Reading list: the books for what you are building
Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.
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643 books written by investors and founders
Now readingAtomic HabitsJames Clear4.31★
Change your answersFounder · Seed · Leading and managing
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ShortlistThe best matches for everything you told us, ranked.
The best matches for everything you told us, ranked.
- 1
Cracking the PM Interview
How to Land a Product Manager Job in Technology
Gayle Laakmann McDowell · 2013
4.174,293 ratings · Goodreads
Leading and managingFinding product-market fitCompany building
About the book
How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more.…
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Sales Management. Simplified.
The Straight Truth About Getting Exceptional Results from Your Sales Team
Mike Weinberg · 2015
4.361,637 ratings · Goodreads
Leading and managingFirst salesCompany building
About the book
Why do sales organizations fall short? Every day, expert consultants like Mike Weinberg are called on by companies large and small to find the answer, and it’s one that may surprise you. Typically, the issue lies not with the sales team, but with how it is…
- 3
Venture Deals
Be Smarter Than Your Lawyer and Venture Capitalist
Brad Feld · 2011
4.1117,486 ratings · Goodreads
Leading and managingRaising moneyCompany building
About the book
Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…
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Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore · 2002
4.0332,109 ratings · Goodreads
Leading and managingMarketing and growthCompany building
About the book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…
- 5
The Conversion Code
Capture Internet Leads, Create Quality Appointments, Close More Sales
Chris Smith · 2016
4.00703 ratings · Goodreads
Leading and managingFirst salesCompany building
About the book
"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce…
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LinkedIn Riches
How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised
John Nemo · 2014
4.07319 ratings · Goodreads
Leading and managingFirst salesMarketing and growth
About the book
SPECIAL Includes Free Access to 25+ LinkedIn Training Videos!Discover How To Use LinkedIn For Sales, Business and Marketing, including how Find New Sales Leads and Prospective Clients on LinkedIn FAST- Turn Your Existing LinkedIn Connections into Paying…
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Business Made Simple
60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
Donald Miller · 2021
4.192,054 ratings · Goodreads
Leading and managingFirst salesMarketing and growth
About the book
Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing. It's hard to be…
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How I Raised Myself from Failure to Success in Selling
Frank Bettger · 1947
4.2817,376 ratings · Goodreads
Leading and managingFirst salesCompany building
About the book
A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas, or anything else, this book is for you. When…
The books most about leading and managing.
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Leadership
In Turbulent Times
Doris Kearns Goodwin · 2018
4.4016,361 ratings · Goodreads
Leading and managing
About the book
Are leaders born or made? Where does ambition come from? How does adversity affect the growth of leadership? Does the leader make the times or do the times make the leader? In Leadership, Goodwin draws upon the four presidents she has studied most…
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The Ride of a Lifetime
Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger · 2019
4.4099,495 ratings · Goodreads
Leading and managing
About the book
A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…
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Rising Strong
The Reckoning. The Rumble. The Revolution
Brené Brown · 2015
4.2590,292 ratings · Goodreads
Leading and managing
About the book
Social scientist Brené Brown has ignited a global conversation on courage, vulnerability, shame, and worthiness. Her pioneering work uncovered a profound truth: Vulnerability, the willingness to show up and be seen with no guarantee of outcome, is the only path…
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Leadership Strategy and Tactics
Field Manual
Jocko Willink · 2020
4.409,277 ratings · Goodreads
Leading and managing
About the book
The ultimate guide on leadership from the #1 New York Times bestselling co-author of Extreme Ownership.In the military, a field manual provides instructions in simple, clear, step-by-step language to help soldiers complete their mission. In the civilian…
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A Different Kind of Power
Jacinda Ardern · 2025
4.4521,916 ratings · Goodreads
Leading and managing
About the book
From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…
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The Phoenix Project
A Novel About IT, DevOps, and Helping Your Business Win
Gene Kim · 2013
4.2551,320 ratings · Goodreads
Leading and managing
About the book
Bill is an IT manager at Parts Unlimited. It's Tuesday morning and on his drive into the office, Bill gets a call from the CEO. The company's new IT initiative, code named Phoenix Project, is critical to the future of Parts Unlimited, but the project is…
What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.
