Sector portfolio · VC firm · United States
Greycroft's E-commerce portfolio
Greycroft has backed 10 E-commerce startups in rounds we track, $1.5B between them, shown by the stage each has reached. The best-funded is Whatnot.
Funding by segment
- Stage not reported$22M3
- Growth$1.4B3
- Pre-seed and seed$7.8M2
- Series A$20M2
Where they are based
- United States9$1.5B
- Estonia1$10M
United States
EstoniaFounded
Total raised
- Under $1M0
- $1M to $10M5
- $10M to $50M2
- $50M to $250M1
- $250M to $1B1
- $1B and over1
Each dot is a startup: the year it was founded across, the total it has raised up (each line is ten times the one below). Pick a segment to pick it out.
10 of 10 startups shown; the rest have no founding year or amount on record.
- 1 to 2
- 3 to 7
- 8 to 24
- 25 to 99
- 100 and more
- United States9
- Estonia1
Startups by country, 2 countries in all.
Segment by segment
Stage not reported
3 startups · $22M raised
FetchFetch Technologies offers artificial intelligence-based web integration solutions.United States$17M
Wise AppleWise Apple makes life easier by making lunch better - by delivering fresh, custom, ready-to-serve lunches and snacks directly to your door.United States$3.8M
NiftyThriftyNifty Thrifty is an online vintage and pre-owned shopping destination.United States$2.0M
Growth
3 startups · $1.4B raised
WhatnotWhatnot is a live stream platform and marketplace that enables collectors and enthusiasts to connect, buy, and sell verified products.United States$1.0B
The RealRealThe RealReal is an online marketplace for authenticated and consigned luxury goods.United States$318M
Credit KeyCredit Key, also known as Snap Credit, is a financial technology startup based in Los Angeles, California.United States$90M
Pre-seed and seed
2 startups · $7.8M raised
Mosaic FoodsMosaic Foods is a plant-based food company based in Brooklyn, New York, founded in 2018 by Matt Davis and Sam McIntire.United States$6.0M- CGCombatant GentlemenCombatant Gentlemen operates an e-commerce site which offers corporate menswear.United States$1.8M
Series A
2 startups · $20M raised
FortumoFortumo is a digital enabling platform for app stores and digital service providers for user, acquisition, monetization and retention.Estonia$10M- AAVALINEAvaline offers vehicle tracking software and security with logbooks, reports, notifications, fuel control & service availability solutions.United States$9.5M
How this map is made. Every startup here works in E-commerce and has raised money in a round we track that names Greycroft as an investor. Each sits under the stage of its latest round. Rebuilt nightly; updated 15 November 2026.
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