Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.
Fill in your cardOr browse a starter list
643 books written by investors and founders







Now readingAtomic HabitsJames Clear4.31★
ShortlistThe best matches for everything you told us, ranked.
The best matches for everything you told us, ranked.

Scaling Up Excellence
Getting to More Without Settling for Less
Robert I. Sutton · 2014
3.772,221 ratings · Goodreads
Scaling and operationsCompany building
In Scaling Up Excellence, bestselling author Robert Sutton and Stanford colleague Huggy Rao tackle a challenge that determines every organization’s success: scaling up farther, faster, and more effectively as a program or an organization creates a larger…

Go For the Goal
A Champion's Guide To Winning In Soccer And Life
Mia Hamm · 1999
4.03581 ratings · Goodreads
Scaling and operations
For the more than seven million girls, from knobby-kneed tykes to high school and college stars, who are tearing across the country chasing a soccer ball and dreams of glory, there is one name that eclipses all others, male or Mia Hamm. With her cheetahlike…

Blitzscaling
The Lightning-Fast Path to Building Massively Valuable Companies
Reid Hoffman · 2018
3.957,118 ratings · Goodreads
Scaling and operationsCompany building
Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next…

The 4 Disciplines of Execution
Achieving Your Wildly Important Goals
Chris McChesney · 2012
4.0811,853 ratings · Goodreads
Scaling and operationsCompany building
“ The 4 Disciplines of Execution is a book every leader should read.”, Clayton Christensen, Professor, Harvard Business School, and author of The Innovator’s Dilemma For fans of Good to Great and The First 90 Days , The Four Disciplines of Execution is the…

The Other Side of Innovation
Solving the Execution Challenge (Harvard Business Review
Vijay Govindarajan · 2010
3.87557 ratings · Goodreads
Scaling and operationsCompany building
Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them, turning ideas into actual breakthrough products, services, and process improvements.That’s because “ideating” is energizing and…

Scaling People
Tactics for Management and Company Building
Claire Hughes Johnson · 2023
4.251,748 ratings · Goodreads
Scaling and operationsCompany building
From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it its people. “Whether you are a new manager or a CEO, there are going to be moments when you feel alone and need help. Odds are, the advice…

Systems Thinking For Social Change
A Practical Guide to Solving Complex Problems, Avoiding Unintended Consequences, and Achieving Lasting Results
David Peter Stroh · 2015
3.78884 ratings · Goodreads
Scaling and operationsCompany building
"David Stroh has produced an elegant and cogent guide to what works. Research with early learners is showing that children are natural systems thinkers. This book will help to resuscitate these intuitive capabilities and strengthen them in the fire of facing…

Toyota Kata
Managing People for Improvement, Adaptiveness and Superior Results
Mike Rother · 2009
4.191,938 ratings · Goodreads
Scaling and operationsCompany building
"How any organization in any industry can progress from old-fashioned management by results to a strikingly different and better way."--James P. Womack, Chairman and Founder, Lean Enterprise Institute. This game-changing book puts you behind the curtain of…
The books most about scaling and operations.

The Toyota Way Fieldbook
Jeffrey K. Liker · 2005
4.17722 ratings · Goodreads
Scaling and operations
The Toyota Way Fieldbook is a companion to the international bestseller The Toyota Way. The Toyota Way Fieldbook builds on the philosophical aspects of Toyota's operating systems by detailing the concepts and providing practical examples for application that…

Fundamentals of operations management
Mark M. Davis, Nicholas J. Aquilano · 1999
8 Open Library reading lists
Scaling and operations
Stephen R. Covey's The 4 Disciplines of Execution
The Secret To Getting Things Done, On Time, With Excellence - Live Performance
Chris McChesney · 2011
4.0811,648 ratings · Goodreads
Scaling and operations
Executing strategic goals is the greatest challenge in business today. Aligning the organization's work teams with your most important objectives is a never-ending battle. In addition, keeping teams engaged and focused on the top goals is critical. Imagine an…

The management of business logistics
John Joseph Coyle, John J. Coyle · 1976
49 Open Library reading lists
Scaling and operations

Operations Management
William J. Stevenson · 2001
3.84631 ratings · Goodreads
Scaling and operations
The Tenth Edition of Operations Management features the latest concepts and applications while preserving the core concepts that have made the text a market leader. Stevenson’s careful explanations and approachable format supports students in understanding…

The Goal
A Process of Ongoing Improvement
Eliyahu M. Goldratt · 2004
4.0786,160 ratings · Goodreads
Scaling and operations
Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried…

Manufacturing Processes for Design Professionals
Rob Thompson · 2007
4.51200 ratings · Goodreads
Scaling and operations
An encyclopaedic guide to production techniques and materials for product and industrial designers, engineers, and architects. Today's product designers are presented with a myriad of choices when creating their work and preparing it for manufacture. They…

