Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
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The best matches for everything you told us, ranked.

  • 1

    Cracking the PM Interview

    How to Land a Product Manager Job in Technology

    Gayle Laakmann McDowell · 2013

    4.174,293 ratings · Goodreads

    Leading and managingFinding product-market fitCompany building

    About the book

    How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more.…

    On AmazonAudible

  • 2

    How I Raised Myself from Failure to Success in Selling

    Frank Bettger · 1947

    4.2817,376 ratings · Goodreads

    Leading and managingFirst salesCompany building

    About the book

    A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas, or anything else, this book is for you. When…

    On AmazonAudible

  • 3

    Sales Management. Simplified.

    The Straight Truth About Getting Exceptional Results from Your Sales Team

    Mike Weinberg · 2015

    4.361,637 ratings · Goodreads

    Leading and managingFirst salesCompany building

    About the book

    Why do sales organizations fall short? Every day, expert consultants like Mike Weinberg are called on by companies large and small to find the answer, and it’s one that may surprise you. Typically, the issue lies not with the sales team, but with how it is…

    On AmazonAudible

  • 4

    Lean Customer Development

    Building Products Your Customers Will Buy

    Cindy Alvarez · 2014

    4.181,270 ratings · Goodreads

    Leading and managingFinding product-market fitCompany building

    About the book

    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs…

    On AmazonAudible

  • 5

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Leading and managingRaising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

  • 6

    Lean UX

    Applying Lean Principles to Improve User Experience

    Jeff Gothelf · 2012

    3.996,766 ratings · Goodreads

    Leading and managingFinding product-market fitCompany building

    About the book

    The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up, how to rapidly experiment with…

    On AmazonAudible

  • 7

    LinkedIn Riches

    How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised

    John Nemo · 2014

    4.07319 ratings · Goodreads

    Leading and managingFirst salesMarketing and growth

    About the book

    SPECIAL Includes Free Access to 25+ LinkedIn Training Videos!Discover How To Use LinkedIn For Sales, Business and Marketing, including how Find New Sales Leads and Prospective Clients on LinkedIn FAST- Turn Your Existing LinkedIn Connections into Paying…

    On AmazonAudible

  • 8

    The Ultimate Sales Machine

    Turbocharge Your Business with Relentless Focus on 12 Key Strategies

    Chet Holmes · 2007

    3.979,181 ratings · Goodreads

    Leading and managingFirst salesCompany building

    About the book

    Chet Holmes has been called “one of the top 20 change experts in the country.” He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand…

    On AmazonAudible

The books most about leading and managing.

  • 1

    Leadership

    In Turbulent Times

    Doris Kearns Goodwin · 2018

    4.4016,361 ratings · Goodreads

    Leading and managing

    About the book

    Are leaders born or made? Where does ambition come from? How does adversity affect the growth of leadership? Does the leader make the times or do the times make the leader? In Leadership, Goodwin draws upon the four presidents she has studied most…

    On AmazonAudible

  • 2

    Start with Why

    How Great Leaders Inspire Everyone to Take Action

    Simon Sinek · 2009

    4.09281,577 ratings · Goodreads

    Leading and managing

    About the book

    Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to…

    On AmazonAudible

  • 3

    A Higher Loyalty

    Truth, Lies, and Leadership

    James B. Comey · 2018

    4.0949,995 ratings · Goodreads

    Leading and managing

    About the book

    In his book, former FBI director James Comey shares his never-before-told experiences from some of the highest-stakes situations of his career in the past two decades of American government, exploring what good, ethical leadership looks like, and how it…

    On AmazonAudible

  • 4

    Gang Leader for a Day

    A Rogue Sociologist Takes to the Streets

    Sudhir Venkatesh · 2008

    4.0726,029 ratings · Goodreads

    Leading and managing

    About the book

    The story of the young sociologist who studied a Chicago crack-dealing gang from the inside captured the world's attention when it was first described in Freakonomics. Gang Leader for a Day is the fascinating full story of how Sudhir Venkatesh managed to gain…