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The Elements of User Experience
User-Centered Design for the Web
Jesse James Garrett · 2002
4.014,134 ratings · Goodreads
Finding product-market fitCompany building
About the book
Smart organizations recognize that Web design is more than just creating clean code and sharp graphics. A site that really works fulfills your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated…
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80/20 Sales and Marketing
The Definitive Guide to Working Less and Making More
Perry Marshall · 2013
4.191,904 ratings · Goodreads
First salesMarketing and growthCompany building
About the book
Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…
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Get Backed
Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams
Evan Baehr · 2015
4.36356 ratings · Goodreads
Raising moneyCompany building
About the book
HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…
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Selling the Invisible
A Field Guide to Modern Marketing
Harry Beckwith · 1997
3.9410,059 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work…
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UX for Lean Startups
Faster, Smarter User Experience Research and Design
Laura Klein · 2013
4.092,097 ratings · Goodreads
Company buildingFinding product-market fit
About the book
Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you…
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Observing the User Experience
A Practitioner's Guide to User Research
Mike Kuniavsky · 2003
3.99695 ratings · Goodreads
Finding product-market fit
About the book
The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…
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Triggers
How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence
Joseph Sugarman · 1999
4.21318 ratings · Goodreads
First salesCompany buildingMarketing and growth
About the book
Joseph Sugarman, recognized as one of the nation’s top copywriters, marketers and catalog pioneers, has sold millions of dollars’ worth of products through the power of his pen. In Triggers, Sugarman takes the principles he learned from direct marketing and…
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Strategize
Product Strategy and Product Roadmap Practices for the Digital Age
Roman Pichler · 2016
4.00994 ratings · Goodreads
Finding product-market fitCompany building
About the book
Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age , 2nd edition. Using a wide range of proven techniques and tools, product management expert Roman Pichler explains how to…
Leading and managing a team as the company grows.
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Good to Great
Why Some Companies Make the Leap... and Others Don't
Jim Collins · 2001
4.12312,279 ratings · Goodreads
Leading and managing
About the book
The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the…
- 2
A Higher Loyalty
Truth, Lies, and Leadership
James B. Comey · 2018
4.0949,995 ratings · Goodreads
Leading and managing
About the book
In his book, former FBI director James Comey shares his never-before-told experiences from some of the highest-stakes situations of his career in the past two decades of American government, exploring what good, ethical leadership looks like, and how it…
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The Outsiders
Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
William N. Thorndike Jr. · 2012
4.2214,412 ratings · Goodreads
Leading and managing
About the book
”It is impossible to produce superior performance unless you do something different.”, John TempletonWhat makes a successful CEO? Most people call to mind a familiar definition: a seasoned manager with deep industry expertise. Others might point to the…
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American Icon
Alan Mulally and the Fight to Save Ford Motor Company
Bryce G. Hoffman · 2012
4.425,255 ratings · Goodreads
Leading and managing
About the book
THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all…
- 5
The Ant and the Elephant
Leadership for the Self
Vince Poscente · 2004
4.203,111 ratings · Goodreads
Leading and managing
About the book
A renowned speaker, business consultant, record-setting speed skier and Olympian, Vince Poscente believes in the enormous potential of the unconscious mind. Poscente likens the dynamic between the conscious and subconscious minds to an ant and an elephant:…
- 6
Creativity, Inc.
Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ed Catmull · 2014
4.20105,625 ratings · Goodreads
Leading and managing
About the book
“What does it mean to manage well?” From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business, sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.…
- 7
How Google Works
Eric Schmidt · 2014
4.0529,775 ratings · Goodreads
Leading and managing
About the book
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that…
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Vermilion Strong Ground.
Brené Brown · 2025
4.156,637 ratings · Goodreads
Leading and managing
About the book
Brené Brown returns with an urgent call to reimagine the essentials of courageous leadership. In a time when uncertainty runs deep and bluster, hubris, and even cruelty are increasingly framed as acceptable leadership, Brown delivers practical, actionable…
Published in the last three years, newest first, for what you told us.
- 1
How to Run a Country
An Ancient Guide for Modern Leaders
Marcus Tullius Cicero · 2044
3.82431 ratings · Goodreads
Leading and managing
About the book
Marcus Cicero, Rome's greatest statesman and orator, was elected to the Roman Republic's highest office at a time when his beloved country was threatened by power-hungry politicians, dire economic troubles, foreign turmoil, and political parties that refused…
- 2
Simple Marketing For Smart People
The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Billy Broas · 2024
4.35305 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…
- 3
The First-Time Manager
Sales
Mike Weinberg · 2023
4.43282 ratings · Goodreads
Leading and managingFirst salesCompany building
About the book
The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…
- 4
The Power of Mattering
How Leaders Can Create a Culture of Significance
Zach Mercurio · 2025
4.27408 ratings · Goodreads
Leading and managingCompany building
About the book
Your people have a fundamental need to be seen, heard, and valued.More people than ever report feeling ignored and underappreciated at work, simply put, they don't feel like they matter to their leaders or their organizations. And these feelings have dire…
- 5
The Infinity Machine
Demis Hassabis, DeepMind, and the Quest for Superintelligence
Sebastian Mallaby · 2026
4.423,320 ratings · Goodreads
Leading and managingCompany building
About the book
From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark reckoning, based on unprecedented access, with one of the world’s most brilliant and driven tech visionaries and his game-changing company.Even by the standard…
- 6
Personal Branding for Introverts
Goldie Chan · 2025
4.41211 ratings · Goodreads
Leading and managingMarketing and growthCompany building
About the book
A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…
- 7
The Pricing Roadmap
How to Design B2B SaaS Pricing Models That Your Customers Will Love
Ulrik Lehrskov-Schmidt · 2023
4.43207 ratings · Goodreads
Finding product-market fitCompany building
About the book
"The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…
- 8
Talk
The Science of Conversation and the Art of Being Ourselves
Alison Wood Brooks · 2025
3.992,465 ratings · Goodreads
Leading and managingCompany building
About the book
A groundbreaking book that reveals the hidden architecture of our conversations and how even small improvements can have a profound impact on our relationships in work and life, from a celebrated Harvard Business School professor and leading expert on the…
How companies like yours were actually built, from the people who built them.
