Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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643 books written by investors and founders

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

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The best matches for everything you told us, ranked.

  • 1
    Scaling Up: How a Few Companies Make It...and Why the Rest Don't book cover

    Scaling Up

    How a Few Companies Make It...and Why the Rest Don't

    Verne Harnish · 2014

    4.166,229 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    Winner of the 2015 International Book Awards for General Business Winner of the 2015 National Indie Excellence Award for General Business Winner of the 2015 Readers' Favorite International Book Award Gold Medal for Non-Fiction Business Winner of the…

    On AmazonAudible

  • 2
    Go For the Goal: A Champion's Guide To Winning In Soccer And Life book cover

    Go For the Goal

    A Champion's Guide To Winning In Soccer And Life

    Mia Hamm · 1999

    4.03581 ratings · Goodreads

    Scaling and operations

    About the book

    For the more than seven million girls, from knobby-kneed tykes to high school and college stars, who are tearing across the country chasing a soccer ball and dreams of glory, there is one name that eclipses all others, male or Mia Hamm. With her cheetahlike…

    On AmazonAudible

  • 3
    Stephen R. Covey's The 4 Disciplines of Execution: The Secret To Getting Things Done, On Time, With Excellence - Live Performance book cover

    Stephen R. Covey's The 4 Disciplines of Execution

    The Secret To Getting Things Done, On Time, With Excellence - Live Performance

    Chris McChesney · 2011

    4.0811,648 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    Executing strategic goals is the greatest challenge in business today. Aligning the organization's work teams with your most important objectives is a never-ending battle. In addition, keeping teams engaged and focused on the top goals is critical. Imagine an…

    On AmazonAudible

  • 4
    The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Review book cover

    The Other Side of Innovation

    Solving the Execution Challenge (Harvard Business Review

    Vijay Govindarajan · 2010

    3.87557 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them, turning ideas into actual breakthrough products, services, and process improvements.That’s because “ideating” is energizing and…

    On AmazonAudible

  • 5
    Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies book cover

    Blitzscaling

    The Lightning-Fast Path to Building Massively Valuable Companies

    Reid Hoffman · 2018

    3.957,118 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next…

    On AmazonAudible

  • 6
    Toyota Production System: Beyond large-scale production book cover

    Toyota Production System

    Beyond large-scale production

    Taiichi Ohno · 1978

    4.112,110 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    In this classic text, Taiichi Ohno--inventor of the Toyota Production System and Lean manufacturing--shares the genius that sets him apart as one of the most disciplined and creative thinkers of our time. Combining his candid insights with a rigorous analysis…

    On AmazonAudible

  • 7
    Systems Thinking For Social Change: A Practical Guide to Solving Complex Problems, Avoiding Unintended Consequences, and Achieving Lasting Results book cover

    Systems Thinking For Social Change

    A Practical Guide to Solving Complex Problems, Avoiding Unintended Consequences, and Achieving Lasting Results

    David Peter Stroh · 2015

    3.78884 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    "David Stroh has produced an elegant and cogent guide to what works. Research with early learners is showing that children are natural systems thinkers. This book will help to resuscitate these intuitive capabilities and strengthen them in the fire of facing…

    On AmazonAudible

  • 8
    Operations Management book cover

    Operations Management

    William J. Stevenson · 2001

    3.84631 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    The Tenth Edition of Operations Management features the latest concepts and applications while preserving the core concepts that have made the text a market leader. Stevenson’s careful explanations and approachable format supports students in understanding…

    On AmazonAudible

The books most about scaling and operations.

