Reading list: the books for what you are building
Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.
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643 books written by investors and founders
Now readingAtomic HabitsJames Clear4.31★
Change your answersFounder · Seed · Finance and numbers
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ShortlistThe best matches for everything you told us, ranked.
The best matches for everything you told us, ranked.
- 1
The 1-Page Marketing Plan
Get New Customers, Make More Money, And Stand out From The Crowd
Allan Dib · 2016
4.3211,134 ratings · Goodreads
Finance and numbersMarketing and growthCompany building
About the book
Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and…
- 2
Copywriting Secrets
Jim Edwards · 2019
4.311,193 ratings · Goodreads
Finance and numbersMarketing and growthCompany building
About the book
What if you could sell anything to anyone? Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy. Copywriting is selling. Whether online,…
- 3
80/20 Sales and Marketing
The Definitive Guide to Working Less and Making More
Perry Marshall · 2013
4.191,904 ratings · Goodreads
Finance and numbersFirst salesMarketing and growth
About the book
Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…
- 4
Sales Dogs
You Do Not Have to Be an Attack Dog to Be Successful in Sales
Blair Singer · 2001
3.923,176 ratings · Goodreads
Finance and numbersFirst salesCompany building
About the book
By knowing the five basic breeds of people-the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua, & the Basset Hound-readers will have the necessary insight to improve their business & selling savvy. SalesDogs * Introduce Five Breeds of SalesDogs! *…
- 5
Undercover User Experience Design
Learn How to Do Great UX Work with Tiny Budgets, No Time, and Limited Support
Cennydd Bowles · 2010
4.02505 ratings · Goodreads
Finance and numbersFinding product-market fitCompany building
About the book
Once you catch the user experience bug, the world changes. Doors open the wrong way, websites don't work, and companies don't seem to care. And while anyone can learn the UX remedies usability testing, personas, prototyping and so on unless your organization…
- 6
Venture Deals
Be Smarter Than Your Lawyer and Venture Capitalist
Brad Feld · 2011
4.1117,486 ratings · Goodreads
Finance and numbersRaising moneyCompany building
About the book
Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…
- 7
The Art of Startup Fundraising
Alejandro Cremades · 2016
4.02819 ratings · Goodreads
Finance and numbersCompany buildingRaising money
About the book
The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new…
- 8
Wealthing Like Rabbits
An Original Introduction to Personal Finance
Robert R. Brown · 2014
4.261,690 ratings · Goodreads
Finance and numbersCompany building
About the book
CANADIAN BESTSELLER "Smart, funny and totally relatable." - Gail Vaz-Oxlade. The personal finance book Canada is talking about. With personal savings lower than ever before and household debt going through the roof, many people are in dire need of financial…
The books most about finance and numbers.
- 1
Principles of Managerial Finance, Brief
Lawrence J. Gitman · 1976
34 Open Library reading lists
Finance and numbers
- 2
Keys to Heaven's Economy
An Angelic Visitation from the Minister of Finance
Shawn Bolz · 2005
4.40328 ratings · Goodreads
Finance and numbers
About the book
The Lord's audible voice filled the room, introducing the angel standing before me: "Welcome the Minister of Finance for the Kingdom." So begins the unfolding of Shawn Bolz's visitations from God's heavenly messenger, His Minister of Finance. Heavenly…
- 3
Real estate finance and investments
William B. Brueggeman, Jeffrey Fisher · 1993
55 Open Library reading lists
Finance and numbers
- 4
The One Week Budget
Learn to Create Your Money Management System in 7 Days or Less!
