Reading list: the books for what you are building
Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.
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643 books written by investors and founders
Now readingAtomic HabitsJames Clear4.31★
Change your answersFounder · Seed · Scaling and operations
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ShortlistThe best matches for everything you told us, ranked.
The best matches for everything you told us, ranked.
- 1
Go For the Goal
A Champion's Guide To Winning In Soccer And Life
Mia Hamm · 1999
4.03581 ratings · Goodreads
Scaling and operations
About the book
For the more than seven million girls, from knobby-kneed tykes to high school and college stars, who are tearing across the country chasing a soccer ball and dreams of glory, there is one name that eclipses all others, male or Mia Hamm. With her cheetahlike…
- 2
The Science of Scaling
Grow Your Business Bigger and Faster Than You Think Possible
Benjamin Hardy · 2025
4.191,855 ratings · Goodreads
Scaling and operationsCompany building
About the book
What if scaling wasn’t about working harder―but seeing your business through an entirely new lens? Are you stuck growing 10–20% a year while dreaming of bigger impact―and wondering why scale feels out of reach? Here’s the hard truth: linear growth isn’t…
- 3
Stephen R. Covey's The 4 Disciplines of Execution
The Secret To Getting Things Done, On Time, With Excellence - Live Performance
Chris McChesney · 2011
4.0811,648 ratings · Goodreads
Scaling and operationsCompany building
About the book
Executing strategic goals is the greatest challenge in business today. Aligning the organization's work teams with your most important objectives is a never-ending battle. In addition, keeping teams engaged and focused on the top goals is critical. Imagine an…
- 4
Blitzscaling
The Lightning-Fast Path to Building Massively Valuable Companies
Reid Hoffman · 2018
3.957,118 ratings · Goodreads
Scaling and operationsCompany building
About the book
Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next…
- 5
Toyota Kata
Managing People for Improvement, Adaptiveness and Superior Results
Mike Rother · 2009
4.191,938 ratings · Goodreads
Scaling and operationsCompany building
About the book
"How any organization in any industry can progress from old-fashioned management by results to a strikingly different and better way."--James P. Womack, Chairman and Founder, Lean Enterprise Institute. This game-changing book puts you behind the curtain of…
- 6
Toyota Production System
Beyond large-scale production
Taiichi Ohno · 1978
4.112,110 ratings · Goodreads
Scaling and operationsCompany building
About the book
In this classic text, Taiichi Ohno--inventor of the Toyota Production System and Lean manufacturing--shares the genius that sets him apart as one of the most disciplined and creative thinkers of our time. Combining his candid insights with a rigorous analysis…
- 7
Systems Thinking For Social Change
A Practical Guide to Solving Complex Problems, Avoiding Unintended Consequences, and Achieving Lasting Results
David Peter Stroh · 2015
3.78884 ratings · Goodreads
Scaling and operationsCompany building
About the book
"David Stroh has produced an elegant and cogent guide to what works. Research with early learners is showing that children are natural systems thinkers. This book will help to resuscitate these intuitive capabilities and strengthen them in the fire of facing…
- 8
Scaling People
Tactics for Management and Company Building
Claire Hughes Johnson · 2023
4.251,748 ratings · Goodreads
Scaling and operationsCompany building
About the book
From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it its people. “Whether you are a new manager or a CEO, there are going to be moments when you feel alone and need help. Odds are, the advice…
The books most about scaling and operations.