  • 1
    The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible book cover

    The Science of Scaling

    Grow Your Business Bigger and Faster Than You Think Possible

    Benjamin Hardy · 2025

    4.191,855 ratings · Goodreads

    Scaling and operations

    About the book

    What if scaling wasn’t about working harder―but seeing your business through an entirely new lens? Are you stuck growing 10–20% a year while dreaming of bigger impact―and wondering why scale feels out of reach? Here’s the hard truth: linear growth isn’t…

    On AmazonAudible

  • 2
    Fundamentals of operations management book cover

    Fundamentals of operations management

    Mark M. Davis, Nicholas J. Aquilano · 1999

    8 Open Library reading lists

    Scaling and operations

    On AmazonAudibleOpen Library

  • 3
    The 4 Disciplines of Execution: Achieving Your Wildly Important Goals book cover

    The 4 Disciplines of Execution

    Achieving Your Wildly Important Goals

    Chris McChesney · 2012

    4.0811,853 ratings · Goodreads

    Scaling and operations

    About the book

    “ The 4 Disciplines of Execution is a book every leader should read.”, Clayton Christensen, Professor, Harvard Business School, and author of The Innovator’s Dilemma For fans of Good to Great and The First 90 Days , The Four Disciplines of Execution is the…

    On AmazonAudible

  • 4
    Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results book cover

    Toyota Kata

    Managing People for Improvement, Adaptiveness and Superior Results

    Mike Rother · 2009

    4.191,938 ratings · Goodreads

    Scaling and operations

    About the book

    "How any organization in any industry can progress from old-fashioned management by results to a strikingly different and better way."--James P. Womack, Chairman and Founder, Lean Enterprise Institute. This game-changing book puts you behind the curtain of…

    On AmazonAudible

  • 5
    Execution Premium book cover

    Execution Premium

    Robert S. Kaplan · 2008

    4.06300 ratings · Goodreads

    Scaling and operations

    About the book

    In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies…

    On AmazonAudible

  • 6
    Scaling People: Tactics for Management and Company Building book cover

    Scaling People

    Tactics for Management and Company Building

    Claire Hughes Johnson · 2023

    4.251,748 ratings · Goodreads

    Scaling and operations

    About the book

    From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it its people. “Whether you are a new manager or a CEO, there are going to be moments when you feel alone and need help. Odds are, the advice…

    On AmazonAudible

  • 7
    Systems Thinking: Managing Chaos and Complexity - A Platform for Designing Business Architecture book cover

    Systems Thinking

    Managing Chaos and Complexity - A Platform for Designing Business Architecture

    Jamshid Gharajedaghi · 1999

    3.94288 ratings · Goodreads

    Scaling and operations

    About the book

    This book is a direct result of the author's work with the systems methodology first introduced by the author's partner, Russell Ackoff. It's a holistic approach to systems methodology. It deals with all dimensions of a system: structure, function and…

    On AmazonAudible

  • 8
    Supply Chain Management: Strategy, Planning, and Operation book cover

    Supply Chain Management

    Strategy, Planning, and Operation

    Sunil Chopra · 2020

    4.11595 ratings · Goodreads

    Scaling and operations

    About the book

    For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain management Supply Chain Management introduces high-level strategy and concepts while giving readers the…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    The Elements of User Experience: User-Centered Design for the Web book cover

    The Elements of User Experience

    User-Centered Design for the Web

    Jesse James Garrett · 2002

    4.014,134 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…

    On AmazonAudible

  • 2
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 3
    Selling the Invisible: A Field Guide to Modern Marketing book cover

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 4
    A Project Guide to UX Design: For User Experience Designers in the Field or in the Making book cover

    A Project Guide to UX Design

    For User Experience Designers in the Field or in the Making

    Russ Unger · 2009

    3.871,774 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User…

    On AmazonAudible

  • 5
    Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling book cover

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 6
    Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist book cover

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Raising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

  • 7
    Achieving Excellence in Fundraising + Website book cover

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

  • 8
    LinkedIn Riches: How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised book cover

    LinkedIn Riches

    How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised

    John Nemo · 2014

    4.07319 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    SPECIAL Includes Free Access to 25+ LinkedIn Training Videos!Discover How To Use LinkedIn For Sales, Business and Marketing, including how Find New Sales Leads and Prospective Clients on LinkedIn FAST- Turn Your Existing LinkedIn Connections into Paying…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1
    Start with Why: How Great Leaders Inspire Everyone to Take Action book cover

    Start with Why

    How Great Leaders Inspire Everyone to Take Action

    Simon Sinek · 2009

    4.09281,577 ratings · Goodreads

    Leading and managing

    About the book

    Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to…

    On AmazonAudible

  • 2
    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company book cover

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 3
    A Different Kind of Power book cover

