Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World book cover

    Genius Makers

    The Mavericks Who Brought AI to Google, Facebook, and the World

    Cade Metz · 2021

    4.263,395 ratings · Goodreads

    AI and dataCompany building

    About the book

    "This colorful page-turner puts artificial intelligence into a human perspective. Through the lives of Geoff Hinton and other major players, Metz explains this transformative technology and makes the quest thrilling." Walter Isaacson, author of The Code…

    On AmazonAudible

  • 2
    The Connection Algorithm: Take Risks, Defy the Status Quo, and Live Your Passions book cover

    The Connection Algorithm

    Take Risks, Defy the Status Quo, and Live Your Passions

    Jesse Tevelow · 2015

    3.73450 ratings · Goodreads

    AI and dataCompany building

    About the book

    A #1 Bestseller in Entrepreneurship A #1 Bestseller in Management A #1 Bestseller in Personal Success A #1 Bestseller in Knowledge Capital "Young Jesse Tevelow is on to something. His new book, The Connection Algorithm, is chock full of phenomenal strategies…

    On AmazonAudible

  • 3
    Human + machine book cover

    Human + machine

    Paul R. Daugherty · 2018

    28 Open Library reading lists

    AI and dataCompany building

    About the book

    Artificial intelligence (AI) is transforming how we work right now. Are you ready? In the past, robots were typically large pieces of machinery, sectioned off from human workers to perform precise, mechanical tasks on an assembly line. But now, bots and other…

    On AmazonAudibleOpen Library

  • 4
    A World Without Work: Technology, Automation, and How We Should Respond book cover

    A World Without Work

    Technology, Automation, and How We Should Respond

    Daniel Susskind · 2020

    3.821,975 ratings · Goodreads

    AI and dataCompany building

    About the book

    A New York Times Book Review Editors’ Choice From an Oxford economist, a visionary account of how technology will transform the world of work, and what we should do about it From mechanical looms to the combustion engine to the first computers, new…

    On AmazonAudible

  • 5
    The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence book cover

    The Infinity Machine

    Demis Hassabis, DeepMind, and the Quest for Superintelligence

    Sebastian Mallaby · 2026

    4.423,320 ratings · Goodreads

    AI and dataCompany building

    About the book

    From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark  reckoning, based on unprecedented access, with one of the world’s most brilliant and driven tech visionaries and his game-changing company.Even by the standard…

    On AmazonAudible

  • 6
    Power And Prediction: The Disruptive Economics of Artificial Intelligence book cover

    Power And Prediction

    The Disruptive Economics of Artificial Intelligence

    Ajay Agrawal · 2022

    4.217,462 ratings · Goodreads

    AI and dataCompany building

    About the book

    Disruption resulting from the proliferation of AI is coming. The authors of the bestselling Prediction Machines describe what you can do to prepare. Banking and finance, pharmaceuticals, automotive, medical technology, retail. Artificial intelligence (AI)…

    On AmazonAudible

  • 7
    The Thinking Machine: Jensen Huang, Nvidia, and the World's Most Coveted Microchip book cover

    The Thinking Machine

    Jensen Huang, Nvidia, and the World's Most Coveted Microchip

    Stephen Witt · 2025

    4.295,636 ratings · Goodreads

    AI and dataCompany building

    About the book

    “Stephen Witt’s deep reporting shines through every page of The Thinking Machine. The result is a page-turning biography of perhaps the most consequential CEO and company in the world.”, David Epstein, New York Times bestselling author of Range Nvidia is…

    On AmazonAudible

  • 8
    The Lights in the Tunnel: Automation, Accelerating Technology and the Economy of the Future book cover

    The Lights in the Tunnel

    Automation, Accelerating Technology and the Economy of the Future

    Martin Ford · 2009

    3.72717 ratings · Goodreads

    AI and data

    About the book

    What will the economy of the future look like? Where will advancing technology, job automation, outsourcing and globalization lead? This groundbreaking book by a Silicon Valley computer engineer explores these questions and shows how accelerating technology…

    On AmazonAudible

Books on ai and data.

