansive history traces the hidden connections between oil and capitalism from the late 1800s to the current…

    On AmazonAudible

  • 6

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    First salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

  • 7

    Little Bosses Everywhere

    How the Pyramid Scheme Shaped America

    Bridget Read · 2025

    3.965,793 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing, from the shadowy cabals at the top to the strivers at the bottom, whose deferred dreams churn a massive money-making scam that has remade…

    On AmazonAudible

  • 8

    Personal Branding for Introverts

    Goldie Chan · 2025

    4.41211 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead    To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    The New Map

    Energy, Climate, and the Clash of Nations

    Daniel Yergin · 2020

    4.176,248 ratings · Goodreads

    Climate and energyCompany building

    About the book

    A Wall Street Journal besteller and a USA Today Best Book of 2020 Named Energy Writer of the Year for The New Map by the American Energy Society “ A master class on how the world works.”, NPR Pulitzer Prize-winning author and global energy expert,…

    On AmazonAudible

  • 2

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 3

    How the World Really Works

    A Scientist's Guide to Our Past, Present and Future

    Vaclav Smil · 2022

    3.9414,856 ratings · Goodreads

    Climate and energyCompany building

    About the book

    * THE NEW YORK TIMES BESTSELLER * 'Another masterpiece from one of my favorite authors . . . If you want a brief but thorough education in numeric thinking about many of the fundamental forces that shape human life, this is the book to read. It's a tour de…

    On AmazonAudible

  • 4

    Jim Henson

    The Biography

    Brian Jay Jones · 2013

    4.0415,877 ratings · Goodreads

    Founder stories

    About the book

    For the first time ever-a comprehensive biography of one of the twentieth-century's most innovative creative artists: the incomparable, irreplaceable Jim Henson. He was a gentle dreamer whose genial bearded visage was recognized around the world, but most…

    On AmazonAudible

  • 5

    Sam Walton

    Made in America

    Sam Walton · 1992

    4.1527,178 ratings · Goodreads

    Founder storiesCompany building

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

  • 6

    Elon Musk

    Tesla, SpaceX, and the Quest for a Fantastic Future

    Ashlee Vance · 2015

    4.12456,221 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in…

    On AmazonAudible

  • 7

    The Situation Room

    The Inside Story of Presidents in Crisis

    George Stephanopoulos · 2024

    4.3211,278 ratings · Goodreads

    Founder stories

    About the book

    George Stephanopoulos, former senior advisor to President Clinton and for more than 20 years anchor of  This Week  and co-anchor of  Good Morning America , recounts the crises that decided the course of history, from the place 12 presidents made their…

    On AmazonAudible

  • 8

    Finding My Virginity

    The New Autobiography

    Richard Branson · 2017

    4.073,696 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Global business icon Richard Branson has written many books, but none have been more popular than his first memoir, 1998's Losing My Virginity. Now he's finally publishing his second volume of memoirs, covering all of his fascinating ups and downs of the past…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 3

    Nunca te pares

    Phil Knight · 2016

    4.46361,920 ratings · Goodreads

    Company building

    On AmazonAudible

  • 4

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 5

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

  • 6

    Pensar, Depressa e Devagar

    Daniel Kahneman · 2011

    4.17583,963 ratings · Goodreads

    Company building

    On AmazonAudible

  • 7

    Lok Vyavhar

    Diamond Books · 1936

    4.221,157,905 ratings · Goodreads

    Company building

    About the book

    This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…

    On AmazonAudible

  • 8

    Moneyball

    Michael Lewis · 2003

    4.27148,833 ratings · Goodreads

    Company building

    About the book

    Billy Beane, general manager of MLB's Oakland A's and protagonist of Michael Lewis's Moneyball, had a problem: how to win in the Major Leagues with a budget that's smaller than that of nearly every other team. Conventional wisdom long held that big name,…

    On AmazonAudible

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30,000books on building and backing companies
61.5Mreader ratings behind the picks
3.86★average reader rating across the library
643books written by investors and founders

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Written by the people who write the cheques

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