Reading list: the books for what you are building
Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.
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643 books written by investors and founders
Now readingAtomic HabitsJames Clear4.31★
Change your answersFounder · Seed · Focus and resilience
Your reading list
ShortlistThe best matches for everything you told us, ranked.
The best matches for everything you told us, ranked.
- 1
The 7 Habits of Highly Effective People
Powerful Lessons in Personal Change
Stephen R. Covey · 1989
4.16843,480 ratings · Goodreads
Focus and resilienceCompany building
About the book
In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step…
- 2
The Ultimate Sales Machine
Turbocharge Your Business with Relentless Focus on 12 Key Strategies
Chet Holmes · 2007
3.979,181 ratings · Goodreads
Focus and resilienceFirst salesCompany building
About the book
Chet Holmes has been called “one of the top 20 change experts in the country.” He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand…
- 3
Mindset
The New Psychology of Success
Carol S. Dweck · 2006
4.09182,500 ratings · Goodreads
Focus and resilienceCompany building
About the book
A newer edition of this book can be found here. After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how…
- 4
The Power of Consistency
Prosperity Mindset Training for Sales and Business Professionals
Weldon Long · 2013
4.25644 ratings · Goodreads
Focus and resilienceFirst salesCompany building
About the book
How to achieve wealth, happiness, and peace of mind through personal responsibility The Power of Consistency is based on the fundamental premise that private declarations dictate future actions. In other words, we tend to take actions with the thoughts and…
- 5
Business Made Simple
60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
Donald Miller · 2021
4.192,054 ratings · Goodreads
Focus and resilienceFirst salesMarketing and growth
About the book
Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing. It's hard to be…
- 6
- 7
Millionaire Success Habits
The Gateway To Wealth & Prosperity
Dean Graziosi · 2016
4.063,061 ratings · Goodreads
Focus and resilienceCompany building
About the book
Millionaire Success Habits is a book designed with one purpose in mind: to take you from where you are in life to where you want to be in life by incorporating easy-to-implement "Success Habits" into your daily routine. Legendary business coach Dean Graziosi…
- 8
The Wealth Money Can't Buy
The 8 Hidden Habits to Live Your Richest Life
Robin Sharma · 2024
4.206,440 ratings · Goodreads
Focus and resilience
About the book
A groundbreaking book redefining success to show readers how they can create truly abundant and fulfilling lives by following Sharma’s model of the eight forms of wealth, growth, wellness, family, craft, money, community, adventure, and service, from the #1…
The books most about focus and resilience.
- 1
Getting Things Done
The Art of Stress-Free Productivity
David Allen · 2001
4.00170,488 ratings · Goodreads
Focus and resilience
About the book
In today's world, yesterday's methods just don't work. In Getting Things Done, veteran coach and management consultant David Allen shares the breakthrough methods for stress-free performance that he has introduced to tens of thousands of people across the…
- 2
Rich AF
The Winning Money Mindset That Will Change Your Life
Vivian Tu · 2023
4.0610,220 ratings · Goodreads
Focus and resilience
About the book
When Vivian Tu started working on Wall Street fresh from undergrad, all she knew was that she was making more money than she had ever seen in her life. But it wasn’t until she found a mentor of her own on the trading floor that she began to understand what…
- 3
Rich Habits
The Daily Success Habits of Wealthy Individuals
Thomas C. Corley · 2010
3.711,791 ratings · Goodreads
Focus and resilience
About the book
The "Rich Habits" are ten principles created through years of researching the daily success habits of his wealthiest clients. These ten simple principles miraculously transform every individual who comes into contact with them. By applying these principles,…
- 4
Stick with It
The Science of Lasting Changes
Sean Young · 2017
3.721,473 ratings · Goodreads
Focus and resilience
About the book
An award-winning psychologist and director of the UCLA Center for Digital Behavior shows everyone how to make real, lasting change in their lives in this exciting work of popular psychology that goes beyond The Power of Habit with science and practical…
- 5
Manage Your Day-to-Day
Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind
Jocelyn K. Glei · 2013
4.0129,778 ratings · Goodreads
Focus and resilience
About the book
Stop doing busywork. Start doing your best work. Are you over-extended, over-distracted, and overwhelmed? Do you work at a breakneck pace all day, only to find that you haven't accomplished the most important things on your agenda when you leave the…
- 6
Four Thousand Weeks
Time and How to Use It
Oliver Burkeman · 2021
4.17133,825 ratings · Goodreads
Focus and resilience
About the book
The average human lifespan is absurdly, outrageously, insultingly brief: if you live to 80, you have about four thousand weeks on earth. That’s a pretty good argument for spending less time on Twitter.Of course, nobody needs telling that there isn’t enough…
