Sector portfolio · Accelerator · United States

Google for Startups' E-commerce portfolio

Google for Startups has backed 15 E-commerce startups in rounds we track, $329M between them, shown by the stage each has reached. The best-funded is Raise.

15startups backed
5stages
$329Mraised between them
Stage not reportedbiggest stage

Google for Startups's whole portfolioGoogle for Startups's profile

Stage not reported

4

Pre-seed and seed

4

Series A

3

Series C and later

2

Series B

2

Segment by segment

Stage not reported

4 startups · $130M raised

  1. RaiseFounded in 2013 by Clara Gaymard and Gonzague de Blignieres, RAISE is a pioneer in engaged sustainable finance with its investmentUnited States$123M
  2. EvinoEvino, officially known as E-Vino Comércio De Vinhos S.A., is Brazil's leading online wine retailer and the largest in Latin America.Brazil$5.8M
  3. VinteriorVinterior is the UK’s leading online marketplace for pre-owned vintage and antique furniture, lighting, textiles, home decor, and fine art.United Kingdom$1.2M
  4. LoonawellHEALTHIER DOGS, HAPPY LIVES In the realm of pet nutrition, one company has been consistently raising the bar for quality: us, LOONAWELL.Switzerland$458K

Pre-seed and seed

4 startups · $12M raised

  1. HueWhere community meets cultureUnited States$4.5M
  2. PaperstackPaperstack is a neobank for e-commerce finance.United States$3.6M
  3. GripGrip is a web-based software product that automatically generates visual content production.United States$2.0M
  4. SoHookdSoHookd is a health-oriented curated marketplace offering wellness experiences and products.United States$1.6M

Series A

3 startups · $20M raised

  1. LyzerLyzer is a Portuguese technology company based in Lisbon, specializing in Logistics as a Service (LaaS).Portugal$12M
  2. BarkynBarkyn is a Portugal-based company focused on enhancing the quality of life for dogs and their owners through science-backed nutriPortugal$5.5M
  3. TuvalumTuvalum is the most trusted marketplace on certified pre-loved bicycles in Europe.Spain$2.9M

Series C and later

2 startups · $132M raised

  1. EloEloEloelo is a live social entertainment and gaming platform based in Bengaluru, India, founded in 2020.India$93M
  2. S-MatS-Mat is an eco-friendly IoT purchase system for on-demand, no-hassle grocery with cost-effective shipping.Japan$39M

Series B

2 startups · $35M raised

  1. GiftMallGiftMall is an e-commerce platform specializing in gift experiences that change society.Japan$27M
  2. AutentiAutenti is a prominent European digital trust platform based in Warsaw, Poland, specializing in cloud-based digital transaction management.Poland$8.5M

How this map is made. Every startup here works in E-commerce and has raised money in a round we track that names Google for Startups as an investor. Each sits under the stage of its latest round. Rebuilt nightly; updated 15 November 2026.

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