Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    Scaling Up: How a Few Companies Make It...and Why the Rest Don't book cover

    Scaling Up

    How a Few Companies Make It...and Why the Rest Don't

    Verne Harnish · 2014

    4.166,229 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    Winner of the 2015 International Book Awards for General Business Winner of the 2015 National Indie Excellence Award for General Business Winner of the 2015 Readers' Favorite International Book Award Gold Medal for Non-Fiction Business Winner of the…

    On AmazonAudible

  • 2
    Stephen R. Covey's The 4 Disciplines of Execution: The Secret To Getting Things Done, On Time, With Excellence - Live Performance book cover

    Stephen R. Covey's The 4 Disciplines of Execution

    The Secret To Getting Things Done, On Time, With Excellence - Live Performance

    Chris McChesney · 2011

    4.0811,648 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    Executing strategic goals is the greatest challenge in business today. Aligning the organization's work teams with your most important objectives is a never-ending battle. In addition, keeping teams engaged and focused on the top goals is critical. Imagine an…

    On AmazonAudible

  • 3
    Go For the Goal: A Champion's Guide To Winning In Soccer And Life book cover

    Go For the Goal

    A Champion's Guide To Winning In Soccer And Life

    Mia Hamm · 1999

    4.03581 ratings · Goodreads

    Scaling and operations

    About the book

    For the more than seven million girls, from knobby-kneed tykes to high school and college stars, who are tearing across the country chasing a soccer ball and dreams of glory, there is one name that eclipses all others, male or Mia Hamm. With her cheetahlike…

    On AmazonAudible

  • 4
    Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies book cover

    Blitzscaling

    The Lightning-Fast Path to Building Massively Valuable Companies

    Reid Hoffman · 2018

    3.957,118 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next…

    On AmazonAudible

  • 5
    Systems Thinking For Social Change: A Practical Guide to Solving Complex Problems, Avoiding Unintended Consequences, and Achieving Lasting Results book cover

    Systems Thinking For Social Change

    A Practical Guide to Solving Complex Problems, Avoiding Unintended Consequences, and Achieving Lasting Results

    David Peter Stroh · 2015

    3.78884 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    "David Stroh has produced an elegant and cogent guide to what works. Research with early learners is showing that children are natural systems thinkers. This book will help to resuscitate these intuitive capabilities and strengthen them in the fire of facing…

    On AmazonAudible

  • 6
    The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Review book cover

    The Other Side of Innovation

    Solving the Execution Challenge (Harvard Business Review

    Vijay Govindarajan · 2010

    3.87557 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them, turning ideas into actual breakthrough products, services, and process improvements.That’s because “ideating” is energizing and…

    On AmazonAudible

  • 7
    Operations Management book cover

    Operations Management

    William J. Stevenson · 2001

    3.84631 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    The Tenth Edition of Operations Management features the latest concepts and applications while preserving the core concepts that have made the text a market leader. Stevenson’s careful explanations and approachable format supports students in understanding…

    On AmazonAudible

  • 8
    The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer book cover

    The Toyota Way

    14 Management Principles from the World's Greatest Manufacturer

    Jeffrey K. Liker · 2003

    4.0811,763 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    "This book will give you an understanding of what has made Toyota successful and some practical ideas that you can use to develop your own approach to business."--Gary Convis, Managing Office of Toyota Fewer man-hours. Less inventory. The highest quality…

    On AmazonAudible

The books most about scaling and operations.

