Reading list: the books for what you are building

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643 books written by investors and founders

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The best matches for everything you told us, ranked.

  • 1

    Go For the Goal

    A Champion's Guide To Winning In Soccer And Life

    Mia Hamm · 1999

    4.03581 ratings · Goodreads

    Scaling and operations

    About the book

    For the more than seven million girls, from knobby-kneed tykes to high school and college stars, who are tearing across the country chasing a soccer ball and dreams of glory, there is one name that eclipses all others, male or Mia Hamm. With her cheetahlike…

    On AmazonAudible

  • 2

    The Toyota Way Fieldbook

    Jeffrey K. Liker · 2005

    4.17722 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    The Toyota Way Fieldbook is a companion to the international bestseller The Toyota Way. The Toyota Way Fieldbook builds on the philosophical aspects of Toyota's operating systems by detailing the concepts and providing practical examples for application that…

    On AmazonAudible

  • 3

    Blitzscaling

    The Lightning-Fast Path to Building Massively Valuable Companies

    Reid Hoffman · 2018

    3.957,118 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next…

    On AmazonAudible

  • 4

    The 4 Disciplines of Execution

    Achieving Your Wildly Important Goals

    Chris McChesney · 2012

    4.0811,853 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    “ The 4 Disciplines of Execution is a book every leader should read.”, Clayton Christensen, Professor, Harvard Business School, and author of The Innovator’s Dilemma For fans of Good to Great and The First 90 Days , The Four Disciplines of Execution is the…

    On AmazonAudible

  • 5

    Toyota Kata

    Managing People for Improvement, Adaptiveness and Superior Results

    Mike Rother · 2009

    4.191,938 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    "How any organization in any industry can progress from old-fashioned management by results to a strikingly different and better way."--James P. Womack, Chairman and Founder, Lean Enterprise Institute. This game-changing book puts you behind the curtain of…

    On AmazonAudible

  • 6

    Systems Thinking For Social Change

    A Practical Guide to Solving Complex Problems, Avoiding Unintended Consequences, and Achieving Lasting Results

    David Peter Stroh · 2015

    3.78884 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    "David Stroh has produced an elegant and cogent guide to what works. Research with early learners is showing that children are natural systems thinkers. This book will help to resuscitate these intuitive capabilities and strengthen them in the fire of facing…

    On AmazonAudible

  • 7

    Scaling People

    Tactics for Management and Company Building

    Claire Hughes Johnson · 2023

    4.251,748 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it its people. “Whether you are a new manager or a CEO, there are going to be moments when you feel alone and need help. Odds are, the advice…

    On AmazonAudible

  • 8

    Toyota Production System

    Beyond large-scale production

    Taiichi Ohno · 1978

    4.112,110 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    In this classic text, Taiichi Ohno--inventor of the Toyota Production System and Lean manufacturing--shares the genius that sets him apart as one of the most disciplined and creative thinkers of our time. Combining his candid insights with a rigorous analysis…

    On AmazonAudible

The books most about scaling and operations.

  • 1

    The Science of Scaling

    Grow Your Business Bigger and Faster Than You Think Possible

    Benjamin Hardy · 2025

    4.191,855 ratings · Goodreads

    Scaling and operations

    About the book

    What if scaling wasn’t about working harder―but seeing your business through an entirely new lens? Are you stuck growing 10–20% a year while dreaming of bigger impact―and wondering why scale feels out of reach? Here’s the hard truth: linear growth isn’t…

    On AmazonAudible

  • 2

    Stephen R. Covey's The 4 Disciplines of Execution

    The Secret To Getting Things Done, On Time, With Excellence - Live Performance

    Chris McChesney · 2011

    4.0811,648 ratings · Goodreads

    Scaling and operations

    About the book

    Executing strategic goals is the greatest challenge in business today. Aligning the organization's work teams with your most important objectives is a never-ending battle. In addition, keeping teams engaged and focused on the top goals is critical. Imagine an…

    On AmazonAudible

  • 3

    Execution Premium

    Robert S. Kaplan · 2008

    4.06300 ratings · Goodreads

    Scaling and operations

    About the book

    In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies…

    On AmazonAudible

  • 4

    Fundamentals of operations management

    Mark M. Davis, Nicholas J. Aquilano · 1999

    8 Open Library reading lists

    Scaling and operations

    On AmazonAudibleOpen Library

  • 5

    The Toyota Way

    14 Management Principles from the World's Greatest Manufacturer

    Jeffrey K. Liker · 2003

    4.0811,763 ratings · Goodreads

    Scaling and operations

    About the book

    "This book will give you an understanding of what has made Toyota successful and some practical ideas that you can use to develop your own approach to business."--Gary Convis, Managing Office of Toyota Fewer man-hours. Less inventory. The highest quality…

