Reading list: the books for what you are building

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

Fill in your cardOr browse a starter list

643 books written by investors and founders

On the shelfMost read
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones book coverFreakonomics: A Rogue Economist Explores the Hidden Side of Everything book coverThe Tipping Point: How Little Things Can Make a Big Difference book coverRich Dad Poor Dad: What the Rich Teach Their Kids About Money, That the Poor and Middle Class Do Not! book coverBlink: The Power of Thinking Without Thinking book coverThinking, Fast and Slow book coverThe Art of War: Fully Illustrated with Critiques and Biography book cover

Now readingAtomic HabitsJames Clear4.31★

Change your answersFounder · Seed · Scaling and operations
I am
Your rolePick one
Business modelUp to three
Your stagePick one
Working onUp to four
Your rolePick one
How you investUp to three
To sharpenUp to three
IndustryUp to three
More ways to narrow it: kind of book, and when it was written
Kind of bookAny
WrittenPick one

Nothing is stored. Your answers live in the page's address, so the list can be kept or shared.

Your reading list

ShortlistThe best matches for everything you told us, ranked.

↻ Show different picks

The best matches for everything you told us, ranked.

  • 1
    The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible book cover

    The Science of Scaling

    Grow Your Business Bigger and Faster Than You Think Possible

    Benjamin Hardy · 2025

    4.191,855 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    What if scaling wasn’t about working harder―but seeing your business through an entirely new lens? Are you stuck growing 10–20% a year while dreaming of bigger impact―and wondering why scale feels out of reach? Here’s the hard truth: linear growth isn’t…

    On AmazonAudible

  • 2
    Go For the Goal: A Champion's Guide To Winning In Soccer And Life book cover

    Go For the Goal

    A Champion's Guide To Winning In Soccer And Life

    Mia Hamm · 1999

    4.03581 ratings · Goodreads

    Scaling and operations

    About the book

    For the more than seven million girls, from knobby-kneed tykes to high school and college stars, who are tearing across the country chasing a soccer ball and dreams of glory, there is one name that eclipses all others, male or Mia Hamm. With her cheetahlike…

    On AmazonAudible

  • 3
    The 4 Disciplines of Execution: Achieving Your Wildly Important Goals book cover

    The 4 Disciplines of Execution

    Achieving Your Wildly Important Goals

    Chris McChesney · 2012

    4.0811,853 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    “ The 4 Disciplines of Execution is a book every leader should read.”, Clayton Christensen, Professor, Harvard Business School, and author of The Innovator’s Dilemma For fans of Good to Great and The First 90 Days , The Four Disciplines of Execution is the…

    On AmazonAudible

  • 4
    Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies book cover

    Blitzscaling

    The Lightning-Fast Path to Building Massively Valuable Companies

    Reid Hoffman · 2018

    3.957,118 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next…

    On AmazonAudible

  • 5
    Systems Thinking For Social Change: A Practical Guide to Solving Complex Problems, Avoiding Unintended Consequences, and Achieving Lasting Results book cover

    Systems Thinking For Social Change

    A Practical Guide to Solving Complex Problems, Avoiding Unintended Consequences, and Achieving Lasting Results

    David Peter Stroh · 2015

    3.78884 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    "David Stroh has produced an elegant and cogent guide to what works. Research with early learners is showing that children are natural systems thinkers. This book will help to resuscitate these intuitive capabilities and strengthen them in the fire of facing…

    On AmazonAudible

  • 6
    Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results book cover

    Toyota Kata

    Managing People for Improvement, Adaptiveness and Superior Results

    Mike Rother · 2009

    4.191,938 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    "How any organization in any industry can progress from old-fashioned management by results to a strikingly different and better way."--James P. Womack, Chairman and Founder, Lean Enterprise Institute. This game-changing book puts you behind the curtain of…

    On AmazonAudible

  • 7
    Scaling People: Tactics for Management and Company Building book cover

    Scaling People

    Tactics for Management and Company Building

    Claire Hughes Johnson · 2023

    4.251,748 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it its people. “Whether you are a new manager or a CEO, there are going to be moments when you feel alone and need help. Odds are, the advice…

    On AmazonAudible

  • 8
    The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Review book cover

    The Other Side of Innovation

    Solving the Execution Challenge (Harvard Business Review

    Vijay Govindarajan · 2010

    3.87557 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them, turning ideas into actual breakthrough products, services, and process improvements.That’s because “ideating” is energizing and…

    On AmazonAudible

The books most about scaling and operations.