- 1
Sam Walton
Made in America
Sam Walton · 1992
4.1527,178 ratings · Goodreads
Founder storiesCompany buildingLeading and managing
About the book
As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…
- 2
Personal History
A Memoir
Katharine Graham · 1997
4.0925,181 ratings · Goodreads
Founder stories
About the book
Madrid. 22 cm. 557 p. Encuadernación en tapa blanda de editorial ilustrada. Graham, Katharine 1917-2001. Traducción de María Luisa Rodríguez Tapia y José Manuel Calvo Roy. Título Personal history .. Este libro es de segunda mano y tiene o puede tener marcas…
- 3
Bitter Brew
The Rise and Fall of Anheuser-Busch and America's Kings of Beer
William Knoedelseder · 2012
4.056,011 ratings · Goodreads
Founder storiesCompany building
About the book
“Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”, John Sayles, Director of Eight Men Out and author of A Moment in the Sun The creators of…
- 4
The Jordan Rules
The Inside Story of One Turbulent Season with Michael Jordan and the Chicago Bulls
Sam Smith · 1992
4.2519,445 ratings · Goodreads
Founder storiesLeading and managing
About the book
Sam Smith’s seminal, New York Times bestselling “eye-opener” ( The San Diego Union-Tribune ) on Michael Jordan and the 1990-1991 Chicago Bulls team, perfect for fans of ESPN’s hit documentary series The Last Dance. This is the book that changed the way the…
- 5
Elon Musk
Tesla, SpaceX, and the Quest for a Fantastic Future
Ashlee Vance · 2015
4.12456,221 ratings · Goodreads
Founder storiesCompany building
About the book
Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in…
- 6
Shoe Dog
A Memoir by the Creator of Nike
Phil Knight · 2016
4.45389,310 ratings · Goodreads
Founder storiesCompany buildingLeading and managing
About the book
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…
- 7
The Situation Room
The Inside Story of Presidents in Crisis
George Stephanopoulos · 2024
4.3211,278 ratings · Goodreads
Founder storiesLeading and managing
About the book
George Stephanopoulos, former senior advisor to President Clinton and for more than 20 years anchor of This Week and co-anchor of Good Morning America , recounts the crises that decided the course of history, from the place 12 presidents made their…
- 8
Never Finished
Unshackle Your Mind and Win the War Within
David Goggins · 2022
4.3850,509 ratings · Goodreads
Founder stories
About the book
This is not a self-help book. It's a wake-up call! Can't Hurt Me, David Goggins' smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his…
What founders at seed keep coming back to, if you have not read them yet.
- 1
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Al Ries · 1993
4.0522,738 ratings · Goodreads
Marketing and growthCompany building
About the book
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…
- 2
Inspired
How to Create Tech Products Customers Love
Marty Cagan · 2008
4.2226,350 ratings · Goodreads
Company buildingFinding product-market fit
About the book
Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…
- 3
Lok Vyavhar
Diamond Books · 1936
4.221,157,905 ratings · Goodreads
Company building
About the book
This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…
- 4
To Sell is Human
The Surprising Truth About Moving Others
Daniel H. Pink · 2012
3.8726,914 ratings · Goodreads
Company buildingFirst sales
About the book
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…
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How to Win Friends and Influence People
Dale Carnegie · 1936
4.211,172,289 ratings · Goodreads
Company building
About the book
"How to Win Friends and Influence People' is one of the first best-selling self-help books ever published. Just after publishing, it quickly exploded into an overnight success, eventually selling more than 15 million copies worldwide, and pioneering an entire…
- 8
Building A Story Brand
Donald Miller · 2017
4.2726,500 ratings · Goodreads
Marketing and growthCompany building
About the book
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…
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From the record
Written by the people who write the cheques
Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.
The Lean Startupby Eric Ries, Eric Ries2011 · 4.11★L
Lean Inby Sheryl Sandberg, Meta2013 · 3.94★T
The Hard Thing About Hard Thingsby Ben Horowitz, Andreessen Horowitz2014 · 4.19★D
Delivering Happinessby Tony Hsieh, Tony Hsieh2000 · 4.04★#
#Girlbossby Sophia Amoruso2014 · 3.64★T
The One Thingby Gary Keller, Pocketchange Investments2012 · 4.12★P
Principlesby Ray Dalio2017 · 4.09★Read what the people you are pitching read.
Every investor and founder on our records links to their books and the podcasts they are on.