- 7
Bit Literacy
Productivity in the Age of Information and E-mail Overload
Mark Hurst · 2007
3.702,567 ratings · Goodreads
Focus and resilience
About the book
"Bit Literacy" is essential reading for anyone who has experienced "digital overload" the daily flood of e-mail, multiple todo lists, a cluttered desktop, documents in various file formats, and the constant distraction of cell phones and other devices. More…
- 8
177 Mental Toughness Secrets of the World Class
The Thought Processes, Habits and Philosophies of the Great Ones
Steve Siebold · 2005
4.35884 ratings · Goodreads
Focus and resilience
About the book
NEW Is it possible for a person of average intelligence and modest means to ascend to the throne of the world class? The answer is YES! Not only is it possible - it's being done everyday. This book shows you how. Some of the Mental Toughness Secrets You Will…
What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.
- 1
The User Experience Team of One
A Research and Design Survival Guide
Leah Buley · 2013
4.191,657 ratings · Goodreads
Finding product-market fitCompany building
About the book
UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…
- 2
Get Backed
Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams
Evan Baehr · 2015
4.36356 ratings · Goodreads
Raising moneyCompany building
About the book
HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…
- 3
Selling the Invisible
A Field Guide to Modern Marketing
Harry Beckwith · 1997
3.9410,059 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…
- 4
UX for Beginners
A Crash Course in 100 Short Lessons
Joel Marsh · 2016
4.04527 ratings · Goodreads
Finding product-market fitCompany building
About the book
Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right 100 self-contained lessons that cover the whole spectrum of fundamentals. Forget dry, technical…
- 5
Venture Deals
Be Smarter Than Your Lawyer and Venture Capitalist
Brad Feld · 2011
4.1117,486 ratings · Goodreads
Raising moneyCompany building
About the book
Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…
- 6
Risky is the New Safe
The Rules Have Changed . . .
Randy Gage · 2012
3.86348 ratings · Goodreads
Raising moneyCompany building
About the book
THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…
- 7
Simple Marketing For Smart People
The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Billy Broas · 2024
4.35305 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…
- 8
Solving Product Design Exercises
Questions & Answers
Artiom Dashinsky · 2018
4.30675 ratings · Goodreads
Finding product-market fitCompany building
About the book
Practice your product design and UX skills. Prepare for your next job interview. "Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM". Learn how to solve and present exercises like these, that top startups…
Leading and managing a team as the company grows.
- 1
Dare to Lead
Brené Brown · 2018
4.17132,765 ratings · Goodreads
Leading and managing
About the book
#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into…
- 2
The Making of a Manager
What to Do When Everyone Looks to You
Julie Zhuo · 2019
4.1922,682 ratings · Goodreads
Leading and managing
About the book
Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don't really know what you're…
- 3
The Ride of a Lifetime
Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger · 2019
4.4099,495 ratings · Goodreads
Leading and managing
About the book
A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…
- 4
The Wisdom of the Bullfrog
Leadership Made Simple
William H. McRaven · 2023
4.408,634 ratings · Goodreads
Leading and managing
About the book
From the acclaimed, bestselling author of Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…
- 5
The Phoenix Project
A Novel About IT, DevOps, and Helping Your Business Win
Gene Kim · 2013
4.2551,320 ratings · Goodreads
Leading and managing
About the book
Bill is an IT manager at Parts Unlimited. It's Tuesday morning and on his drive into the office, Bill gets a call from the CEO. The company's new IT initiative, code named Phoenix Project, is critical to the future of Parts Unlimited, but the project is…
- 6
Leadership Strategy and Tactics
Field Manual
Jocko Willink · 2020
4.409,277 ratings · Goodreads
Leading and managing
About the book
The ultimate guide on leadership from the #1 New York Times bestselling co-author of Extreme Ownership.In the military, a field manual provides instructions in simple, clear, step-by-step language to help soldiers complete their mission. In the civilian…
- 7
EntreLeadership
20 Years of Practical Business Wisdom from the Trenches
Dave Ramsey · 2011
4.1914,050 ratings · Goodreads
Leading and managing
About the book
From the New York Times bestselling author of The Total Money Makeover and radio and podcast host Dave Ramsey comes an informative guide based on how he grew a successful, multimillion dollar company from a card table in his living room. Your company is only…
- 8
Winning
Proven Leadership and Management Principles for Strategic Career Excellence and Business Success
Jack Welch · 2005
3.8643,588 ratings · Goodreads
Leading and managing
About the book
A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough…
Published in the last three years, newest first, for what you told us.