Tiffany Aliche · 2011
4.20688 ratings · Goodreads
Finance and numbers
About the book
Hate paying bills? So do I, and that’s why I stopped! What if I told you that I haven’t paid a bill in over a decade and my credit score is over 800? Would you call me a liar or would you want to know how I did it? In this book, I will teach you what took me…
- 5
The Index Card
Why Personal Finance Doesn't Have to Be Complicated
Helaine Olen · 2016
3.904,229 ratings · Goodreads
Finance and numbers
About the book
TV analysts and money managers would have you believe your finances are enormously complicated and if you don’t follow their guidance, you’ll end up in the poorhouse. They’re wrong. When University of Chicago professor Harold Pollack interviewed Helaine…
- 6
Lower Ed
The Troubling Rise of For-Profit Colleges in the New Economy
Tressie McMillan Cottom · 2015
4.261,560 ratings · Goodreads
Finance and numbers
About the book
“The best book yet on the complex lives and choices of for-profit students.” The New York Times Book Review As seen on The Daily Show , NPR’s Marketplace , and Fresh Air , the “powerful, chilling tale” (Carol Anderson) of higher education becoming an…
- 7
Lords of Finance
The Bankers Who Broke the World
Liaquat Ahamed · 2009
4.0417,020 ratings · Goodreads
Finance and numbers
About the book
With penetrating insights for today, this vital history of the world economic collapse of the late 1920s offers unforgettable portraits of the four men whose personal and professional actions as heads of their respective central banks changed the course of…
- 8
The White Coat Investor
A Doctor's Guide to Personal Finance and Investing
James M. Dahle · 2014
4.384,654 ratings · Goodreads
Finance and numbers
About the book
Written by a practicing emergency physician, The White Coat Investor is a high-yield manual that specifically deals with the financial issues facing medical students, residents, physicians, dentists, and similar high-income professionals. Doctors are…
What founders at seed need most: company building, finding product-market fit, raising money, first sales, marketing and growth.
- 1
The User Experience Team of One
A Research and Design Survival Guide
Leah Buley · 2013
4.191,657 ratings · Goodreads
Finding product-market fitCompany building
About the book
UX Team of Oneb Theory and Practice for Designers Responsible for Holo UX b This book presents ways to achieve greater impact than standardized UX work results with less time and resources do. Whether youre looking to turn to the UX field, or an experienced…
- 2
Get Backed
Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams
Evan Baehr · 2015
4.36356 ratings · Goodreads
Raising moneyCompany building
About the book
HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and…
- 3
A Project Guide to UX Design
For User Experience Designers in the Field or in the Making
Russ Unger · 2009
3.871,774 ratings · Goodreads
Finding product-market fitCompany building
About the book
“If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User…
- 4
Hey, Hun
Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing
Emily Lynn Paulson · 2023
3.5814,654 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…
- 5
Observing the User Experience
A Practitioner's Guide to User Research
Mike Kuniavsky · 2003
3.99695 ratings · Goodreads
Finding product-market fit
About the book
The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need…
- 6
Risky is the New Safe
The Rules Have Changed . . .
Randy Gage · 2012
3.86348 ratings · Goodreads
Raising moneyCompany building
About the book
THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking--a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question…
- 7
Lean UX
Applying Lean Principles to Improve User Experience
Jeff Gothelf · 2012
3.996,766 ratings · Goodreads
Finding product-market fitCompany building
About the book
The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up, how to rapidly experiment with…
- 8
Lean Customer Development
Building Products Your Customers Will Buy
Cindy Alvarez · 2014
4.181,270 ratings · Goodreads
Finding product-market fitCompany building
About the book
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs…
Leading and managing a team as the company grows.