  • 1
    Operations Research: An Introduction book cover

    Operations Research

    An Introduction

    Hamdy A. Taha · 1976

    3.98359 ratings · Goodreads

    Scaling and operations

    About the book

    Significantly revised, this book provides balanced coverage of the theory, applications, and computations of operations research. The applications and computations in operations research are emphasized. Significantly revised, this text streamlines the…

    On AmazonAudible

  • 2
    Stephen R. Covey's The 4 Disciplines of Execution: The Secret To Getting Things Done, On Time, With Excellence - Live Performance book cover

    Stephen R. Covey's The 4 Disciplines of Execution

    The Secret To Getting Things Done, On Time, With Excellence - Live Performance

    Chris McChesney · 2011

    4.0811,648 ratings · Goodreads

    Scaling and operations

    About the book

    Executing strategic goals is the greatest challenge in business today. Aligning the organization's work teams with your most important objectives is a never-ending battle. In addition, keeping teams engaged and focused on the top goals is critical. Imagine an…

    On AmazonAudible

  • 3
    Execution Premium book cover

    Execution Premium

    Robert S. Kaplan · 2008

    4.06300 ratings · Goodreads

    Scaling and operations

    About the book

    In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies…

    On AmazonAudible

  • 4
    Fundamentals of operations management book cover

    Fundamentals of operations management

    Mark M. Davis, Nicholas J. Aquilano · 1999

    8 Open Library reading lists

    Scaling and operations

    On AmazonAudibleOpen Library

  • 5
    Supply Chain Management: Strategy, Planning, and Operation book cover

    Supply Chain Management

    Strategy, Planning, and Operation

    Sunil Chopra · 2020

    4.11595 ratings · Goodreads

    Scaling and operations

    About the book

    For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain management Supply Chain Management introduces high-level strategy and concepts while giving readers the…

    On AmazonAudible

  • 6
    Manufacturing Processes for Design Professionals book cover

    Manufacturing Processes for Design Professionals

    Rob Thompson · 2007

    4.51200 ratings · Goodreads

    Scaling and operations

    About the book

    An encyclopaedic guide to production techniques and materials for product and industrial designers, engineers, and architects. Today's product designers are presented with a myriad of choices when creating their work and preparing it for manufacture. They…

    On AmazonAudible

  • 7
    High Growth Handbook: Scaling Startups from 10 to 10,000 People book cover

    High Growth Handbook

    Scaling Startups from 10 to 10,000 People

    Elad Gil · 2018

    4.082,833 ratings · Goodreads

    Scaling and operations

    About the book

    Well-known technology executive and angel investor Elad Gil has worked with high growth tech companies like Airbnb, Twitter, Google, Instacart, Coinbase, Stripe, and Square as they've grown from small companies into global brands. Across all of these…

    On AmazonAudible

  • 8
    Systems Thinking: Managing Chaos and Complexity - A Platform for Designing Business Architecture book cover

    Systems Thinking

    Managing Chaos and Complexity - A Platform for Designing Business Architecture

    Jamshid Gharajedaghi · 1999

    3.94288 ratings · Goodreads

    Scaling and operations

    About the book

    This book is a direct result of the author's work with the systems methodology first introduced by the author's partner, Russell Ackoff. It's a holistic approach to systems methodology. It deals with all dimensions of a system: structure, function and…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1
    The User Experience Team of One: A Research and Design Survival Guide book cover

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 2
    80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More book cover

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 3
    Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams book cover

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 4
    Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing book cover

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 5
    A Project Guide to UX Design: For User Experience Designers in the Field or in the Making book cover

    A Project Guide to UX Design

    For User Experience Designers in the Field or in the Making

    Russ Unger · 2009

    3.871,774 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User…

    On AmazonAudible

  • 6
    Risky is the New Safe: The Rules Have Changed . . . book cover

    Risky is the New Safe

    The Rules Have Changed . . .

    Randy Gage · 2012

    3.86348 ratings · Goodreads

    Raising moneyCompany building

    About the book

    THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…

    On AmazonAudible

  • 7
    Observing the User Experience: A Practitioner's Guide to User Research book cover

    Observing the User Experience

    A Practitioner's Guide to User Research

    Mike Kuniavsky · 2003

    3.99695 ratings · Goodreads

    Finding product-market fit

    About the book

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…

    On AmazonAudible

  • 8
    Achieving Excellence in Fundraising + Website book cover

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1
    Turn the Ship Around!: A True Story of Turning Followers into Leaders book cover

    Turn the Ship Around!

    A True Story of Turning Followers into Leaders

    L. David Marquet · 2013

    4.2222,785 ratings · Goodreads

    Leading and managing

    About the book

    "David Marquet is the kind of leader who comes around only once in a generation ... his ideas and lessons are invaluable" Simon Sinek, author of Start With Why Captain David Marquet was used to giving orders. In the high-stress environment of the USS…

    On AmazonAudible

  • 2
    Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration book cover

    Creativity, Inc.