- 1
Scaling Up Excellence
Getting to More Without Settling for Less
Robert I. Sutton · 2014
3.772,221 ratings · Goodreads
Scaling and operations
About the book
In Scaling Up Excellence, bestselling author Robert Sutton and Stanford colleague Huggy Rao tackle a challenge that determines every organization’s success: scaling up farther, faster, and more effectively as a program or an organization creates a larger…
- 2
The 4 Disciplines of Execution
Achieving Your Wildly Important Goals
Chris McChesney · 2012
4.0811,853 ratings · Goodreads
Scaling and operations
About the book
“ The 4 Disciplines of Execution is a book every leader should read.”, Clayton Christensen, Professor, Harvard Business School, and author of The Innovator’s Dilemma For fans of Good to Great and The First 90 Days , The Four Disciplines of Execution is the…
- 3
Fundamentals of operations management
Mark M. Davis, Nicholas J. Aquilano · 1999
8 Open Library reading lists
Scaling and operations
- 4
Execution Premium
Robert S. Kaplan · 2008
4.06300 ratings · Goodreads
Scaling and operations
About the book
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies…
- 5
Systems Thinking
Managing Chaos and Complexity - A Platform for Designing Business Architecture
Jamshid Gharajedaghi · 1999
3.94288 ratings · Goodreads
Scaling and operations
About the book
This book is a direct result of the author's work with the systems methodology first introduced by the author's partner, Russell Ackoff. It's a holistic approach to systems methodology. It deals with all dimensions of a system: structure, function and…
- 6
Manufacturing Processes for Design Professionals
Rob Thompson · 2007
4.51200 ratings · Goodreads
Scaling and operations
About the book
An encyclopaedic guide to production techniques and materials for product and industrial designers, engineers, and architects. Today's product designers are presented with a myriad of choices when creating their work and preparing it for manufacture. They…
- 7
The Goal
A Process of Ongoing Improvement
Eliyahu M. Goldratt · 2004
4.0786,160 ratings · Goodreads
Scaling and operations
About the book
Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried…
- 8
High Growth Handbook
Scaling Startups from 10 to 10,000 People
Elad Gil · 2018
4.082,833 ratings · Goodreads
Scaling and operations
About the book
Well-known technology executive and angel investor Elad Gil has worked with high growth tech companies like Airbnb, Twitter, Google, Instacart, Coinbase, Stripe, and Square as they've grown from small companies into global brands. Across all of these…
What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.
- 1
The Elements of User Experience
User-Centered Design for the Web
Jesse James Garrett · 2002
4.014,134 ratings · Goodreads
Finding product-market fitCompany building
About the book
Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…
- 2
Get Backed
Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams
Evan Baehr · 2015
4.36356 ratings · Goodreads
Raising moneyCompany building
About the book
HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…
- 3
Selling the Invisible
A Field Guide to Modern Marketing
Harry Beckwith · 1997
3.9410,059 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…
- 4
80/20 Sales and Marketing
The Definitive Guide to Working Less and Making More
Perry Marshall · 2013
4.191,904 ratings · Goodreads
First salesMarketing and growthCompany building
About the book
Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…
- 5
UX Strategy
How to Devise Innovative Digital Products that People Want
Jaime Levy · 2014
3.941,224 ratings · Goodreads
Finding product-market fitCompany building
About the book
How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the…
- 6
Risky is the New Safe
The Rules Have Changed . . .
Randy Gage · 2012
3.86348 ratings · Goodreads
Raising moneyCompany building
About the book
THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…
- 7
Venture Deals
Be Smarter Than Your Lawyer and Venture Capitalist
Brad Feld · 2011
4.1117,486 ratings · Goodreads
Raising moneyCompany building
About the book
Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…
- 8
Achieving Excellence in Fundraising + Website
Eugene R. Tempel · 2003
4.02249 ratings · Goodreads
Raising moneyCompany building
About the book
The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples,…
Leading and managing a team as the company grows.