- 1
Dare to Lead
Brené Brown · 2018
4.17132,765 ratings · Goodreads
Leading and managing
About the book
#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into…
- 2
The Ride of a Lifetime
Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger · 2019
4.4099,495 ratings · Goodreads
Leading and managing
About the book
A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…
- 3
Joker One
A Marine Platoon's Story of Courage, Leadership, and Brotherhood
Donovan Campbell · 2009
4.154,545 ratings · Goodreads
Leading and managing
About the book
After graduating from Princeton, Donovan Campbell, motivated by his unwavering patriotism and commitment, decided to join the service, realizing that becoming a Marine officer would allow him to give back to his country, engage in the world, and learn to…
- 4
A Different Kind of Power
Jacinda Ardern · 2025
4.4521,916 ratings · Goodreads
Leading and managing
About the book
From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…
- 5
Leadership Strategy and Tactics
Field Manual
Jocko Willink · 2020
4.409,277 ratings · Goodreads
Leading and managing
About the book
The ultimate guide on leadership from the #1 New York Times bestselling co-author of Extreme Ownership.In the military, a field manual provides instructions in simple, clear, step-by-step language to help soldiers complete their mission. In the civilian…
- 6
All It Takes Is a Goal
The 3-Step Plan to Ditch Regret and Tap Into Your Massive Potential | Achieve Your Resolutions and Find Success
Jon Acuff · 2023
4.552,450 ratings · Goodreads
Leading and managing
About the book
"This is my new favorite book about goals!" -- Mel Robbins , podcaster and New York Times bestselling author of The High 5 Habit What if you could have a fulfilling career, a thriving marriage, strong friendships, and rewarding hobbies, all while being in…
- 7
The Leader in You
How to Win Friends, Influence People and Succeed in a Changing World
Dale Carnegie · 1993
4.096,485 ratings · Goodreads
Leading and managing
About the book
For nearly a century, the words and works of Dale Carnegie & Associates, Inc., have translated into proven success, a claim verified by millions of satisfied graduates; a perpetual 3,000-plus enrollment roster per week; and book sales, including the…
- 8
15 Commitments of Conscious Leadership
Jim Dethmer · 2015
4.193,360 ratings · Goodreads
Leading and managing
About the book
You’ll never see leadership the same way again after reading this book.These fifteen commitments are a distillation of decades of work with CEOs and other leaders. They are radical or provocative for many. They have been game changers for us and for our…
Published in the last three years, newest first, for what you told us.
- 1
Future Rich Person
The New Rules for Building Wealth
Haley Sacks · 2026
4.08420 ratings · Goodreads
Finance and numbers
About the book
From Zillennial Finance Expert Mrs. Dow Jones comes a groundbreaking, judgment-free personal finance guidebook about how to grow wealth on your own terms.You’re not bad with money. It’s just no one ever taught you how to win a game rigged against…
- 2
Lean Marketing
More Leads. More Profit. Less Marketing.
Allan Dib · 2024
4.31452 ratings · Goodreads
Finance and numbersMarketing and growthCompany building
About the book
Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…
- 3
Simple Marketing For Smart People
The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Billy Broas · 2024
4.35305 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…
- 4
$100M Money Models
How To Make Money
Alex Hormozi · 2025
4.541,436 ratings · Goodreads
Finance and numbersCompany building
About the book
*Guinness World Fastest Selling Non-Fiction Book in History*** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! ** This book will show you the art of getting more customers to spend more money faster.If you have a business, this book will help you make more…
- 5
- 6
The Wealth Money Can't Buy
The 8 Hidden Habits to Live Your Richest Life
Robin Sharma · 2024
4.206,440 ratings · Goodreads
Finance and numbers
About the book
A groundbreaking book redefining success to show readers how they can create truly abundant and fulfilling lives by following Sharma’s model of the eight forms of wealth, growth, wellness, family, craft, money, community, adventure, and service, from the #1…
- 7
The Woke Salaryman Crash Course on Capitalism & Money
Lessons from the World's Most Expensive City
The Woke Salaryman · 2024
3.97607 ratings · Goodreads
Finance and numbers
About the book
Learn the rules of the game of capitalism so you can play to win and build wealth Crash Course on Capitalism and Lessons from the World's Most Expensive City is not your typical personal finance guide. Written by the founders of the top personal finance blog…
- 8
Chokepoints
American Power in the Age of Economic Warfare
Edward Fishman · 2025
4.342,959 ratings · Goodreads
Finance and numbersCompany building
About the book
The epic story of how America turned the world economy into a weapon, upending decades of globalization to take on a new authoritarian axis, Russia, China, and Iran. It used to be that ravaging another country’s economy required blockading its ports and…
How companies like yours were actually built, from the people who built them.