    Overcoming the Unseen Forces That Stand in the Way of True Inspiration

    Ed Catmull · 2014

    4.20105,625 ratings · Goodreads

    Leading and managing

    About the book

    “What does it mean to manage well?” From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business, sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.…

    On AmazonAudible

  • 3
    Joker One: A Marine Platoon's Story of Courage, Leadership, and Brotherhood book cover

    Joker One

    A Marine Platoon's Story of Courage, Leadership, and Brotherhood

    Donovan Campbell · 2009

    4.154,545 ratings · Goodreads

    Leading and managing

    About the book

    After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…

    On AmazonAudible

  • 4
    Built to Last: Successful Habits of Visionary Companies book cover

    Built to Last

    Successful Habits of Visionary Companies

    Jim Collins · 1994

    4.0687,169 ratings · Goodreads

    Leading and managing

    About the book

    "This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important,…

    On AmazonAudible

  • 5
    A Different Kind of Power book cover

    A Different Kind of Power

    Jacinda Ardern · 2025

    4.4521,916 ratings · Goodreads

    Leading and managing

    About the book

    From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…

    On AmazonAudible

  • 6
    Production and operations management book cover

    Production and operations management

    Norman Gaither · 1980

    37 Open Library reading lists

    Leading and managing

    On AmazonAudibleOpen Library

  • 7
    The Leader in You: How to Win Friends, Influence People and Succeed in a Changing World book cover

    The Leader in You

    How to Win Friends, Influence People and Succeed in a Changing World

    Dale Carnegie · 1993

    4.096,485 ratings · Goodreads

    Leading and managing

    About the book

    For nearly a century, the words and works of Dale Carnegie & Associates, Inc., have translated into proven success, a claim verified by millions of satisfied graduates; a perpetual 3,000-plus enrollment roster per week; and book sales, including the…

    On AmazonAudible

  • 8
    The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success book cover

    The Outsiders

    Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

    William N. Thorndike Jr. · 2012

    4.2214,412 ratings · Goodreads

    Leading and managing

    About the book

    ”It is impossible to produce superior performance unless you do something different.”, John TempletonWhat makes a successful CEO? Most people call to mind a familiar definition: a seasoned manager with deep industry expertise. Others might point to the…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1
    Apple in China: The Capture of the World's Greatest Company book cover

    Apple in China

    The Capture of the World's Greatest Company

    Patrick McGee · 2025

    4.4810,559 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    For readers of Walter Isaacson’s Steve Jobs and Chris Miller’s Chip War, a riveting look at how Apple helped build China’s dominance in electronics assembly and manufacturing only to find itself trapped in a relationship with an authoritarian state making…

    On AmazonAudible

  • 2
    The Scaling Era: An Oral History of AI, 2019–2025 book cover

    The Scaling Era

    An Oral History of AI, 2019–2025

    Dwarkesh Patel · 2025

    3.87570 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    An inside view of the AI revolution, from the people and companies making it happen.How did we build large language models? How do they think, if they think? What will the world look like if we have billions of AIs that are as smart as humans, or even…

    On AmazonAudible

  • 3
    The Wisdom of the Bullfrog: Leadership Made Simple book cover

    The Wisdom of the Bullfrog

    Leadership Made Simple

    William H. McRaven · 2023

    4.408,634 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    From the acclaimed, bestselling author of  Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…

    On AmazonAudible

  • 4
    The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love book cover

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 5
    Little Bosses Everywhere: How the Pyramid Scheme Shaped America book cover

    Little Bosses Everywhere

    How the Pyramid Scheme Shaped America

    Bridget Read · 2025

    3.965,793 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing, from the shadowy cabals at the top to the strivers at the bottom, whose deferred dreams churn a massive money-making scam that has remade…

    On AmazonAudible

  • 6
    The First-Time Manager: Sales book cover

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    First salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

  • 7
    The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence book cover

    The Infinity Machine

    Demis Hassabis, DeepMind, and the Quest for Superintelligence

    Sebastian Mallaby · 2026

    4.423,320 ratings · Goodreads

    Company building

    About the book

    From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark  reckoning, based on unprecedented access, with one of the world’s most brilliant and driven tech visionaries and his game-changing company.Even by the standard…

    On AmazonAudible

  • 8
    Cancel Me If You Can book cover

    Cancel Me If You Can

    Dave Portnoy · 2026

    4.226,588 ratings · Goodreads

    Company building

    About the book

    In his unfiltered style, Dave Portnoy details the journey of how he built his polarizing media empire, Barstool Sports, while refusing to bend the knee to those who tried to tear him down, staying true to himself and blocking out the haters. Dave Portnoy is a…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1
    Jim Henson: The Biography book cover