  • 1
    Scaling Up Excellence: Getting to More Without Settling for Less book cover

    Scaling Up Excellence

    Getting to More Without Settling for Less

    Robert I. Sutton · 2014

    3.772,221 ratings · Goodreads

    Scaling and operations

    About the book

    In Scaling Up Excellence, bestselling author Robert Sutton and Stanford colleague Huggy Rao tackle a challenge that determines every organization’s success: scaling up farther, faster, and more effectively as a program or an organization creates a larger…

    On AmazonAudible

  • 2
    Fundamentals of operations management book cover

    Fundamentals of operations management

    Mark M. Davis, Nicholas J. Aquilano · 1999

    8 Open Library reading lists

    Scaling and operations

    On AmazonAudibleOpen Library

  • 3
    The 4 Disciplines of Execution: Achieving Your Wildly Important Goals book cover

    The 4 Disciplines of Execution

    Achieving Your Wildly Important Goals

    Chris McChesney · 2012

    4.0811,853 ratings · Goodreads

    Scaling and operations

    About the book

    “ The 4 Disciplines of Execution is a book every leader should read.”, Clayton Christensen, Professor, Harvard Business School, and author of The Innovator’s Dilemma For fans of Good to Great and The First 90 Days , The Four Disciplines of Execution is the…

    On AmazonAudible

  • 4
    Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results book cover

    Toyota Kata

    Managing People for Improvement, Adaptiveness and Superior Results

    Mike Rother · 2009

    4.191,938 ratings · Goodreads

    Scaling and operations

    About the book

    "How any organization in any industry can progress from old-fashioned management by results to a strikingly different and better way."--James P. Womack, Chairman and Founder, Lean Enterprise Institute. This game-changing book puts you behind the curtain of…

    On AmazonAudible

  • 5
    Scaling People: Tactics for Management and Company Building book cover

    Scaling People

    Tactics for Management and Company Building

    Claire Hughes Johnson · 2023

    4.251,748 ratings · Goodreads

    Scaling and operations

    About the book

    From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it its people. “Whether you are a new manager or a CEO, there are going to be moments when you feel alone and need help. Odds are, the advice…

    On AmazonAudible

  • 6
    Execution Premium book cover

    Execution Premium

    Robert S. Kaplan · 2008

    4.06300 ratings · Goodreads

    Scaling and operations

    About the book

    In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies…

    On AmazonAudible

  • 7
    Systems Thinking: Managing Chaos and Complexity - A Platform for Designing Business Architecture book cover

    Systems Thinking

    Managing Chaos and Complexity - A Platform for Designing Business Architecture

    Jamshid Gharajedaghi · 1999

    3.94288 ratings · Goodreads

    Scaling and operations

    About the book

    This book is a direct result of the author's work with the systems methodology first introduced by the author's partner, Russell Ackoff. It's a holistic approach to systems methodology. It deals with all dimensions of a system: structure, function and…

    On AmazonAudible

  • 8
    Manufacturing Processes for Design Professionals book cover

    Manufacturing Processes for Design Professionals

    Rob Thompson · 2007

    4.51200 ratings · Goodreads

    Scaling and operations

    About the book

    An encyclopaedic guide to production techniques and materials for product and industrial designers, engineers, and architects. Today's product designers are presented with a myriad of choices when creating their work and preparing it for manufacture. They…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    The User Experience Team of One: A Research and Design Survival Guide book cover

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 2
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 3
    A Project Guide to UX Design: For User Experience Designers in the Field or in the Making book cover

    A Project Guide to UX Design

    For User Experience Designers in the Field or in the Making

    Russ Unger · 2009

    3.871,774 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User…

    On AmazonAudible

  • 4
    Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling book cover

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 5
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 6
    Achieving Excellence in Fundraising + Website book cover

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

  • 7
    Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist book cover

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Raising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

  • 8
    Risky is the New Safe: The Rules Have Changed . . . book cover

    Risky is the New Safe

    The Rules Have Changed . . .

    Randy Gage · 2012

    3.86348 ratings · Goodreads

    Raising moneyCompany building

    About the book

    THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1
    Extreme Ownership: How U.S. Navy SEALs Lead and Win book cover

    Extreme Ownership

    How U.S. Navy SEALs Lead and Win

    Jocko Willink · 2015

    4.24106,151 ratings · Goodreads

    Leading and managing

    About the book

    The #1 New York Times bestseller Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism,…

    On AmazonAudible

  • 2
    The Making of a Manager: What to Do When Everyone Looks to You book cover