    On AmazonAudible

  • 6

    Manufacturing Processes for Design Professionals

    Rob Thompson · 2007

    4.51200 ratings · Goodreads

    Scaling and operations

    About the book

    An encyclopaedic guide to production techniques and materials for product and industrial designers, engineers, and architects. Today's product designers are presented with a myriad of choices when creating their work and preparing it for manufacture. They…

    On AmazonAudible

  • 7

    The management of business logistics

    John Joseph Coyle, John J. Coyle · 1976

    49 Open Library reading lists

    Scaling and operations

    On AmazonAudibleOpen Library

  • 8

    Supply Chain Management

    Strategy, Planning, and Operation

    Sunil Chopra · 2020

    4.11595 ratings · Goodreads

    Scaling and operations

    About the book

    For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain management Supply Chain Management introduces high-level strategy and concepts while giving readers the…

    On AmazonAudible

What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.

  • 1

    The User Experience Team of One

    A Research and Design Survival Guide

    Leah Buley · 2013

    4.191,657 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…

    On AmazonAudible

  • 2

    Get Backed

    Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams

    Evan Baehr · 2015

    4.36356 ratings · Goodreads

    Raising moneyCompany building

    About the book

    HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…

    On AmazonAudible

  • 3

    A Project Guide to UX Design

    For User Experience Designers in the Field or in the Making

    Russ Unger · 2009

    3.871,774 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    “If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User…

    On AmazonAudible

  • 4

    Selling the Invisible

    A Field Guide to Modern Marketing

    Harry Beckwith · 1997

    3.9410,059 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…

    On AmazonAudible

  • 5

    Achieving Excellence in Fundraising + Website

    Eugene R. Tempel · 2003

    4.02249 ratings · Goodreads

    Raising moneyCompany building

    About the book

    The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…

    On AmazonAudible

  • 6

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    First salesMarketing and growthCompany building

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 7

    Observing the User Experience

    A Practitioner's Guide to User Research

    Mike Kuniavsky · 2003

    3.99695 ratings · Goodreads

    Finding product-market fit

    About the book

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…

    On AmazonAudible

  • 8

    Risky is the New Safe

    The Rules Have Changed . . .

    Randy Gage · 2012

    3.86348 ratings · Goodreads

    Raising moneyCompany building

    About the book

    THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…

    On AmazonAudible

Leading and managing a team as the company grows.

  • 1

    Good to Great

    Why Some Companies Make the Leap... and Others Don't

    Jim Collins · 2001

    4.12312,279 ratings · Goodreads

    Leading and managing

    About the book

    The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the…

    On AmazonAudible

  • 2

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 3

    A Different Kind of Power

    Jacinda Ardern · 2025

    4.4521,916 ratings · Goodreads

    Leading and managing

    About the book

    From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…

    On AmazonAudible

  • 4

    Joker One

    A Marine Platoon's Story of Courage, Leadership, and Brotherhood

    Donovan Campbell · 2009

    4.154,545 ratings · Goodreads

    Leading and managing

    About the book

    After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…

    On AmazonAudible

  • 5

    Creativity, Inc.

    Overcoming the Unseen Forces That Stand in the Way of True Inspiration

    Ed Catmull · 2014

    4.20105,625 ratings · Goodreads

    Leading and managing

    About the book

    “What does it mean to manage well?” From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business, sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.…

    On AmazonAudible

  • 6

    Production and operations management

    Everett E. Adam, Ronald J. Ebert · 1978

    114 Open Library reading lists

    Leading and managing

    On AmazonAudibleOpen Library

  • 7

    Rising Strong

    The Reckoning. The Rumble. The Revolution

    Brené Brown · 2015

    4.2590,292 ratings · Goodreads

    Leading and managing

    About the book

    Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability, the willingness to show up and be seen with no guarantee of outcome, is the only path…

    On AmazonAudible

  • 8

    The Coaching Habit

    Say Less, Ask More & Change the Way You Lead Forever

    Michael Bungay Stanier · 2016

    4.0030,923 ratings · Goodreads

    Leading and managing

    About the book

    In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can wok less hard and have more impact. Drawing on years of experience training more than 10,000 busy managers from around the…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    The Scaling Era

