Sector portfolio · Corporate investor · Germany
Wayra's Advertising & Adtech portfolio
Wayra has backed 18 Advertising & Adtech startups in rounds we track, $8M between them, shown by the stage each has reached. The best-funded is Singular.
Funding by segment
- Pre-seed and seed$7.4M12
- Stage not reported$1.1M6
Where they are based
- Ireland3$1.2M
- Peru3$106K
- Germany2$502K
- United Kingdom1$2.0M
- Austria1$1.5M
- Spain1$1.1M
- Argentina1$730K
- Chile1$309K
- Brazil1$244K
- Mexico1$50K
Ireland
Peru
Germany
United Kingdom
Austria
Spain
Argentina
Chile
Brazil
MexicoFounded
1 without a founding year on record.
Total raised
- Under $1M15
- $1M to $10M3
- $10M to $50M0
- $50M to $250M0
- $250M to $1B0
- $1B and over0
Each dot is a startup: the year it was founded across, the total it has raised up (each line is ten times the one below). Pick a segment to pick it out.
13 of 18 startups shown; the rest have no founding year or amount on record.
- 1 to 2
- 3 to 7
- 8 to 24
- 25 to 99
- 100 and more
- Ireland3
- Peru3
- Germany2
- United Kingdom1
- Austria1
- Spain1
- Argentina1
- Chile1
- Brazil1
- Mexico1
- Colombia1
- Switzerland1
Colombia
SwitzerlandStartups by country, 13 countries in all.
Segment by segment
Pre-seed and seed
12 startups · $7.4M raised
HerHER is a dating application for FLINTA & queer women, allowing users to connect with each other and their community.United Kingdom$2.0M
tubicstubics is a full-service YouTube agency and SaaS platform based in Vienna, Austria, founded in 2017.Austria$1.5M
GeenappGeenapp is a mobile app promotion and discovery company based in Barcelona, founded in 2013.Spain$1.1M
PopdeemPopdeem is a social rewards platform that enhances customer loyalty programs through social media engagement.Ireland$838K
Social ToolsSocial Tools is a Social Marketing Suite, that enables Agencies and Marketers to run low-cost promotions and contests on Facebook.Argentina$730K
matchinguu GmbHA mobile ad-tech company that offers solutions to grow traffic and deliver monetization opportunities by connecting appsGermany$329K
SuperLikersSuperLikers.com is an online tool used by Loyalty Programs Professionals to set up and manage their 360o Loyalty Strategies.Chile$309K
OvermediaCastOvermediaCast is an advertising and marketing technology company founded in 2010, with a presence in São Paulo, London, and Boston.Brazil$244K
Stage not reported
6 startups · $1.1M raised
- NNethubNethub offers a cloud-based tool for centralizing consumer information from any type of marketing interaction of B2C companies.Colombia$451K
SmarttaxiSmarttaxi is a content platform in taxis; providing passengers a fun journey and allowing advertisers to connect with target audience.Germany$173K
ConkerConker is an advertising agency that provides graphic design, branding, web development, social media, and content creation services.Ireland$173K
Blue ButterflyBlue Butterfly is a digital marketing and advertising agency based in Geneva, Switzerland.Switzerland$160K
WinClapWinclap is a Growth Transformation company that specializes in helping brands enhance their user acquisition, retention, and monetUnited States$100K
Quantico TrendsQuantico is a Social Analytics, web based tool for the Hispanic and Latin America Market.Peru$26K
United StatesHow this map is made. Every startup here works in Advertising & Adtech and has raised money in a round we track that names Wayra as an investor. Each sits under the stage of its latest round. Rebuilt nightly; updated 15 November 2026.
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