    The Making of a Manager

    What to Do When Everyone Looks to You

    Julie Zhuo · 2019

    4.1922,682 ratings · Goodreads

    Leading and managing

    About the book

    Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don't really know what you're…

    On AmazonAudible

  • 3
    The One Minute Manager book cover

    The One Minute Manager

    Kenneth H. Blanchard · 1981

    3.95149,478 ratings · Goodreads

    Leading and managing

    About the book

    For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager's techniques, thus increasing their productivity, job satisfaction, and personal prosperity. These very real results…

    On AmazonAudible

  • 4
    Launching a Leadership Revolution: Mastering the Five Levels of Influence book cover

    Launching a Leadership Revolution

    Mastering the Five Levels of Influence

    Chris Brady · 2005

    4.372,964 ratings · Goodreads

    Leading and managing

    About the book

    Sooner or later, we are all called to lead in some capacity. Leadership skills are vital in corporate settings, small businesses, church or community organizations, and even within the home. Chris Brady and Orrin Woodward have recognized this need and have…

    On AmazonAudible

  • 5
    Rising Strong: The Reckoning. The Rumble. The Revolution book cover

    Rising Strong

    The Reckoning. The Rumble. The Revolution

    Brené Brown · 2015

    4.2590,292 ratings · Goodreads

    Leading and managing

    About the book

    Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability, the willingness to show up and be seen with no guarantee of outcome, is the only path…

    On AmazonAudible

  • 6
    Winning: Proven Leadership and Management Principles for Strategic Career Excellence and Business Success book cover

    Winning

    Proven Leadership and Management Principles for Strategic Career Excellence and Business Success

    Jack Welch · 2005

    3.8643,588 ratings · Goodreads

    Leading and managing

    About the book

    A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough…

    On AmazonAudible

  • 7
    The Essential Drucker book cover

    The Essential Drucker

    Peter F. Drucker · 2000

    4.0910,356 ratings · Goodreads

    Leading and managing

    About the book

    Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker has been analyzing economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices and…

    On AmazonAudible

  • 8
    Lincoln on Leadership: Executive Strategies for Tough Times book cover

    Lincoln on Leadership

    Executive Strategies for Tough Times

    Donald T. Phillips · 1993

    4.167,865 ratings · Goodreads

    Leading and managing

    About the book

    You think you have it rough? Only ten days before Abraham Lincoln took the oath of office in 1861, the Confederate States of America seceded from the Union taking all Federal agencies, forts, and arsenals within their territory. To make matters worse,…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible book cover

    The Science of Scaling

    Grow Your Business Bigger and Faster Than You Think Possible

    Benjamin Hardy · 2025

    4.191,855 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    What if scaling wasn’t about working harder―but seeing your business through an entirely new lens? Are you stuck growing 10–20% a year while dreaming of bigger impact―and wondering why scale feels out of reach? Here’s the hard truth: linear growth isn’t…

    On AmazonAudible

  • 2
    The Scaling Era: An Oral History of AI, 2019–2025 book cover

    The Scaling Era

    An Oral History of AI, 2019–2025

    Dwarkesh Patel · 2025

    3.87570 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    An inside view of the AI revolution, from the people and companies making it happen.How did we build large language models? How do they think, if they think? What will the world look like if we have billions of AIs that are as smart as humans, or even…

    On AmazonAudible

  • 3
    Apple in China: The Capture of the World's Greatest Company book cover

    Apple in China

    The Capture of the World's Greatest Company

    Patrick McGee · 2025

    4.4810,559 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    For readers of Walter Isaacson’s Steve Jobs and Chris Miller’s Chip War, a riveting look at how Apple helped build China’s dominance in electronics assembly and manufacturing only to find itself trapped in a relationship with an authoritarian state making…

    On AmazonAudible

  • 4
    The Wisdom of the Bullfrog: Leadership Made Simple book cover

    The Wisdom of the Bullfrog

    Leadership Made Simple

    William H. McRaven · 2023

    4.408,634 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    From the acclaimed, bestselling author of  Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…

    On AmazonAudible

  • 5
    Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing book cover

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 6
    The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love book cover

