Market map · United Kingdom
AR and VR market map: United Kingdom
44 AR and VR startups based in the United Kingdom that have raised money in rounds we track, placed in 5 segments by what each says it does. Together they have raised $1.4B; the biggest segment is games and entertainment.
44startups on the map
5segments
$1.4Braised between them
Games and entertainmentmost funded segment
Funding by segment
- Games and entertainment$765M14
- Spatial computing tools$485M14
- Training and enterprise XR$33M7
- Smart glasses and headsets$68M5
- Healthcare XR$31M4
Where they are based
- United Kingdom44$1.4B
United KingdomFounded
5Earlier
412
13
114
115
516
817
418
619
320
321
22
123
24
125
26
2 without a founding year on record.
Total raised
- Under $1M8
- $1M to $10M25
- $10M to $50M7
- $50M to $250M3
- $250M to $1B1
- $1B and over0
Each dot is a startup: the year it was founded across, the total it has raised up (each line is ten times the one below). Pick a segment to pick it out.
42 of 44 startups shown; the rest have no founding year or amount on record.
- 1 to 2
- 3 to 7
- 8 to 24
- 25 to 99
- 100 and more
- United Kingdom44
Startups by country, 1 country in all.
Segment by segment
Games and entertainment
14 startups · $765M raised
ImprobableVenture into new worlds: improbable.io Improbable is a British start-up that has been at the forefront of building virtual worlds United Kingdom$674M
Pixel ToysPixel Toys is an independent game studio located in Leamington Spa, England, founded in 2012 by industry veterans Andy Wafer and Alex Zoro.United Kingdom$27M
Immersive GameboxImmersive Gamebox is an immersive entertainment platform that delivers immersive team adventures in the interactive digital smart rooms.United Kingdom$20M
EmperiaEmperia is a virtual reality platform company based in London and New York, founded in 2019.United Kingdom$10M
MetaGravityMetaGravity is a deep technology and infrastructure company founded in 2021 and based in London, United Kingdom.United Kingdom$9.5M
XR GamesXR Games is a game development studio located in Leeds, United Kingdom, founded in 2017 by Bobby Thandi.United Kingdom$8.9M
Tiny Rebel GamesTiny Rebel Games is a video game developer and publisher based in Newport, Wales.United Kingdom$7.0M
nDreamsnDreams is a publisher and developer of virtual reality games.United Kingdom$3.2M
Spatial computing tools
14 startups · $485M raised
AugmentAeroAugmentAero is a UK-based aerospace technology company that focuses on enhancing aircraft maintenance through augmented reality, AUnited Kingdom$231M
BlipparBlippar is a London-based company recognized as a leader in augmented reality (AR) and extended reality (XR) technology.United Kingdom$165M
OneDomeOneDome is the World's First eHomeBuying PlatformUnited Kingdom$38M
KIT-ARKIT-AR is a UK-based technology startup that offers an augmented worker platform aimed at improving quality and efficiency in manuUnited Kingdom$9.7M
HadeanHadean is a London-based technology company founded in 2015, specializing in distributed spatial computing, artificial intelligencUnited Kingdom$9.3M
Scape TechnologiesScape is a computer vision startup, building the localization engine for city-scale augmented reality.United Kingdom$8.0M- TTripleTriple is a platform for businesses to sell their products in augmented reality across multiple channels.United Kingdom$7.5M
GembaNeobanking platform & white label banking infrastructure, startup friendly neobank, fast account openingUnited Kingdom$6.5M
Training and enterprise XR
7 startups · $33M raised
ThreediumThreedium is a London-based enterprise software company founded in 2017.United Kingdom$12M
XRlabsXRlabs is a London-based medical technology company founded by neurosurgeon Dr.United Kingdom$8.4M
Oxford Medical SimulationOxford Medical Simulation (OMS) is a virtual reality healthcare training platform founded in 2017.United Kingdom$6.7M
ARuVRARuVR® is a pioneering company based in London, UK, specializing in AI-powered Extended Reality (XR) Learning and Development (L&D).United Kingdom$3.0M
Medical RealitiesMedical Realities is a UK-based healthcare training company that focuses on enhancing education in the healthcare sector through iUnited Kingdom$1.4M
TalkoutTalkout provides cutting-edge software, a virtual reality platform, and training to promote workplace wellness.United Kingdom$1.2M
clear_pixel VRclear_pixel VR is a UK-based immersive technology company specializing in virtual reality (VR), augmented reality (AR), and mixed United Kingdom$459K
Smart glasses and headsets
5 startups · $68M raised
- LLynxLynx is a first standalone Mixed Reality headset capable of virtual and augmented reality.United Kingdom$50M
BreakroomBreakroom is the way to turn your virtual reality headset into a multi-monitor system.United Kingdom$7.0M
XYZ RealityXYZ Reality is a London-based construction technology company founded in 2017.United Kingdom$5.6M
Ceres HolographicsCeres Holographics is a Scottish company that specializes in holographic technology, focusing on transparent displays and augmenteUnited Kingdom$5.2M
Virtually VisitingVirtually Visiting is a travel-focused virtual experience platform that provides immersive 360 video tours and online access to deUnited Kingdom$530K
Healthcare XR
4 startups · $31M raised
StrolllStrolll is a digital health startup developing solutions for the mobility of people living with neurological disorders.United Kingdom$18M
Oxford VROxford VR is an evidence-based immersive treatment for serious mental illness and behavioral health.United Kingdom$10M
NeuroVirtNeuroVirt is a London-based MedTech company founded in 2020, specializing in AI-driven immersive mixed reality neurorehabilitation solutions.United Kingdom$2.4M
Virtually FreeVirtually Free develops emotional health applications that enable its users to empower stress, fear, and anxiety.United Kingdom$103K
How this map is made. Every startup here has raised money in rounds we track, and is based in United Kingdom. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in AR and VR, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.
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