- 1
Good to Great
Why Some Companies Make the Leap... and Others Don't
Jim Collins · 2001
4.12312,279 ratings · Goodreads
Leading and managing
About the book
The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the…
- 2
The Ride of a Lifetime
Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger · 2019
4.4099,495 ratings · Goodreads
Leading and managing
About the book
A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…
- 3
A Different Kind of Power
Jacinda Ardern · 2025
4.4521,916 ratings · Goodreads
Leading and managing
About the book
From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…
- 4
EntreLeadership
20 Years of Practical Business Wisdom from the Trenches
Dave Ramsey · 2011
4.1914,050 ratings · Goodreads
Leading and managing
About the book
From the New York Times bestselling author of The Total Money Makeover and radio and podcast host Dave Ramsey comes an informative guide based on how he grew a successful, multimillion dollar company from a card table in his living room. Your company is only…
- 5
The Infinite Game
Simon Sinek · 2017
4.1630,000 ratings · Goodreads
Leading and managing
About the book
Do you know how to play the game you're in? In finite games, like football or chess, the players are known, the rules are fixed, and the endpoint is clear. The winners and losers are easily identified. In infinite games, like business or politics or life…
- 6
The Coaching Habit
Say Less, Ask More & Change the Way You Lead Forever
Michael Bungay Stanier · 2016
4.0030,923 ratings · Goodreads
Leading and managing
About the book
In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can wok less hard and have more impact. Drawing on years of experience training more than 10,000 busy managers from around the…
- 7
Never Eat Alone, Expanded and Updated
And Other Secrets to Success, One Relationship at a Time
Keith Ferrazzi · 2014
3.8451,138 ratings · Goodreads
Leading and managing
About the book
The bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world. Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi…
- 8
Originals
How Non-Conformists Move the World
Adam M. Grant · 2016
3.9559,008 ratings · Goodreads
Leading and managing
About the book
In Originals the author addresses the challenge of improving the world from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new…
Published in the last three years, newest first, for what you told us.
- 1
Apple in China
The Capture of the World's Greatest Company
Patrick McGee · 2025
4.4810,559 ratings · Goodreads
Scaling and operationsCompany building
About the book
For readers of Walter Isaacson’s Steve Jobs and Chris Miller’s Chip War, a riveting look at how Apple helped build China’s dominance in electronics assembly and manufacturing only to find itself trapped in a relationship with an authoritarian state making…
- 2
The Scaling Era
An Oral History of AI, 2019–2025
Dwarkesh Patel · 2025
3.87570 ratings · Goodreads
Scaling and operationsCompany building
About the book
An inside view of the AI revolution, from the people and companies making it happen.How did we build large language models? How do they think, if they think? What will the world look like if we have billions of AIs that are as smart as humans, or even…
- 3
The Wisdom of the Bullfrog
Leadership Made Simple
William H. McRaven · 2023
4.408,634 ratings · Goodreads
Scaling and operationsCompany building
About the book
From the acclaimed, bestselling author of Make Your Bed, a short, inspirational book of advice and leadership lessons that Admiral McRaven collected over his four decades as a Navy SEAL. The title “Bullfrog” is given to the Navy SEAL who has served the…
- 4
Hey, Hun
Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing
Emily Lynn Paulson · 2023
3.5814,654 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…
- 5
The Pricing Roadmap
How to Design B2B SaaS Pricing Models That Your Customers Will Love
Ulrik Lehrskov-Schmidt · 2023
4.43207 ratings · Goodreads
Finding product-market fitCompany building
About the book
"The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…
- 6
Personal Branding for Introverts
Goldie Chan · 2025
4.41211 ratings · Goodreads
Marketing and growthCompany building
About the book
A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…
- 7
Lean Marketing
More Leads. More Profit. Less Marketing.
Allan Dib · 2024
4.31452 ratings · Goodreads
Marketing and growthCompany building
About the book
Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…
- 8
Cancel Me If You Can
Dave Portnoy · 2026
4.226,588 ratings · Goodreads
Company building
About the book
In his unfiltered style, Dave Portnoy details the journey of how he built his polarizing media empire, Barstool Sports, while refusing to bend the knee to those who tried to tear him down, staying true to himself and blocking out the haters. Dave Portnoy is a…
How companies like yours were actually built, from the people who built them.