Systems Thinking
Managing Chaos and Complexity - A Platform for Designing Business Architecture
Jamshid Gharajedaghi · 1999
3.94288 ratings · Goodreads
Scaling and operations
This book is a direct result of the author's work with the systems methodology first introduced by the author's partner, Russell Ackoff. It's a holistic approach to systems methodology. It deals with all dimensions of a system: structure, function and…
What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

The User Experience Team of One
A Research and Design Survival Guide
Leah Buley · 2013
4.191,657 ratings · Goodreads
Finding product-market fitCompany building
UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

Get Backed
Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams
Evan Baehr · 2015
4.36356 ratings · Goodreads
Raising moneyCompany building
HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

80/20 Sales and Marketing
The Definitive Guide to Working Less and Making More
Perry Marshall · 2013
4.191,904 ratings · Goodreads
First salesMarketing and growthCompany building
Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

Achieving Excellence in Fundraising + Website
Eugene R. Tempel · 2003
4.02249 ratings · Goodreads
Raising moneyCompany building
The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

Selling the Invisible
A Field Guide to Modern Marketing
Harry Beckwith · 1997
3.9410,059 ratings · Goodreads
Marketing and growthFirst salesCompany building
You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

UX for Lean Startups
Faster, Smarter User Experience Research and Design
Laura Klein · 2013
4.092,097 ratings · Goodreads
Company buildingFinding product-market fit
Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you…

Observing the User Experience
A Practitioner's Guide to User Research
Mike Kuniavsky · 2003
3.99695 ratings · Goodreads
Finding product-market fit
The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…

Risky is the New Safe
The Rules Have Changed . . .
Randy Gage · 2012
3.86348 ratings · Goodreads
Raising moneyCompany building
THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…
Leading and managing a team as the company grows.
Dare to Lead
Brené Brown · 2018
4.17132,765 ratings · Goodreads
Leading and managing
#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into…

The Ride of a Lifetime
Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger · 2019
4.4099,495 ratings · Goodreads
Leading and managing
A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

The One Minute Manager
Kenneth H. Blanchard · 1981
3.95149,478 ratings · Goodreads
Leading and managing
For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager's techniques, thus increasing their productivity, job satisfaction, and personal prosperity. These very real results…

The Outsiders
Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
William N. Thorndike Jr. · 2012
4.2214,412 ratings · Goodreads
Leading and managing
”It is impossible to produce superior performance unless you do something different.”, John TempletonWhat makes a successful CEO? Most people call to mind a familiar definition: a seasoned manager with deep industry expertise. Others might point to the…
The Wisdom of the Bullfrog
Leadership Made Simple
William H. McRaven · 2023
4.408,634 ratings · Goodreads
Leading and managing
From the acclaimed, bestselling author of Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…

Lincoln on Leadership
Executive Strategies for Tough Times
Donald T. Phillips · 1993
4.167,865 ratings · Goodreads
Leading and managing
You think you have it rough? Only ten days before Abraham Lincoln took the oath of office in 1861, the Confederate States of America seceded from the Union taking all Federal agencies, forts, and arsenals within their territory. To make matters worse,…

A Different Kind of Power
Jacinda Ardern · 2025
4.4521,916 ratings · Goodreads
Leading and managing
From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…

Winning
Proven Leadership and Management Principles for Strategic Career Excellence and Business Success
Jack Welch · 2005
3.8643,588 ratings · Goodreads
Leading and managing
A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough…
Published in the last three years, newest first, for what you told us.
The Science of Scaling
Grow Your Business Bigger and Faster Than You Think Possible
Benjamin Hardy · 2025
4.191,855 ratings · Goodreads
Scaling and operationsCompany building
What if scaling wasn’t about working harder―but seeing your business through an entirely new lens? Are you stuck growing 10–20% a year while dreaming of bigger impact―and wondering why scale feels out of reach? Here’s the hard truth: linear growth isn’t…

The Scaling Era
An Oral History of AI, 2019–2025
Dwarkesh Patel · 2025
3.87570 ratings · Goodreads
Scaling and operationsCompany building
An inside view of the AI revolution, from the people and companies making it happen.How did we build large language models? How do they think, if they think? What will the world look like if we have billions of AIs that are as smart as humans, or even…

Apple in China
The Capture of the World's Greatest Company
Patrick McGee · 2025
4.4810,559 ratings · Goodreads
Scaling and operationsCompany building
For readers of Walter Isaacson’s Steve Jobs and Chris Miller’s Chip War, a riveting look at how Apple helped build China’s dominance in electronics assembly and manufacturing only to find itself trapped in a relationship with an authoritarian state making…

Simple Marketing For Smart People
The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Billy Broas · 2024
4.35305 ratings · Goodreads
Marketing and growthFirst salesCompany building
Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