- 1
Intentional
How to Finish What You Start
Chris Bailey · 2026
3.86368 ratings · Goodreads
Focus and resilienceCompany building
About the book
From author of Hyperfocus and productivity expert Chris Bailey, a new approach to finishing what you start.Most of us have no problem setting goals. We know what we want, and we have a pretty good sense of what it takes to get it. But consistently making…
- 2
Slow Productivity
The Lost Art of Accomplishment Without Burnout
Cal Newport · 2024
3.6627,060 ratings · Goodreads
Focus and resilienceCompany building
About the book
Do fewer things. Work at a natural pace. Obsess over quality. From the New York Times bestselling author of Digital Minimalism and Deep Work, a groundbreaking philosophy for pursuing meaningful accomplishment while avoiding overload. Our current…
- 3
Right Thing, Right Now
Justice in an Unjust World
Ryan Holiday · 2024
4.136,450 ratings · Goodreads
Focus and resilience
About the book
In his New York Times bestselling book, Discipline Is Destiny, Ryan Holiday made the Stoic case for a life of self-discipline. In this much-anticipated third installment in the Stoic Virtues series, he argues for the necessity of doing what’s right – even…
- 4
Lean Marketing
More Leads. More Profit. Less Marketing.
Allan Dib · 2024
4.31452 ratings · Goodreads
Focus and resilienceMarketing and growthCompany building
About the book
Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…
- 5
The First-Time Manager
Sales
Mike Weinberg · 2023
4.43282 ratings · Goodreads
Focus and resilienceFirst salesCompany building
About the book
The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…
- 6
Reset
How to Change What's Not Working
Dan Heath · 2025
4.123,193 ratings · Goodreads
Focus and resilienceCompany building
About the book
From the #1 New York Times bestselling author of Made to Stick, Switch, and The Power of Moments comes a revolutionary guide to fixing what’s not working, in systems and processes, organizations and companies, and even in our daily lives, by identifying…
- 7
Buy Back Your Time
Get Unstuck, Reclaim Your Freedom, and Build Your Empire
Dan Martell · 2023
4.365,076 ratings · Goodreads
Focus and resilienceCompany building
About the book
Wall Street Journal Bestseller Learn to conquer the one real hurdle to scaling your company and growing Time How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about…
- 8
Hey, Hun
Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing
Emily Lynn Paulson · 2023
3.5814,654 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…
How companies like yours were actually built, from the people who built them.