  • 1
    Supremacy: AI, ChatGPT, and the Race That Will Change the World book cover

    Supremacy

    AI, ChatGPT, and the Race That Will Change the World

    Parmy Olson · 2024

    4.046,375 ratings · Goodreads

    AI and dataCompany building

    About the book

    In November of 2022, a webpage was posted online with a simple text box. It was an AI chatbot called ChatGPT, and was unlike any app people had used before. It was more human than a customer service agent, more convenient than a Google search. Behind the…

    On AmazonAudible

  • 2
    Blood in the Machine: The Origins of the Rebellion Against Big Tech book cover

    Blood in the Machine

    The Origins of the Rebellion Against Big Tech

    Brian Merchant · 2023

    4.192,069 ratings · Goodreads

    AI and dataCompany building

    About the book

    Longlisted for the Financial Times Business Book of the Year The "rich and gripping" true story of the first time machines came for human jobs, and how the Luddite uprising explains the power, threat, and toll of big tech and AI today (Naomi Klein) The most…

    On AmazonAudible

  • 3
    The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives book cover

    The Future Is Faster Than You Think

    How Converging Technologies Are Transforming Business, Industries, and Our Lives

    Peter H. Diamandis · 2020

    4.135,412 ratings · Goodreads

    AI and dataCompany building

    About the book

    From the New York Times bestselling authors of Abundance and Bold comes a practical playbook for technological convergence in our modern era.In their book Abundance, bestselling authors and futurists Peter Diamandis and Steven Kotler tackled grand global…

    On AmazonAudible

  • 4
    The Scaling Era: An Oral History of AI, 2019–2025 book cover

    The Scaling Era

    An Oral History of AI, 2019–2025

    Dwarkesh Patel · 2025

    3.87570 ratings · Goodreads

    AI and dataCompany building

    About the book

    An inside view of the AI revolution, from the people and companies making it happen.How did we build large language models? How do they think, if they think? What will the world look like if we have billions of AIs that are as smart as humans, or even…

    On AmazonAudible

  • 5
    The Nvidia Way: Jensen Huang and the Making of a Tech Giant book cover

    The Nvidia Way

    Jensen Huang and the Making of a Tech Giant

    Tae Kim · 2024

    4.304,727 ratings · Goodreads

    AI and dataCompany building

    About the book

    "The definitive look at the most remarkable business story of this era.", Morgan Housel, New York Times best-selling author of The Psychology of Money and Same As Ever"The Nvidia Way is a riveting history of Nvidia’s unexpected ascent to the top of the tech…

    On AmazonAudible

  • 6
    The Industries of the Future book cover

    The Industries of the Future

    Alec J. Ross · 2016

    3.968,471 ratings · Goodreads

    AI and dataCompany building

    About the book

    This book answers the question: 'What's next?' The Internet had a world-changing impact on businesses and the global community over the twenty years from 1994 to 2014. In the next ten years, change will happen even faster. As Hillary Clinton's Senior…

    On AmazonAudible

  • 7
    The Art of Statistics: How to Learn from Data book cover

    The Art of Statistics

    How to Learn from Data

    David Spiegelhalter · 2019

    4.155,969 ratings · Goodreads

    AI and dataCompany building

    About the book

    In this "important and comprehensive" guide to statistical thinking ( New Yorker ), discover how data literacy is changing the world and gives you a better understanding of life’s biggest problems.     Statistics are everywhere, as integral to science as…

    On AmazonAudible

  • 8
    Future Ethics book cover

    Future Ethics

    Cennydd Bowles · 2018

    4.29273 ratings · Goodreads

    AI and dataCompany building

    About the book

    ‘Eloquent, insightful and utterly a must read for anyone who is inventing the future or cares about living in it.’, Christina Wodtke, Stanford University ‘Cennydd’s long-lens view of ethics is exactly what designers, product managers and builders of today’s…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    The User Experience Team of One: A Research and Design Survival Guide book cover

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 2
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 3
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 4
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 5
    A Project Guide to UX Design: For User Experience Designers in the Field or in the Making book cover

    A Project Guide to UX Design

    For User Experience Designers in the Field or in the Making

    Russ Unger · 2009

    3.871,774 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User…

    On AmazonAudible

  • 6
    Achieving Excellence in Fundraising + Website book cover

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

  • 7
    Solving Product Design Exercises: Questions & Answers book cover

    Solving Product Design Exercises

    Questions & Answers

    Artiom Dashinsky · 2018

    4.30675 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Practice your product design and UX skills. Prepare for your next job interview. "Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM". Learn how to solve and present exercises like these, that top startups…

    On AmazonAudible

  • 8
    Observing the User Experience: A Practitioner's Guide to User Research book cover

    Observing the User Experience

    A Practitioner's Guide to User Research

    Mike Kuniavsky · 2003

    3.99695 ratings · Goodreads

    Finding product-market fit

    About the book

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1
    Extreme Ownership: How U.S. Navy SEALs Lead and Win book cover