    A Different Kind of Power

    Jacinda Ardern · 2025

    4.4521,916 ratings · Goodreads

    Leading and managing

    About the book

    From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…

    On AmazonAudible

  • 4
    Give and Take: A Revolutionary Approach to Success book cover

    Give and Take

    A Revolutionary Approach to Success

    Adam M. Grant · 2013

    4.0641,070 ratings · Goodreads

    Leading and managing

    About the book

    Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success…

    On AmazonAudible

  • 5
    Production and operations management book cover

    Production and operations management

    Norman Gaither · 1980

    37 Open Library reading lists

    Leading and managing

    On AmazonAudibleOpen Library

  • 6
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Leading and managing

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 7
    American Icon: Alan Mulally and the Fight to Save Ford Motor Company book cover

    American Icon

    Alan Mulally and the Fight to Save Ford Motor Company

    Bryce G. Hoffman · 2012

    4.425,255 ratings · Goodreads

    Leading and managing

    About the book

    THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.   At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all…

    On AmazonAudible

  • 8
    All It Takes Is a Goal: The 3-Step Plan to Ditch Regret and Tap Into Your Massive Potential | Achieve Your Resolutions and Find Success book cover

    All It Takes Is a Goal

    The 3-Step Plan to Ditch Regret and Tap Into Your Massive Potential | Achieve Your Resolutions and Find Success

    Jon Acuff · 2023

    4.552,450 ratings · Goodreads

    Leading and managing

    About the book

    "This is my new favorite book about goals!" -- Mel Robbins , podcaster and New York Times bestselling author of The High 5 Habit What if you could have a fulfilling career, a thriving marriage, strong friendships, and rewarding hobbies, all while being in…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    Apple in China: The Capture of the World's Greatest Company book cover

    Apple in China

    The Capture of the World's Greatest Company

    Patrick McGee · 2025

    4.4810,559 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    For readers of Walter Isaacson’s Steve Jobs and Chris Miller’s Chip War, a riveting look at how Apple helped build China’s dominance in electronics assembly and manufacturing only to find itself trapped in a relationship with an authoritarian state making…

    On AmazonAudible

  • 2
    The Scaling Era: An Oral History of AI, 2019–2025 book cover

    The Scaling Era

    An Oral History of AI, 2019–2025

    Dwarkesh Patel · 2025

    3.87570 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    An inside view of the AI revolution, from the people and companies making it happen.How did we build large language models? How do they think, if they think? What will the world look like if we have billions of AIs that are as smart as humans, or even…

    On AmazonAudible

  • 3
    The Wisdom of the Bullfrog: Leadership Made Simple book cover

    The Wisdom of the Bullfrog

    Leadership Made Simple

    William H. McRaven · 2023

    4.408,634 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    From the acclaimed, bestselling author of  Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…

    On AmazonAudible

  • 4
    Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing book cover

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 5
    The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love book cover

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 6
    Lean Marketing: More Leads. More Profit. Less Marketing. book cover

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

  • 7
    Cancel Me If You Can book cover

    Cancel Me If You Can

    Dave Portnoy · 2026

    4.226,588 ratings · Goodreads

    Company building

    About the book

    In his unfiltered style, Dave Portnoy details the journey of how he built his polarizing media empire, Barstool Sports, while refusing to bend the knee to those who tried to tear him down, staying true to himself and blocking out the haters. Dave Portnoy is a…

    On AmazonAudible

  • 8
    Apple: The First 50 Years book cover

    Apple

    The First 50 Years

    David Pogue · 2026

    4.491,170 ratings · Goodreads

    Company building

    About the book

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    Shoe Dog: A Memoir by the Creator of Nike book cover

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 2
    Elon Musk book cover

    Elon Musk

    Walter Isaacson · 2023

    4.3281,328 ratings · Goodreads

    Founder storiesCompany building

    About the book

    From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era, a rule-breaking visionary who helped to lead the world into the era of electric vehicles,…