- 1
Shoe Dog
A Memoir by the Creator of Nike
Phil Knight · 2016
4.45389,310 ratings · Goodreads
Founder storiesCompany building
About the book
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…
- 2
Steve Jobs
Walter Isaacson · 2011
4.161,391,990 ratings · Goodreads
Founder storiesCompany building
About the book
Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…
- 3
Veeck As In Wreck
The Autobiography of Bill Veeck
Bill Veeck · 1962
4.132,173 ratings · Goodreads
Founder stories
About the book
Bill Veeck was an inspired team builder, a consummate showman, and one of the greatest baseball men ever involved in the game. His classic autobiography, written with the talented sportswriter Ed Linn, is an uproarious book packed with information about the…
- 4
Sam Walton
Made in America
Sam Walton · 1992
4.1527,178 ratings · Goodreads
Founder storiesCompany building
About the book
As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…
- 5
The Elon Musk Blog Series
Wait But Why
Tim Urban · 2016
4.701,837 ratings · Goodreads
Founder storiesCompany building
About the book
In 2015, Elon Musk reached out to blogger Tim Urban and asked him if he'd take a crack at explaining Elon's endeavors, and the industries surrounding them, to the world. Tim accepted, and after extensive meetings with Elon and his staff, he wrote four blog…
- 6
Never Finished
Unshackle Your Mind and Win the War Within
David Goggins · 2022
4.3850,509 ratings · Goodreads
Founder stories
About the book
This is not a self-help book. It's a wake-up call! Can't Hurt Me, David Goggins' smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his…
- 7
Finding My Virginity
The New Autobiography
Richard Branson · 2017
4.073,696 ratings · Goodreads
Founder storiesCompany building
About the book
Global business icon Richard Branson has written many books, but none have been more popular than his first memoir, 1998's Losing My Virginity. Now he's finally publishing his second volume of memoirs, covering all of his fascinating ups and downs of the past…
- 8
Alex Ferguson
My Autobiography
Alex Ferguson · 2013
3.9418,818 ratings · Goodreads
Founder stories
About the book
The celebratory, revealing, inspiring, and entertaining autobiography of the greatest manager in the history of British soccer. Over the past four years, Alex Ferguson has been reflecting on and jotting down the highlights of his extraordinary career, and…
What founders at seed keep coming back to, if you have not read them yet.
- 1
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore · 2002
4.0332,109 ratings · Goodreads
Marketing and growthCompany buildingFirst sales
About the book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…
- 2
Inspired
How to Create Tech Products Customers Love
Marty Cagan · 2008
4.2226,350 ratings · Goodreads
Company buildingFinding product-market fit
About the book
Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…
- 3
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Al Ries · 1993
4.0522,738 ratings · Goodreads
Marketing and growthCompany building
About the book
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…
- 4
Building A Story Brand
Donald Miller · 2017
4.2726,500 ratings · Goodreads
Marketing and growthCompany building
About the book
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…
- 5
Contagious
Why Things Catch On
Jonah Berger · 2013
3.9834,129 ratings · Goodreads
Company buildingMarketing and growth
About the book
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what…
- 6
No Logo
Naomi Klein · 2000
3.9033,309 ratings · Goodreads
Company buildingMarketing and growth
About the book
With a new Afterword to the 2002 edition, No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing, and the powerful potential of a growing activist sect that will surely alter…
- 7
The Psychology of Money
Timeless Lessons on Wealth, Greed, and Happiness
Morgan Housel · 2020
4.27363,975 ratings · Goodreads
Company building
About the book
Alternate cover edition of ISBN 9780857197689. Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money―investing, personal finance, and business…
- 8
The 7 Habits of Highly Effective People
Powerful Lessons in Personal Change
Stephen R. Covey · 1989
4.16843,480 ratings · Goodreads
Company building
About the book
In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step…
As an Amazon Associate we earn from qualifying purchases. Which books we recommend never depends on it: they are chosen from their ratings and what they are about.
From the record
Written by the people who write the cheques
Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.
The Lean Startupby Eric Ries, Eric Ries2011 · 4.11★L
Lean Inby Sheryl Sandberg, Meta2013 · 3.94★T
The Hard Thing About Hard Thingsby Ben Horowitz, Andreessen Horowitz2014 · 4.19★D
Delivering Happinessby Tony Hsieh, Tony Hsieh2000 · 4.04★#
#Girlbossby Sophia Amoruso2014 · 3.64★T
The One Thingby Gary Keller, Pocketchange Investments2012 · 4.12★P
Principlesby Ray Dalio2017 · 4.09★Read what the people you are pitching read.
Every investor and founder on our records links to their books and the podcasts they are on.