- 1
Shoe Dog
A Memoir by the Creator of Nike
Phil Knight · 2016
4.45389,310 ratings · Goodreads
Founder storiesCompany building
About the book
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…
- 2
Steve Jobs
Walter Isaacson · 2011
4.161,391,990 ratings · Goodreads
Founder storiesCompany building
About the book
Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…
- 3
Wizard
The Life and Times of Nikola Tesla
Marc J. Seifer · 1996
3.736,658 ratings · Goodreads
Founder stories
About the book
Nikola Tesla (1856-1943), credited as the inspiration for radio, robots, and even radar, has been called the patron saint of modern electricity. Based on original material and previously unavailable documents, this acclaimed book is the definitive…
- 4
The Situation Room
The Inside Story of Presidents in Crisis
George Stephanopoulos · 2024
4.3211,278 ratings · Goodreads
Founder stories
About the book
George Stephanopoulos, former senior advisor to President Clinton and for more than 20 years anchor of This Week and co-anchor of Good Morning America , recounts the crises that decided the course of history, from the place 12 presidents made their…
- 5
Disney High
The Untold Story of the Rise and Fall of Disney Channel's Tween Empire
Ashley Spencer · 2024
3.949,197 ratings · Goodreads
Founder storiesCompany building
About the book
The first unauthorized look at the inner workings―and ultimate breakdown―of the Disney Channel machine For many kids growing up in the 2000s, there was no cultural touchstone more powerful than Disney Channel, the most-watched cable channel in prime time…
- 6
The Jordan Rules
The Inside Story of One Turbulent Season with Michael Jordan and the Chicago Bulls
Sam Smith · 1992
4.2519,445 ratings · Goodreads
Founder stories
About the book
Sam Smith’s seminal, New York Times bestselling “eye-opener” ( The San Diego Union-Tribune ) on Michael Jordan and the 1990-1991 Chicago Bulls team, perfect for fans of ESPN’s hit documentary series The Last Dance. This is the book that changed the way the…
- 7
The Power Broker
Robert Moses and the Fall of New York
Robert A. Caro · 1974
4.5329,550 ratings · Goodreads
Founder stories
About the book
PULITZER PRIZE WINNER • A modern American classic, this huge and galvanizing biography of Robert Moses reveals not only the saga of one man’s incredible accumulation of power but the story of his shaping (and mis-shaping) of twentieth-century New York. One of…
- 8
The Elon Musk Blog Series
Wait But Why
Tim Urban · 2016
4.701,837 ratings · Goodreads
Founder storiesCompany building
About the book
In 2015, Elon Musk reached out to blogger Tim Urban and asked him if he'd take a crack at explaining Elon's endeavors, and the industries surrounding them, to the world. Tim accepted, and after extensive meetings with Elon and his staff, he wrote four blog…
What founders at seed keep coming back to, if you have not read them yet.
- 1
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore · 2002
4.0332,109 ratings · Goodreads
Marketing and growthCompany buildingFirst sales
About the book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…
- 2
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Al Ries · 1993
4.0522,738 ratings · Goodreads
Marketing and growthCompany building
About the book
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…
- 3
Inspired
How to Create Tech Products Customers Love
Marty Cagan · 2008
4.2226,350 ratings · Goodreads
Company buildingFinding product-market fit
About the book
Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…
- 4
- 5
To Sell is Human
The Surprising Truth About Moving Others
Daniel H. Pink · 2012
3.8726,914 ratings · Goodreads
Company buildingFirst sales
About the book
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…
- 6
Lok Vyavhar
Diamond Books · 1936
4.221,157,905 ratings · Goodreads
Company building
About the book
This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…
- 7
- 8
Building A Story Brand
Donald Miller · 2017
4.2726,500 ratings · Goodreads
Marketing and growthCompany building
About the book
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…
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From the record
Written by the people who write the cheques
Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.
The Lean Startupby Eric Ries, Eric Ries2011 · 4.11★L
Lean Inby Sheryl Sandberg, Meta2013 · 3.94★T
The Hard Thing About Hard Thingsby Ben Horowitz, Andreessen Horowitz2014 · 4.19★D
Delivering Happinessby Tony Hsieh, Tony Hsieh2000 · 4.04★#
#Girlbossby Sophia Amoruso2014 · 3.64★T
The One Thingby Gary Keller, Pocketchange Investments2012 · 4.12★P
Principlesby Ray Dalio2017 · 4.09★Read what the people you are pitching read.
Every investor and founder on our records links to their books and the podcasts they are on.