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 7
    The First-Time Manager: Sales book cover

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    First salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

  • 8
    Personal Branding for Introverts book cover

    Personal Branding for Introverts

    Goldie Chan · 2025

    4.41211 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead    To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    Heartland: A Memoir of Working Hard and Being Broke in the Richest Country on Earth book cover

    Heartland

    A Memoir of Working Hard and Being Broke in the Richest Country on Earth

    Sarah Smarsh · 2018

    3.7616,921 ratings · Goodreads

    Founder stories

    About the book

    During Sarah Smarsh’s turbulent childhood in Kansas in the 1980s and 1990s, the forces of cyclical poverty and the country’s changing economic policies solidified her family’s place among the working poor. By telling the story of her life and the lives of the…

    On AmazonAudible

  • 2
    Shoe Dog: A Memoir by the Creator of Nike book cover

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 3
    Steve Jobs book cover

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 4
    Disney High: The Untold Story of the Rise and Fall of Disney Channel's Tween Empire book cover

    Disney High

    The Untold Story of the Rise and Fall of Disney Channel's Tween Empire

    Ashley Spencer · 2024

    3.949,197 ratings · Goodreads

    Founder storiesCompany building

    About the book

    The first unauthorized look at the inner workings―and ultimate breakdown―of the Disney Channel machine For many kids growing up in the 2000s, there was no cultural touchstone more powerful than Disney Channel, the most-watched cable channel in prime time…

    On AmazonAudible

  • 5
    The Situation Room: The Inside Story of Presidents in Crisis book cover

    The Situation Room

    The Inside Story of Presidents in Crisis

    George Stephanopoulos · 2024

    4.3211,278 ratings · Goodreads

    Founder stories

    About the book

    George Stephanopoulos, former senior advisor to President Clinton and for more than 20 years anchor of  This Week  and co-anchor of  Good Morning America , recounts the crises that decided the course of history, from the place 12 presidents made their…

    On AmazonAudible

  • 6
    Bad Blood: Secrets and Lies in a Silicon Valley Startup book cover

    Bad Blood

    Secrets and Lies in a Silicon Valley Startup

    John Carreyrou · 2018

    4.40285,283 ratings · Goodreads

    Founder storiesCompany building

    About the book

    The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers. In…

    On AmazonAudible

  • 7
    Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future book cover

    Elon Musk

    Tesla, SpaceX, and the Quest for a Fantastic Future

    Ashlee Vance · 2015

    4.12456,221 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in…

    On AmazonAudible

  • 8
    Sam Walton, Made in America: My Story book cover

    Sam Walton, Made in America

    My Story

    Sam Walton · 1992

    4.1628,881 ratings · Goodreads

    Founder storiesCompany building

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 4
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 5
    Think and Grow Rich book cover

    Think and Grow Rich

    Napoleon Hill · 1937

    4.16395,129 ratings · Goodreads

    Company building

    About the book

    Think and Grow Rich is a guide to success by Napoleon Hill, which was first published in 1937 following the Great Depression. It was immediately welcomed as an antidote to hard times and remained a bestseller for decades. Many people still find its philosophy…

    On AmazonAudible

  • 6
    Intelligent Investieren book cover

    Intelligent Investieren

    Benjamin Graham · 1949

    4.23154,677 ratings · Goodreads

    Company building

    On AmazonAudible

  • 7
    Lok Vyavhar book cover

    Lok Vyavhar

    Diamond Books · 1936

    4.221,157,905 ratings · Goodreads

    Company building

    About the book

    This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…

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    Empire of Pain: The Secret History of the Sackler Dynasty book cover

    Empire of Pain

    The Secret History of the Sackler Dynasty

    Patrick Radden Keefe · 2021

    4.53151,147 ratings · Goodreads

    Company building

    About the book

    The highly anticipated portrait of three generations of the Sackler family, by the prize-winning, bestselling author of Say Nothing .The Sackler name adorns the walls of many storied Harvard, the Metropolitan Museum of Art, Oxford, the Louvre. They are one of…

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