    Extreme Ownership

    How U.S. Navy SEALs Lead and Win

    Jocko Willink · 2015

    4.24106,151 ratings · Goodreads

    Leading and managing

    About the book

    The #1 New York Times bestseller Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism,…

    On AmazonAudible

  • 2
    A Different Kind of Power book cover

    A Different Kind of Power

    Jacinda Ardern · 2025

    4.4521,916 ratings · Goodreads

    Leading and managing

    About the book

    From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…

    On AmazonAudible

  • 3
    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company book cover

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 4
    Built to Last: Successful Habits of Visionary Companies book cover

    Built to Last

    Successful Habits of Visionary Companies

    Jim Collins · 1994

    4.0687,169 ratings · Goodreads

    Leading and managing

    About the book

    "This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important,…

    On AmazonAudible

  • 5
    The Three Signs of a Miserable Job: A Fable For Managers book cover

    The Three Signs of a Miserable Job

    A Fable For Managers

    Patrick Lencioni · 2007

    4.157,375 ratings · Goodreads

    Leading and managing

    About the book

    A bestselling author and business guru tells how to improve your job satisfaction and performance.In his sixth fable, bestselling author Patrick Lencioni takes on a topic that almost everyone can relate to: the causes of a miserable job. Millions of workers,…

    On AmazonAudible

  • 6
    Strong Ground: The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit book cover

    Strong Ground

    The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit

    Brené Brown · 2025

    4.138,259 ratings · Goodreads

    Leading and managing

    About the book

    Brené Brown returns with an urgent call to reimagine the essentials of courageous leadership. In a time when uncertainty runs deep and bluster, hubris, and even cruelty are increasingly framed as acceptable leadership, Brown delivers practical, actionable…

    On AmazonAudible

  • 7
    EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches book cover

    EntreLeadership

    20 Years of Practical Business Wisdom from the Trenches

    Dave Ramsey · 2011

    4.1914,050 ratings · Goodreads

    Leading and managing

    About the book

    From the New York Times bestselling author of The Total Money Makeover and radio and podcast host Dave Ramsey comes an informative guide based on how he grew a successful, multimillion dollar company from a card table in his living room. Your company is only…

    On AmazonAudible

  • 8
    The Wisdom of the Bullfrog: Leadership Made Simple book cover

    The Wisdom of the Bullfrog

    Leadership Made Simple

    William H. McRaven · 2023

    4.408,634 ratings · Goodreads

    Leading and managing

    About the book

    From the acclaimed, bestselling author of  Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI book cover

    Rewired

    The McKinsey Guide to Outcompeting in the Age of Digital and AI

    Eric Lamarre · 2023

    3.87490 ratings · Goodreads

    AI and dataCompany building

    About the book

    In Rewired, the world's most influential management consulting firm, McKinsey & Company, delivers a road-tested, how-to manual their own consultants use to help companies build the capabilities to outcompete in the age of digital and AI. Many companies are…

    On AmazonAudible

  • 2
    The Age of Extraction: How Tech Platforms Conquered the Economy and Threaten Our Future Prosperity book cover

    The Age of Extraction

    How Tech Platforms Conquered the Economy and Threaten Our Future Prosperity

    Tim Wu · 2025

    3.871,213 ratings · Goodreads

    AI and dataCompany building

    About the book

    Tech platforms manipulate attention, extract wealth, and deepen inequality. In this new book, Tim Wu (The Attention Merchants) explains how we can reclaim control and create a balanced economy that works for everyone.“The magic of Tim Wu’s The Age of…

    On AmazonAudible

  • 3
    Power and Progress: Our Thousand-Year Struggle Over Technology and Prosperity book cover

    Power and Progress

    Our Thousand-Year Struggle Over Technology and Prosperity

    Daron Acemoğlu · 2023

    3.942,496 ratings · Goodreads

    AI and dataCompany building

    About the book

    The bestselling co-author of Why Nations Fail and the bestselling co-author of 13 Bankers deliver a bold reinterpretation of economics and history that will fundamentally change how you see the world   A thousand years of history and contemporary evidence…

    On AmazonAudible

  • 4
    Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling book cover

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 5
    The Technological Republic: Hard Power, Soft Belief, and the Future of the West book cover