    An Oral History of AI, 2019–2025

    Dwarkesh Patel · 2025

    3.87570 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    An inside view of the AI revolution, from the people and companies making it happen.How did we build large language models? How do they think, if they think? What will the world look like if we have billions of AIs that are as smart as humans, or even…

    On AmazonAudible

  • 2

    Apple in China

    The Capture of the World's Greatest Company

    Patrick McGee · 2025

    4.4810,559 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    For readers of Walter Isaacson’s Steve Jobs and Chris Miller’s Chip War, a riveting look at how Apple helped build China’s dominance in electronics assembly and manufacturing only to find itself trapped in a relationship with an authoritarian state making…

    On AmazonAudible

  • 3

    The Wisdom of the Bullfrog

    Leadership Made Simple

    William H. McRaven · 2023

    4.408,634 ratings · Goodreads

    Scaling and operationsCompany building

    About the book

    From the acclaimed, bestselling author of  Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…

    On AmazonAudible

  • 4

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 5

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

  • 6

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 7

    Little Bosses Everywhere

    How the Pyramid Scheme Shaped America

    Bridget Read · 2025

    3.965,793 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing, from the shadowy cabals at the top to the strivers at the bottom, whose deferred dreams churn a massive money-making scam that has remade…

    On AmazonAudible

  • 8

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    First salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Veeck As In Wreck

    The Autobiography of Bill Veeck

    Bill Veeck · 1962

    4.132,173 ratings · Goodreads

    Founder stories

    About the book

    Bill Veeck was an inspired team builder, a consummate showman, and one of the greatest baseball men ever involved in the game. His classic autobiography, written with the talented sportswriter Ed Linn, is an uproarious book packed with information about the…

    On AmazonAudible

  • 2

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 3

    Elon Musk

    Walter Isaacson · 2023

    4.3281,328 ratings · Goodreads

    Founder storiesCompany building

    About the book

    From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era, a rule-breaking visionary who helped to lead the world into the era of electric vehicles,…

    On AmazonAudible

  • 4

    Sam Walton

    Made in America

    Sam Walton · 1992

    4.1527,178 ratings · Goodreads

    Founder storiesCompany building

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

  • 5

    Disney High

    The Untold Story of the Rise and Fall of Disney Channel's Tween Empire

    Ashley Spencer · 2024

    3.949,197 ratings · Goodreads

    Founder storiesCompany building

    About the book

    The first unauthorized look at the inner workings―and ultimate breakdown―of the Disney Channel machine For many kids growing up in the 2000s, there was no cultural touchstone more powerful than Disney Channel, the most-watched cable channel in prime time…

    On AmazonAudible

  • 6

    Never Finished

    Unshackle Your Mind and Win the War Within

    David Goggins · 2022

    4.3850,509 ratings · Goodreads

    Founder stories

    About the book

    This is not a self-help book. It's a wake-up call! Can't Hurt Me, David Goggins' smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his…

    On AmazonAudible

  • 7

    Going Infinite

    The Rise and Fall of a New Tycoon

    Michael Lewis · 2023

    3.8437,422 ratings · Goodreads

    Founder storiesCompany building

    About the book

    From the #1 best-selling author of The Big Short and Flash Boys, the story of FTX’s spectacular collapse and the enigmatic founder at its center. When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby.…

    On AmazonAudible

  • 8

    So That Happened

    A Memoir

    Jon Cryer · 2015

    3.773,562 ratings · Goodreads

    Founder stories

    About the book

    If it can happen in show business, it’s happened to Jon Cryer. Now he’s opening up for the first time and sharing his behind-the-scenes stories in a warmly endearing, sharply observed, and frankly funny look at life in Hollywood. In 1986, Jon Cryer won over…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 3

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 4

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 5

    Contagious

    Why Things Catch On

    Jonah Berger · 2013

    3.9834,129 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what…

    On AmazonAudible

  • 6

    Nunca te pares

    Phil Knight · 2016

    4.46361,920 ratings · Goodreads

    Company building

    On AmazonAudible

  • 7

    The Art of the Start

    The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

    Guy Kawasaki · 2004

    3.9129,538 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    A new product, a new service, a new company, a new division, a new organization, a new anything, where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the…

    On AmazonAudible

  • 8

    The Power of Habit

    Why We Do What We Do in Life and Business

    Charles Duhigg · 2012

    4.13576,931 ratings · Goodreads

    Company building

    About the book

    In "The Power of Habit", award-winning "New York Times" business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to…

    On AmazonAudible

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30,000books on building and backing companies
61.5Mreader ratings behind the picks
3.86★average reader rating across the library
643books written by investors and founders

From the record

Written by the people who write the cheques

Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.

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