The Pricing Roadmap
How to Design B2B SaaS Pricing Models That Your Customers Will Love
Ulrik Lehrskov-Schmidt · 2023
4.43207 ratings · Goodreads
Finding product-market fitCompany building
"The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

Little Bosses Everywhere
How the Pyramid Scheme Shaped America
Bridget Read · 2025
3.965,793 ratings · Goodreads
Company buildingMarketing and growth
A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing, from the shadowy cabals at the top to the strivers at the bottom, whose deferred dreams churn a massive money-making scam that has remade…

Personal Branding for Introverts
Goldie Chan · 2025
4.41211 ratings · Goodreads
Marketing and growthCompany building
A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…

Careless People
A Cautionary Tale of Power, Greed, and Lost Idealism
Sarah Wynn-Williams · 2025
4.12150,174 ratings · Goodreads
Company building
Sarah Wynn-Williams joined Facebook believing the company could change things for the better. Instead, what she encountered over seven years was so shocking that Meta obtained a legal order to silence her. Now you can read her award-winning story. Candid…
How companies like yours were actually built, from the people who built them.
The Jordan Rules
The Inside Story of One Turbulent Season with Michael Jordan and the Chicago Bulls
Sam Smith · 1992
4.2519,445 ratings · Goodreads
Founder stories
Sam Smith’s seminal, New York Times bestselling “eye-opener” ( The San Diego Union-Tribune ) on Michael Jordan and the 1990-1991 Chicago Bulls team, perfect for fans of ESPN’s hit documentary series The Last Dance. This is the book that changed the way the…
Heartland
A Memoir of Working Hard and Being Broke in the Richest Country on Earth
Sarah Smarsh · 2018
3.7616,921 ratings · Goodreads
Founder stories
During Sarah Smarsh’s turbulent childhood in Kansas in the 1980s and 1990s, the forces of cyclical poverty and the country’s changing economic policies solidified her family’s place among the working poor. By telling the story of her life and the lives of the…
Elon Musk
Walter Isaacson · 2023
4.3281,328 ratings · Goodreads
Founder storiesCompany building
From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era, a rule-breaking visionary who helped to lead the world into the era of electric vehicles,…

Sam Walton, Made in America
My Story
Sam Walton · 1992
4.1628,881 ratings · Goodreads
Founder storiesCompany building
As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

Alex Ferguson
My Autobiography
Alex Ferguson · 2013
3.9418,818 ratings · Goodreads
Founder stories
The celebratory, revealing, inspiring, and entertaining autobiography of the greatest manager in the history of British soccer. Over the past four years, Alex Ferguson has been reflecting on and jotting down the highlights of his extraordinary career, and…
Shoe Dog
A Memoir by the Creator of Nike
Phil Knight · 2016
4.45389,310 ratings · Goodreads
Founder storiesCompany building
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…
Disney High
The Untold Story of the Rise and Fall of Disney Channel's Tween Empire
Ashley Spencer · 2024
3.949,197 ratings · Goodreads
Founder storiesCompany building
The first unauthorized look at the inner workings―and ultimate breakdown―of the Disney Channel machine For many kids growing up in the 2000s, there was no cultural touchstone more powerful than Disney Channel, the most-watched cable channel in prime time…
The Power Broker
Robert Moses and the Fall of New York
Robert A. Caro · 1974
4.5329,550 ratings · Goodreads
Founder stories
PULITZER PRIZE WINNER • A modern American classic, this huge and galvanizing biography of Robert Moses reveals not only the saga of one man’s incredible accumulation of power but the story of his shaping (and mis-shaping) of twentieth-century New York. One of…
What founders at seed keep coming back to, if you have not read them yet.

Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore · 2002
4.0332,109 ratings · Goodreads
Marketing and growthCompany buildingFirst sales
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Al Ries · 1993
4.0522,738 ratings · Goodreads
Marketing and growthCompany building
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

Inspired
How to Create Tech Products Customers Love
Marty Cagan · 2008
4.2226,350 ratings · Goodreads
Company buildingFinding product-market fit
Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

Building A Story Brand
Donald Miller · 2017
4.2726,500 ratings · Goodreads
Marketing and growthCompany building
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

The Psychology of Money
Timeless Lessons on Wealth, Greed, and Happiness
Morgan Housel · 2020
4.27363,975 ratings · Goodreads
Company building
Alternate cover edition of ISBN 9780857197689. Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money―investing, personal finance, and business…
Lok Vyavhar
Diamond Books · 1936
4.221,157,905 ratings · Goodreads
Company building
This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…

The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Guy Kawasaki · 2004
3.9129,538 ratings · Goodreads
Company buildingMarketing and growth
A new product, a new service, a new company, a new division, a new organization, a new anything, where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the…
As an Amazon Associate we earn from qualifying purchases. Which books we recommend never depends on it: they are chosen from their ratings and what they are about.
From the record
Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.
Every investor and founder on our records links to their books and the podcasts they are on.