Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
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The best matches for everything you told us, ranked.

  • 1

    Playing to Win

    How Strategy Really Works

    A.G. Lafley · 2013

    3.999,438 ratings · Goodreads

    Moats and competitionCompany building

    About the book

    A Wall Street Journal and Washington Post Bestseller A playbook for creating your company's winning strategy. Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future, something…

    On AmazonAudible

  • 2

    Competitive Advantage

    Creating and Sustaining Superior Performance

    Michael E. Porter · 1985

    4.184,860 ratings · Goodreads

    Moats and competitionCompany building

    About the book

    The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.Competitive Advantage introduces a whole new way of understanding what…

    On AmazonAudible

  • 3

    7 Powers

    The Foundations of Business Strategy

    Hamilton Wright Helmer · 2016

    4.253,280 ratings · Goodreads

    Moats and competitionCompany building

    About the book

    7 Powers breaks fresh ground by constructing a comprehensive strategy toolset that is easy for you to learn, communicate and quickly apply.Drawing on his decades of experience as a business strategy advisor, active equity investor and Stanford University…

    On AmazonAudible

  • 4

    Blue Ocean Strategy

    How to Create Uncontested Market Space and Make the Competition Irrelevant

    W. Chan Kim · 2005

    4.0190,978 ratings · Goodreads

    Moats and competitionCompany building

    About the book

    Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this…

    On AmazonAudible

  • 5

    Swipe to Unlock

    The Primer on Technology and Business Strategy

    Parth Detroja · 2017

    4.213,410 ratings · Goodreads

    Moats and competitionCompany building

    About the book

    An alternative cover edition for this ISBN can be found here. Authored by Product Managers at Google, Microsoft, and Facebook, Swipe to Unlock is a guide which enables anyone to understand the core concepts of tech and the business strategy behind it in…

    On AmazonAudible

  • 6

    The Business Model Navigator

    55 Models That Will Revolutionise Your Business

    Oliver Gassmann · 2013

    4.10458 ratings · Goodreads

    Moats and competitionCompany building

    About the book

    A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business…

    On AmazonAudible

  • 7

    Implanting strategic management

    H. Igor Ansoff, Edward McDonnell · 1984

    16 Open Library reading lists

    Moats and competition

    On AmazonAudibleOpen Library

  • 8

    The Innovator's Dilemma

    The Revolutionary Book that Will Change the Way You Do Business

    Clayton M. Christensen · 1997

    4.0362,726 ratings · Goodreads

    Moats and competitionCompany building

    About the book

    Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. Focusing…

    On AmazonAudible

The books most about strategy and competition.

  • 1

    Competitive Strategy Techniques for Analyzing Industries and Competitors

    michael-e-porter · 1980

    4.1716,962 ratings · Goodreads

    Moats and competition

    About the book

    Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his…

    On AmazonAudible

  • 2

    Blue Ocean Shift

    Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

    W. Chan Kim · 2017

    3.901,956 ratings · Goodreads

    Moats and competition

    About the book

    Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to…

    On AmazonAudible

  • 3

    Business Model Generation

    Alexander Osterwalder · 2010

    4.2160,411 ratings · Goodreads

    Moats and competition

    About the book

    Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one. 1) Change the way you think about business models Business Model Generation will teach you powerful and practical…

    On AmazonAudible

  • 4

    Strategic management and business analysis

    Cooke, Peter, David Williamson · 2003

    8 Open Library reading lists

    Moats and competition

    On AmazonAudibleOpen Library

  • 5

    Green to Gold

    How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

    Daniel C. Esty · 2006

    3.841,287 ratings · Goodreads

    Moats and competition

    About the book

    The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from itThis book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years…

    On AmazonAudible

  • 6

    The Competitive Advantage of Nations

    Michael E. Porter · 1990

    4.16481 ratings · Goodreads

    Moats and competition

    About the book

    Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Moats and competitionFinding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 2

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 3

    The SaaS Playbook

    Build a Multimillion-Dollar Startup Without Venture Capital

    Rob Walling · 2023

    4.271,046 ratings · Goodreads

    Moats and competitionCompany building

    About the book

    Do you want to build a software product that people want and are willing to pay for? Do you dream of growing the kind of company that employs smart, creative people? Are you tired of waiting for investors to fund your startup? You don’t need venture funding,…

    On AmazonAudible

  • 4

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

  • 5

    The Infinity Machine

    Demis Hassabis, DeepMind, and the Quest for Superintelligence

    Sebastian Mallaby · 2026

    4.423,320 ratings · Goodreads

    Company building

    About the book

    From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark  reckoning, based on unprecedented access, with one of the world’s most brilliant and driven tech visionaries and his game-changing company.Even by the standard…

    On AmazonAudible

  • 6

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    First salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 2

    Sam Walton

    Made in America

    Sam Walton · 1992

    4.1527,178 ratings · Goodreads

    Founder storiesCompany building

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

  • 3

    Heartland

    A Memoir of Working Hard and Being Broke in the Richest Country on Earth

    Sarah Smarsh · 2018

    3.7616,921 ratings · Goodreads

    Founder stories

    About the book

    During Sarah Smarsh’s turbulent childhood in Kansas in the 1980s and 1990s, the forces of cyclical poverty and the country’s changing economic policies solidified her family’s place among the working poor. By telling the story of her life and the lives of the…

    On AmazonAudible

  • 4

    The Elon Musk Blog Series

    Wait But Why

    Tim Urban · 2016

    4.701,837 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In 2015, Elon Musk reached out to blogger Tim Urban and asked him if he'd take a crack at explaining Elon's endeavors, and the industries surrounding them, to the world. Tim accepted, and after extensive meetings with Elon and his staff, he wrote four blog…

    On AmazonAudible

  • 5

    The Big Rich

    The Rise and Fall of the Greatest Texas Oil Fortunes

    Bryan Burrough · 2009

    4.093,394 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In The Big Rich, bestselling author and Vanity Fair special correspondent Bryan Burrough chronicles the rise and fall of one of the great economic and political powerhouses of the twentieth century, Texas oil. By weaving together the epic sagas of the…

    On AmazonAudible

  • 6

    Alex Ferguson

    My Autobiography

    Alex Ferguson · 2013

    3.9418,818 ratings · Goodreads

    Founder stories

    About the book

    The celebratory, revealing, inspiring, and entertaining autobiography of the greatest manager in the history of British soccer. Over the past four years, Alex Ferguson has been reflecting on and jotting down the highlights of his extraordinary career, and…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 4

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

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From the record

Written by the people who write the cheques

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Read what the people you are pitching read.

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