    On AmazonAudible

  • 5

    Joker One

    A Marine Platoon's Story of Courage, Leadership, and Brotherhood

    Donovan Campbell · 2009

    4.154,545 ratings · Goodreads

    Leading and managing

    About the book

    After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…

    On AmazonAudible

  • 6

    Give and Take

    A Revolutionary Approach to Success

    Adam M. Grant · 2013

    4.0641,070 ratings · Goodreads

    Leading and managing

    About the book

    Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    How to Run a Country

    An Ancient Guide for Modern Leaders

    Marcus Tullius Cicero · 2044

    3.82431 ratings · Goodreads

    Leading and managing

    About the book

    Marcus Cicero, Rome's greatest statesman and orator, was elected to the Roman Republic's highest office at a time when his beloved country was threatened by power-hungry politicians, dire economic troubles, foreign turmoil, and political parties that refused…

    On AmazonAudible

  • 2

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    Leading and managingFirst salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

  • 3

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 4

    Strong Ground

    The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit

    Brené Brown · 2025

    4.138,259 ratings · Goodreads

    Leading and managingCompany building

    About the book

    Brené Brown returns with an urgent call to reimagine the essentials of courageous leadership. In a time when uncertainty runs deep and bluster, hubris, and even cruelty are increasingly framed as acceptable leadership, Brown delivers practical, actionable…

    On AmazonAudible

  • 5

    A Different Kind of Power

    Jacinda Ardern · 2025

    4.4521,916 ratings · Goodreads

    Leading and managing

    About the book

    From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…

    On AmazonAudible

  • 6

    The Infinity Machine

    Demis Hassabis, DeepMind, and the Quest for Superintelligence

    Sebastian Mallaby · 2026

    4.423,320 ratings · Goodreads

    Leading and managingCompany building

    About the book

    From one of our leading chroniclers of the intersection of innovation and capitalism, a landmark  reckoning, based on unprecedented access, with one of the world’s most brilliant and driven tech visionaries and his game-changing company.Even by the standard…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Heartland

    A Memoir of Working Hard and Being Broke in the Richest Country on Earth

    Sarah Smarsh · 2018

    3.7616,921 ratings · Goodreads

    Founder stories

    About the book

    During Sarah Smarsh’s turbulent childhood in Kansas in the 1980s and 1990s, the forces of cyclical poverty and the country’s changing economic policies solidified her family’s place among the working poor. By telling the story of her life and the lives of the…

    On AmazonAudible

  • 2

    Sam Walton, Made in America

    My Story

    Sam Walton · 1992

    4.1628,881 ratings · Goodreads

    Founder storiesCompany buildingLeading and managing

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

  • 3

    The Jordan Rules

    The Inside Story of One Turbulent Season with Michael Jordan and the Chicago Bulls

    Sam Smith · 1992

    4.2519,445 ratings · Goodreads

    Founder storiesLeading and managing

    About the book

    Sam Smith’s seminal, New York Times bestselling “eye-opener” ( The San Diego Union-Tribune ) on Michael Jordan and the 1990-1991 Chicago Bulls team, perfect for fans of ESPN’s hit documentary series The Last Dance. This is the book that changed the way the…

    On AmazonAudible

  • 4

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany buildingLeading and managing

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 5

    Bitter Brew

    The Rise and Fall of Anheuser-Busch and America's Kings of Beer

    William Knoedelseder · 2012

    4.056,011 ratings · Goodreads

    Founder storiesCompany building

    About the book

    “Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”, John Sayles, Director of Eight Men Out and author of A Moment in the Sun The creators of…

    On AmazonAudible

  • 6

    Platoon Leader

    A Memoir of Command in Combat

    James R. McDonough · 1985

    4.222,383 ratings · Goodreads

    Founder storiesLeading and managing

    About the book

    A remarkable memoir of small-unit leadership and the coming of age of a young soldier in combat in Vietnam.' "Using a lean style and a sense of pacing drawn from the tautest of novels, McDonough has produced a gripping account of his first command, a U.S.…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 2

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3

    Lok Vyavhar

    Diamond Books · 1936

    4.221,157,905 ratings · Goodreads

    Company building

    About the book

    This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…

    On AmazonAudible

  • 4

    Contagious

    Why Things Catch On

    Jonah Berger · 2013

    3.9834,129 ratings · Goodreads

    Company buildingMarketing and growth

    About the book

    New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what…

    On AmazonAudible

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From the record

Written by the people who write the cheques

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