- 1
Jim Henson
The Biography
Brian Jay Jones · 2013
4.0415,877 ratings · Goodreads
Founder stories
About the book
For the first time ever-a comprehensive biography of one of the twentieth-century's most innovative creative artists: the incomparable, irreplaceable Jim Henson. He was a gentle dreamer whose genial bearded visage was recognized around the world, but most…
- 2
Steve Jobs
Walter Isaacson · 2011
4.161,391,990 ratings · Goodreads
Founder storiesCompany building
About the book
Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…
- 3
Shoe Dog
A Memoir by the Creator of Nike
Phil Knight · 2016
4.45389,310 ratings · Goodreads
Founder storiesCompany building
About the book
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…
- 4
Sam Walton
Made in America
Sam Walton · 1992
4.1527,178 ratings · Goodreads
Founder storiesCompany building
About the book
As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…
- 5
I Came Upon a Lighthouse
A Short Memoir Of Life With Ratan Tata
Shantanu Naidu · 2021
4.443,152 ratings · Goodreads
Founder storiesCompany building
About the book
An endearing portrait of an Indian legend I told him that when I write a book, I would write about another side of him and not just historic events or business milestones. I would write about us and our adventures together, and how I saw him, colours and…
- 6
Alex Ferguson
My Autobiography
Alex Ferguson · 2013
3.9418,818 ratings · Goodreads
Founder stories
About the book
The celebratory, revealing, inspiring, and entertaining autobiography of the greatest manager in the history of British soccer. Over the past four years, Alex Ferguson has been reflecting on and jotting down the highlights of his extraordinary career, and…
- 7
The Power Broker
Robert Moses and the Fall of New York
Robert A. Caro · 1974
4.5329,550 ratings · Goodreads
Founder stories
About the book
PULITZER PRIZE WINNER • A modern American classic, this huge and galvanizing biography of Robert Moses reveals not only the saga of one man’s incredible accumulation of power but the story of his shaping (and mis-shaping) of twentieth-century New York. One of…
- 8
The Elon Musk Blog Series
Wait But Why
Tim Urban · 2016
4.701,837 ratings · Goodreads
Founder storiesCompany building
About the book
In 2015, Elon Musk reached out to blogger Tim Urban and asked him if he'd take a crack at explaining Elon's endeavors, and the industries surrounding them, to the world. Tim accepted, and after extensive meetings with Elon and his staff, he wrote four blog…
What founders at seed keep coming back to, if you have not read them yet.
- 1
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore · 2002
4.0332,109 ratings · Goodreads
Marketing and growthCompany buildingFirst sales
About the book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…
- 2
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Al Ries · 1993
4.0522,738 ratings · Goodreads
Marketing and growthCompany building
About the book
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…
- 3
Building A Story Brand
Donald Miller · 2017
4.2726,500 ratings · Goodreads
Marketing and growthCompany building
About the book
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…
- 4
Empire of Pain
The Secret History of the Sackler Dynasty
Patrick Radden Keefe · 2021
4.53151,147 ratings · Goodreads
Company building
About the book
The highly anticipated portrait of three generations of the Sackler family, by the prize-winning, bestselling author of Say Nothing .The Sackler name adorns the walls of many storied Harvard, the Metropolitan Museum of Art, Oxford, the Louvre. They are one of…
- 5
Inspired
How to Create Tech Products Customers Love
Marty Cagan · 2008
4.2226,350 ratings · Goodreads
Company buildingFinding product-market fit
About the book
Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…
- 6
To Sell is Human
The Surprising Truth About Moving Others
Daniel H. Pink · 2012
3.8726,914 ratings · Goodreads
Company buildingFirst sales
About the book
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…
- 7
The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Guy Kawasaki · 2004
3.9129,538 ratings · Goodreads
Company buildingMarketing and growth
About the book
A new product, a new service, a new company, a new division, a new organization, a new anything, where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the…
- 8
As an Amazon Associate we earn from qualifying purchases. Which books we recommend never depends on it: they are chosen from their ratings and what they are about.
From the record
Written by the people who write the cheques
Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.
The Lean Startupby Eric Ries, Eric Ries2011 · 4.11★L
Lean Inby Sheryl Sandberg, Meta2013 · 3.94★T
The Hard Thing About Hard Thingsby Ben Horowitz, Andreessen Horowitz2014 · 4.19★D
Delivering Happinessby Tony Hsieh, Tony Hsieh2000 · 4.04★#
#Girlbossby Sophia Amoruso2014 · 3.64★T
The One Thingby Gary Keller, Pocketchange Investments2012 · 4.12★P
Principlesby Ray Dalio2017 · 4.09★Read what the people you are pitching read.
Every investor and founder on our records links to their books and the podcasts they are on.