    The Technological Republic

    Hard Power, Soft Belief, and the Future of the West

    Alexander C. Karp · 2025

    3.533,868 ratings · Goodreads

    AI and dataCompany building

    About the book

    INSTANT #1 NEW YORK TIMES BESTSELLER • “A cri de coeur that takes aim at the tech industry for abandoning its history of helping America and its allies.”, The Wall Street Journal From the Palantir co-founder, one of tech’s boldest thinkers and The…

    On AmazonAudible

  • 6
    Little Bosses Everywhere: How the Pyramid Scheme Shaped America book cover

    Little Bosses Everywhere

    How the Pyramid Scheme Shaped America

    Bridget Read · 2025

    3.965,793 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing, from the shadowy cabals at the top to the strivers at the bottom, whose deferred dreams churn a massive money-making scam that has remade…

    On AmazonAudible

  • 7
    The First-Time Manager: Sales book cover

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    First salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

  • 8
    The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love book cover

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    Jim Henson: The Biography book cover

    Jim Henson

    The Biography

    Brian Jay Jones · 2013

    4.0415,877 ratings · Goodreads

    Founder stories

    About the book

    For the first time ever-a comprehensive biography of one of the twentieth-century's most innovative creative artists: the incomparable, irreplaceable Jim Henson. He was a gentle dreamer whose genial bearded visage was recognized around the world, but most…

    On AmazonAudible

  • 2
    Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy book cover

    Life After Google

    The Fall of Big Data and the Rise of the Blockchain Economy

    George Gilder · 2018

    3.542,407 ratings · Goodreads

    AI and dataCompany building

    About the book

    A FINANCIAL TIMES BOOK OF THE MONTH FROM THE WALL STREET " Nothing Mr. Gilder says or writes is ever delivered at anything less than the fullest philosophical decibel.. . Mr. Gilder sounds less like a tech guru than a poet, and his words tumble out in a…

    On AmazonAudible

  • 3
    Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future book cover

    Elon Musk

    Tesla, SpaceX, and the Quest for a Fantastic Future

    Ashlee Vance · 2015

    4.12456,221 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in…

    On AmazonAudible

  • 4
    Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer book cover

    Bitter Brew

    The Rise and Fall of Anheuser-Busch and America's Kings of Beer

    William Knoedelseder · 2012

    4.056,011 ratings · Goodreads

    Founder storiesCompany building

    About the book

    “Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”, John Sayles, Director of Eight Men Out and author of A Moment in the Sun The creators of…

    On AmazonAudible

  • 5
    Steve Jobs book cover

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 6
    The Jordan Rules: The Inside Story of One Turbulent Season with Michael Jordan and the Chicago Bulls book cover

    The Jordan Rules

    The Inside Story of One Turbulent Season with Michael Jordan and the Chicago Bulls

    Sam Smith · 1992

    4.2519,445 ratings · Goodreads

    Founder stories

    About the book

    Sam Smith’s seminal, New York Times bestselling “eye-opener” ( The San Diego Union-Tribune ) on Michael Jordan and the 1990-1991 Chicago Bulls team, perfect for fans of ESPN’s hit documentary series The Last Dance. This is the book that changed the way the…

    On AmazonAudible

  • 7
    The Situation Room: The Inside Story of Presidents in Crisis book cover

    The Situation Room

    The Inside Story of Presidents in Crisis

    George Stephanopoulos · 2024

    4.3211,278 ratings · Goodreads

    Founder stories

    About the book

    George Stephanopoulos, former senior advisor to President Clinton and for more than 20 years anchor of  This Week  and co-anchor of  Good Morning America , recounts the crises that decided the course of history, from the place 12 presidents made their…

    On AmazonAudible

  • 8
    Shoe Dog: A Memoir by the Creator of Nike book cover

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 3
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 4
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 5
    Contagious: Why Things Catch On book cover

    Contagious

    Why Things Catch On

    Jonah Berger · 2013

    3.9834,129 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what…

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  • 6
    Lok Vyavhar book cover

    Lok Vyavhar

    Diamond Books · 1936

    4.221,157,905 ratings · Goodreads

    Company building

    About the book

    This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…

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  • 7
    The Long Tail: Why the Future of Business is Selling Less of More book cover

    The Long Tail

    Why the Future of Business is Selling Less of More

    Chris Anderson · 2006

    3.8330,263 ratings · Goodreads

    Company buildingFirst sales

    About the book

    The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year. In…

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  • 8
    The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything book cover

    The Art of the Start

    The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

    Guy Kawasaki · 2004

    3.9129,538 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    A new product, a new service, a new company, a new division, a new organization, a new anything, where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the…

    On AmazonAudible

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