    On AmazonAudible

  • 3
    Never Die Easy: The Autobiography of Walter Payton book cover

    Never Die Easy

    The Autobiography of Walter Payton

    Walter Payton · 2000

    4.231,581 ratings · Goodreads

    Founder stories

    About the book

    "Never die easy. Why run out of bounds and die easy? Make that linebacker pay. It carries into all facets of your life. It's okay to lose, to die, but don't die without trying, without giving it your best." His legacy is towering. Walter Payton, the man they…

    On AmazonAudible

  • 4
    Sam Walton, Made in America: My Story book cover

    Sam Walton, Made in America

    My Story

    Sam Walton · 1992

    4.1628,881 ratings · Goodreads

    Founder storiesCompany building

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

  • 5
    The Big Rich: The Rise and Fall of the Greatest Texas Oil Fortunes book cover

    The Big Rich

    The Rise and Fall of the Greatest Texas Oil Fortunes

    Bryan Burrough · 2009

    4.093,394 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In The Big Rich, bestselling author and Vanity Fair special correspondent Bryan Burrough chronicles the rise and fall of one of the great economic and political powerhouses of the twentieth century, Texas oil. By weaving together the epic sagas of the…

    On AmazonAudible

  • 6
    The Jordan Rules: The Inside Story of One Turbulent Season with Michael Jordan and the Chicago Bulls book cover

    The Jordan Rules

    The Inside Story of One Turbulent Season with Michael Jordan and the Chicago Bulls

    Sam Smith · 1992

    4.2519,445 ratings · Goodreads

    Founder stories

    About the book

    Sam Smith’s seminal, New York Times bestselling “eye-opener” ( The San Diego Union-Tribune ) on Michael Jordan and the 1990-1991 Chicago Bulls team, perfect for fans of ESPN’s hit documentary series The Last Dance. This is the book that changed the way the…

    On AmazonAudible

  • 7
    The Situation Room: The Inside Story of Presidents in Crisis book cover

    The Situation Room

    The Inside Story of Presidents in Crisis

    George Stephanopoulos · 2024

    4.3211,278 ratings · Goodreads

    Founder stories

    About the book

    George Stephanopoulos, former senior advisor to President Clinton and for more than 20 years anchor of  This Week  and co-anchor of  Good Morning America , recounts the crises that decided the course of history, from the place 12 presidents made their…

    On AmazonAudible

  • 8
    The Power Broker: Robert Moses and the Fall of New York book cover

    The Power Broker

    Robert Moses and the Fall of New York

    Robert A. Caro · 1974

    4.5329,550 ratings · Goodreads

    Founder stories

    About the book

    PULITZER PRIZE WINNER • A modern American classic, this huge and galvanizing biography of Robert Moses reveals not only the saga of one man’s incredible accumulation of power but the story of his shaping (and mis-shaping) of twentieth-century New York. One of…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 3
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 4
    Lok Vyavhar book cover

    Lok Vyavhar

    Diamond Books · 1936

    4.221,157,905 ratings · Goodreads

    Company building

    About the book

    This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…

    On AmazonAudible

  • 5
    The Long Tail: Why the Future of Business is Selling Less of More book cover

    The Long Tail

    Why the Future of Business is Selling Less of More

    Chris Anderson · 2006

    3.8330,263 ratings · Goodreads

    Company buildingFirst sales

    About the book

    The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year. In…

    On AmazonAudible

  • 6
    To Sell is Human: The Surprising Truth About Moving Others book cover

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

  • 7
    Outliers: The Story of Success book cover

    Outliers

    The Story of Success

    Malcolm Gladwell · 2008

    4.19890,252 ratings · Goodreads

    Company building

    About the book

    In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers", the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that…

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  • 8
    The First American: The Life and Times of Benjamin Franklin book cover

    The First American

    The Life and Times of Benjamin Franklin

    H.W. Brands · 2000

    4.1123,067 ratings · Goodreads

    Marketing and growth

    About the book

    PULITZER PRIZE FINALIST • Benjamin Franklin, perhaps the pivotal figure in colonial and revolutionary America, comes vividly to life in this “thorough biography of ... America’s first Renaissance man” ( The Washington Post ) by the two-time Pulitzer Prize…

    On AmazonAudible

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