    Jim Henson

    The Biography

    Brian Jay Jones · 2013

    4.0415,877 ratings · Goodreads

    Founder stories

    About the book

    For the first time ever-a comprehensive biography of one of the twentieth-century's most innovative creative artists: the incomparable, irreplaceable Jim Henson. He was a gentle dreamer whose genial bearded visage was recognized around the world, but most…

    On AmazonAudible

  • 2
    Shoe Dog: A Memoir by the Creator of Nike book cover

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 3
    Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future book cover

    Elon Musk

    Tesla, SpaceX, and the Quest for a Fantastic Future

    Ashlee Vance · 2015

    4.12456,221 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in…

    On AmazonAudible

  • 4
    Sam Walton: Made in America book cover

    Sam Walton

    Made in America

    Sam Walton · 1992

    4.1527,178 ratings · Goodreads

    Founder storiesCompany building

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

  • 5
    The Jordan Rules: The Inside Story of One Turbulent Season with Michael Jordan and the Chicago Bulls book cover

    The Jordan Rules

    The Inside Story of One Turbulent Season with Michael Jordan and the Chicago Bulls

    Sam Smith · 1992

    4.2519,445 ratings · Goodreads

    Founder stories

    About the book

    Sam Smith’s seminal, New York Times bestselling “eye-opener” ( The San Diego Union-Tribune ) on Michael Jordan and the 1990-1991 Chicago Bulls team, perfect for fans of ESPN’s hit documentary series The Last Dance. This is the book that changed the way the…

    On AmazonAudible

  • 6
    Walt Disney Imagineering: A Behind the Dreams Look At Making the Magic Real book cover

    Walt Disney Imagineering

    A Behind the Dreams Look At Making the Magic Real

    The Imagineers · 1996

    4.121,961 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Making dreams come true is what Disney does best -- and the Imagineers unite art and science to create a world in which reality surpasses imagination. The Imagineers are like Santa's elves: they are the nuts-and-bolts workers who allow Disney's magic to take…

    On AmazonAudible

  • 7
    Kissinger: A Biography book cover

    Kissinger

    A Biography

    Walter Isaacson · 1992

    4.025,508 ratings · Goodreads

    Founder stories

    About the book

    By the time Henry Kissinger was made secretary of state in 1973, he had become, according to the Gallup Poll, the most admired person in America and one of the most unlikely celebrities ever to capture the world's imagination. Yet Kissinger was also reviled…

    On AmazonAudible

  • 8
    Out of my Comfort Zone: The Autobiography book cover

    Out of my Comfort Zone

    The Autobiography

    Steve Waugh · 2005

    4.07849 ratings · Goodreads

    Founder stories

    About the book

    Rarely does a truly great player reveal as much of himself and his sport as does Steve Waugh in his long awaited autobiography. "Out of my Comfort Zone" is a frank look into a unique life in cricket, a journey into Waugh's life on and off the field. He opens…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers book cover

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2
    Inspired: How to Create Tech Products Customers Love book cover

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 3
    Building A Story Brand book cover

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 4
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk book cover

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 5
    How to Win Friends and Influence People book cover

    How to Win Friends and Influence People

    Dale Carnegie · 1936

    4.211,172,289 ratings · Goodreads

    Company building

    About the book

    "How to Win Friends and Influence People' is one of the first best-selling self-help books ever published. Just after publishing, it quickly exploded into an overnight success, eventually selling more than 15 million copies worldwide, and pioneering an entire…

    On AmazonAudible

  • 6
    Pensar, Depressa e Devagar book cover

    Pensar, Depressa e Devagar

    Daniel Kahneman · 2011

    4.17583,963 ratings · Goodreads

    Company building

    On AmazonAudible

  • 7
    The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change book cover

    The 7 Habits of Highly Effective People

    Powerful Lessons in Personal Change

    Stephen R. Covey · 1989

    4.16843,480 ratings · Goodreads

    Company building

    About the book

    In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step…

    On AmazonAudible

  • 8
    Empire of Pain: The Secret History of the Sackler Dynasty book cover

    Empire of Pain

    The Secret History of the Sackler Dynasty

    Patrick Radden Keefe · 2021

    4.53151,147 ratings · Goodreads

    Company building

    About the book

    The highly anticipated portrait of three generations of the Sackler family, by the prize-winning, bestselling author of Say Nothing .The Sackler name adorns the walls of many storied Harvard, the Metropolitan Museum of Art, Oxford, the Louvre. They are one of…

    On AmazonAudible

As an Amazon Associate we earn from qualifying purchases. Which books we recommend never depends on it: they are chosen from their ratings and what they are about.

30,000books on building and backing companies
61.5Mreader ratings behind the picks
3.86★average reader rating across the library
643books written by investors and founders

From the record

Written by the people who write the cheques

Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.

Read what the people you are pitching read.

Every investor and founder on our records links to their books and the podcasts they are on.